market research report : power backup market in india 2013

Power Backup Market IndiaPower Backup Market – India

October 2013

Executive Summary

MarketPower backup devices include generators, UPS and invertersDemand‐Supply gap in power distribution is the primary reason for boom in power backup market

Drivers & Challenges

Drivers•Energy Deficiency•Rising Disposable IncomeD d f T l O t

Challenges•Competition from Unorganized Sector•Lack of Consumer AwarenessG th i Chi I tChallenges •Demand from Telecom Operators

• Increase in Rural Demand•Healthy Economic Outlook

•Growth in Chinese Imports•Decline in Growth of Desktop Sales

Trends Inverter Market TrendsUPS Market TrendsDiesel Genset Market Trends

Competition

Major Players

Exide Industries Ltd. Mahindra & Mahindra Ltd.

Honda Siel Power Products Ltd Microtek International Private Ltd.

2

Cummins India Ltd. Amara Raja Batteries Ltd.

POWER BACKUP MARKET IN INDIA 2013.PPT

•Macro Economic Indicators•Introduction•Market Overview•Key Production and Demand HubsS l Ch i A l i•Supply Chain Analysis•Key Demand Sectors•Drivers and Challenges•Drivers and Challenges•Government Associations•Trends•Competitive Landscape•Strategic Initiatives

3

•Appendix


Market segmentation: End‐user based

Power Backup

a b

a1 b1 b2 b3

a2 b4 b6 b8

a3 b5 b7 b9

4POWER BACKUP MARKET IN INDIA 2013.PPT

Power Back up Solutions – Overview (1/3)

Types of UPS

Standby / Offline UPS

• Finding 1• Finding 2• Finding 3

Line‐ • Finding 1einteractive

UPS• Finding 2• Finding 3

Online UPS• Finding 1• Finding 2Fi di 3

5

• Finding 3


Power Backup Market – UPS

UPS Market – Overview• Finding 1• Finding 2

UPS Market Share (20‐‐)

y1%• Finding 3• Finding 4

X1% X2%

X3%

y1%

y2%

UPS Market Growth (Value) UPS Market Growth (Volume)

Segment 2Segment 3

Segment 1

Segment 5Segment 4

80

100

INR bn

+x%z6

z5z4

8.07.0

6.15 46

8 +y%

mn

20

40

60z4

z3z2z1

5.44.8

4.3

2

4

6

6

020‐‐ 20‐‐e20‐‐e20‐‐e20‐‐e20‐‐e

020‐‐e20‐‐e20‐‐e20‐‐e20‐‐e20‐‐


Power Backup Market – Diesel Generators

Diesel Generators – Overview• Finding 1• Finding 2

Generator Market Segments (2012)

z1%Segment 2Segment 1

• Finding 3• Finding 4

z2%z3%

Segment 2Segment 3

Generators Market Growth (Value) Generators Market Growth (Volume)

120140160

+x%x7

x6x5

x4

INR bn

250

300

‘000

+y% y7y6

y5y4y32

20406080100120

x2x4

x3x1

50

100

150

200 y1y3y2

7

020

20‐‐ 20‐‐e20‐‐e20‐‐e20‐‐e20‐‐e20‐‐

020‐‐e20‐‐e20‐‐e20‐‐e20‐‐e20‐‐20‐‐


Power Backup Market – Inverters

Inverters – Overview• Finding 1• Finding 2

Inverter – Segments (Value‐wise) (20‐‐)

x4% x1%Segment 1


x2%x3%

Segment 4

Segment 2Segment 3

Segment 1

Inverters Market Growth (Value)

150175200

INR bn

+x%

x7

x6

255075100125150

x1 x2

x5x4

x3

8

025

20‐‐20‐‐ 20‐‐e20‐‐e20‐‐e20‐‐e20‐‐e


Power Backup Market – Inverter Battery

Battery Market – Overview• Finding 1• Finding 2

Inverter and Battery – Cost Break‐Up

Segment 2Segment 1


2%

z1%Segment 2

Inverter Battery – Product Segments Inverter Battery Capacity – Market Share

z2%

x1%

Segment 5Segment 4Segment 3

y1%y3%

Segment 7Segment 6

S t 8

x3% x2%

Segment 8

9

y2%


SAMPLE Major Manufacturing Hubs

Overview

Production Hubs

• Finding 1• Finding 2• Finding 3• Finding 4

Power Backup Production Hubs


Supply Chain Analysis

Power Backup Solutions

a1 a2 z3

z4a5

Finding 1


Growing reliance on modes of electronic payment and ATMs are driving the demand for power backup systemsRise in Electronic Transactions and ATMs• Finding 1• Finding 2• Finding 3• Finding 4

