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QUIGLEY REALTY GROUP

Atlanta Fine Homes Sotheby�s Interna!onal Realty

The Quigley Realty Group represents both buyers and

sellers and their specialty is small or large land parcels... to

cottages to castles in metro Atlanta. The group has a

keen eye for detail, incredible market knowledge and a

strong dedication to extraordinary service. Kay, a native Atlantan, has more than 30 years of success

stories in sales and marketing. Beginning with sales manager at Delta Air Lines to owner of an upscale ladies clothing

store on to her current position as Associate Broker for Quigley Realty Group at Atlanta Fine Homes Sotheby's International Realty.

Kay's experience, knowledge of the market, contract expertise, professionalism and her 7+ years of helping buyers

and sellers with their real estate transactions have proven to

be very successful as she has consistently ranked as a top

producer by the Atlanta Board of REALTORS® Multi-Million

Dollar Sales Club.

Lisa is originally from Troy, South Carolina, and has been an Atlanta resident for 31 years. Lisa brings to the Quigley Realty Group at Atlanta Fine Homes Sotheby's International Realty

more than 30 years of expertise in marketing, sales execution and contract negotiation. Prior to real estate, Lisa was an advertising executive for Southern Seasons Magazine.

Adrian is originally from Carrollton, Georgia, and has enjoyed calling Intown Atlanta her home for the past four years. Adrian's parents have been REALTORS® for many years so

Adrian's real estate career started early in life. While having over 10 years of experience in

sales and marketing, Quigley Realty Group has been honored to have Adrian serve on the

team in various sales, marketing and administration roles for the past five years. Adrian started her transition working with buyers and sellers full time approximately two years ago and has experienced

outstanding results. Adrian has gained a wealth of contract knowledge, particularly with multiple offer situations.

Kay Quigley

Associate Broker

Quigley Realty Group

Mobile: 404.933.6637

Office: 404.237.5000

Email: [email protected]

Website: www.KayQuigley.com

Address: 3290 Northside Parkway, Suite 200

Atlanta, GA 30327

Office Loca0on: Buckhead

Sales and Marke�ng

* More than 80 million in gross sales, since 2006

* Consistently marke0ng an inventory exceeding $20,000,000

* Over 30 years of experience in sales and marke0ng

* Owner of high-end ladies retail store- 7 years

* General Manager of high-end ladies retail store- 2 years

* Adver0sing, Marke0ng and Management- Delta Air Lines- 18 years

Community Involvement

* Execu0ve Board Member- Atlanta Humane Society

* Development Commi=ee- Atlanta History Center

* Co-Chair, Swan House Ball 2009- Atlanta History Center

* Past President, Members Guild- Atlanta History Center

* Execu0ve Board Member- Buckhead Rotary

* Co-chair, Buckhead Rotary Ball 2010 and 2011

* Board of Trustees - Shepherd Center

* Advisory Board- Shepherd Center

* Member- Shepherd Center Auxiliary

* Chairman, Legendary Ball- Shepherd Center 2012

Cer�fica�ons

*Associate Broker

* Luxury Marke0ng Specialist

* Reloca0on Specialist

* Member of the Atlanta Board of Realtors

* Life0me Member of the Atlanta Board of Realtors Million Dollar Club

References

* Provided upon request

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S O T H E B Y � S

HERITAGEEmbracing the Tradition, Character and Equity of the Sotheby�s Brand Name.

HOMES

LIVES

AR T FU LLY

U N I T I N G

E X T R AO R D I NARY

W I T H

E X T R AO R D I NARY

Our brand is known throughout the world for representing homes that

embody the rich tapestry of varied lifestyles, distinct settings and diverse

locales. Where the utmost quality is considered intrinsic.

WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.

GLOBAL MEDIAI N T E L L I G E N T L Y S H O W C A S I N G P R O P E R T Y

3

The Sotheby�s International Realty® brand�s global media

plan is designed to deliver more than 1 billion media

impressions, solidifying our brand as the voice of luxury

real estate. Our plan includes impactful, exclusive and

most preeminent media reaching all corners of the globe.

Our goal is to present the properties represented by

IMAGINE

1 billion media impressions

4

The New York TimesUnrivaled access to a global audience

Since 1851, The New York Times has been dedicated

and information surrounding the most important issues on a local, national and global level. Having

Times

700 million pages per month, they have successfully applied the same expectations and meticulous

a strategic focus on mobile to reach The New York Times� global audience.

Distribution:

Page views per month: 474,000,000

Unique monthly visits: 28,400,000

Average number of pages per visitor: 17

Median household income: $102,205

Male skew: 51%

Female skew: 49%

Median age: 55

8

Mobile Impact Unit

With more consumers digesting content via their mobile device than ever before, a consistent and robust mobile presence greatly enhances the exposure of our brand, ultimately driving more leads to sir.com and the properties represented by our

The Sotheby�s International Realty brand reaches The New York Times mobile audiences via rotating creative banners. Over

be delivered on m.nytimes.com.

Mobile Carousel Unit

Featuring the extraordinary properties The New

York Timesadvertising execution native to the mobile experience, using a mixed variety of animations, illustrations, photography and text. Users tap through a series of pages to advance the story. This custom mobile platform provides us

The New York Times readership that consumes content via their mobile device.

9

Mobile Screenscape

With a strategic focus on accessing the mobile consumer, our brand

The New York Times innovative Rising Star unit native to the mobile platform to create engaging advertising

properties represented

10

The Wall Street JournalAcross print & digital, The Wall Street Journal

delivers to the global business elite

The Wall Street Journalthe Sotheby�s International Realty brand to reach the global business elite and position the properties

journalists in more than 80 bureaus, The Wall Street

global readership of 3.6 million.

Distribution:



Average number of pages per visitor: 7


Male skew: 65.8%

Female skew: 34.2%

Median age: 49.3

16

Mansion Global

With original & curated real estate content from

20

Financial TimesThe International Business Authority

The Financial Times created a custom content series exclusively for Sotheby�s International Realty themed, �Distinctive Living.� This integrated partnership

around Sotheby�s International Realty

Distribution:



Average number of pages per visitor: 6.54


Male skew: 82%

Female skew: 17%

Median age: 46

22

Architectural DigestThe international design authority and global

destination for the best in architecture

In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers

digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides

redesign and refresh their lives.

Distribution:


Unique monthly visits: 848,053



Male skew: 48%

Female skew: 52%

Median age: 50

28

BloombergReaching the right audience

As today�s business leaders turn to the Sotheby�s International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled

to enrich their professional and personal lives. Bloomberg�s readership connects our brand

audience coming from outside the United States.

Distribution:




Male skew: 76%

Female skew: 24%

Median age: 48

32

DwellLeading the conversation as the modern

design icon

As the leading voice for modern design,

been a modern design icon for the past 15 years.

Sotheby�s International Realty

media units running throughout the site, highlighting the most coveted Sotheby�s International Realty properties for sale, globally.

Distribution:





Male skew: 54%

Female skew: 46%

Median age: 37.5

PROPERTY DISTRIBUTIONW O R L D W I D E M A R K E T I N G E X P O S U R E

�

�

�

Cover property located in: Saint James, Barbados

* Powered by PropGoLuxury: Hong Kong Tatler, lp-luxuryproperties.com, lpdibiao.com

Note: Certain partners have price minimums and/or regional restrictions, see pages 6-7 for details.

� Available March 2015

� Available April 2015

3

Strategic placement and

unique positioning of your

home�s best features are

critical in securing the

right audience to not only

preview your home online,

but to take the next step

in their home search.To increase exposure for your home and ultimately uncover the right buyer, the Sotheby¹s International Realty® brand has partnered with and distributes properties

real estate-focused websites in the world.

To measure results, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. The properties are viewed an astounding 140,000,000 times across all of our partner sites annually.

4

YAHOO! REAL ESTATE

Zillow now powers Yahoo! Real Estate�one of the nation�s top

of visits.

HOME FINDER

full snapshot of the local market to home buyers and sellers, while delivering online advertising solutions to agents and brokers with powerful results.

HOMES.COM

Search over 3 million homes for sale or rent on Homes.com including new homes, apartments for rent, homes for rent, condos, townhouses and more. Homes.com provides a wealth of

perfect home.

ZILLOW.COM

Zillow is a home and real estate marketplace dedicated to helping homeowners, home buyers, sellers, renters, real estate agents,

share vital information about homes, real estate, mortgages and home improvement.

TRULIA.COM

Trulia is a residential real estate search engine that helps consumers search for homes for sale, trends, neighborhood insights and other real estate information directly from hundreds of thousands of real estate broker websites.

