market research report : interactive whiteboard market in india 2012
DESCRIPTION
For the complete report, get in touch with us at : [email protected] nteractive whiteboards have managed to find wide acceptance amongst the education and enterprises segment in India. The need for innovative teaching and faster means of collaboration is mainly driving the IWB adoption amongst education and enterprises respectively. Education sector with holds the lion’s share in the market and hence players have shaped their offerings in a manner wherein educational institutes can avail complete packages of classroom solutions. On the other hand, the enterprise segment is slowly showing a growing inclination towards interactive whiteboards. All together, the market is poised for a steady growth in the years to come, from its current nascent stage. The report begins with the introduction section which defines the scope of the market followed by the market overview section, wherein a brief snapshot of the market, competition and drivers & challenges are provided. The section continues with a quantitative snapshot of the market share of education and enterprise segments along with a brief description of each of the same. A SWOT analysis on the Indian interactive whiteboard market further provides a consolidated view for a better understanding. Consumer demands section mainly talks about the various considerations, opinions and methodology followed by users prior to the purchase of interactive whiteboards. The section will be particularly useful for vendors preparing to pitch their products in the market. Apart from a general information about user considerations, a detailed list of the most desirable features for the education and enterprise consumers have been furnished separately. The section is immediately followed by a section on cost benefits, which features a graphical representation distinguishing the cost benefits of interactive whiteboards as against traditional whiteboards. An analysis of the drivers explains the factors for growth of the interactive whiteboard market. Demand for interactive whiteboard is expected to increase with growth in education sector, growth in enterprise connectivity market, government initiatives and benefits from interactive whiteboards. The key challenges include the training requirement for users and poor & un-reliable infrastructure. User perspective section in the report has been derived after a thorough research done on the current users of interactive whiteboards. Important aspects such as views pertaining to interactive whiteboards, issues or preferences pertaining to upgradation of software or hardware and concerns on the interactive whiteboards have been studied in detail so as to provide an overall verdict of users regarding the interactive whiteboards. The section can be effectively used by vendors to implement strategic initiatives in order to enhance their product offerings.TRANSCRIPT
Interactive Whiteboard Market – India
November 2012
2
SAMPLE Executive Summary
Installation, Application Support, Interface, Package Offered and Maintenance & After‐sales Services Products in Demand:Education Sector Enterprise Segment
Market Overview
Consumer Demands
Drivers and Challenges
Competition
Interactive whiteboard market in India is currently at a nascent stage and is expected to attain a steady growth to reach a sizeable market in the years to come
In 2011, the market size was valued at INR xx bn and is expected to reach INR xx bn by the end of 2015
The education sector accounts for a majority share of xx% followed by the enterprises segment with xx%
Major Vendors
SMART Technologies Promethean Aveco Genee Technologies
Drivers:
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
Growth in education sector
Growth in enterprise connectivity market
Government initiatives
Benefits from IWBs
Training requirement
Poor and un‐reliable infrastructure
Challenges:
3
•Introduction
•Market Overview
•Consumer Demands
•Cost Benefits
•Drivers and Challenges
•User Perspective
•Competition
•Solution Providers
•Strategic Recommendations
•Appendix
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
4
SAMPLE Interactive Whiteboard Market India – Overview
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
• Currently, the market for IWBs in India is at infancy and is expected to attain momentum in the coming 4‐5 years
• IWB penetration level hovers at less than xx%, however the government’s increasing interest on ICT is expected to push the levels significantly
• Competition in the market is stiff and players are constantly revamping their portfolio with innovative products
