marketing shake 2015: data driven | data is brief

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Data is the Brief Chloe Gottlieb, SVP, ECD

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Page 1: Marketing Shake 2015: Data Driven | Data is brief

Data is the Brief

Chloe Gottlieb, SVP, ECD

Page 2: Marketing Shake 2015: Data Driven | Data is brief
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SINGAPORE

SÃO PAULO

BUENOS AIRES

BUCHARESTLONDON

STOCKHOLM

NEW YORK

CHICAGO

SAN FRANCISCO

SYDNEY

LA AUSTIN

PORTLAND

ISTANBUL

SHANGHAI

1,725Staff

Worldwide

SANTIAGO

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Digital Agency of the Decade

Agency of the Year 2015

Global Agency of the Year in Mobile 2013

Ten Most Innovative Companies 2013

Innovator of the Year 2013

Digital Agency of the Year 2014

Most Awarded Advertising Agency 2015

Agency of the Year 2015

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R/GA For the Connected Age

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Data is fluid like water. It can be handled in great volume or at a small trickle. It can move quickly or stay perfectly still. It provides raw material to be shaped into countless creative forms.

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Think Make

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Think MakeInsight Idea Execution Data

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Think MakeInsight Idea Execution Data

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Think MakeData Insight Idea Execution

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Data is a starting point

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Data is the Brief

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Think MakeInsight Idea Execution Data

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Think MakeData Insight Idea Execution

Cultural DataBehavioral DataPublic DataSensorial Data

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Think MakeData Insight Idea Execution

Cultural DataBehavioral DataPublic DataSensorial Data

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Think MakeData Insight Idea Execution

Cultural DataBehavioral DataPublic DataSensorial Data

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Think MakeData Insight Idea Execution

Cultural DataBehavioral DataPublic DataSensorial Data

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Think MakeData Insight Idea Execution

Data Visualization Data + Experiential

Data-Driven ServicesData-Driven Platforms

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Think MakeData Insight Idea Execution

Data Visualization Data + Experiential

Data-Driven ServicesData-Driven Platforms

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Think MakeData Insight Idea Execution

Data Visualization Data + Experiential

Data-Driven ServicesData-Driven Platforms

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Think MakeData Insight Idea Execution

Data Visualization Data + Experiential

Data-Driven ServicesData-Driven Platforms

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The Work

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Think MakeData Insight Idea Execution

Cultural DataBehavioral DataPublic Data Sensorial Data

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Think MakeData Insight Idea Execution

Data Visualization Data + Experiential

Data-Driven ServicesData-Driven Platforms

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Think MakeData Insight Idea Execution

Cultural DataBehavioral DataPublic Data Sensorial Data

Page 42: Marketing Shake 2015: Data Driven | Data is brief

Think MakeData Insight Idea Execution

Data Visualization Data + Experiential

Data-Driven ServicesData-Driven Platforms

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Think MakeData Insight Idea Execution

Cultural DataBehavioral DataPublic Data Sensorial Data

Page 47: Marketing Shake 2015: Data Driven | Data is brief

Think MakeData Insight Idea Execution

Data Visualization Data + Experiential

Data-Driven ServicesData-Driven Platforms

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10,00040049

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FlavorPrint

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Think MakeData Insight Idea Execution

Cultural DataBehavioral DataPublic DataSensorial Data

Page 55: Marketing Shake 2015: Data Driven | Data is brief

Think MakeData Insight Idea Execution

Data Visualization Data + Experiential

Data-Driven ServicesData-Driven Platforms

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Think MakeData Insight Idea Execution

Cultural DataBehavioral DataPublic Data Sensorial Data

Page 64: Marketing Shake 2015: Data Driven | Data is brief

Think MakeData Insight Idea Execution

Data Visualization Data + Experiential

Data-Driven ServicesData-Driven Platforms

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“What’s missing from the digital landscape is a cultural context.

We need to bring an emotional connection back to the act of music discovery.”

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Humans + Technology

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Looking Forward

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Volume, Velocity, and Variety

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In 2020 the world will generate 50X more data than it did in 2011

2011

2020

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The stakes will be higher

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Data is the Brief

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Start at the Intersection

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Design+ Strategy+ Technology+ Business

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Cambiá antes de quetecambien

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Thank [email protected]@chloalo