SOCIAL MEDIA MARKETING

--- Thnh Vin Nhm ---51001714Nguyn Duy Linh51003865Cao Xun Tng51002933L Tun Thanh

MARKETING ON VIRTUAL SOCIAL NETWORKGio Vin: L Th Kim Tuyn

1MARKETING ON VIRTUAL SOCIAL NETWORKIIIIIIIVV

I. Khi qut v Marketing trn mng x hi

Nm 2010 mng x hi bng n.Mng x hi s hu mt s lng ngi dng khng l . hn 1 t ngi hn 200 triu ngi

100 triu ngi 4

I. Khi qut v Marketing trn mng x hi

Marketing l mt tp hp cc tin trnh nhm to ra, trao i, truyn ti cc gi tr n cc khch hng, v nhm qun l quan h khch hng bng nhng cch khc nhau mang v li ch cho t chc v cc thnh vin trong hi ng c ng.Tip th trc tuyn (e-marketing) l hnh thc p dng cc cng c ca CNTT thay cho cc cng c thng thng tin hnh cc qu trnh marketingI. Khi qut v Marketing trn mng x hi

5I. Khi qut v Marketing trn mng x hi 6I. Khi qut v Marketing trn mng x hi 4 cng c marketing online chnh

7Marketing trn mng x hi l qu trnh lm tng s ch vo mt sn phm,dch v hoc lng truy cp trang web thng qua cc trang mng x hi.Chin lc marketing trn mng x hi thng tp trung c gng to ra nhng ni dung thu ht s ch ca ngi dng v khuyn khch mi ngi chia s n trn cc trang mng x hi ca h.

I. Khi qut v Marketing trn mng x hi

8MARKETING ON VIRTUAL SOCIAL NETWORKIIIIIIIVVSo vi Marketing Truyn thngII. Ti sao dng Marketing trn mng XH 1. Li ch ca vic s dng marketing trn mng xh

10So vi Marketing Truyn thng

II. Ti sao dng Marketing trn mng XH 1. Li ch ca vic s dng marketing trn mng xh11So vi Marketing Truyn thng

II. Ti sao dng Marketing trn mng XH 1. Li ch ca vic s dng marketing trn mng xhTruyn thng thng thngC ch a tinTnh cht mt chiuNgi tiu dng l khn gi.Tip th bt buc.Truyn thng mng x hiC ch lan truyn.Tnh cht x hi.Ngi tiu dng tham gia.Ty chn v chia s.So vi cc cng c marketing online khc

Hnh thc marketing trn mng x hi khng tnh ph

II. Ti sao dng Marketing trn mng XH 1. Li ch ca vic s dng marketing trn mng xh

13So vi cc cng c marketing online khc

Hnh thc marketing n gin, nhanh chng v d dng c n nhn

II. Ti sao dng Marketing trn mng XH 1. Li ch ca vic s dng marketing trn mng xh

14So vi cc cng c marketing online khc

Dng mng x hi c th chia s thng tin qung co cho nhau rt d dng

II. Ti sao dng Marketing trn mng XH 1. Li ch ca vic s dng marketing trn mng xh

15i hi khch hng phi s dng mng x hi v khng phi tt c mi i tng c th s dng chng.Mt s ngi c c th gi bi bnh lun c ni dung khng tt vi cc sn phm ca bn. iu ny c th gy tn hi danh ting ca doanh nghip ca bn.B nhiu thng tin do thng tin c truyn qua nhiu tng, nhiu cp vi nhiu gc nhn khc nhau.

II. Ti sao dng Marketing trn mng XH 2. Hn ch trong vic marketing trn mng xh16MARKETING ON VIRTUAL SOCIAL NETWORKIIIIIIIVVIII. Cch thu ht khch hng qua mng XH How to turn a person into your loyal customer ?

18III. Cch thu ht khch hng qua mng XH 1. Cch thu ht fan hm m cho trang web ca bnKhng c mt chin thut b mt hay c th no m bo 100% hin qu trong vic thu ht fan cho trang web ca bn, vic fan hm m c tham gia vo trang web ca bn hay khng th ph thuc vo rt nhiu yu t t ni dung ca trang web ti s thch ca mi fan

19III. Cch thu ht khch hng qua mng XH 1. Cch thu ht fan hm m cho trang web ca bnMt s cch li thu ht cc fan

20III. Cch thu ht khch hng qua mng XH 2. Lm cho cc fan gn b vi trang ca mnhCch Post bi ln trang mng XHGn hnh nh i km ni dung

21D

D

III. Cch thu ht khch hng qua mng XH 2. Lm cho cc fan gn b vi trang ca mnhCch Post bi ln trang mng XHCn nhc khi a ra cu hi

Would I really take the time to answer this?D

22III. Cch thu ht khch hng qua mng XH 2. Lm cho cc fan gn b vi trang ca mnhCch Post bi ln trang mng XHCch a ra cu hi?Cu tr li nhanh & gn @ Yes/No Questions

23III. Cch thu ht khch hng qua mng XH 2. Lm cho cc fan gn b vi trang ca mnhCch Post bi ln trang mng XHCch a ra cu hi?Cu tr li nhanh & gn@ Feedback

"I need a cover designed for my next book. Think I should run a design contest on Facebook?

If I get 25 YES responses, I'll announce details next week."

=> Your audience is involved in the outcome, which means they'll care more about the product.

24III. Cch thu ht khch hng qua mng XH 2. Lm cho cc fan gn b vi trang ca mnhCch Post bi ln trang mng XHCch a ra cu hi?Cu tr li nhanh & gn@ Fun & Fast

25III. Cch thu ht khch hng qua mng XH 2. Lm cho cc fan gn b vi trang ca mnhCch Post bi ln trang mng XH

Dng Video Teasers qung co sn phm

26III. Cch thu ht khch hng qua mng XH 3. Bin cc fan hm m thnh khch hng thn thitA.Use a targeted approachS dng nhng tools h tr trn trang web gip cho vic truy cp thng tin c d dng hn, for example, is a simple program that lets users track mentions of their brands across Facebook, Twitter, RSS and the web at large.

V d nh tagboard.com

27III. Cch thu ht khch hng qua mng XH 3. Bin cc fan hm m thnh khch hng thn thitB. Let your fans know you're listeningSocial media isn't a one-way channelKhi m khch hng share hay comment trn bi post ca bn => reply & thanks

28III. Cch thu ht khch hng qua mng XH 3. Bin cc fan hm m thnh khch hng thn thitC. Target your special offers

29III. Cch thu ht khch hng qua mng XH 3. Bin cc fan hm m thnh khch hng thn thitD. Attracted by amusing posts & ways of talkingLm cho khch hng gn b lu di vi trang web khng ch bi sn phm m cn bng vic chia s nhng bi post th v & ph hp vi s thchTr chuyn & reply vi cc fan bng ngn ng mng ph hp nhm to s thn thin

30MARKETING ON VIRTUAL SOCIAL NETWORKIIIIIIIVVIV. Nhng li nn trnh khi qung co qua mng x hi

1. Ch cp ti sn phm & dch vLm cho trang ti khon c nhn, doanh nghip kh khan2. Khng c s giao tip tt vi khch hngMt trang mun pht trin tt k c i vi cc trang business th tinh thn cng ng l iu khng th thiu. => Cc trang mng x hi phi l knh giao tip hai chiu.Cn phi c s quan tm p li i vi nhng fan hm m.Nhiu doanh nghip dnh thi gian t gii thiu v chnh mnh v h ngh rng y l tt c nhng g cn lm. Nhng v tnh vic t gii thiu ny li cn tr khch hng ni ln kin ca mnh. Ngy nay, khch hng rt mun kin ca h c lng nghe v phn hi. Nu doanh nghip ch t gii thiu v khng to iu kin cho khch hng ln ting v tr nn gn kt hn, bn ang lng ph thi gian v ch vo cc hot ng tip th trn mng x hi ny.Khi cp nht tin tc trn mng x hi, hy thng bo cho khch hng bng cch s dng chc nng tag hay gi thng tin trc tip. Bn cnh cng nn dnh thi gian gh qua nh ca khch hng, hi thm, tm hiu thm v h, bn lun v chia s nhng g h yu thch. Bng cc hot ng gn kt ny, bn s i vo tri tim ca h.

