marketing para mipymes
TRANSCRIPT
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Juan Burgos Franco
@juanburgos
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Juan Burgos Franco
@juanburgos
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1450 – 1900 Publicidad Impresa. Noción Informativa
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1450 – 1900 Publicidad Impresa. Noción Informativa
1920 – 1949 Medios de Comunicación. Creación de Contenidos.
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1450 – 1900 Publicidad Impresa. Noción Informativa
1920 – 1949 Medios de Comunicación. Creación de Contenidos.
1950 – 1980 El Marketing Moderno
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1450 – 1900 Publicidad Impresa. Noción Informativa
1920 – 1949 Medios de Comunicación. Creación de Contenidos.
1950 – 1980 El Marketing Moderno
1989 – 2000 Tecnología e Investigación
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1450 – 1900 Publicidad Impresa. Noción Informativa
1920 – 1949 Medios de Comunicación. Creación de Contenidos.
1950 – 1980 El Marketing Moderno
1989 – 2000 Tecnología e Investigación
2000 – 2015 Redes Sociales E Internet
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Juan Burgos Franco
@juanburgos
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Si v
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¿P
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iar?
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“La meta del marketing es conocer y
entender al cliente tan bien que el
producto o servicio se venda solo”.
-Peter Drucker.
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“Las claves para un marketing exitoso:
enfoque, posicionamiento y
diferenciación”.
- Philip Kotler.
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Juan Burgos Franco
@juanburgos
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Análisis e Investigación
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Análisis e Investigación
Producto
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Análisis e Investigación
Producto Decisiones de
Mercado
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Análisis e Investigación
Producto Decisiones de
Mercado Publicidad
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Análisis e Investigación
Producto Decisiones de
Mercado
Control y Evaluación
Publicidad
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Juan Burgos Franco
@juanburgos
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“El marketing no es el arte de vender lo que uno produce, sino
de saber qué producir”.
-Philip Kotler.
“Tus clientes más infelices son tu mayor fuente de aprendizaje”.
-Bill Gates.
“La mejor publicidad es la que hacen los clientes satisfechos”.
-Philip Kotler.
“No basta con hacer productos buenos. Tienes que hacer que la
gente se entere de lo que estás haciendo”.
-Phil Knight.
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Juan Burgos Franco
@juanburgos
![Page 42: Marketing para MiPyMES](https://reader031.vdocuments.pub/reader031/viewer/2022022203/58746ae31a28abab198b7e0d/html5/thumbnails/42.jpg)
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Sugerencias
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Sugerencias de
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Si estás trabajando en algo emocionante que realmente te
interesa, no necesitas ser empujado. La visión te jala.
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GRACIAS
Juan Burgos Franco
Think! Mercadotecnia
@juanburgos
facebook.com/juanburgos
www.thinksite.biz