Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

新產品開發過程之管理

Presented by Group 10

2011/11/1 1 Fall 2011 BAA Management of Technology

Chapter 11

B97701214 王資博

B97701229 王冠凱

B97701219 陳盈吟

Course Lecturer: Prof. J. T. Chiang

Teaching Assistant: Hsuan-Yi Wu (Jen)

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

新產品核心目標

最能滿足消費者需求

最小化開發週期

控制開發成本

CONFLICT

2011/11/1 2 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

最能滿足消費者需求

功能齊全……昂貴?

顧客異質……折衷?

品質 價格

2011/11/1 3 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

極小化開發週期

狗急跳牆@@??

先行者優勢 之策略應用

2011/11/1 4 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

控制開發成本

致力於開發超越期望之產品並儘早問世

開發成本超出太多

市場狂熱產品依舊夕陽紅

效果，效率 2011/11/1 5 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

專案負責人的重要性

北美68%

歐洲58%

日本48%

激勵、溝通、責任感

2011/11/1 6 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

改善新產品開發程序的工具

• 關卡流程法

• 品質屋

• 可製造性設計

• 失效模式與效應分析

• 電腦輔助設計/電腦輔助製造

2011/11/1 7 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

• 去留決策點 (go or kill decision points)

1.關卡流程法

2011/11/1 8 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

2011/11/1 9 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

通用語言─工程師、製造、行銷的溝通合作

2.品質屋

2011/11/1 10 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

“投資在最終是稀少昂貴且難以組合的產品是不合理的”

• 確保產品設計易於製造，成本降品質升

• 縮短開發週期

3.可製造性設計

2011/11/1 11 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

Failure modes and effects analysis, FMEA

辨別系統中潛在故障的方法

三種風險指標

嚴重程度、發生的可能性、無力察覺

相乘→組合風險優先數值

EX. 商用客機

4.失效模式與效應分析

2011/11/1 12 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

Computer-aided design, CAD

設計─虛擬3D模型、測試

製造─機器控制製造程序(快速、彈性)

5.電腦輔助設計/製造

2011/11/1 13 Fall 2011 BAA Management of Technology

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

2011/11/1 Fall 2011 BAA Management of Technology 14

最能滿足消費者需求

最小化開發週期

控制開發成本

Go or kill

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

將供應商和消費者加入新產品開發過程，如何?

2011/11/1 Fall 2011 BAA Management of Technology 15

Department of Business Administration College of Management

Strategic Management of Technological Innovation

Melissa A. Schilling, New York University

THANKS FOR ATTENTION

2011/11/1 Fall 2011 BAA Management of Technology 16