Growth in Electronic Payment Rising trend of ATM’s ATM Concentration Pattern

150,000

200,000nos

+26%

y2

40

50

x1

%x2

Area Concentration

Metro r1%

50,000

100,000

y1

10

20

30 Non Metro Urban r2%

Semi Urban r3%

12

020‐‐e20‐‐

020‐‐ 20‐‐

Rural r4%


Drivers & Challenges – Summary

Challenges

Competition from Unorganized Sector

Drivers

Energy Deficiency

Lack of Consumer Awareness

Growth in Chinese Imports

Rising Disposable Income

Demand from Telecom Operators

Decline in Growth of Desktop Sales

Increase in Rural Demand


Demand‐Supply gap in power distribution is the primary reason for boom in the power backup marketEnergy Deficiency Impact• Finding 1 Sub‐finding 1

• Finding 2• Finding 3• Finding 4

Peak Power Scenario (20‐‐)

40,000

50,000

MW

3x3y2x2y1

x1

Segment 2Segment 1

10,000

20,000

30,000

y5x5

y4x4

y3 Segment 2

14

0North‐ East

y5x5

EastSouthWestNorth


Trends – Inverters

Technological InnovationsInnovations

Key dTrends

Contract Manufacturing O i i

Shrinking Unorganized SOpportunities Sector


Trends – UPS

New Product Launches Branded Segment Gains Popularity

Key Trends

Improvement in Aesthetics

Focus on Retail and Channel Sales


Trends – Diesel Gensets

Rental MarketHybrid Generators


Public: Domestic Company – Company A (1/4)

Company Information Offices and Centres – India

Corporate Address

Tel No.

Fax No.

Website

Year of Incorporation

New Delhi

Products and Services

Ticker Symbol

Stock ExchangeHead Office

Key People


Category Products/Services

N D i tiName Designation

Person 1 Chairman

Person 2 M.D.

Person 3 Director

18

Person 4 Additional Director


K ii i l S h


Key RatiosNet Profit / LossTotal Income

15 000

20,0008001,000

INR mn INR mn

d2c2

b2

Particulars y‐o‐y change (20‐‐‐‐‐) 20‐‐ 20‐‐ 20‐‐ 20‐‐

Profitability RatiosOperating Margin

Financial Snapshot

0

5,000

10,000

15,000

0200400600

20‐‐

d1

20‐‐

c1

20‐‐

b1

20‐‐

a2

a1

Net MarginProfit Before Tax MarginReturn on EquityReturn on Capital EmployedReturn on Working CapitalReturn on Assets

Financial Summary • Company earned a net profit of INR XX mn in FY 20‐‐, as compared to net profit of INR Y mn in FY 20‐‐

• It reported total Income of INR XX mn in FY 20‐‐, registering an increase of X per cent over FY 20‐‐

Return on Fixed Assets

Cost RatiosOperating costs (% of Sales)Administration costs (% of Sales)

Interest costs (% of Sales)X per cent over FY 20

• It earned an operating margin of X.X per cent in FY 20‐‐ an increase of X.X percentage points over FY 20‐‐

• The company reported debt to equity ratio of X.XX in FY 20‐‐, an increase of X.X per cent over FY 20‐‐

Interest costs (% of Sales)Liquidity RatiosCurrent RatioCash RatioLeverage RatiosDebt to Equity Ratio

Key Financial Performance IndicatorsIndicators Value (dd/mm/yyyy)

Market Capitalization (INR mn)Total Enterprise Value (INR mn)

( )

Debt to Capital RatioInterest Coverage Ratio

Efficiency RatiosFixed Asset TurnoverAsset TurnoverCurrent Asset Turnover

19

EPS (INR)PE Ratio (Abs)

Current Asset TurnoverWorking Capital TurnoverCapital Employed Turnover

Improved Decline



Key Business Segments Key Geographic Segments

100% 3%17%11%

OthersSegment 2Segment 1

100%

Country 1

66%71% 47%

54%

0%

50%

100%

43%

3%

36%

17%

18%

11%

0%

34%100%

50%

0%

100%

Country 1 is the only geographic segment in which

the company has been operating for the last five years

Business Highlights

0%

2013201220112010

0% 0%2013

Description News

Overview

• Company A is an INR x bn Company B established in collaboration with globally renowned Company C• The company manufactures generators, multipurpose engines, chemicals, yarns, pipes, consumer durables, precision cutting tools etc.

