marketing digital
DESCRIPTION
Slides para uma palestra de Marketing Digital aos alunos do curso de Comunicação e Propaganda e Marketing da Estácio de SáTRANSCRIPT
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MarketingDigital
Do cookie ao contador de historias
João Carlos Caribé
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Voce acha que
Marketing Digital se
resume a isto?
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MarketingDigital
é um universoem expansão
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BannersVai ser bom não foi ?
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E-mailmarketingOpt-inuma mala direta com
alta taxa de retorno,e o fantasma do SPAM
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Web
4 ROIOs 4Ps na
pratica digital
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SearchMarketing
SEOSEM
Não adianta ser o melhor, se não ficar
entre os primeiros
Search Engine Marketing Search Engine Optimization
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Contextualtarget
A publicidade sob medida, de acordo com o seu
interesse
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FazendosentidoO marketing com
valor agregado
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Behavioraltarget
O marketing deacordo com
minhas atitudes
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Marketingviral
O marketing que contagia
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BuzzMarketingO marketing na
boca do consumidor
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Social mediamarketing
O marketing em
Redes sociais
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MobileMarketing
O marketing na
palma da mão
http://reader.kaywa.com
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AdvergameO marketing dentro
dos games
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TV digital x IPTV Interatividadeé o segredo
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TalkabilityEmpresas são
conversações
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O futuro?
Antropologia do ciberespacoTecnologias emergentes
Convergencia
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João Carlos CaribéConsultor de negócios
em mídias sociais
João Carlos Caribé
http://www.thebuzzmakers.com
http://entropia.blog.br
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Créditos das fotos Cookies - Pam Roth Story time (velhinho) - Bianca de Blok Mainboard, Network, Vintage - Rodolfo Clix Question mark, Connected people - Sigurd
Decroos Junk mail - Agne Kveselyte Exploring - Stefanie L. employee team, team - Gabriella Fabbri Aiming global - Anônimo