Marketing Mix:Britannia Industries, 4P’s of Marketing4P Strategy of Britannia Industries – Product,Price,Promotion,Place

PRODUCT:

Britannia has a wide range of products. Britannia introduced biscuits with low cholesterol, sugar and fats The product comes in different sizes as well as shapes.

PRICE:

The pricing strategies of Britannia are:-

Market-Penetration Pricing for the      products like tiger. Special-Event Pricing in festive seasons.

PROMOTION:

Britannia promotes itself through:

Sales Promotion – Small pack of 50-50 with Good Day, free gift pack in festive seasons, rural marketing fair, etc.

Events – Britannia Khao World Cup Jao in 1999, The Lagaan Match in 2001, etc.

PLACE:

Britannia uses both i.e. pull strategy as well as push strategy to persuade the demand

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Product Mix: Product Mix Mukesh patel Sec –b Section -B PGDM II Trimester

Product Mix of ITC Ltd

FMCG Cigarette

sFoodsLifestyle RetailingEducation & StationarySafety MatchesAgarbaties

Hotels Paper boards & PackagingPaper

BoardsPacking

IT Agri-BusinessLeaf

TobaccoAgri Commodities

e-Choupal

What is a Product?: What is a Product? The Product is a bundle of satisfaction that a customer buys. It represents a solution to a customer’s problem. It includes:- Physical Products Services Persons Places Organizations Ideas Combinations of the above

Product Mix: Product Mix The number of products carried by a company at a given point of time is called its Product Mix.

Product Mix Decisions: Product Mix Decisions Consistency

Product Mix: Product Mix A company’s assortment of product lines and individual offerings Product Mix Width--the number of product lines offered. Product Line Length--the number of different products a firm sells under a product line . Product Line Depth—total number of items under each brand in the line in terms of variants, shades, models, pack sizes etc. Product Consistency—the uniformity of products.

PARLE Product Length: PARLE has 43 different products in its product line. PARLE Product Length

PARLE Product Width: PARLE Product Width

PARLE Product Depth: PARLE Product Depth BISCUITS GLUCOSE BISCUITS KRACK JACK KRACK JACK TIL-GOOD MONACO REGULAR MONACO 4 IN 1 MONACO JEERA MONACO METHI MONACO ONION FUN CENTRE CHOCOLATE CREAM FUN CENTRE PINEAPPLE CREAM FUN CENTRE ELAICHI CREAM HIDE & SEEK MARIE CHOICE ORANGE CREAM MAGIC CHOCOLATE MAGIC CASHEW CRUNCH-MUNCH KAJU BADAM CRUNCH-MUNCH TUTTI FRUTI MANGO BITE CHEESLING JEFFS / SIXER CRUNCH MUCH CHOC./ELAICHI SWEETS MELODY KISMI GOLD MANGO BITE MAZELO GOLGAPPA KISMI TOFFEE KISMI BAR MELODY SOFTEE 2 IN 1 ECLAIRS ORANGE CANDY KACHHA MANGO BITE XHALE PARLE LITES POPPINS SNACKS MUNCH ON SNACKS! MUSST BITES SIXER SIXER ZEERA JEFFS MUST CHIPS MUSST STICKS MONACCO SMART CHIPS

PARLE Biscuits: PARLE Biscuits Hide and Seek Milano Monacco Krack Jack Kreams Parle-G

PARLE Sweets: PARLE Sweets Mango Bite Kismi Poppins Mazelo Xhale Eclairs

PARLE Snacks: PARLE Snacks Musst Bites Sixer Jeera Smart Chips Parle cheeslings Parle Jeffs Parle sixer

PARLE Product Consistency: PARLE Product Consistency The consistency of Parle is that the whole product mix consists of Food products only.

Thank You: Thank You

Creative Advertisement: Branding Strategies

It is important to know for advertiser and marketer that buying begins in the customers’ minds before the actual transaction happened. So, the crucial element is capturing the mind of the customers for those products or services came in existence. There are too many advertising strategiesthat are in implementation phase currently all over the world but the fruitful are as following: 

Use familiar objects with unfamiliar relationships: A man kissing a lion! Use people: people love to talk about other people!  Use Babies but be very careful: A symbol of trust, love, care, innocence, and beauty!  Use humorous image: grab fun to attract target audience!  Use sexy shoots: where it is suitable and possible too!  Use dangerous situations: As a tool of amaze and learning!  Use product or service itself: To highlight possibilities of its use!  Use celebrity along with product or service: For celebrity fan to follow it!

Use people desires: It provokes them to utilize the product to fulfill them!  Use before and after pictures: To gain customer’s faith for product!

Remember that advertising is a tool and strategy to talk with the target audience and provide them an opportunity to find out solution of their problems. Hence, as a marketer it is one’s prime objective and duty to talk with buyers more about the product, its functionality, and additional or value added benefits other than fun, appealing, action etc. 

For any buyer the prime four reasons to buy a product is motivation to fulfill a need, want, desire and to overcome a fear. Advertising is a way to convince people about a particular product or service so that they should consider it seriously when a buying situation occurs, no matters where and when.

However, an advertising message should be attractive, unique, and must grab people attention so that they notice it. A message should be in the form of a small sentence so that they get it in just a glance over it. Moreover, it should be delivered in a most persuasive way so that buyers consider it seriously. And for that reason one can utilize the one among ten highlighted ways for it.

In epitome, one should not apply a strategy blindly as it required a deep understanding about the product and its functionality other than the problems for them, it is a remedy. Thus, it is better for one to hire a professional marketing expert to do branding for them likewise.