•Of late, the collaboration of IWBs with advanced connectivity features has become a prominent trend amongst players
Market Overview Competition
• Primarily the drivers for the market are:• A sizeable presence of schools and educational institutes • Significant push from Government of India (GoI) in the education sector
• Declining prices of the hardware units •Growth in the enterprise segment is also a key factor fueling growth in the market
• Some of the prime challenges which hurdles in the path of the market are:
• Constant training requirement for users
• Issues related connectivity and power cut
• The repair of inbuilt electronics within India is difficult
Drivers Challenges
Market Overview
5
SAMPLEInteractive Whiteboards – Market Scenario
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
• Currently, education sector in India creates majority of demand in the market
•Within the education sector, the maximum demand is generated from private &international schools Generally, schools with a pan India presence opt for IWBs
•Govt. initiatives driving the usage of ICT in schools is expected to provide further stimulus to the market
• Players offer packaged content solutions with education specific software & applications along with hardware as classroom solutions
•Although, enterprises account for a minority share of about 6% in the market, they are gradually gaining traction in the market
• Primarily, the need for one‐point, seamless and real‐time collaboration is fueling the demand for IWBs
• The sector is more hardware‐centric and demand arises mostly for display units and projectors Collaboration features such as remote meeting and conference have gained the maximum popularity in the enterprise sector
IWB – Education Sector Snapshot IWB – Enterprise Sector Snapshot
IWB – Market Size & Growth IWB Market Split – 20‐‐
d
20‐‐
0
20‐‐
a
b
c
20‐‐20‐‐20‐‐
INR bn xxx xxx
Other Educational Institutes include vocational training and coaching classes
4.9%
79.8%
15.3%
xxx xxx xxx
6
SAMPLE Interactive Whiteboard Market Drivers – Summary
Summary Impact
Growth in education sector
The massive presence of classrooms in India is boosting the market in manifold ways
Government initiatives
ICT oriented government initiatives for the education sector propel the ICT expenses by a large extent
Benefits from IWBs
The opportunity to leverage significant IWB benefits by users also plays a major role in increasing the uptake
Growth in enterprise connectivity
market
The market for Indian enterprise connectivity is experiencing a smooth and continual rise, thus paving way for IWB adoption
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
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SAMPLE Driver (1/4) – Growth in education sector
• IWB market has gained a significant foothold in the education sector so far Continual growth & development in the sector will further strengthen this foothold
•Mainly, the pre‐school and K12 school segments are the prime consumers The segments shell out close to xx% of their ICT budget for the procurement of IWB and other audio video solutions
Education Sector – IWB Usage IWB Expenses – Education Sector
Market Size – Schools & CollegesMarket Size – Other Educational
Institutes
1.41.1
0.90.80.7
0.0
0.5
1.0
1.5
20‐‐20‐‐20‐‐20‐‐
INR bnxx
20‐‐
0
20‐‐
yy
b
d
c
a
INR bn
xxx
20‐‐
yy
xx
20‐‐
yy
xx
20‐‐
yy
xx
20‐‐
yy
xx
xx
Other Educational InstitutesSchools & Colleges
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
20‐‐
INR tn
a
b
c
0
xx
20‐‐20‐‐20‐‐20‐‐
CollegesSchools
8
SAMPLE Challenges (1/2) – Poor and Unreliable Infrastructure(1/2)
Countries with Slowest Internet Speeds (2011)
Poor internet services
• Poor infrastructural facilities in the form of retarded internet services in India is deemed to be a significant challenge for the growth
•A slow internet connection works against growth since it pulls back people from opting for IWBs which mostly connect via internet in order to collaborate with other devices in multiple locations
Average Internet Speed – India (2011)
Rank Countries
1 Country A
2 Country B
3 Country C
4 Country D
5 Country E
Narrowband Penetration – India (2011)
Bangalore & Kolkata
New Delhi & Mumbai
Mbps
a
0.0
b
c
Hyderabad
xxx
Narrowband
xxx% internet connections have speeds slower than
256 kbps
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
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SAMPLE Challenges (1/2) – Poor and Unreliable Infrastructure(2/2)
Size of the bubble represents the median ratio of actual download speed to the download speed claimed
