market research report : interactive whiteboard market in india 2012

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Interactive Whiteboard Market – India November 2012

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For the complete report, get in touch with us at : [email protected] nteractive whiteboards have managed to find wide acceptance amongst the education and enterprises segment in India. The need for innovative teaching and faster means of collaboration is mainly driving the IWB adoption amongst education and enterprises respectively. Education sector with holds the lion’s share in the market and hence players have shaped their offerings in a manner wherein educational institutes can avail complete packages of classroom solutions. On the other hand, the enterprise segment is slowly showing a growing inclination towards interactive whiteboards. All together, the market is poised for a steady growth in the years to come, from its current nascent stage. The report begins with the introduction section which defines the scope of the market followed by the market overview section, wherein a brief snapshot of the market, competition and drivers & challenges are provided. The section continues with a quantitative snapshot of the market share of education and enterprise segments along with a brief description of each of the same. A SWOT analysis on the Indian interactive whiteboard market further provides a consolidated view for a better understanding. Consumer demands section mainly talks about the various considerations, opinions and methodology followed by users prior to the purchase of interactive whiteboards. The section will be particularly useful for vendors preparing to pitch their products in the market. Apart from a general information about user considerations, a detailed list of the most desirable features for the education and enterprise consumers have been furnished separately. The section is immediately followed by a section on cost benefits, which features a graphical representation distinguishing the cost benefits of interactive whiteboards as against traditional whiteboards. An analysis of the drivers explains the factors for growth of the interactive whiteboard market. Demand for interactive whiteboard is expected to increase with growth in education sector, growth in enterprise connectivity market, government initiatives and benefits from interactive whiteboards. The key challenges include the training requirement for users and poor & un-reliable infrastructure. User perspective section in the report has been derived after a thorough research done on the current users of interactive whiteboards. Important aspects such as views pertaining to interactive whiteboards, issues or preferences pertaining to upgradation of software or hardware and concerns on the interactive whiteboards have been studied in detail so as to provide an overall verdict of users regarding the interactive whiteboards. The section can be effectively used by vendors to implement strategic initiatives in order to enhance their product offerings.

TRANSCRIPT

Page 1: Market Research Report : Interactive Whiteboard Market in India 2012

Interactive Whiteboard Market – India 

November 2012

Page 2: Market Research Report : Interactive Whiteboard Market in India 2012

2

SAMPLE Executive Summary

Installation,  Application  Support,  Interface,  Package  Offered  and  Maintenance  &  After‐sales Services  Products in Demand:Education Sector Enterprise Segment 

Market Overview

Consumer Demands

Drivers and Challenges

Competition

Interactive whiteboard market in India is currently at a nascent stage and is expected to attain a steady growth to reach a sizeable market in the years to come

In 2011, the market size was valued at INR xx bn and is expected to reach INR xx bn by the end of 2015 

The education sector accounts for a majority share of xx% followed by the enterprises segment with xx% 

Major Vendors

SMART Technologies Promethean Aveco Genee Technologies 

Drivers:

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

Growth in education sector

Growth in enterprise connectivity market

Government initiatives 

Benefits from IWBs

Training requirement

Poor and un‐reliable infrastructure 

Challenges:

Page 3: Market Research Report : Interactive Whiteboard Market in India 2012

3

•Introduction

•Market Overview

•Consumer Demands

•Cost Benefits

•Drivers and Challenges

•User Perspective

•Competition

•Solution Providers

•Strategic Recommendations

•Appendix

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

Page 4: Market Research Report : Interactive Whiteboard Market in India 2012

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SAMPLE Interactive Whiteboard Market India – Overview 

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

• Currently, the market for IWBs in India is at infancy and is expected to attain momentum in the coming 4‐5 years 

• IWB penetration level hovers at less than xx%, however the government’s increasing interest on ICT is expected to push the levels significantly

• Competition in the market is stiff and players are  constantly revamping their portfolio with innovative products 

•Of late, the collaboration of IWBs with advanced connectivity features has become a prominent trend amongst players

Market Overview Competition

• Primarily the drivers for the market are:• A sizeable presence of schools and educational institutes • Significant push from Government of India (GoI) in the education sector

• Declining prices of the hardware units •Growth in the enterprise segment is also a key factor fueling growth in the market 

• Some of the prime challenges which hurdles in the path of the market are:

• Constant training requirement for users

• Issues related connectivity and power cut

• The repair of inbuilt electronics within India is difficult

Drivers  Challenges 

Market Overview

Page 5: Market Research Report : Interactive Whiteboard Market in India 2012

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SAMPLEInteractive Whiteboards – Market Scenario

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

• Currently, education sector in India creates majority of demand in the market 

•Within the education sector, the maximum demand is generated from private &international schools Generally, schools with a pan India presence opt for IWBs

•Govt. initiatives driving the usage of ICT in schools is expected to provide further stimulus to the market 

• Players offer packaged content solutions with education specific software & applications along with hardware as classroom solutions 