Property Distribution Partners

5

THE WALL STREET JOURNAL DIGITAL NETWORK

The Wall Street Journal Digital Network receives 25 million monthly visitors to the U.S. edition, 3.1 million monthly visitors to Europe and 4.8 million to Asia. All three editions have dedicaed real estate channels with focused editorial relevant to location.

NEWYORKTIMES.COM | INYT.COM

The New York Times receives over 30 million unique visitors each month and 1.27 million of those visitors worldwide go to the NYTimes.com/realestate section every month. International New York Times, INYT.com, is the global edition of The New York Times and includes the �Great Homes and Destinations� real estate section, providing a global property search tool, featured lifestyle as well as destination content and articles that discuss great places to live worldwide.

MANSION GLOBAL

To serve a global audience, the Wall Street Journal�s weekly luxury real estate section, �Mansion,� appears as a stand-alone section in the Journal every Friday in the U.S., with select content appearing each week in the Journal�s Europe and Asia editions. Relevant content is also presented across WSJ.com�s Chinese, Japanese and German-language editions. Along with additional features and coverage on WSJ.com, all Mansion content is available via the Journal�s universal app for iPhone and iPad.

6

PROPGOLUXURY

PropGOLuxury.com was created to

Chinese consumer base requesting exclusive properties from around the world. China represents the world�s largest and fastest growing population, with more new millionaires being created than at any time in history. PropGOLuxury.com is the largest and fastest growing property portal in the

Property must be $1,000,000 USD or greater.

LUXURY PROPERTIES

With primary circulation in Asia, LP Magazine, lp-luxuryproperties.com, features upscale articles

Chinese. LP Magazine targets elite, high-net worth individuals looking for outstanding properties located in Asia, Europe, Australia and the Middle East. LP Magazine delivers rich lifestyle editorial focusing on the latest luxury product trends, as well as real estate market analysis and investment tips. Each issue features a �Property Finder,� pointing readers to some of the world�s most impressive real estate on the market today.


HONG KONG TATLER

A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile

the role of luxury amongst the social elite. Our brand is the EXCLUSIVE online real estate channel partner for hongkongtatler.com, driving more than 24M media impressions. This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional product launches and offer Hong Kong Tatler�s audience our specialty market expertise.


LUXURY ESTATES

The Italian hosted site, LuxuryEstate.com,

way to search for exceptional properties around the world. LuxuryEstate.com will open the doors to the most enchanting properties in the world: luxury homes, prestigious estates, classic residences, unique castles and country homes in Brazil, France, Germany, Italy, Monaco, Russia, Spain and the United Kingdom.

HOUSE24

House24 is Italy�s leading property magazine and specializes in the sale of exclusive villas, stately castles, great estates and luxury properties all across Italy. The magazine�s website, www.house24.ilsole24ore.com, which

newspaper, IlSole24Ore�ensures broad exposure to discerning potential buyers with the means to pursue their dreams.

JAMESEDITION

marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting-

compare listings from submariners to luxury real estate. The site reaches more than 500,000 potential buyers from 113 countries each month.

Property must be �500,000 EUR or greater.

8

DWELL

Dwellinteriors and the exteriors of modern home design in a stylish, yet accessible way. With focus on a new modernistic approach to home design, Dwell offers a unique positioning on identity, creativity and harmony. Through it�s 3.5 million consumers across print, digital and live events, Dwell editors will highlight the Sotheby�s International Realty brand and luxury properties via custom content.

HOMEADVERTS.COM

Homeadverts is a multilingual home listing service offering

world. Currently available in 8 different languages and on 24 unique social networks, Homeadverts offers you global exposure in over 160 countries, acting as your hub to the world�s most important markets.

REAL-BUZZ.COM

Real-buzz.com® is one of the largest real estate databases of homes for sale in each buyer�s preferred language. Find homes for sale and other real estate listings, realtors and other real estate professionals, mortgage rates and information on buying a home, real estate blogs, real estate discussions, advice and more.

FINANCIAL TIMES

The Financial Times, one of the world�s leading business news organizations, is recognized internationally for its authority, integrity and accuracy. With over 5 million

user with an average personal income of $227,000; which is unparalleled by any other daily business editorial.

10

Cascading Websites Your property may also be found on our network of interconnected, locally focused

and globally aware Sotheby�s International Realty network members� websites.

ONLINE MARKETINGT A R G E T I N G R E A L E S T A T E I N T E N D E R S G L O B A L L Y

3

Your home�s online exposure begins with sir.com and

cascades to our worldwide network of local websites and

strategy extends the exposure of extraordinary homes to

extraordinary lives in all corners of the globe, no matter if

you click, tap or swipe to experience the unique.

SEARCH ENGINE MARKETING

It�s not about being online, it�s about being found online.

5

Targeting Real Estate Intenders Globally90% of home buyers begin their search for their homes online,

so it�s essential that the Sotheby�s International Realty brand�s

presence on search engines is strong.

6

Through our evolving strategies, we continue to drive the most relevant home buyers to sir.com

to maximize the potential for your home to be found quickly on the web.

7

When you perform a search on a search engine, the results are a combination of organic or �natural

results� based on information the search engine sees on a website, and �sponsored results,� or paid ads. Our strategy includes both.

Proven results since 2012:

� 16 million visits from search engines

� Over 800 million �paid search impressions�

Thousands of relevant leads:

� 235,000 from �natural� searches

� 65,000 from paid search engine placements

11

The Sotheby�s International Realty brand channel, youtube.com/SothebysRealty, strives to be the industry-leading video experience, highlighting the highest-quality videos from locations around the world.

Sotheby�s International Realty YouTube brand channel stats:

� 6,000,000+ million views

� 16,000+ subscribers

� 1,600 property and destination videos and counting

� 25,000 minutes of video watched every day (over 17 days� worth)

� Over 65,000 �Likes,� shares, comments and favorites

14

FacebookLargest social network worldwide with 1.1 Billion+ users.

The social network for connecting friends, family and friends-of-friends.

Google+Essential for optimizing organic search results (SEO).

LinkedInThe business social network used for professional networking and strengthening the brand�s positioning as the voice of luxury real estate.

Instagram300 million monthly active users with more than 20 billion photos shared � using hashtags and optimizing images increases engagement.

TwitterBroadcasting short messages � Tweets � to Followers and acquaintances around common topics through the use of #hashtags.

YouTubeThe top video research destination for home shoppers.

PinterestFastest growing website ever � faster than Google and Facebook.

in home décor, interior design and architecture.

83,000 Social Connections In 160+ Countries

Harnessing the power of social media in the marketing of your home.

15

OUR STATS:� 51.1 Million social

impressions worldwide.

� 400,000 visits to sothebysrealty.com via social referrers.

� Thousands of properties showcased.

� Extraordinary Property of the Day features one property from sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day.

17

Extraordinary Living BlogTimely and relevant, the Sotheby�s International Realty Extraordinary Living blog provides inside access to some of the world�s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. Some of our most popular articles include:

� Accessing the Global Real Estate Buyer

� 10 Most Admired Properties

� The Lure of Buying a Private Island

�

sothebysrealty.com/blog

facebook.com/sothebysrealty

@sothebysrealty

google.com/+sothebysrealty

pinterest.com/sothebysrealty

linkedin.com/company/sothebys-international-realty

youtube.com/sothebysrealty

instagram.com/sothebysrealty

19

SIR Mobile is a luxury real estate mobile app that works anywhere and searches globally in 56 countries. Those who seek the unique when on the road can search using SIR Mobile on Android, Apple or Blackberry and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more.

Features of SIR Mobile

1. GPS Search: Find the closest homes to wherever you are with the ability to search globally in 56 countries.

2. Map Draw Tool: Draw your own custom search.

3. Driving directions to the homes that interest you.

To get SIR Mobile

� Text �SIR� to 87778

� Search for �SIR� in the app stores

2 31

25

At the foundation of the Sotheby�s International Realty brand is our focus on lifestyle. With a more visual search experience, consumers are able to explore varied lifestyles and associated properties from Farm & Ranch, to Waterfront, Ski, Historic and Golf.

26

sir.com NEXT seamlessly works on any mobile device and allows our network members to uniquely showcase extraordinary homes around the world anytime, anywhere and in any language.

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D I G I T A L M A R K E T I N G

SOTHEBYSREALTY.COMIn an ever-increasing global marketplace, SothebysRealty.com attracts more

consumers to search, view and inquire than any other luxury real estate website.

T H E M A R K E T I N G O F Y O U R

PROPERTY

YOUR HOME IS UNIQUE.

Market ing a l i s t ing such as th is t akes

an exc lus ive set of sk i l l s as wel l

as an integrated market ing p lan .

Our exc lus ive g loba l market ing

par tnerships are des igned to create

maximum exposure for your proper t y.

A l l the resources that are ava i l ab le

to me and my f irm are ut i l ized

to present your home in an

EXTRAORDINARYand

TARGETED MANNER.

