Digital Communications

Yan Luong

Agenda• Digital Landscape• Content Marketing• Website Development• Search Engine Optimization• Search Engine Advertising• Social Media Management• Influencer Marketing

THE LANDSCAPE

http://www.internetlivestats.com/

CONTENT MARKETING

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive (profitable) customer action.

WEBSITE DEVELOPMENT

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

SEARCH ENGINES

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

SOCIAL MEDIA MARKETING

Social media marketing refers to the process of gaining traffic or attention through social media sites. 

@yan_luong

@yan_luong

INFLUENCER MARKETING

ONLINE ADVERTISING

DIGITAL MARKETING CAMPAIGN MANAGEMENT

Objectives

KPI’s

Persona

User journey

Call-to-action

Reporting

Local, regional, global

Short-term, mid-term, long-term

Quantity, quality, both

Priority

What WhoHow manyWhy How WhereWhen

Multi-channel data sources (Google, facebook, Twitter, Youtube)

Direct links with objectives

Learning curve, best practice

Campaign team & budget

THANK YOU!