marketing guide from meihua

2009-2010

How-to Article Media Directory Service Directory Advertisers List Dictionary

1

2

(Sampling)

1-2

Media

Measurement

(Nielsen Media Research)

(CSM)

AGB

CPM(Overall

Reach)

iUserTracker

Alexa

1.

2.

Marketers Guide

533

2009

"-B-Class"

F.I.R

@

V70

3

Marketers Guide

B2B

4P

Product

99%90%

USP

1.

2.

3.

CMMS

CNRS

3-5

CMMSCNRS

10

BPA

3.

Benchmarking

4

Place

2008

B2C

4.

1.

2

Price

.

Promotion

1.

2.

3C

4P

Marketers Guide

5

Marketers Guide

1

1) ;

2) 1

1.5

;

3) /;

4) /

1) //

;

2) ;

3)

1. /

;

2.

;

3.

;

4.

()

/

/

/

(2

)(2)

(2)(2)

(computer

assisted telephone interview, CATI)

CATI

CATI

4000

1

2

20 80

----- -----

---- ------- ------

------ -------

?

6

??

???

?

XXX

..

..

!

!

?

??

RDDPFW

;

..

?

?

??..

?

;

?

?

?

?

Marketers Guide 7

Marketers Guide

?

?

!

?

??

?

?

?

?

?

?

?

McDonaldKFCP&G

1

2 -

3

4

5

/

6

A.

B.

8

Marketers Guide

2004

3~5

FacebookNingTwitterMeetup

T

Threadless

T

Threadless

T100

Joy Berry

30

8500

Yearbook Innovation

20%

Google

Google

Google

10

/ Scott Gerber

9

Marketers Guide

533

533

533

533

CPM

533

/

10

Agency Directory

ADK BJ

:010-58703036

http://www.adk-bj.com.cn

EURO RSCG WORLDWIDE

:010-59232701

http://www.eurorscg.com

Y&R

:010-58630088

http://www.yr.com

()

BATES

:010-84389999

http://www.bates141.com.cn

K'S MEIDA

:010-59212200

http://www.mediaks.cn

BEIJING DENTSU ADVERTISING CO.,LTD.

:010-85206688

http://www.beijing-dentsu.com.cn

OGILVY & MATHER

:010-59533737

http://www.ogilvy.com.cn

OMD MEDIA

:010-65945180

http://www.omd.com

DDB BJ

:010-59293300

http://www.ddb.com

PUBLICIS

:01065666906

http://www.publicis.com

CARAT BJ

:010-65881406

http://www.carat.com

FIRSTELL BJ

:010-65881406

http://www.firstel

DMG BJ

:010-59695255

http://www.dmg-china.cn

HYLINK

:010-59081819

http://www.hylzad.com

HETANG

:010-65661919

http://www.hetang.com

()

HLINE

:010-85203333

http://www.h-line.com

INT-STAR

:010-64615959

http://www.int-star.com

ACTIVATION MEDIA

:010-65546199*8016

http://www.jihuomedia.com

SAATCHI & SAATCHI

:010-65633600

http://www.saatchi.com

MCCANN BJ

:010-66435252*101

http://www.mccannworldgroup.com

()

GOLIN HARRIS

:010-85253839

http://www.golinharris.com

:010-58657888

http://www.prpush.com.cn

HYBY MARKETING CONSULTING CO,.LTD

:010-87952423

http://www.hyby.com.cn

:010-89110199

http://www.shengshizhidahr.com

: 010-84575288

http://www.bluefocus.com

REVO BRANDING COMMUNICATIONS

GROUP

:010-65978963

http://www.revobranding.com

:010-87411055

http://www.wangluoshanchu.com

:010-64687138

http://www.caogenpr.com

PR PEOPLE CONSULTANCY

:010-65258152

http://www.pr-people.com

WISDOM

:010-63360996

http://www.wisdom-pr.com

TERRAIN JIECHENG PR CONSULTING CO.,LTD

:010-85879559

http://www.terrainpr.com

NEW ALLIANCE

:010-65305011

http://www.alliance.com.cn

OGILVY & MATHER

:010-85206688

http://www.ogilvy.com.cn

()

EDELMAN

:010-58286588

http://www.edelman.com

INHERE PUBLIC RELATIONS CO.,LTD

:010-51669502

http://www.inhere.com.cn

UPSTREAM

:010-65307200

http://www.upstreamasia.com

- -

11

TRENDS

:010-84211113

http://www.trends-comm.com

D&S

:010-65661919

http://www.dsconsulting.com.cn

FRESHMEDIA

:010-62015051

http://freshmedia.cn

:010-85863220

TRANSPORTED MEDIA

:010-58674828

http://www.transportedmedia.com

()

MEDIACOM ADVERTISING

:010-58246150

http://www.media188.com

1024()

:010-64823700

http://www.1024hd.com

()

&c.

