marketing digital para o comercio e servicos
DESCRIPTION
Palestra ministrada no 5o Meeting Empresarial do SENAC de Corumbá/MS, no dia 23/07/2014. A palestra conta um case prático de uma empresa que realiza seu processo de marketing todo através da interTRANSCRIPT
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• Educação
• Empresas Privadas
• Universidades
• Consultoria
• Negócios
Kenneth Corrêa
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Temas
1. Pesquisa de Mercado
2. Inbound Marketing
3. Outbound Marketing
4. Métricas
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1. Pesquisa de Mercado ou
Alguém quer comprar o que eu quero vender?
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Quem são meus clientes?
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Onde estão meus clientes?
200 milhões de habitantes
99 milhões de internautas
49%
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Onde estão meus clientes?
100 milhões de buscas por mês
86 milhões de perfis brasileiros
36 milhões de usuários
110 milhões de vídeos assistidos por mês
15 milhões de perfis brasileiros
33 horas/mês
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Mapeamento de palavras-chave
• Ferramenta de Palavras-chave do Google Adwords
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Monitoramento de marca/produto
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Citações nas redes sociais
• Twitter Search
twitter.com/search
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Citações nas redes sociais
topsy.comsocialmention.com
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Citações em blogs
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Citações em notícias
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Análise dos Concorrentes
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• Rankings nos Buscadores (Free Monitor for Google)
Análise dos Concorrentes
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• Perfil de Links (opensiteexplorer.org)
Análise dos Concorrentes
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• Tráfego por palavra-chave
Análise dos Concorrentes
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• Menções
Use os mesmos mecanismos!
Análise dos Concorrentes
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2. Inbound Marketing ou
Venham a mim!
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Marketing de Permissão
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Marketing em Buscadores
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O buscador quer apresentar o conteúdo mais relevante para ele
Seu público-alvo busca produtos, serviços, idéias e imagens TODOS OS DIAS
Para que nosso site seja o resultado mais relevante, temos que agir no tripé:
Escrever código-fonte próprio para o Google
ENTENDER o site (é coisa de programador!!)
Produzir conteúdo único (não vale CTRL+C, CTRL
+V) e de qualidade, voltado para o que os clientes JÁ
BUSCAM
Conquistar LINKS em OUTROS sites que
apontem para O SEU site
Site muito bacanaSite útil
Explicação interessante
Marketing em Buscadores
• O tripé do SEO
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Marketing em Buscadores
• Google Adwords (Pay-Per-Click)
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Content Marketing
• Blog
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Content Marketing
• Videos
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Content Marketing
• Podcasts
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Content Marketing
• Fóruns
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Content Marketing
• Newsletter
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Redes Sociais
• Presença no Facebook
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Redes Sociais
• Anúncios no Facebook
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Redes Sociais
• Presença no Twitter
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Redes Sociais
• Presença no LinkedIn
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Relações Públicas
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3. Outbound Marketing ou
OK! Eu vou até eles!
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Email Marketing
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Telemarketing
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Visitas a clientes
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Eventos e Feiras
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4. Métricas ou
Onde devo investir mais?
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ROI por fonte de tráfego
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Ideia nova? Projeto diferente? Campanhas?
Mensurar, mensurar, mensurar!
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Juntando tudo...
1. Alguém quer comprar?
2. Venham a mim!
3. OK! Eu vou até eles
4. Onde devo investir mais?