32IV. Nhng li nn trnh khi qung co qua mng x hi

3. Khng in y thng tin vo ti khon trang mng x hi

Nu bn mun tn dng ti a li ch ca cc mng x hi th hy c mt h s y cho thng hiu ca mnh. Doanh nghip nn c ngy gi, thng tin, a im, hnh nh cng nhiu th khc trn Page cho thng hiu ca mnh ngi dng nhanh chng nm bt c nhng thng tin ny.3. Khng in y thng tin vo ti khon Facebook Pagey l sai lm rt c bn, rt thng thy, nhng nu bn mun tn dng ti a li ch ca Facebook th hy c mt h s y cho thng hiu ca mnh. Doanh nghip nn c ngy gi, thng tin, a im, hnh nh cng nhiu th khc trn Facebook Page cho thng hiu ca mnh ngi dng nhanh chng nm bt c nhng thng tin ny. Cng th, Page c mt URL r rng li l mt im cng na cho doanh nghip.

33IV. Nhng li nn trnh khi qung co qua mng x hi

4. Post nhng ni dung lin quan ti nhng vn nhy cm ca x hi, to n tng xu ti cc khch hng v fan V d: Boots on the ground

Boots on the ground l 1 cm t vit tt ly t pht biu ca President Barack Obama v Secretary of State John Kerry v vic gi b binh tham gia vo chin tranh chng bo lon ti Syria, m nh thit k Kenneth Cole li t v khng quan tm ti vn ny bng cch mc ma n, dn ti 1 lot cc bc xc nh hng nghim trng ti danh ting cng nh l cng vic kinh doanh ca ng

34IV. Nhng li nn trnh khi qung co qua mng XH

4. Post nhng ni dung lin quan ti nhng vn nhy cm ca x hi, to n tng xu ti cc khch hng v fan Sau y l mt s reply bc xc t cc ngi dng

35MARKETING ON VIRTUAL SOCIAL NETWORKIIIIIIIVVV. Cng c dng trong social media marketing

Mi nn tng mng x hi c nhng c th v tnh nng ring, v vy chng ta cn pht trin nhng chin lc ring trn tng nn tng.

37V. Cng c dng trong social media marketing 1. FacebookS liu thng k:- Facebook c hn 1 t thnh vin,trong hn 50% online mi ngy.- Facebook c hn 680 triu ngi dng trn di ng.- Facebook c khong 150 t kt ni bn b- Trung bnh mi ngy c 4.5 t lt like,10 t lt tin nhn.

Cc doanh nghip nhn thy rng nu qung co trn Facebook s c s lng khch hng tim nng gh thm rt ln thay v nhng chin lc PR khc tn km hn rt nhiu. V hn na thng qua hnh thc ny cc doanh nghip s nhn thy nhng nhu cu ca khch hng d dng hn.

Google AdWords cch mng ha phng thc tip th trn Internet ca doanh nghip bng cch bn cc mc qung co theo kiu u gi trc tip v pht hnh qung co n nhng c nhn no ang tm kim cc thng tin, gii php v sn phm ph hp. Facebook pht trin qung co theo chiu hng ny v thm ch l chuyn ti nhiu mu qung co mc tiu n ngi s dng trong mng li x hi ca h hn.

C hai hnh thc qung co chnh trn mng x hi Facebook, hnh thc th nht l qung co qua banner, th hai l qung co qua hnh thc to hn mt trang qung co ring trn Facebook.38V. Cng c dng trong social media marketing 1. Facebook Qung co thng hiu c th thng quaPersonal Facebook Profile Facebook PageFacebook Group

39V. Cng c dng trong social media marketing 1. FacebookPost status ni dung mi l,hp dn kt hp kho lo vi hnh nh thng hiu sn phm d i n ngi dng.T chc nhng cuc thi hnh nh,bi vit vi cc phn thng hp dn,tn dng tnh nng like, share tng lng thnh vin mi cho fan-page.

