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  • 2009-2010

    How-to Article Media Directory Service Directory Advertisers List Dictionary

    1

  • 2

  • (Sampling)

    1-2

    Media

    Measurement

    (Nielsen Media Research)

    (CSM)

    AGB

    CPM(Overall

    Reach)

    iUserTracker

    Alexa

    1.

    2.

    Marketers Guide

    533

    2009

    "-B-Class"

    F.I.R

    @

    V70

    3

  • Marketers Guide

    B2B

    4P

    Product

    99%90%

    USP

    1.

    2.

    3.

    CMMS

    CNRS

    3-5

    CMMSCNRS

    10

    BPA

    3.

    Benchmarking

    4

  • Place

    2008

    B2C

    4.

    1.

    2

    Price

    .

    Promotion

    1.

    2.

    3C

    4P

    Marketers Guide

    5

  • Marketers Guide

    1

    1) ;

    2) 1

    1.5

    ;

    3) /;

    4) /

    1) //

    ;

    2) ;

    3)

    1. /

    ;

    2.

    ;

    3.

    ;

    4.

    ()

    /

    /

    /

    (2

    )(2)

    (2)(2)

    (computer

    assisted telephone interview, CATI)

    CATI

    CATI

    4000

    1

    2

    20 80

    ----- -----

    ---- ------- ------

    ------ -------

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    6

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    Marketers Guide 7

  • Marketers Guide

    ?

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    McDonaldKFCP&G

    1

    2 -

    3

    4

    5

    /

    6

    A.

    B.

    8

  • Marketers Guide

    2004

    3~5

    FacebookNingTwitterMeetup

    T

    Threadless

    T

    Threadless

    T100

    Joy Berry

    30

    8500

    Yearbook Innovation

    20%

    Google

    Google

    Google

    10

    / Scott Gerber

    9

  • Marketers Guide

    533

    533

    533

    533

    CPM

    533

    /

    10

  • Agency Directory

    ADK BJ

    :010-58703036

    http://www.adk-bj.com.cn

    EURO RSCG WORLDWIDE

    :010-59232701

    http://www.eurorscg.com

    Y&R

    :010-58630088

    http://www.yr.com

    ()

    BATES

    :010-84389999

    http://www.bates141.com.cn

    K'S MEIDA

    :010-59212200

    http://www.mediaks.cn

    BEIJING DENTSU ADVERTISING CO.,LTD.

    :010-85206688

    http://www.beijing-dentsu.com.cn

    OGILVY & MATHER

    :010-59533737

    http://www.ogilvy.com.cn

    OMD MEDIA

    :010-65945180

    http://www.omd.com

    DDB BJ

    :010-59293300

    http://www.ddb.com

    PUBLICIS

    :01065666906

    http://www.publicis.com

    CARAT BJ

    :010-65881406

    http://www.carat.com

    FIRSTELL BJ

    :010-65881406

    http://www.firstel

    DMG BJ

    :010-59695255

    http://www.dmg-china.cn

    HYLINK

    :010-59081819

    http://www.hylzad.com

    HETANG

    :010-65661919

    http://www.hetang.com

    ()

    HLINE

    :010-85203333

    http://www.h-line.com

    INT-STAR

    :010-64615959

    http://www.int-star.com

    ACTIVATION MEDIA

    :010-65546199*8016

    http://www.jihuomedia.com

    SAATCHI & SAATCHI

    :010-65633600

    http://www.saatchi.com

    MCCANN BJ

    :010-66435252*101

    http://www.mccannworldgroup.com

    ()

    GOLIN HARRIS

    :010-85253839

    http://www.golinharris.com

    :010-58657888

    http://www.prpush.com.cn

    HYBY MARKETING CONSULTING CO,.LTD

    :010-87952423

    http://www.hyby.com.cn

    :010-89110199

    http://www.shengshizhidahr.com

    : 010-84575288

    http://www.bluefocus.com

    REVO BRANDING COMMUNICATIONS

    GROUP

    :010-65978963

    http://www.revobranding.com

    :010-87411055

    http://www.wangluoshanchu.com

    :010-64687138

    http://www.caogenpr.com

    PR PEOPLE CONSULTANCY

    :010-65258152

    http://www.pr-people.com

    WISDOM

    :010-63360996

    http://www.wisdom-pr.com

    TERRAIN JIECHENG PR CONSULTING CO.,LTD

    :010-85879559

    http://www.terrainpr.com

    NEW ALLIANCE

    :010-65305011

    http://www.alliance.com.cn

    OGILVY & MATHER

    :010-85206688

    http://www.ogilvy.com.cn

    ()

    EDELMAN

    :010-58286588

    http://www.edelman.com

    INHERE PUBLIC RELATIONS CO.,LTD

    :010-51669502

    http://www.inhere.com.cn

    UPSTREAM

    :010-65307200

    http://www.upstreamasia.com

    - -

    11

  • TRENDS

    :010-84211113

    http://www.trends-comm.com

    D&S

    :010-65661919

    http://www.dsconsulting.com.cn

    FRESHMEDIA

    :010-62015051

    http://freshmedia.cn

    :010-85863220

    TRANSPORTED MEDIA

    :010-58674828

    http://www.transportedmedia.com

    ()

    MEDIACOM ADVERTISING

    :010-58246150

    http://www.media188.com

    1024()

    :010-64823700

    http://www.1024hd.com

    ()

    &c.