:010-65547551

http://www.and-c.com

VDO

:010-67110596*607

http://www.toyo-film.com

:0571-87756488

http://www.wangmei.net

EVERMOTION INTERNET WORD-OF-MOUTH

MARKETING

:010-85867952

http://www.evermotion.cn

BEIJING EMAR ONLINE TECHNOLOGY CO.,LTD.

:010-58793980

http://www.emar.com.cn

OGILVY & MATHER

:010-85206688

http://www.ogilvy.com.cn

OGILVYONE

:010-85206688

http://www.ogilvy.com.cn

ZHENLONG

:010-51667772

http://www.zhenlong.net

()

AGENDA

:010-58690596

http://www.AGENDA-asia.com

YEELINK

:010-62143466

http://www.yeelink.com

:010-87793608

CIG

:010-68492668*8266

http://www.ci-ad.com

HDT

:010-65916827

http://hdtworld.com

()

FRONT NETWORK

:010-68481543

http://www.frontnetwork.com

()

ERMA

:010-83517729*806

http://www.dingji.com

D&S

:010-65661919

http://www.dsconsulting.com.cn

RESONANCE DESIGN COMPANY

:010-59013139

http://www.resonance.cn

:010-84583909

http://www.ydyc.com.cn

BEIJING DESIGNERA CULTURE & ART DESIGN

CO., LTD

:010-51901028

http://www.designera.cn

()

AILONG INTERNATIONAL CULTURE (BEIJING)

CO.,LTD

:010-59070430

http://www.pipiho.com

ZOACM BRAND DESIGN

:010-62932855

http://zoacm.com

:010-62040772

http://www.riboad.com

BANG

:010-67659778

http://www.zhengbang.com.cn

DIFFERART&DESIGNCO.LTD

:010-58769194

http://www.diff.com.cn

GOIDEA

:010-86948795

http://www.goidea.com.cn

XIFENG DONGYUN DESIGN

:010-63851012

http://www.dongyun01.com

LAN SUAN

:010-62121581/82/83

http://www.lanxuan.com

- -

Agency Directory

:010-51652500*642

:010-51388462

:http://www.sinobasedm.com

:[email protected]

(sinobase)

12

SINOBASE

AONE

:010-64840316

http://www.51logo.net

CD shop

:010-51281088*03

http://www.cdshop.net.cn

:010-87732720

http://www.lcyp.net

MAGIC PENCIL DESIGN

:010-87740440

http://www.tsinghuamp.com.cn

REFO BRAND

:010-51281976

http://www.chinarefo.com

DONGDAO DESIGN

:010-58257160

http://www.dongdao.net

CREATUP

:010-65462208

http://www.creatup.com.cn

VIDEO-FUSION

:010-58695888

PAIDEA ADVERTISING AGENCY

:01058208988*825

http://www.pana.vision.com

:010-88204806

http://www.btys.org

SHINE

:010-65583882

http://www.51ghsy.com

BMC

:010-59625394

http://www.bmccg.cn

()

HEROICFILMS

:01085861316/6137

http://heroicfilms.net

()

HMUNION

: 010-87732183

http://www.hmunion.cn

:010-86635189

http://www.sdbcbj.com.cn

:010-81679511

EART

:010-68017859

http://www.7design.cn

http://yimaiyang.com

:010-51269889

http://www.xjd.cn

()

:010-81231080

http://www.gsgtv.com

:010-84405242

http://www.lbbrother.com.cn

:010-58693138

http://www.3koufilms.com

:010-83265555

http://www.mctx.cn

BEIJING CENTURY IDEAL FILM & TV CO,LTD

:010-85864509

http://www.ideal3d.com

:010-62263752

http://www.shibo.com.cn

CRYSTAL CG

:010-88823999

http://www.crystalcg.com

BEJING HELIJIANG UIDEO CULTURE

COMMUNICATION CO.,LTD

:010-65401568

http://www.bjhlj.net

WE

:010-85150588*601

http://www.wemarketinggroup.com

ACCURATE

:010-88138399

http://www.bjaccurate.com

WRATING

:010-58732205

http://www.wrating.com

R3

:01059004733

http://www.rthree.com/chinese

THINK3GROUP

:010-59540500

http://www.think3group.com

YEMAOZHONG MARKETING INC

:010-65309335

http://www.yemaozhong.com

- -

Agency Directory 13

:010-58767926

:010-58767925

:http://www.ssms.cc

:[email protected]

SSMS ()

10

SINGSHINE MARKETING SERVICES CO., LTD.

(BEIJING)

:010-64655229

:010-82255937

:http://www.topsunmedia.com.cn

:[email protected]

Topsun Media

ACROSS CHINA

:010-85801199

http://www.acrosschina.com

ADFAITH

:010-58671818

http://www.adfaith.com

()

:010-59003511

http://www.chinatlwy.com

: