making data compelling through visualizations by janet driscoll miller

#SMX #22C @JanetDMiller

Making Data Compelling

through Visualizations

Although this is a template, these slides have been created as examples to show you what’s possible within the template. PLEASE DELETE ALL EXAMPLE SLIDES AND NOTES BEFORE CREATING OR IMPORTING YOUR OWN DECK. YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE! The template works best if you use it to create a presentation from scratch. However, this blank layout offers you flexibility to insert your own slides above the SMX footer. You must use this footer at on almost all of your slides. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately! Before you do anything else, replace “#XXa” in the footer with your session’s specific hashtag. In PowerPoint, Select VIEW>SLIDE MASTER to edit and include it on all slides of your presentation. Also add your @twitterhandle (or @companyhandle if you prefer). Ask your session coordinator for the session’s specific hashtag! This template is high-‐resolution 16:9. DO NOT change it to 4:3. Also note that if you import a 4:3 presentation into 16:9 you may encounter display issues. The template uses Century Gothic & Corbel as default fonts. Arial is a secondary font that may appear. Note that older versions of PowerPoint may not have these as an option; change to Arial or other standard sans-‐serif-‐font. When inserting text, you *MUST* use only standard fonts. We cannot guarantee event laptops will have specialty fonts installed, nor can we do so onsite. Powerpoints with animations may not translate well to pdf/slideshare format – you may also submit a 2nd version / scrubbed deck more appropriate for posting online by SMX production staff.

Example Title Slide:

Although this is a template, these slides have been created as examples to show you what’s possible within the template. PLEASE DELETE ALL EXAMPLE SLIDES AND NOTES BEFORE CREATING OR IMPORTING YOUR OWN DECK. YOU MUST USE THE SMX FOOTER ON YOUR TITLE SLIDE! The template works best if you use it to create a presentation from scratch. However, this blank layout offers you flexibility to insert your own slides above the SMX footer. You must use this footer at on almost all of your slides. If a screenshot overlaps the footer on occasion, that’s fine – but do your best to crop appropriately! Before you do anything else, here’s how to replace “#XXa” in the footer with your session’s specific hashtag. In PowerPoint, Select VIEW>SLIDE MASTER to edit SLIDE #1 to include it on all slides of your presentation. Also add your @twitterhandle (or @companyhandle if you prefer). Ask your session coordinator for the session’s specific hashtag! This template is high-‐resolution 16:9. DO NOT change it to 4:3. Also note that if you import a 4:3 presentation into 16:9 you may encounter display issues. The template uses Century Gothic & Corbel as default fonts. Arial is a secondary font that may appear. Note that older versions of PowerPoint may not have these as an option; change to Arial or other standard sans-‐serif-‐font. When inserting text, you *MUST* use only standard fonts. We cannot guarantee event laptops will have specialty fonts installed, nor can we do so onsite. Powerpoints with animations may not translate well to pdf/slideshare format – you may also submit a 2nd version / scrubbed deck more appropriate for posting online by SMX production staff.


•  President and CEO of Marketing Mojo •  Digital marketing firm specializing in SEO, PPC,

social media advertising

•  Founded in 2005

•  15+ years of SEO and PPC experience

•  Google Analytics certified •  Teach classes on Udemy for Google Analytics

•  Just wrote my first book on Google Analytics – available on Amazon!

•  Columnist for Search Engine Land’s All Things SEO column

About Me


848,246


"Use a picture. It's worth a thousand words."

Tess Flanders, 1911


Can it be said with a chart/graphic instead of a word?


Lines and Trendlines


Multiple Lines and Trendlines

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December Sessions November Sessions October Sessions

Referral Sessions

LinkedIn simplybusiness.co.uk t.co

searchengineland.com facebook.com images.google.fr

images.google.de info.thirddoormedia.com m.facebook.com


Multiple Lines and Trendlines

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Organic Sessions 2015

Bing Sessions Google Sessions Linear (Bing Sessions) Linear (Google Sessions)


Lines and Trendlines

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January February March April May June July August September October November December

Ranking


Pie Charts


Pie Charts

AdWords Impression Share -‐ Lost Opportunity

Lost -‐ Budget Impression Share Lost -‐ Rank


Doughnuts


Columns and Bars


Stacked Column and Stacked Bar

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Conversions

Google Bing


Scatter

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CTR Relative to Organic Position


Bubble


Venn Diagrams

Frosty the Snowman Santa Claus

Characters in Winter


Venn Diagram


Speedometer


Funnel Charts

2635

347

96

Conversions by Funnel Stage

ToF MoF BoF


Beyond Excel…


Intensity Maps


Great for Dashboards


http://www.slideshare.net/SearchMarketingExpo/advanced-‐seo-‐visualization-‐forcedirected-‐diagrams-‐for-‐teaching-‐analysis-‐by-‐ian-‐lurie Day 2, SMX East 2015 presentations


SEE YOU AT THE NEXT #SMX!

Thank you!

making data compelling through visualizations by janet driscoll miller

Data & Analytics