MARKETING PLAN OVERVIEW FOR 90 DAYS2500 Peachtree Road, 701S

Atlanta, Georgia 30305__________________________________________________________________Listing Your Property

Property listed with First Multiple Listing Service (FMLS) servicing over 42,000 Metro Atlanta Agents

Property listed with Georgia Multiple Listing Service (GaMLS) servicing over 45,000 Georgia agents

Professionally designed printed brochure with property highlights and area map

Digital brochure with property highlights sent via eblast to local agents

Sellers Disclosure Statement posted online

Capitalize on location

Capitalize on building amenities

Marketing verbiage to be utilized with all photography images, printed and online

Advertising Your Property Locally and Around the WorldLocally

Introduction postcard distributed to sphere of influence and radius of building: Atlanta History Center, Shepherd Center, Rotary Club of Buckhead, Atlanta Humane Society, Fernbank Museum

Featured on the custom, GPS-enabled Atlanta Fine Homes SIR mobile application

Presented on AtlantaFineHomes.com with a narrated virtual tour in five languages, currency conversion and total site translation into 18 languages for the global consumer

Showcased on Atlanta Fine Homes Sotheby’s International Realty’s social media sites, including Facebook, Twitter, YouTube, Pinterest and LinkedIn

Displayed as a featured home of the day blog post for distribution on blog.atlantafinehomes.com and Facebook

Realtor caravans scheduled for February 10, March 10, and April 7

Advertising scheduled in Northside Neighbor for February, featured home on blog for March, Northside Neighbor in April and Atlanta InTown for May

GloballyMarket listing to the most significant companies and real estate-focused websites in the world, generating more than 700 million impressions each year including SothebysRealty.com

WSJ.com, NYT.com, Homes.com, Trulia.com, LuxuryRealEstate.com, Zillow.com and many more

2015 Sotheby’s Marketing Plan, print and online version, to be emailed separately

Showings and FeedbackNetworking with agent population

Daily updates of pertinent market changes as they occur

Detailed feedback on every showing

Analyze market acceptance after 30 days

Shown by appointment only

Selling gateway to be established showing all activity in specified price range. Updates will be sent weekly.

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-4.0%

-3.0%

-2.0%

-1.0%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

5.3%

3.8%3.3%

2.6%

-3.5%

BUCKHEAD Ð TOTAL SALES GROWTH (IN UNITS)(All Property Types; All Price Points)

Atlanta Fine Homes Sotheby's International Realty

Harry Norman, REALTORS¨

Beacham & Company, REALTORS¨

Berkshire Hathaway HomeServices Georgia Properties

Dorsey Alston, REALTORS¨

*Source: TrendGraphix, Top Five Firms; January 2015Total Sales Growth (In Units), July 1, 2014 Ð December 31, 2014 vs. July 1, 2013 Ð December 31, 2013, for FMLS Area 21;

All Property Types; All Price Points

Market STATS

-7.0%

-6.0%

-5.0%

-4.0%

-3.0%

-2.0%

-1.0%

0.0%

1.0%

2.0%

3.0%

3.0%

2.3%

1.1%

0.0%

-6.3%

BUCKHEAD Ð TOTAL MARKET SHARE GROWTH (IN UNITS)(All Property Types; All Price Points)






*Source: TrendGraphix, Top Five Firms; January 2015Total Market Share Growth (In Units), July 1, 2014 Ð December 31, 2014 vs. July 1, 2013 Ð December 31, 2013, for FMLS Area 21;


Market STATS

-20.0%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

5.0%

-4.3% -4.5%

-9.1%

-17.6%

BUCKHEAD Ð PRODUCTIVE AGENT PRODUCTIVITY GROWTH (IN UNITS)

(All Property Types; All Price Points)






*Source: TrendGraphix, Top Five Firms; January 2015Productive Agent Productivity Growth (In Units), July 1, 2014 Ð December 31, 2014 vs. July 1, 2013 Ð December 31, 2013, for FMLS Area 21;


Market STATS

-5.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

29.0%

17.2%

10.6%9.8%

-0.4%

BUCKHEAD Ð TOTAL SALES GROWTH (PENDING)(All Property Types; All Price Points)




Keller Williams Realty - Peachtree Road


*Source: TrendGraphix, Top Five OfÞces; January 2015Total Sales Growth (Pending), 2014 vs. 2013, for FMLS Area 21;


Market STATS

marketing plan 2500 ptree 701s

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