•Although, enterprises account for a minority share of about 6% in the market, they are gradually gaining traction in the market

• Primarily, the need for one‐point, seamless and real‐time collaboration is fueling the demand for IWBs

• The sector is more hardware‐centric and demand arises mostly for display units and projectors  Collaboration features such as remote meeting and conference have gained the maximum popularity in the enterprise sector

IWB – Education Sector Snapshot IWB – Enterprise Sector Snapshot

IWB – Market Size & Growth IWB Market Split – 20‐‐

d

20‐‐

0

20‐‐

a

b

c

20‐‐20‐‐20‐‐

INR bn xxx xxx

Other Educational Institutes include vocational training and coaching classes

4.9%

79.8%

15.3%

xxx xxx xxx

Page 6: Market Research Report : Interactive Whiteboard Market in India 2012

6

SAMPLE Interactive Whiteboard Market Drivers – Summary 

Summary Impact

Growth in education sector

The massive presence of classrooms  in  India  is boosting  the market in manifold ways

Government initiatives

ICT oriented government  initiatives  for the education sector propel the ICT expenses by a large extent 

Benefits from IWBs

The opportunity to leverage significant IWB benefits by users also plays a major role in increasing the uptake 

Growth in enterprise connectivity 

market

The market for Indian enterprise connectivity is experiencing a  smooth  and  continual  rise,  thus  paving  way  for  IWB adoption

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

Page 7: Market Research Report : Interactive Whiteboard Market in India 2012

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SAMPLE Driver (1/4) – Growth in education sector

• IWB market has gained a significant foothold in the education sector so far  Continual growth & development in the sector will further strengthen this foothold 

•Mainly, the pre‐school and K12 school segments are the prime consumers The segments shell out close to xx% of their ICT budget for the procurement of IWB and other audio video solutions

Education Sector – IWB Usage IWB Expenses – Education Sector

Market Size – Schools & CollegesMarket Size – Other Educational 

Institutes

1.41.1

0.90.80.7

0.0

0.5

1.0

1.5

20‐‐20‐‐20‐‐20‐‐

INR bnxx

20‐‐

0

20‐‐

yy

b

d

c

a

INR bn

xxx

20‐‐

yy

xx

20‐‐

yy

xx

20‐‐

yy

xx

20‐‐

yy

xx

xx

Other Educational InstitutesSchools & Colleges

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

20‐‐

INR tn

a

b

c

0

xx

20‐‐20‐‐20‐‐20‐‐

CollegesSchools

Page 8: Market Research Report : Interactive Whiteboard Market in India 2012

8

SAMPLE Challenges (1/2) – Poor and Unreliable Infrastructure(1/2)

Countries with Slowest Internet Speeds (2011)

Poor internet services

• Poor infrastructural facilities in the form of retarded internet services in India is deemed to be a significant challenge for the growth

•A slow internet connection works against growth since it pulls back people from opting for IWBs which mostly connect via internet in order to collaborate with other devices in multiple locations

Average Internet Speed – India (2011) 

Rank Countries

1 Country A

2 Country B

3 Country C

4 Country D

5 Country E

Narrowband Penetration – India (2011)

Bangalore & Kolkata

New Delhi & Mumbai

Mbps

a

0.0

b

c

Hyderabad

xxx

Narrowband

xxx% internet connections have speeds slower than 

256 kbps

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

Page 9: Market Research Report : Interactive Whiteboard Market in India 2012

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SAMPLE Challenges (1/2) – Poor and Unreliable Infrastructure(2/2)

Size of the bubble represents the median ratio of actual download speed to the download speed claimed

Upload & Download index values are the rolling mean throughput in Mbps over the past 30 days, where the mean distance between client and server is less than 300 miles 

97.25

95.10

‐20

‐10

0

10

20

30

40

50

60

29

Upload Index(mbps)

3231302827262524232221201918171615141312111098765

Download Index(mbps)

43210‐1‐2

80.47

98.47

BrazilIndiaChinaRussia

Comparison of Internet Connection – BRIC Nations

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

Page 10: Market Research Report : Interactive Whiteboard Market in India 2012

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SAMPLE Major Public Companies ‐ Summary

Note: All figures are in INR mn and are based on the latest financials available

1,335,976.1

8,770.8

58,900.4

3,005.2

‐300,000

0

300,000

600,000

‐400,000 ‐200,000 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000

Total income

Net Profit/Loss

xxx

xxxxxx

xxx

Size of the Bubble represents Market Capitalization in INR mn

xxxxxxxxxxxx

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

Page 11: Market Research Report : Interactive Whiteboard Market in India 2012

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SAMPLE Public: Foreign Company – xxx. (1/3)

Key People

Products and Services

Company Information Offices and Centres – India 

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

Ticker Symbol

Stock Exchange

Category Products/Services

Products xxx

Name Designation

New Delhi

Head Office

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

Page 12: Market Research Report : Interactive Whiteboard Market in India 2012

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SAMPLE Financial Snapshot Key Ratios