    :010-65547551

    http://www.and-c.com

    VDO

    :010-67110596*607

    http://www.toyo-film.com

    :0571-87756488

    http://www.wangmei.net

    EVERMOTION INTERNET WORD-OF-MOUTH

    MARKETING

    :010-85867952

    http://www.evermotion.cn

    BEIJING EMAR ONLINE TECHNOLOGY CO.,LTD.

    :010-58793980

    http://www.emar.com.cn

    OGILVY & MATHER

    :010-85206688

    http://www.ogilvy.com.cn

    OGILVYONE

    :010-85206688

    http://www.ogilvy.com.cn

    ZHENLONG

    :010-51667772

    http://www.zhenlong.net

    ()

    AGENDA

    :010-58690596

    http://www.AGENDA-asia.com

    YEELINK

    :010-62143466

    http://www.yeelink.com

    :010-87793608

    CIG

    :010-68492668*8266

    http://www.ci-ad.com

    HDT

    :010-65916827

    http://hdtworld.com

    ()

    FRONT NETWORK

    :010-68481543

    http://www.frontnetwork.com

    ()

    ERMA

    :010-83517729*806

    http://www.dingji.com

    D&S

    :010-65661919

    http://www.dsconsulting.com.cn

    RESONANCE DESIGN COMPANY

    :010-59013139

    http://www.resonance.cn

    :010-84583909

    http://www.ydyc.com.cn

    BEIJING DESIGNERA CULTURE & ART DESIGN

    CO., LTD

    :010-51901028

    http://www.designera.cn

    ()

    AILONG INTERNATIONAL CULTURE (BEIJING)

    CO.,LTD

    :010-59070430

    http://www.pipiho.com

    ZOACM BRAND DESIGN

    :010-62932855

    http://zoacm.com

    :010-62040772

    http://www.riboad.com

    BANG

    :010-67659778

    http://www.zhengbang.com.cn

    DIFFERART&DESIGNCO.LTD

    :010-58769194

    http://www.diff.com.cn

    GOIDEA

    :010-86948795

    http://www.goidea.com.cn

    XIFENG DONGYUN DESIGN

    :010-63851012

    http://www.dongyun01.com

    LAN SUAN

    :010-62121581/82/83

    http://www.lanxuan.com

    - -

    Agency Directory

    :010-51652500*642

    :010-51388462

    :http://www.sinobasedm.com

    :[email protected]

    (sinobase)

    12

    SINOBASE

  • AONE

    :010-64840316

    http://www.51logo.net

    CD shop

    :010-51281088*03

    http://www.cdshop.net.cn

    :010-87732720

    http://www.lcyp.net

    MAGIC PENCIL DESIGN

    :010-87740440

    http://www.tsinghuamp.com.cn

    REFO BRAND

    :010-51281976

    http://www.chinarefo.com

    DONGDAO DESIGN

    :010-58257160

    http://www.dongdao.net

    CREATUP

    :010-65462208

    http://www.creatup.com.cn

    VIDEO-FUSION

    :010-58695888

    PAIDEA ADVERTISING AGENCY

    :01058208988*825

    http://www.pana.vision.com

    :010-88204806

    http://www.btys.org

    SHINE

    :010-65583882

    http://www.51ghsy.com

    BMC

    :010-59625394

    http://www.bmccg.cn

    ()

    HEROICFILMS

    :01085861316/6137

    http://heroicfilms.net

    ()

    HMUNION

    : 010-87732183

    http://www.hmunion.cn

    :010-86635189

    http://www.sdbcbj.com.cn

    :010-81679511

    EART

    :010-68017859

    http://www.7design.cn

    http://yimaiyang.com

    :010-51269889

    http://www.xjd.cn

    ()

    :010-81231080

    http://www.gsgtv.com

    :010-84405242

    http://www.lbbrother.com.cn

    :010-58693138

    http://www.3koufilms.com

    :010-83265555

    http://www.mctx.cn

    BEIJING CENTURY IDEAL FILM & TV CO,LTD

    :010-85864509

    http://www.ideal3d.com

    :010-62263752

    http://www.shibo.com.cn

    CRYSTAL CG

    :010-88823999

    http://www.crystalcg.com

    BEJING HELIJIANG UIDEO CULTURE

    COMMUNICATION CO.,LTD

    :010-65401568

    http://www.bjhlj.net

    WE

    :010-85150588*601

    http://www.wemarketinggroup.com

    ACCURATE

    :010-88138399

    http://www.bjaccurate.com

    WRATING

    :010-58732205

    http://www.wrating.com

    R3

    :01059004733

    http://www.rthree.com/chinese

    THINK3GROUP

    :010-59540500

    http://www.think3group.com

    YEMAOZHONG MARKETING INC

    :010-65309335

    http://www.yemaozhong.com

    - -

    Agency Directory 13

    :010-58767926

    :010-58767925

    :http://www.ssms.cc

    :[email protected]

    SSMS ()

    10

    SINGSHINE MARKETING SERVICES CO., LTD.

    (BEIJING)

    :010-64655229

    :010-82255937

    :http://www.topsunmedia.com.cn

    :[email protected]

    Topsun Media

  • ACROSS CHINA

    :010-85801199

    http://www.acrosschina.com

    ADFAITH

    :010-58671818

    http://www.adfaith.com

    ()

    :010-59003511

    http://www.chinatlwy.com

    :