mall on sovetskaya square
TRANSCRIPT
“Stolitsa Nizhny” Group
“Stolitsa Nizhny” –development company, leading company
“Stolitsa Nizhny” Group implements a full cycle of projects development including
conception creation, construction and further property management.
Jobs created – over 3 000
Founded in 2003
Total investment – over $600 million
Completed large-scale projects – 11
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“Stolitsa Nizhny” –development company, leading company
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Company’s strategyCreate material benefits and develop the
potential of Nizhny Novgorod, to raise the
standard of living of its population, to transform
it into a modern metropolis, preserving ancient
traditions and urban culture of its citizens.
Company’s goal
To be the best in the implementation of large-scale first-class
projects united by ideology of urban and human development, in
accumulation in the company’s projects the existing market and
population resources, in attracting the citizens to participate in
urban planning as well as in the development and
implementation of our projects.
Shopping center “Etazhi” (“Floors”)
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Nizhny Novgorod’s first shopping center, built to
European standards – 200363, Belinskogo st.
GBA – 18 000 sq.m.GLA – 13 000 sq.m.
Main brands:
Perfumery and cosmetics store “L'Etoile”;
Restaurant “Edok”;
Supermarket “Seven”;
“Milo” Group.
Number of tenants – over 140
2 million visitors in 2014
Shopping center “Respublika” (“Republic”)
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Opened in 20059, Revolutsii square
GBA – 34 000 sq.m. GLA – 25 000 sq.m.
Main brands:
Perfumery and cosmetics store “L'Etoile”;
Fast-food restaurant “Edok”;
Home electronics store «Mvideo»;
Children’s store “Children’s World”;
Food hypermarket “Magnit”;
Sports store “Sportsman”.
Number of tenants – over 140
7 million visitors in 2014
Shopping and entertainment center “Fantastika”(“Fantastic”)
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1st stage – 2006
2nd stage – 2007
3rd stage – 2008
187-В, Rodionova st.
GBA – 160 000 sq.m. GLA – 92 000 sq.m.
Main brands:
DIY home improvement and construction center “OBI”;
“Auchan” hypermarket;
8-screens multiplex “Cinema Park”;
Fitness club “World Class”;
Children's entertainment center “Crazy Park”;
Over 200 stores and fashion boutiques.
Number of tenants – over 250
11 million visitors in 2014
“Fantastika” has been a winner in
many Russian and international
competitions, and was named the
best shopping center of the country!
Shopping and entertainment center “Sedmoye Nebo” (“Seventh Heaven”)
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1, Betankura st.
GBA – 75 000 sq.m. GLA – 61 000 sq.m.
Main brands:
Home improvement and construction center “Castorama”;
Hypermarket “Auchan”;
10-screens multiplex “Cinema Park” with the city's first
IMAX and 4DX movie theaters;
Fitness center “FizKult”.
Number of tenants – over 250
9,7 million visitors in 2014
“Sedmoye Nebo” is the region's third largest
shopping and recreation center, and the
largest one on the lower bank of the river in
Nizhny Novgorod.
Opened in 2012
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Shopping and entertainment center on Sovetskaya square
Nizhny Novgorod
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Project Location
The shopping center is located:
In the geographical center of the higher part of Nizhny Novgorod,
with a population of about 0.5 million people.
On one of the main squares of the city, within a 10-minute transport
accessibility to the historical center.
In a large residential neighborhood constructed 2-30 years ago.
In the area of 5-minute transport accessibility to Ankudinovskoe highway, where in
2012 active housing construction started aiming to build up to 1 million square
meters of residential real estate till 2020.
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Project Location
Zones of transport accessibility:
10 minutes – up to 200 000 people;
20 minutes – up to 450 000 people;
40 minutes – up to 1,7 million people;
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Project features
The largest project in Sovetsky and Prioksky
districts of Nizhny Novgorod.
Total area (GBA) – 100 000 sq.m.
Rentable area (GLA) – 70 000 sq.m.
Parking for 2 500 cars.
3 floors, over 150 stores.
Start of operation – August, 2015.
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Project concept
Shopping and entertainment center is planned as a social
and cultural center of the district.
Target audience of the project – families with average income.
In order to become a valuable recreation place for families of
our city the shopping center will host the biggest children's
entertainment area – “Fantasy City” with a total area of 2000
sq.m.
In addition, to meet the needs of target audience the center will
also include:
Fitness center “Fizkult”
Shop of children's clothing and toys “Daughters – Sons”
as well as a food court.
Tactics:
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Advantages over competitors
In order to increase visitor loyalty, increase their
number and form a unique image of the center,
our company traditionally uses a wide range of
tools united by the common idea of influence:
Regular cultural and entertainment activities,
which became city-wide events (fashion shows,
concerts, exhibitions, workshops, children's and
adult holiday celebrations)
Mutually beneficial promotions of the shopping
center itself and its tenants, loyalty programs.
Our own media holding (magazines,
newspapers, TV shows, groups in social
networks, websites, mobile applications, as well
as advertising on the screens in the shopping
center, in-house radio and advertising stele).
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In step with the times
Our company is the first in Nizhny Novgorod
and one of the first in Russia to create
a full-scape cultural and information environment
around its shopping centers.
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In step with the times
But we do not stop at the level we have already
reached, and in our new shopping center
on Sovetskaya square we will use only the latest
technologies:
Interactive navigation panels.
The stage with the professional sound, lighting and
special effects equipment.
Mobile CRM.
iBeacon intuitive navigation.
Panoramic LED screens and 3D projections.
Architectural RGB projectors.
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Content of the shopping and entertainment center
We focus on working with the most
contemporary, fashionable retailers popular
among buyers.
Beside the retailers mentioned above,
agreements have been signed with the following
operators: “Okay”, “KIABI”, “Mvideo”, “L’Etoile”,
“Sportmaster”.
We have active negotiations with “McDonald’s”,
“Cinema Park” and other operators.
40% of the area is already filled, but we are
happy to offer good conditions for cooperation to
new and interesting for our region companies.
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Content of the shopping and entertainment center
Fixed payment
Fixed and variable
payment
Percentage of turnover
Options for cooperation:
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Interior views
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Interior views
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Contact informatiom
Maksim Chertanovskiy,
Leasing and Marketing Director Deputy
Phone: +7 (831)2-960-999
Mobile: +7 987 559 0810,
Email: [email protected]
Project Commercial Agent:
Leasing and Marketing Director :
Andrey Kolobov
Phone: +7 (831) 2-960-999Email: [email protected]
www.stnn.ruActive projects of commercial real estate:
1. ”Fantastica” Shopping and Entertainment Center
www.fantastika-nn.ru
2. ”Sedmoye nebo” Shopping and Entertainment Center
http://www.7nebonnov.ru/
3. ”Respublica” Shopping Center
http://www.respublika-nn.ru
”Etazhi” Shopping Center
http://www.etagi.ru
“Stolitsa Nizhny” Group
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Floor map
1st floor
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Floor map
2nd floor
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Floor map
Basement