Mama Protienex

iMedia Approach

Objectives• Get women- 18 to 35 years

old to our website• Increase engagement • Reduce bounce Rate• To educate the target

audience on complaincePre-Natal Pregnancy

Post-Natal Pregnancy

Target Audience

• Females- Age 18 to 35 years old• Pregant women during the pre-natal phase

and post-natal phase• Affluent-Sec A Audience

What does TG Do Online?

Email

Facebook

Youtube

Search

interior design Sites

News Websites

Google

Forums

Blogs

Games

Search

Info Websites/Articles

Youtube

Pregnancy Diet, Pregnancy weight, Pregnance calender, ...and other 451000

Keywords

Pregnancy Videos, New Born Care Videos, Pregnancy Diet, Pregnance

weight videos

Indiaparenting, babynamegenie.com, cafemom.com, babynology.com

How will we target the TG?

What are women searching on the Web about pregnancy?

Kws used by Women who are Pregnant Volume

Kws on How to Get Pregnant and symptoms Volume Kws on Abortion Volume

Baby care, new born care 108,630 Pregnancy Test 11540 Pregnancy Prevention 2500Pregnancy 88,200Pregnancy symptoms 60,530 termination of pregnancy 1000clothing during pregnancy 3,060 signs of pregnancy 7,830abortion 49000

first symptom 9870Twins 3500Pregnancy weight 730 Baby Names 59000 fetus, Baby Development 3,900 contraceptives 240500 Calendar Week, trisemester, Pregnancy calculator 82,200 Excercise, Yoga during pregnancy 3,200 Diet 11,370 Pregnancy videos 17,320 During Pregnancy 31,070 Total 359,550 Total 283400 Total 293000

Negative Group keywordsBrand should not be presentOn these keywords

Active GroupBrand Msg Needs to be present here

Pre-emptive TargetingOpportunity to Introduce the Brand to this User Group

What Women do on the Web

Email

Horoscope and Help Articles

Women Forums, Discussion Groups

Recipe Websites

Women on Youtube.com

TV Gossip/Vanity News

Cooking Recipes

SOAPS/TV Shows

Beauty Tips

Fashion Trends

HomeMaking Videos

IMEDIA PRESENCE

1.MamaProtienex on Search

2. Mama Protienex on the Web on Womens forum, Help Articles, News Articles etc

Oral Contraceptives For Women

3. Targeting on Youtube

Indicative WebsitesBaby Websites Mommy Websites Parenting Websitesbabycenter.com modernmom.com indiaparenting.combabyhopes.com mom.me parentssquare.compregnancy-baby-care.com cafemom.com parentingnation.inbabynamegenie.com justmommies.com parents.combabynamenetwork.com momtastic.com parenting.comtamilbabynames.org.in dcurbanmom.com parents.com::Pregnancy and Parenting, Bottom rightall-babynames.com wholenewmom.com indiaparenting.com::other,Top rightbabynamesworld.in momswhothink.com indiaparenting.com::Boards,Bottommuslimbabynames.net.in momswhothink.com::Food and Recipes,Middle right indiaparenting.com::Homepage,Multiple locationshindubabynames.org.in momswhothink.com::Food and Recipes,Top center indiaparenting.com::Inside Pages,Middle leftbabynameslist.in momswhothink.com::Food and Recipes,Middle kiasuparents.combabynames.com::Homepage,Top right mydailymoment.com indiaparenting.com::Inner pages,Topbabynameguide.com allparenting.combabynology.com indiaparenting.com::IndiaParenting,Bottom centerbabynamescountry.com indiaparenting.com::Other,Middle leftbabycenter.com.my indiaparenting.com::other,Top leftbabynames.com indiaparenting.com::Parenting and Pregnanacy,Topbabynamespedia.com parentssquare.com::Homepage, Top centerbabynames.org.uk indiaparenting.com::Indiaprenting.com Inside pages,Top rightallbabynames4u.com parentingnation.combabycentre.co.uk

Media Plan

Increase Engagement Ideas

• Signup for Newsletter

• Ask the expert

• Comment using Facebook id

• Retargeting users whenever site is updated

KPI‘s

• Number of clicks -- 24,510• Number of Visits– 20,000• Visitors/Unique Visitors, -- 15000.• Bounce Rate: less than 50%

Thank You