manual de marketing digital para 2014
TRANSCRIPT
![Page 1: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/1.jpg)
Aumentando vendas através do
Marketing Digital
Manual de Marketing Digital para 2014
![Page 3: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/3.jpg)
Hoje a Internet é um local
competitivo...
![Page 4: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/4.jpg)
![Page 5: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/5.jpg)
São mais de 3 milhões de
sites brasileiros no mercado!
![Page 6: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/6.jpg)
Onde todos querem uma fatia
do mercado.
![Page 7: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/7.jpg)
E para conquistar parte disto,
eles investem em marketing
digital...
![Page 8: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/8.jpg)
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E quando perguntados por
aumento do investimento...
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Agora me responda...
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Quanto do seu faturamento
você está investindo em
marketing digital?
![Page 15: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/15.jpg)
Para 2014, você pretende
aumentar este valor?
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APRENDENDO A MENSURAR
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Antes mesmo de fazer, saiba
como mensurar o
investimento...
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Na Internet é simples e
grátis, você sabia?
![Page 20: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/20.jpg)
O passo básico é fazer a
instalação do Google
Analytics...
![Page 21: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/21.jpg)
Basta ter um usuário
no Google
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Configure as opções para o
seu site e para a sua conta e
clique no botão azul para
obter o tracking code –
o código do GA para rastrear
o site
![Page 24: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/24.jpg)
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Últimas configurações e basta
copiar o código fornecido
em
todas páginas do website.
![Page 26: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/26.jpg)
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TUDO ESTÁ CONECTADO
![Page 28: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/28.jpg)
Em seguida, é importante
você saber que nada trabalha
sozinho na Internet...
![Page 29: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/29.jpg)
Todas as mídias colaboram no
processo de converter o
usuário...
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Eu consigo saber quais canais
a pessoa passou antes de
converter...
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E consigo ver que não é
apenas com 1 ou 2 visitas que
a pessoa converte...
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Então guarde a velha ideia de
“Unidos Venceremos”
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O GOOGLE
![Page 38: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/38.jpg)
No Brasil
De cada 100 buscas, o
Google é o mediador de 88
![Page 39: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/39.jpg)
“Mais de 20% das buscas no
Google hoje estão
relacionadas à locais, são pessoas à procura de médicos, museus ou
um parque para levar seus filhos.”
Jackie Bavaro
Gerente de Produtos do Google
![Page 40: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/40.jpg)
O trabalho nos resultados do
Google é simples...
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É imprescindível ter um
website
![Page 43: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/43.jpg)
Faça um título por página
do site
![Page 44: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/44.jpg)
Não utilize sites em flash, pois
o Google não consegue
entendê-lo...
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Você pode utilizar o Google
Webmaster Tools para lhe
ajudar!
![Page 49: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/49.jpg)
https://www.google.com/webmasters/tools/
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Elas te dão avisos sobre
como você pode melhorar o
seu site...
![Page 51: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/51.jpg)
E ainda, mostram quando
você possui algum problema
sério.
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O Facebook já possui mais
de 25 milhões de Páginas de
MPEs ativas na rede!
![Page 54: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/54.jpg)
O Facebook já possui 1.11
bilhão de pessoas utilizando
a rede todo mês!
![Page 55: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/55.jpg)
Um belo exemplo entre
vocês...
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![Page 57: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/57.jpg)
Uma capa muito
integrada com a
comunicação da marca
![Page 58: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/58.jpg)
A foto de perfil é fácil de
identificar e ainda
“brinca” com a capa
![Page 59: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/59.jpg)
Cardápio disponível no
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Você pode utilizar o Flickr Tab
para criar a mesma ideia!
![Page 62: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/62.jpg)
Chamada para
interessados em franquias
![Page 63: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/63.jpg)
Para criar a sua página é
muito fácil...
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GOOGLE+
![Page 67: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/67.jpg)
O Google+ já possui 540
milhões de pessoas
registradas na rede!
![Page 68: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/68.jpg)
Você deve preparar o seu
território por lá também...
![Page 69: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/69.jpg)
https://support.google.com/plus/answer/1713911?rd=2
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O receber a carta do Google,
volte na sua página e...
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Em alguns dias/semanas a sua
página aparecerá nos
resultados de busca.
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O Twitter possui 200
milhões de usuários ativos
na rede!
![Page 90: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/90.jpg)
Um bom exemplo...
![Page 91: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/91.jpg)
![Page 92: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/92.jpg)
Imagem de perfil fácil de
identificar
![Page 93: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/93.jpg)
Descrição com
informações relevantes,
site e Facebook
![Page 94: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/94.jpg)
Imagem de fundo
integrada à comunicação
da marca
![Page 95: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/95.jpg)
Interação com o público
que menciona a marca
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Criar um perfil é muito
simples...
![Page 98: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/98.jpg)
LINKS PATROCINADOS
![Page 99: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/99.jpg)
Os links patrocinados são
muito úteis para aumentar a
visibilidade...
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Você aqui possui duas formas
de seguir...
![Page 105: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/105.jpg)
1) Se possuir uma parceria
com estas “Apps”, cobre-os
de criar links patrocinados
![Page 106: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/106.jpg)
2) Criar a sua conta no
Google Adwords e montar os
seus anúncios...
![Page 108: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/108.jpg)
FACEBOOK ADS
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![Page 110: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/110.jpg)
Anúncios
![Page 111: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/111.jpg)
Facebook Ads
• Existem muitas outras segmentações:
– Por dispositivo: mobile ou desktop
– Posição: no feed de notícias ou lateral
– Por interatividade: com interação de
amigo ou não
– E muitos outros...
![Page 112: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/112.jpg)
Você aqui possui duas formas
de seguir...
![Page 113: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/113.jpg)
1) Seguir sozinho e explorar a
ferramenta...
![Page 114: Manual de Marketing Digital para 2014](https://reader034.vdocuments.pub/reader034/viewer/2022042611/5870e2371a28abcf288b4ea9/html5/thumbnails/114.jpg)
2) Buscar um profissional ou
agência no segmento...
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https://www.facebook.com/advertising
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FOURSQUARE
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O Foursquare possui 40
milhões de pessoas
registradas na rede!
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E são mais de 4.5 bilhões de
checkins.
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E mais de 1.5 milhão de
empresas utilizando o
Foursquare Business
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Um exemplo...
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No celular...
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No computador...
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Seguindo na validação...
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Ou posso criar um anúncio...
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EMAIL MARKETING
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Por fim, mas não menos
importante, gerencie os seus
clientes...
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Nele, existe um sistema
chamado “autoresponder”...
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http://kb.mailchimp.com/article/how-do-i-create-an-
autoresponder
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É a combinação de “gatilhos”
com emails programáveis...
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Você pode interagir de forma
automatizada...
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Gatilhos
• Você pode pensar em ações:
– Agradecer a cada pedido online
– Pedir um feedback em cada entrega
– Oferecer um desconto no aniversário
– E outros...
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Por fim, lembre-se do que
falei no início...
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Todas as mídias colaboram no
processo de converter o
usuário...
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Lembre-se