manifest pentru strategic planningul romanesc: incotro ne indreptam?
DESCRIPTION
10 puncte prin care am evidentiat involutia produsului strategic al agentiilor de publicitate.TRANSCRIPT
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, 2009Stefan Stroe Octombrie
Manifes t pentru s trategic : planningul romanes c
?Incotro ne indreptam
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Concluziile ce vor urma in aceas ta prezentare nu au fos t cauzate de
s ituatia dific ila a marketingului din‘08-’09.
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, Intai s i intai “s trategia”- . s a banalizat lingvis tic
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, Clientii cer s trategii dar actioneaza preponderent
.promotional
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Dis ruptionul creativ es te mai s exy decat ide ile cu impact pe termen
.lung
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Creativii lucreaza din ce in ce mai - ( mult off brie fs c lient & creative
)briefs
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Plannerii nu mai vorbes c des pre ...cercetari de piata inovative
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… pentru pentru ca nu li s e mai cere aces t lucru intern s i de
. catre c lienti
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, Mai mult cercetarea s indicalizata .de cons umator es te in regres
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. Toate campaniile s unt “integrate”
. Intreaba orice s pec ialis t in PR
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Dis cutiile online NU au reus it s a efic ientizeze comunicarea in
.agentii
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Brows ingul online es te “ the amateur way of doing planning”
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Exis ta implicatii profes ionale ale trendului individualis t pentru ca plannerii depind de munca in
.echipa
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Cum va fi regandit produs ul s trategic al agentiilor de
?public itate
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:Cititi intregul artico l pe. .www s tefans troe ro. .www iqads ro
. /Twitter com s tefans troe