marketing si promovare online. ce platesti si ce castigi?
DESCRIPTION
Prezentare sustinuta in cadrul workshopului "Strategii de marketing si comunicare in online" la Business Days Brasov http://brasov.businessdays.ro/events/workshop-3/TRANSCRIPT
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P.O.E.M
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Vânzări Cercetare/prospectare Distribuție PR Promovare Relații cu clienții Feedback
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Paid
Owned
Earned
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Obiective de informare: Grad de conștientizare (awareness) Profitabilitatea mărcii (creșterea prețului și
menținerea volumului)
Obiective de convingere Vânzarea produsului Folosirea produsului (frecvența) Reputația mărcii (valoare, calitate, fiabilitate)
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Cost per:
• C Click
• A Action (sale)
• L Lead
• M Mia de afișări
• T Timp• P Proiect
CPC, CPA, CPL, CPM ...
CALM TP
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1. Display advertising (Bannere)2. Video advertising3. Publicitate contextuală4. Marketing afiliat5. Concursuri, promoții și sponsorizări6. Directoare de companii/oferte7. Advertoriale
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Formate standard:
• Leaderboard (728x90 px)• Skyscraper (160x600 px)• Rectangle (300x250 px)
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10http://publicitate.trilulilu.ro/solutii-de-publicitate/bannere/
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Pre-roll Mid-roll Post-roll Overlay Companion Reclamă interactivă
http://publicitate.trilulilu.ro/solutii-de-publicitate/publicitate-video/
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Reclamă Pre-roll/Post-roll
Click-ul pe reclamă duce vizitatorul pe site-ul campaniei.
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Click-ul pe overlayduce vizitatorul pesite-ul campaniei.
http://publicitate.trilulilu.ro/solutii-de-publicitate/self-service/
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Reclama video și bannerul comunică
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Bergenbier Black Swan
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3. Publicitate contextuală
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1. Afiliat (marketer = agent de vânzări)2. Furnizor (comerciant/advertiser)Tip reclamă: link text sau widget
www.2parale.rohttp://profitshare.emag.ro
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AdvertiserulAgențiaConsultantulRegiaPublisherul
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Cumpărători Clienți Ambasadori ai brandului Feedback si opinii Recomandari Articole gratuite Linkuri
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http://about.me/[email protected]