marketing anyeverywhere robert basic twitter: @robgreen blog: robertbasic.de startup: buzzriders.com

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MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com

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Page 1: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com

MARKETINGANYEVERYWHERE

Robert BasicTwitter: @RobGreenBlog: robertbasic.de

Startup: Buzzriders.com

Page 2: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com

MOBILE NUTZUNG vs STATIONÄR

+ immer dabei+ lokalisierbar+ persönlicher

Page 3: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com

Quelle:http://bit.ly/cws9SZ

Page 4: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com

Quelle:http://bit.ly/dpWVCu

Page 5: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com

Marktvolumen für Google?Bisher:

9,46 $ User/Monat = 18,6 Mrd $/Jahr

Mobil? 280 Mio US-Mobilnutzer = 30 Mrd USD/Jahr

Quelle: http://bit.ly/bztDIK

Page 6: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com

iPad

In kürzerer Zeit 1 Mio Einheitenverkauft

Page 7: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com

Entertainment

breite Zielgruppe = jung + alt

Lean Back / Lean Forward

Page 8: MARKETING ANYEVERYWHERE Robert Basic Twitter: @RobGreen Blog: robertbasic.de Startup: Buzzriders.com

What we want to do with iAds is to deliver interaction, but also deliver emotion. We have figured out how to do interactive video content without ever taking you out of the apps. We think people are going to be a lot more interested in clicking on these things.

http://www.flickr.com/photos/12905355@N05/4301184191/