Upload & Download index values are the rolling mean throughput in Mbps over the past 30 days, where the mean distance between client and server is less than 300 miles
97.25
95.10
‐20
‐10
0
10
20
30
40
50
60
29
Upload Index(mbps)
3231302827262524232221201918171615141312111098765
Download Index(mbps)
43210‐1‐2
80.47
98.47
BrazilIndiaChinaRussia
Comparison of Internet Connection – BRIC Nations
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
10
SAMPLE Major Public Companies ‐ Summary
Note: All figures are in INR mn and are based on the latest financials available
1,335,976.1
8,770.8
58,900.4
3,005.2
‐300,000
0
300,000
600,000
‐400,000 ‐200,000 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000
Total income
Net Profit/Loss
xxx
xxxxxx
xxx
Size of the Bubble represents Market Capitalization in INR mn
xxxxxxxxxxxx
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
11
SAMPLE Public: Foreign Company – xxx. (1/3)
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category Products/Services
Products xxx
Name Designation
New Delhi
Head Office
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
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SAMPLE Financial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of INR 0.2 mn in FY 2012, as compared to net profit of INR 0.1 mn in FY 2011
• The company reported total income of INR 6.1 mn in FY 2012, as compared to INR 5.1 mn in FY 2011
• The company earned an operating margin of 4.16% in FY 2012, a decrease of 0.57 percentage points over FY 2011
• The company reported debt to equity ratio of 2.40 in FY 2012, anincrease of 13.29% over FY 2011
Key Financial Performance Indicators
Indicators Value (dd/mm/2012)Market Capitalization (INR mn)* 1,335,976.1Total Enterprise Value (INR mn)* 3,189,666.4EPS (INR) 67.54PE Ratio (Absolute) 6.31
Particulars y‐o‐y change (2012‐11)
2012 2011 2010 2009
Profitability RatiosOperating Margin ‐0.57 4.16% 4.73% 2.25% 1.27%
Net Margin 0.96 3.50% 2.54% ‐1.19% ‐7.85%
Profit Before Tax Margin 1.03 5.63% 4.60% 0.71% ‐2.89%
Return on Equity 2.73 12.52% 9.78% ‐4.72% ‐36.13%
Return on Capital Employed ‐0.95 7.77% 8.72% 4.02% 2.66%
Return on Working Capital 3.58 33.02% 29.45% ‐12.67% ‐177.53%
Return on Assets 1.09 3.69% 2.60% ‐1.19% ‐8.37%
Return on Fixed Assets 5.83 17.14% 11.31% ‐4.82% ‐32.89%
Cost RatiosOperating costs (% of Sales) 0.18 75.31% 75.12% 76.89% 78.81%
Administration costs (% of Sales)
‐6.57 16.16% 22.73% 23.83% 22.66%
Interest costs (% of Sales) 0.01 ‐0.29% ‐0.30% ‐0.33% ‐0.37%
Liquidity RatiosCurrent Ratio 4.79% 1.26 1.20 1.21 1.10
Cash Ratio 80.04% 0.49 0.27 0.30 0.29
Leverage RatiosDebt to Equity Ratio ‐13.29% 2.40 2.76 2.95 3.31
Debt to Capital Ratio ‐6.13% 0.42 0.45 0.48 0.51
Interest Coverage Ratio ‐18.00% ‐14.65 ‐17.87 ‐7.70 ‐3.76
Efficiency RatiosFixed Asset Turnover 20.28% 4.77 3.97 3.62 3.79
Asset Turnover 12.54% 1.03 0.91 0.90 0.97
Current Asset Turnover 9.54% 1.87 1.71 1.68 1.79
Working Capital Turnover ‐10.96% 9.19 10.33 9.53 20.47
Capital Employed Turnover 1.56% 3.48 3.43 3.55 4.16
Public: Foreign Company – xxx. (2/3)
Improved Decline
Net Profit/LossTotal Income
6.15.14.3
5.1
0
2
4
6
8
-0.5
0.0
0.5INR mn INR mn
2012201120102009
* Data taken as on 31st Oct, 2012
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
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SAMPLE Key Business Segments Key Geographic Segments
Key Recent Developments
Public: Foreign Company – xxx. (3/3)
Description News
Overview
Interactive Products
100%
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
0%
50%
100%
2012
5,970,070
9%
91%
2011
5,011,188
10%
90%
2010
4,309,393
10%
90%
2009
5,123,288
11%
89%22%
5%5%4%4%8%9%9%9%
8%8%9%
0%
50%
100%
2011
8%
57%
2010
19%
59%
2009
19%
59%
2012
21%
57%
xxx
xxx
xxx
xxx
xxxxxxxxx
14
SAMPLE Major Solution Providers – Education Sector
INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT
Key Solution Providers India – Market share
5%
21%
74%
xxx
xxx
xxx Edurite Classteacher Navneet
NIITHCL
InfosystemsManipal K‐12
Sundaram
Others Include
Solution Provider Solutions Key Products
Classteacher ePathshala Interactive Whiteboard
Educomp Smartclass Interactive Whiteboard
Everonn iSchool Interactive Whiteboard
HCL Infosystems Digiclass Interactive Whiteboard
Manipal K12 Digiclass Interactive Whiteboard
Navneet eSENSE Portable built‐in projector and content
Next Education Teachnext Portable built‐in projector and content
NIIT e‐Guru Interactive Whiteboard
Sundaram e‐Class Portable projector, handheld device, pen‐drive and other acceossries
15
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INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT