marketing guide from meihua
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2009-2010
How-to Article Media Directory Service Directory Advertisers List Dictionary
1
2
(Sampling)
1-2
Media
Measurement
(Nielsen Media Research)
(CSM)
AGB
CPM(Overall
Reach)
iUserTracker
Alexa
1.
2.
Marketers Guide
533
2009
"-B-Class"
F.I.R
@
V70
3
Marketers Guide
B2B
4P
Product
99%90%
USP
1.
2.
3.
CMMS
CNRS
3-5
CMMSCNRS
10
BPA
3.
Benchmarking
4
Place
2008
B2C
4.
1.
2
Price
.
Promotion
1.
2.
3C
4P
Marketers Guide
5
Marketers Guide
1
1) ;
2) 1
1.5
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3) /;
4) /
1) //
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2) ;
3)
1. /
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2.
;
3.
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4.
()
/
/
/
(2
)(2)
(2)(2)
(computer
assisted telephone interview, CATI)
CATI
CATI
4000
1
2
20 80
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Marketers Guide 7
Marketers Guide
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McDonaldKFCP&G
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A.
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Marketers Guide
2004
3~5
FacebookNingTwitterMeetup
T
Threadless
T
Threadless
T100
Joy Berry
30
8500
Yearbook Innovation
20%
Google
Google
Google
10
/ Scott Gerber
9
Marketers Guide
533
533
533
533
CPM
533
/
10
Agency Directory
ADK BJ
:010-58703036
http://www.adk-bj.com.cn
EURO RSCG WORLDWIDE
:010-59232701
http://www.eurorscg.com
Y&R
:010-58630088
http://www.yr.com
()
BATES
:010-84389999
http://www.bates141.com.cn
K'S MEIDA
:010-59212200
http://www.mediaks.cn
BEIJING DENTSU ADVERTISING CO.,LTD.
:010-85206688
http://www.beijing-dentsu.com.cn
OGILVY & MATHER
:010-59533737
http://www.ogilvy.com.cn
OMD MEDIA
:010-65945180
http://www.omd.com
DDB BJ
:010-59293300
http://www.ddb.com
PUBLICIS
:01065666906
http://www.publicis.com
CARAT BJ
:010-65881406
http://www.carat.com
FIRSTELL BJ
:010-65881406
http://www.firstel
DMG BJ
:010-59695255
http://www.dmg-china.cn
HYLINK
:010-59081819
http://www.hylzad.com
HETANG
:010-65661919
http://www.hetang.com
()
HLINE
:010-85203333
http://www.h-line.com
INT-STAR
:010-64615959
http://www.int-star.com
ACTIVATION MEDIA
:010-65546199*8016
http://www.jihuomedia.com
SAATCHI & SAATCHI
:010-65633600
http://www.saatchi.com
MCCANN BJ
:010-66435252*101
http://www.mccannworldgroup.com
()
GOLIN HARRIS
:010-85253839
http://www.golinharris.com
:010-58657888
http://www.prpush.com.cn
HYBY MARKETING CONSULTING CO,.LTD
:010-87952423
http://www.hyby.com.cn
:010-89110199
http://www.shengshizhidahr.com
: 010-84575288
http://www.bluefocus.com
REVO BRANDING COMMUNICATIONS
GROUP
:010-65978963
http://www.revobranding.com
:010-87411055
http://www.wangluoshanchu.com
:010-64687138
http://www.caogenpr.com
PR PEOPLE CONSULTANCY
:010-65258152
http://www.pr-people.com
WISDOM
:010-63360996
http://www.wisdom-pr.com
TERRAIN JIECHENG PR CONSULTING CO.,LTD
:010-85879559
http://www.terrainpr.com
NEW ALLIANCE
:010-65305011
http://www.alliance.com.cn
OGILVY & MATHER
:010-85206688
http://www.ogilvy.com.cn
()
EDELMAN
:010-58286588
http://www.edelman.com
INHERE PUBLIC RELATIONS CO.,LTD
:010-51669502
http://www.inhere.com.cn
UPSTREAM
:010-65307200
http://www.upstreamasia.com
- -
11
TRENDS
:010-84211113
http://www.trends-comm.com
D&S
:010-65661919
http://www.dsconsulting.com.cn
FRESHMEDIA
:010-62015051
http://freshmedia.cn
:010-85863220
TRANSPORTED MEDIA
:010-58674828
http://www.transportedmedia.com
()
MEDIACOM ADVERTISING
:010-58246150
http://www.media188.com
1024()
:010-64823700
http://www.1024hd.com
()
&c.
:010-65547551
http://www.and-c.com
VDO
:010-67110596*607
http://www.toyo-film.com
:0571-87756488
http://www.wangmei.net
EVERMOTION INTERNET WORD-OF-MOUTH
MARKETING
:010-85867952
http://www.evermotion.cn
BEIJING EMAR ONLINE TECHNOLOGY CO.,LTD.
:010-58793980
http://www.emar.com.cn
OGILVY & MATHER
:010-85206688
http://www.ogilvy.com.cn
OGILVYONE
:010-85206688
http://www.ogilvy.com.cn
ZHENLONG
:010-51667772
http://www.zhenlong.net
()
AGENDA
:010-58690596
http://www.AGENDA-asia.com
YEELINK
:010-62143466
http://www.yeelink.com
:010-87793608
CIG
:010-68492668*8266
http://www.ci-ad.com
HDT
:010-65916827
http://hdtworld.com
()
FRONT NETWORK
:010-68481543
http://www.frontnetwork.com
()
ERMA
:010-83517729*806
http://www.dingji.com
D&S
:010-65661919
http://www.dsconsulting.com.cn
RESONANCE DESIGN COMPANY
:010-59013139
http://www.resonance.cn
:010-84583909
http://www.ydyc.com.cn
BEIJING DESIGNERA CULTURE & ART DESIGN
CO., LTD
:010-51901028
http://www.designera.cn
()
AILONG INTERNATIONAL CULTURE (BEIJING)
CO.,LTD
:010-59070430
http://www.pipiho.com
ZOACM BRAND DESIGN
:010-62932855
http://zoacm.com
:010-62040772
http://www.riboad.com
BANG
:010-67659778
http://www.zhengbang.com.cn
DIFFERART&DESIGNCO.LTD
:010-58769194
http://www.diff.com.cn
GOIDEA
:010-86948795
http://www.goidea.com.cn
XIFENG DONGYUN DESIGN
:010-63851012
http://www.dongyun01.com
LAN SUAN
:010-62121581/82/83
http://www.lanxuan.com
- -
Agency Directory
:010-51652500*642
:010-51388462
:http://www.sinobasedm.com
(sinobase)
12
SINOBASE
AONE
:010-64840316
http://www.51logo.net
CD shop
:010-51281088*03
http://www.cdshop.net.cn
:010-87732720
http://www.lcyp.net
MAGIC PENCIL DESIGN
:010-87740440
http://www.tsinghuamp.com.cn
REFO BRAND
:010-51281976
http://www.chinarefo.com
DONGDAO DESIGN
:010-58257160
http://www.dongdao.net
CREATUP
:010-65462208
http://www.creatup.com.cn
VIDEO-FUSION
:010-58695888
PAIDEA ADVERTISING AGENCY
:01058208988*825
http://www.pana.vision.com
:010-88204806
http://www.btys.org
SHINE
:010-65583882
http://www.51ghsy.com
BMC
:010-59625394
http://www.bmccg.cn
()
HEROICFILMS
:01085861316/6137
http://heroicfilms.net
()
HMUNION
: 010-87732183
http://www.hmunion.cn
:010-86635189
http://www.sdbcbj.com.cn
:010-81679511
EART
:010-68017859
http://www.7design.cn
http://yimaiyang.com
:010-51269889
http://www.xjd.cn
()
:010-81231080
http://www.gsgtv.com
:010-84405242
http://www.lbbrother.com.cn
:010-58693138
http://www.3koufilms.com
:010-83265555
http://www.mctx.cn
BEIJING CENTURY IDEAL FILM & TV CO,LTD
:010-85864509
http://www.ideal3d.com
:010-62263752
http://www.shibo.com.cn
CRYSTAL CG
:010-88823999
http://www.crystalcg.com
BEJING HELIJIANG UIDEO CULTURE
COMMUNICATION CO.,LTD
:010-65401568
http://www.bjhlj.net
WE
:010-85150588*601
http://www.wemarketinggroup.com
ACCURATE
:010-88138399
http://www.bjaccurate.com
WRATING
:010-58732205
http://www.wrating.com
R3
:01059004733
http://www.rthree.com/chinese
THINK3GROUP
:010-59540500
http://www.think3group.com
YEMAOZHONG MARKETING INC
:010-65309335
http://www.yemaozhong.com
- -
Agency Directory 13
:010-58767926
:010-58767925
:http://www.ssms.cc
SSMS ()
10
SINGSHINE MARKETING SERVICES CO., LTD.
(BEIJING)
:010-64655229
:010-82255937
:http://www.topsunmedia.com.cn
Topsun Media
ACROSS CHINA
:010-85801199
http://www.acrosschina.com
ADFAITH
:010-58671818
http://www.adfaith.com
()
:010-59003511
http://www.chinatlwy.com
: