1. Who is the course for?CARE staff new to market engagementand a value chain approach New CARE staff

2. Why take it? To better overcome poverty andfocus on womens empowerment To gain a certificate 3. Why did we make it? To promote a deeper understanding of market-based,value chain programming To introduce a standardized process and tools forconducting value chain analysis To develop scalable project designs To provide a set of tools and processes to effectivelyaddress gender as a top line project objective To provide CARE staff with the foundation they need inorder to begin to build market-based principles intotheir long-term programs 4. What does it cover? 5. Introduction to Value Chain DevelopmentIn these first four modules, participants will learn aboutthe key principles that define market-based development. 6. Designing a Value Chain Project In these ten modules, participants will learn about value chainproject design by working through an entire case in the context of fictional country Pronesia. 7. Course Wrap-UpThis final section concludes the Value Chain Project DesignCourse summarizing the key points covered. 8. How do I start? Step 1: Create a plan with yoursupervisor Step 2: Go to careacademy.org 9. How long does it take?It varies: Section 1: 30-45 minutes on-screentime + additional reading time Section 2: 3-4 hours on-screen time +additional reading time Section 3: 5-10 minutes 10. How to Take the Course 11. Questions or Comments? Contact: Christian Pennotti cpennotti@care.org Rebecca Baggettrbaggett@care.org