Financial Summary 

• The company earned a net profit of INR 0.2 mn in FY 2012, as compared to net profit of INR 0.1 mn in FY 2011

• The company reported total income of INR 6.1 mn in FY 2012, as compared to INR 5.1 mn in FY 2011

• The company earned an operating margin of 4.16% in FY 2012, a decrease of 0.57 percentage points over FY 2011

• The company reported debt to equity ratio of 2.40 in FY 2012, anincrease of 13.29% over FY 2011

Key Financial Performance Indicators

Indicators Value (dd/mm/2012)Market Capitalization (INR mn)* 1,335,976.1Total Enterprise Value (INR mn)* 3,189,666.4EPS (INR) 67.54PE Ratio (Absolute) 6.31

Particulars y‐o‐y change (2012‐11)

2012 2011 2010 2009

Profitability RatiosOperating Margin ‐0.57 4.16% 4.73% 2.25% 1.27%

Net Margin 0.96 3.50% 2.54% ‐1.19% ‐7.85%

Profit Before Tax Margin 1.03 5.63% 4.60% 0.71% ‐2.89%

Return on Equity 2.73 12.52% 9.78% ‐4.72% ‐36.13%

Return on Capital Employed ‐0.95 7.77% 8.72% 4.02% 2.66%

Return on Working Capital 3.58 33.02% 29.45% ‐12.67% ‐177.53%

Return on Assets 1.09 3.69% 2.60% ‐1.19% ‐8.37%

Return on Fixed Assets 5.83 17.14% 11.31% ‐4.82% ‐32.89%

Cost RatiosOperating costs (% of Sales) 0.18 75.31% 75.12% 76.89% 78.81%

Administration costs (% of Sales)

‐6.57 16.16% 22.73% 23.83% 22.66%

Interest costs (% of Sales) 0.01 ‐0.29% ‐0.30% ‐0.33% ‐0.37%

Liquidity RatiosCurrent Ratio 4.79% 1.26 1.20 1.21 1.10

Cash Ratio 80.04% 0.49 0.27 0.30 0.29

Leverage RatiosDebt to Equity Ratio ‐13.29% 2.40 2.76 2.95 3.31

Debt to Capital Ratio ‐6.13% 0.42 0.45 0.48 0.51

Interest Coverage Ratio ‐18.00% ‐14.65 ‐17.87 ‐7.70 ‐3.76

Efficiency RatiosFixed Asset Turnover 20.28% 4.77 3.97 3.62 3.79

Asset Turnover 12.54% 1.03 0.91 0.90 0.97

Current Asset Turnover 9.54% 1.87 1.71 1.68 1.79

Working Capital Turnover ‐10.96% 9.19 10.33 9.53 20.47

Capital Employed Turnover 1.56% 3.48 3.43 3.55 4.16

Public: Foreign Company – xxx. (2/3)

Improved Decline

Net Profit/LossTotal Income

6.15.14.3

5.1

0

2

4

6

8

-0.5

0.0

0.5INR mn INR mn

2012201120102009

* Data taken as on 31st Oct, 2012

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

Page 13: Market Research Report : Interactive Whiteboard Market in India 2012

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SAMPLE Key Business Segments Key Geographic Segments

Key Recent Developments

Public: Foreign Company – xxx. (3/3)

Description  News

Overview

Interactive Products 

100%

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

0%

50%

100%

2012

5,970,070

9%

91%

2011

5,011,188

10%

90%

2010

4,309,393

10%

90%

2009

5,123,288

11%

89%22%

5%5%4%4%8%9%9%9%

8%8%9%

0%

50%

100%

2011

8%

57%

2010

19%

59%

2009

19%

59%

2012

21%

57%

xxx

xxx

xxx

xxx

xxxxxxxxx

Page 14: Market Research Report : Interactive Whiteboard Market in India 2012

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SAMPLE Major Solution Providers – Education Sector

INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT

Key Solution Providers India – Market share

5%

21%

74%

xxx

xxx

xxx Edurite Classteacher Navneet

NIITHCL 

InfosystemsManipal K‐12

Sundaram

Others Include

Solution Provider Solutions Key Products

Classteacher  ePathshala Interactive Whiteboard

Educomp  Smartclass Interactive Whiteboard

Everonn  iSchool Interactive Whiteboard

HCL Infosystems  Digiclass Interactive Whiteboard

Manipal K12 Digiclass Interactive Whiteboard

Navneet  eSENSE Portable built‐in projector and content

Next Education  Teachnext Portable built‐in projector and content

NIIT  e‐Guru Interactive Whiteboard

Sundaram  e‐Class Portable projector, handheld device, pen‐drive and other acceossries

Page 15: Market Research Report : Interactive Whiteboard Market in India 2012

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Thank you for the attentionThe Interactive Whiteboard Market – India 2012 report is a part of Netscribes Information Technology Industry Series.For more detailed information or customized research requirements please contact:

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INTERACTIVE WHITEBOARD MARKET ‐ INDIA 2012.PPT