• C A t ISO tifi ti i O t 19 d h l b d d ISO tifi ti• Company A got ISO xxxx certification in Oct 19‐‐, and has also been awarded ISO yyyy certification

Collaborations • Company A collaborated with Company E for manufacturing of diesel generators with brand 1 of Engines

Expansion Plans • The group is planning to diversify and enter the g industry



SAMPLESAMPLE WS

TO

21SANITARYWARE MARKET IN INDIA 2013.PPT

Private: Domestic Company – Company B (1/5)

Company Information Offices and Centres – India

Corporate Address

New Delhi Tel No.

Fax No.


Website

Year of IncorporationHead Office

Key People


Category Products/Services

N D i tiName Designation

Person 1 Director

Person 2 Director

Person 3 Director

22

Person 4 Director



Shareholders of the Company as on dd/m/20‐‐ Ownership Structure

Name No. of Shares held Segment 1

xxx

SAMPLE20‐‐20‐‐20‐‐

23

SAMPLE Total



K ii i l S h Key RatiosNet Profit / LossTotal Income

20,000

800

1,000

INR mn INR mn

d2c2

b2

Particulars y‐o‐y change (20‐‐‐‐‐) 20‐‐ 20‐‐ 20‐‐ 20‐‐

Profitability RatiosOperating Margin

Financial Snapshot

5,000

10,000

15,000

200

400

600

800

d1c1b1

a2

a1

Net MarginProfit Before Tax MarginReturn on EquityReturn on Capital EmployedReturn on Working CapitalReturn on Assets

Financial Summary

0 020‐‐20‐‐20‐‐20‐‐

Return on Fixed Assets

Cost RatiosOperating costs (% of Sales)Administration costs (% of Sales)

Interest costs (% of Sales)• Company earned a net profit of INR XX mn in FY 20‐‐, as compared to net profit of INR Y mn in FY 20‐‐

• It reported total Income of INR XX mn in FY 20‐‐, registering an increase of X per cent over FY 20‐‐

• It earned an operating margin of X X per cent in FY 20‐‐ an

Interest costs (% of Sales)Liquidity RatiosCurrent RatioCash RatioLeverage RatiosDebt to Equity Ratio• It earned an operating margin of X.X per cent in FY 20 an

increase of X.X percentage points over FY 20‐‐

• The company reported debt to equity ratio of X.XX in FY 20‐‐, an increase of X.X per cent over FY 20‐‐

Debt to Capital RatioInterest Coverage Ratio

Efficiency RatiosFixed Asset TurnoverAsset TurnoverCurrent Asset Turnover


Current Asset TurnoverWorking Capital TurnoverCapital Employed Turnover

Improved Decline


Business Highlights

Description News

• Company B has Complete Range of Digital and Sinewave Inverters UPS EB UPS E² and UPS 24x7 from

Overview

• Company B has Complete Range of Digital and Sinewave Inverters, UPS EB, UPS E and UPS 24x7 from 400VA to 2000VA

• It also has External Battery models, which have been specially designed for various backup times and multi PC requirements of customers

Network • It has a pan India network of branch offices and service centres with its HQ at City 1

Awards and Recognitions

• Company B recently has been chosen X 20‐‐‐‐‐ by the Indian Consumer, and included in India’s TOP 200 BRANDS

Awards and Recognitions • “Award Name " Award 20‐‐, awarded by Soft Disk Magazine

• It is India‘s First ISO xxxx Certified Manufacturing Company



SAMPLESAMPLE WS

TO

26SANITARYWARE MARKET IN INDIA 2013.PPT

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Phone: +91 22 4098 7600

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