marketing guide: Аудит контекстной рекламы для маркетологов
Embed Size (px)
TRANSCRIPT
- 1.
- 2. , , , CEO, CubeLine Agency .
- 3. ? - 5 6 7 8 10 12 14 16 17 20 / 5 - 23 26 31 34 37 38 40 42 43 44
- 4. ? 5 WWW.CUBELINE.RU Marketing Guide! , CubeLine Agency Marketing Guide , , . . . . . . .
- 5. 6 WWW.CUBELINE.RU Marketing Guide! .01 , .02 , .03
- 6. 01 .
- 7. / 1 8 WWW.CUBELINE.RU Marketing Guide! 1 , , . I , . .
- 8. / 1 9 WWW.CUBELINE.RU Marketing Guide! - . : ., Google AdWords. : 4556677, 111-222-3333 : . : - - . . : - CubeLine. : 17.06.2015
- 9. / 2 10 WWW.CUBELINE.RU Marketing Guide! 2 - -. , . I -. , - .
- 10. / 2 11 WWW.CUBELINE.RU Marketing Guide! . . . . . . .
- 11. / 3 12 WWW.CUBELINE.RU Marketing Guide! 3 () . I .
- 12. / 3 13 WWW.CUBELINE.RU Marketing Guide! () KPI 90 . * KPI , -, . = 3,2 = 00:02:20 = 24,4% CTR = 14,16 % CTR = 0,11% .: = 3,9 = 00:02:45 = 16,9 % CTR = 5,95 % CTR = 0,07 % Google AdWords: *
- 13. / 4 14 WWW.CUBELINE.RU Marketing Guide! 4 () , . I .
- 14. / 4 15 WWW.CUBELINE.RU Marketing Guide! KPI , . = 733 CR = 0,81% = 2507 . = 4,8 . = 3,6 . CPO = 592,6 . = 23,6% = 50% ROI = 112% .: = 230 CR = 0,93% = 2320 . = 4,1 . = 3,2 . CPO = 440,8 . = 19% = 50% ROI = 163% Google AdWords: * () KPI 90 . *
- 15. 02 , .
- 16. / 1 17 WWW.CUBELINE.RU Marketing Guide! 1 1. , ( ) . , . I , . . 2. , . .
- 17.
- 18. / 1 19 WWW.CUBELINE.RU Marketing Guide! 3. . . . Google AdWords Google Analytics . 4. . , Google AdWords . .
- 19. / 2 20 WWW.CUBELINE.RU Marketing Guide! 2 1. . : I . 2. . . CTR . : , , .. .
- 20.
- 21. / 2 22 WWW.CUBELINE.RU Marketing Guide! 3. (, , ), . , , . 4. - -, , . , . , .
- 22. / 3 23 WWW.CUBELINE.RU Marketing Guide! 3 1. KPI . , Google AdWords . I . 2. , , . KPI.
- 23. .
- 24. / 3 25 WWW.CUBELINE.RU Marketing Guide! 3. , . Google AdWords . , . 4. . .
- 25. / 4 26 WWW.CUBELINE.RU Marketing Guide! 4 1. , . I , . 2. . , .
- 26.
- 27. / 4 28 WWW.CUBELINE.RU Marketing Guide! 3. . 4 . CTR . Google AdWords . 4. . . Google AdWords . , .
- 28. / 4 29 WWW.CUBELINE.RU Marketing Guide! 5. . . . 6. . . , , . Google AdWords . , .
- 29. / 4 30 WWW.CUBELINE.RU Marketing Guide! 7. UTM-. : utm_source, utm_medium, utm_campaign, utm_term utm_content. UTM- (, , ..) . 8. , , . , .
- 30. / 5 31 WWW.CUBELINE.RU Marketing Guide! 5 I 1. . , .2. , (Black list). Black list .
- 31.
- 32. / 5 33 WWW.CUBELINE.RU Marketing Guide! 4. - . - (, , ..). - , . 3. Google AdWords , , . .
- 33. / 6 34 WWW.CUBELINE.RU Marketing Guide! 6 / 1. . , . I . 2. . , . .
- 34.
- 35. / 6 36 WWW.CUBELINE.RU Marketing Guide! 4. , , . . 3. . Google AdWords . , .
- 36. 03 , .
- 37. / 1 38 WWW.CUBELINE.RU Marketing Guide! 1 . I .
- 38. / 1 39 WWW.CUBELINE.RU Marketing Guide! : , -. , utm-. , - . KPI. . . . 1 2 3 4 5 6
- 39. / 2 40 WWW.CUBELINE.RU Marketing Guide! 2 , . I , .
- 40. / 2 41 WWW.CUBELINE.RU Marketing Guide! KPI : , utm- AdWords Analytics. , , . . - . , . , . . : , , . 1 2 3 4 5 6
- 41. 5 . . , . , . , , .
- 42. - 43 WWW.CUBELINE.RU Marketing Guide! : - - - Google cubeline.ru/company/library blog.cubeline.ru marketing-wiki.ru facebook.com/groups/webanalytics facebook.com/groups/sem.russia academy.yandex.ru/events/adv_school events.withgoogle.com/GooglePartnersEvents
- 43. - 44 WWW.CUBELINE.RU Marketing Guide! - I . -. . . 1 II . . . . 2 . . . - -. . Google AdWords. KPI. . . 3 , :
- 44. - 45 WWW.CUBELINE.RU Marketing Guide! III . . . 4 . . 4 . . . : , . UTM-. . 6 / . . . . 5 . Black list. . . - , :
- 45. WWW.CUBELINE.RU CubeLine Agency! , . . //. -KPI. : : audit.cubeline.ru
- 46. WWW.CUBELINE.RU Performance Marketing Performance Production Web Analytics