manual logo incra.pdf
TRANSCRIPT
![Page 1: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/1.jpg)
Manual de uso da Marca
INCRAESCOLA DE GOVERNO
![Page 2: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/2.jpg)
A logomarca da Escola de Governo do Incra representa a atuação da entidade junto às atividades de governança fundiária. O livro aberto sobre o vale desfralda as demarcações de terra nas cores do campo e o leito de um rio abaixo. Ao lado direito, o símbolo estilizado do Incra não deixa dúvidas de que se trata de uma iniciativa do Instituto.
Concepção da Logomarca
![Page 3: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/3.jpg)
Logomarca Original
1
INCRAESCOLA DE GOVERNO
![Page 4: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/4.jpg)
Logomarca P&B
INCRAESCOLA DE GOVERNO
2
![Page 5: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/5.jpg)
3
Logomarca Tons de Cinza
INCRAESCOLA DE GOVERNO
![Page 6: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/6.jpg)
Logomarca Positivo
INCRAESCOLA DE GOVERNO
4
![Page 7: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/7.jpg)
5
Logomarca Negativo
INCRAESCOLA DE GOVERNO
![Page 8: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/8.jpg)
6
Logomarca Símbolo
![Page 9: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/9.jpg)
7
Logomarca Símbolo P&B
![Page 10: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/10.jpg)
Cores CMYK
8
C : M : Y : K :
0 %20 %40 %40 %
C : M : Y : K :
0 %0 %40 %0 %
C : M : Y : K :
0 %20 %40 %60 %
C : M : Y : K :
73 %2 %65 %0 %
C : M : Y : K :
47 %1 %35 %0 %
C : M : Y : K :
22 %0 %18 %0 %
C : M : Y : K :
58 %0 %52 %0 %
C : M : Y : K :
91 %17 %100 %5 %
C : M : Y : K :
0 %0 %0 %100 %
INCRAESCOLA DE GOVERNO
C : M : Y : K :
100 %0 %100 %0 %
C : M : Y : K :
100 %100 %0 %0 %
Gradiente
C : M : Y : K :
60 %40 %0 %0 %
C : M : Y : K :
40 %0 %0 %0 %
1
23 4
5
2
1
3
4C : M : Y : K :
0 %0 %20 %0 %
5
12 3
45
1
2
3
4
5
C : M : Y : K :
0 %20 %20 %60 %
![Page 11: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/11.jpg)
Cores RGB
9
INCRAESCOLA DE GOVERNO
Gradiente
1
23 4
5
2
1
3
4
5
12 3
45
1
2
3
4
5R : 255 G : 251 B : 214
R : 132 G : 112B : 89
R : 255 G : 248 B : 175
R : 169G : 143B : 113
R : 132G : 113B : 107
R : 5 G : 148 B : 81
R : 113 G : 197B : 156
R : 198 G : 229 B : 214
R : 139G : 205B : 183
R : 69G : 181B : 134
R : 255 G : 251 B : 214
R : 255 G : 251 B : 214
R : 255 G : 251 B : 214
R : 55 G : 52 B : 53
R : 0 G : 168B : 89
![Page 12: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/12.jpg)
Cores PANTONE®
10
Gradiente
1
23 4
5
2
1
3
4
5
12 3
45
1
2
3
4
5
100% PANTONE 409 C
100% PANTONE 7530 C
100% PANTONE Yellow 0131 C
100% PANTONE 7531 C
100% PANTONE 7499 C
100% PANTONE 7672 C
100% PANTONE 7682 C
100% PANTONE 2975 C
100% PANTONE 346 C
100% PANTONE 337 C
100% PANTONE 566 C
100% PANTONE 338 C
100% PANTONE 7739 C
100% PANTONE 7482 C
100% PANTONE Black 7 C
![Page 13: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/13.jpg)
Família Tipográfica
11
Candara
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890
INCRAESCOLA DE GOVERNO
Gotham Medium
Materiais Diversos
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
![Page 14: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/14.jpg)
12
INCRAESCOLA DE GOVERNO
1 unC1/2 un
1/2 un1/2 un 1/
2 un
AkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhkAkjhdjshfkjdfhdjfhkdjfhksdjfhksdjhfksdjfhksjdhfksdjhfksjfhk
INCRAESCOLA DE GOVERNO
Dimensões
![Page 15: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/15.jpg)
13
Aplicações
INCRAESCOLA DE GOVERNO
INCRAESCOLA DE GOVERNO
INCRAESCOLA DE GOVERNO
INCRAESCOLA DE GOVERNO
INCRAESCOLA DE GOVERNO
INCRAESCOLA DE GOVERNO
INCRAESCOLA DE GOVERNO
INCRAESCOLA DE GOVERNO
INCRAESCOLA DE GOVERNO
INCRAESCOLA DE GOVERNO
INCRAESCOLA DE GOVERNO
NUNCA UTILIZAR NUNCA UTILIZAR NUNCA UTILIZAR
![Page 16: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/16.jpg)
14
Aplicações
![Page 17: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/17.jpg)
15
Papelaria - Cartão de Visita
INCRAESCOLA DE GOVERNO
Nome - Gotham Medium 8 ptGotham Medium 6 pt
Tel: (11) 9999.9999(11) 9999.9999
Endereço - Gotham Medium 6 pt
INCRAESCOLA DE GOVERNO
![Page 18: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/18.jpg)
16
Papelaria - Envelope Carta
INCRAESCOLA DE GOVERNO
Endereço - Gotham Medium 8 pt
![Page 19: Manual Logo INCRA.PDF](https://reader038.vdocuments.pub/reader038/viewer/2022102518/58cfbef91a28ab223a8b68b7/html5/thumbnails/19.jpg)
17
Papelaria - Ofício
INCRAESCOLA DE GOVERNO
Endereço - Gotham Medium 8 pt