Malaysia

FactsEthnic Group Grouping %Bumiputera 62%Chinese 22%Indians 6.7%Others 0.8%Non-Malaysian Citizens

8.1%

Malay62%

Chinese22%

Indian7%

Others1%

Non-Malaysian

8%

Ethnicity Segmentation

When you meet your friend:“Hi, have you eaten?”“Sudah makan?”

Most commercial food in hotels, shopping complexes, food courts must be approved Halal

Meal times

• Breakfast (comprises of sweet, salty and sour)• Matinee Break (Sweet)• Lunch (Hawker, food courts, restaurants,

mamaks)• Evening Tea (Sweets or savoury)• Dinner (Hawker, food courts, restaurants,

mamaks)• Supper (Sweets)

Malaysian Food

Malaysian Food (myriad of flavours)

Indian

ChineseMalay

• Spices arrived with trade in 15th Century• China, Persia,

Mesopotamia• Interracial marriage• Colonization from the

Portuguese• The English being the most

influential (East India Company)

• Came the Chinese and Indians

Eid al-Fitr

• Food you might see– Rendang– Ketupat– Lemang– Cakes and sweets– Rose drink with ‘biji

selasih’

Chinese New Year• Falls usually on the first month

of the lunar calendar – changes each year

• Celebrations last about 15 days• Pay respect to ancestors• Visit family and friends

Deepavali/ Divali

• Encountered– Indian sweets– Curry– Muruku– Rice– Lights/ candles

Baba and Nyonya

• Assimilated Chinese• Speaks Malay and

Malay Creole• Influenced by malay

culture• All variants of taste

(sweet, sour, salty and bitter)

Not forgetting…

A simple character

Mostly outdoorsAt night

YouTubers

• My Generasi• Ponderings =)• My personal favorite 1• Char Koay Teow Penang• Too much is not a good thing :0