marketing for the msp: 5 steps to building a great (and measurable) marketing program with derik...

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© 2015 N-able Technologies, Inc. All rights reserved. 1 How to Market your MSP Services

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© 2015 N-able Technologies, Inc. All rights reserved. 1

How to Market your

MSP Services

© 2015 N-able Technologies, Inc. All rights reserved. 2

Webinar details

? REC

Length: 40 min Questions welcome any time

Recording and slides available

next day

© 2015 N-able Technologies, Inc. All rights reserved. 3

Derik Belair

Vice President Marketing and Business Development

© 2015 N-able Technologies, Inc. All rights reserved. 4

Now That You Have Defined Your Programs and Pricing Model, it’s Time to Generate

Some Leads

© 2015 N-able Technologies, Inc. All rights reserved. 5

Our agenda

Follow us on Twitter #Insightsessions

ExecutePlanDefine

© 2015 N-able Technologies, Inc. All rights reserved. 6

#1 Know your audience and their trigger points

• Replacing an incumbent vs a net new prospect

• A existing customer vs a lead that has been in your database for years

Follow us on Twitter #Insightsessions

© 2015 N-able Technologies, Inc. All rights reserved. 7

#2 Knowing how and where to reach your audience (if you don’t know, it’s time for a survey!)

• Social media public groups

• Your competitors private forum

• Industry associations

• Local associations

• Etc…

Follow us on Twitter #Insightsessions

© 2015 N-able Technologies, Inc. All rights reserved. 8

#3 Know the competition

• What is their key value proposition

• What verticals are they going after

• Where are winning against them

• Where are you loosing against them

• What is unique about what you do

• *You need to have at least 3 competitive references before you can attack

Follow us on Twitter #Insightsessions

© 2015 N-able Technologies, Inc. All rights reserved. 9

#4 Fine tuning your message

• Defining your unique value proposition– Everyone is selling managed services, so why you?

• Avoid being generic

• If it sounds complicated to you, your prospects will never understand it

• Ask yourself: Is it simple, is it valuable, can I make money doing this, will this truly help their businesses

Follow us on Twitter #Insightsessions

© 2015 N-able Technologies, Inc. All rights reserved. 10

#5 Know what you want and define your metrics

• Are you looking for net new customers, are you looking to pull prospects out of your database, are you looking to convert existing clients, are you looking to steal clients????

• What is the sales process and what are your conversion rates

• Define what a lead is and ensure that everyone agrees

• How much are you willing to pay per lead

Follow us on Twitter #Insightsessions

© 2015 N-able Technologies, Inc. All rights reserved. 11

#6 Define your call to action

• What do you want these guys to do? Trial? Download an asset? Attend an event/webinar

• Assets that drive high-value include:

• E-books, infographics, videos, pre-recorded webinars, live webinars, etc…

Follow us on Twitter #Insightsessions

© 2015 N-able Technologies, Inc. All rights reserved. 12

#7 Practical marketing

• Social media

• List building

• Leveraging PR (on the cheap!)

• Search Engine optimization and marketing

• Industry events

• Lunch & learns

• Webinars

Follow us on Twitter #Insightsessions

© 2015 N-able Technologies, Inc. All rights reserved. 13

Thank you

Derik [email protected]

© 2015 N-able Technologies, Inc. All rights reserved. 14

The N-ABLE TECHNOLOGIES and N-CENTRAL marks are the exclusive property of N-ableTechnologies, Inc. and its affiliates, are registered with the U.S. Patent and TrademarkOffice and the Canadian Intellectual Property Office, and may be registered or pendingregistration in other countries. All other N-able trademarks, service marks, and logos maybe common law marks, registered or pending registration in the United States, Canada, orin other countries. All other trademarks mentioned herein are used for identificationpurposes only and may be or are trademarks or registered trademarks of their respectivecompanies.