malesevic miroslava - dijeta masovna zenska neuroza

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.Wolf, Naomi1992:The Beauty Myth, 1st Anchor Books ed., Doubleday, New York.

MiroslavaMALEEVI

DIET - MASS FEMININE NEUROSIS

Being on a diet is a mass occurrence among women, no matter how much or whether at all they really exceed me-dical standards of ideal weight. Ideal womans body today is so fragile. There is also no woman who comparing herselfto normative picture will not see herself too fat and try some of numberless supplements for losing weight.

This work is about the reasons why women are under such a pressure to be slim, why any difference from idealpicture is considerate to be not only estethically, but also medically unjustified. There is also a question why so strict

criteria do not refer to men as well. In historical perspective, people are watching social reasons of changing of mot-herly" model with the model of slim, android beauty and its growing into common social pattern.

Analysis of advertising messages that show supplements for losing weight, show how through them manipulationof the terms nature, health and "youth, womens brains are cultivated not only because of the purchase of recom-mended goods, but because of accepting dominant value orientation and socially acceptable patterns of behaviour.

malesevic miroslava - dijeta masovna zenska neuroza

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