marketing & promotion. time? - or - money? market staff, vendors, volunteers lead individual or...
TRANSCRIPT
Increasing sales . . . ?
attract more customers
increase frequency of visits
increase per sale totals
Resources
Marketing the Market (page 1)
Sustainable Agriculture Management Guides
Kansas Rural Center
Farmers Market Special Event Ideas
Farmers Market Manager Training Manual
Farmers Market Federation of New York
M.O.P. S.
Marketing = paid advertising
print or radio adsrack cards, posters, etc.
market signs, banners, billboards
mailings, e-newsletters, etc.
M.O.P. S.
Marketing = paid advertising
Advertise Wisely
“On average it takes at least six exposures before a consumer responds to an advertisement.”
M.O.P. S.
Promotion = word of mouth
features – music, kids activities, cooking demos, SNAP tokens, etc.
events – festivals, celebrations, days
incentives – prizes, raffles, coupons, giveaways, rewards, etc.
M.O.P. S.
Promotion = word of mouth
Get Covered
Media coverage ”is seven times as valuable as paid coverage.”
Best practices basics
M – affordable, consistent ads
O – attend a major community event
P – one event per season
S – weekly posts or e-news
Word of mouth - 2015 Market membership program
Frequent shopper rewards card
Donation Station feature
Lunch-and-Learn talks
Monthly customer survey
Cooking demo / food facts
Time - or - Money
TIME volunteers
community partners
vendor involvement
$ MONEYvendor fees
market sponsors
grant funding