40V. Cng c dng trong social media marketing 1. FacebookS dng cc plugin like, comment, share, recommend ca Facebook kt ni vi website ca bn.

41V. Cng c dng trong social media marketing 1. FacebookKt hp cc tnh nng nh s dng application, to event c th h tr rt nhiu trong cc hot ng marketing ca fanpageS dng Facebook Insight thng k lu lng truy cp , thnh vin tch cc trn facebook.

42V. Cng c dng trong social media marketing 1. FacebookS dng dch v qung co trn Facebook..

Ty vo tnh hnh ti chnh,bn c th chn nhng gi khc nhau thc hin chin dch qung co

43V. Cng c dng trong social media marketing 1. FacebookS dng dch v qung co trn Facebook..

44V. Cng c dng trong social media marketing 1. FacebookS dng dch v qung co trn Facebook..

45V. Cng c dng trong social media marketing 1. FacebookPhin bn qung co cho in thoi di ng: Ti hi ngh dnh cho lp trnh vin F8 mi din ra, Facebook gii thiu mt mng li qung co mi ca mnh mang tnAudience Network.

Hn na ngi dng Facebook s dng thng qua in thoi di ng. Vy nn ti hi ngh dnh cho lp trnh vin F8 mi din ra, Facebook gii thiu mt mng li qung co mi ca mnh mang tnAudience Network.

Sn phm ny ha hn s gip cc nh pht trin ng dng di ng chn la nh dng qung co ph hp vi app ca mnh, t dng banner, thng ip nhng cho n cc la chn mu qung co ty bin. y cng l mnh t kinh doanh mi cho hn mt triu nh qung co trn Facebook thng qua vic h tr cc tt hn vic hin th qung co nhm n tng loi app v phn khc ngi dng c th.46V. Cng c dng trong social media marketing 2. Google+Google+ hin c khong 540 triu thnh vin.

47V. Cng c dng trong social media marketing 2. Google+t cc lin kt (nh link website) vo trong profile,ni dung bi vit,title ca cc kt ni.N s gip nng cao th hng SEO trn Google.

48V. Cng c dng trong social media marketing 2. Google+Circle (vng trn) cho php bn gp cc ngi dng vo cc nhm i tng theo bn. Bn c th thng bo c th ti nhng nhm c th.

49V. Cng c dng trong social media marketing 2.Google+Hangouts cho php bn d dng chat-video cht lng cao vi 9 ngi ch vi mt c click.

50V. Cng c dng trong social media marketing 2. Google+Tng cng sc mnh vi nt +1, cht kch thch ca Google+.

51V. Cng c dng trong social media marketing 3. YoutubeHn 1 t lt truy cp video mi thng.Hn 6 t gi video c xem mi thng. Mi pht c 100h video c upload.

52V. Cng c dng trong social media marketing 3. YoutubeXy dng knh thng tin ring (channel), to nhng video c ni dung thn thin, mang tnh gii tr a vo cc fanpage ca mng x hi khc.

53V. Cng c dng trong social media marketing 3. Youtubet cc thng tin,lin kt ca website,fanpage mng x hi vo description ca video.

54V. Cng c dng trong social media marketing 4. TwitterTwitter l 1 dch v MXH cho php chia s cc on thng tin ngn di 140 k t gia cc thnh vinHn 645 triu thnh vin,trong hn 135 triu thnh vin online mi ngy. Mi ngy c khong 58 triu dng tweet.

55V. Cng c dng trong social media marketing 4. TwitterS dng cc chin dch qung co ti khon c nhn hoc tin nhn.

56V. Cng c dng trong social media marketing 4. TwitterTwitter c s dng kh nhiu trn th gii, hu ht cc doanh nhn, doanh nghip, nh u t u s dng Twitter. V vy, y chnh l mt mng x hi ng khi nghip vin s dng ngoi Facebook.Twitter l cng c giao tip vi th gii ca lp trnh vin Nguyn H ng.

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