marketing strategies to attract your targeted clients & customers

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Start and Grow Your Own Business Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers Rita J. Cartwright, Founder RJ’s Internet Marketing Services

Post on 17-Oct-2014

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In this presentation, we discussed various marketing strategies you can implement to attract your target audience. To view the webinar of this presentation go here: http://bit.ly/ZyqpBF

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Page 1: Marketing Strategies to Attract Your Targeted Clients & Customers

Start and Grow Your Own BusinessModule 4: Marketing Strategies to Attract Your Targeted Clients & Customers

Rita J. Cartwright, FounderRJ’s Internet Marketing Services

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Start and Grow Your Own Business

In this webinar, we’ll examine:  Marketing strategies that are a

“must” for any type of business

Marketing strategies that are particularly effective for specific business or customer types

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In the “must” category… Social networking YouTube sharing Affiliate marketing Google+ Facebook Pinterest

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Mobile marketing QR codes Promotions Article Marketing LinkedIn Twitter

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TESTING AND TRACKING

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Which social sources refer visitors

Which actual content drives conversions with social audiences

What your visitors are sharing (and where)

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The impact of mobile use on your business

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It also provides:  Analysis tools

Software Development Kits for iOS and Android, allowing you to measure how people use your app, if you’ve created one

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Real-time reporting

Graphs and charts, to help you quickly visualize statistics

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The ability to customize your results, so you see only that data you need to see

Custom variables and advanced segmentation

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A/B Split Testing (Multi-variate Testing)

Google Analytics also allows you to easily set up A/B split testing.

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INTERACTIVITY

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Not responding – especially to subscribers – can actually:  Make people decide to stop

reading your emails (you stop being “special”)

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Make them feel embarrassed (if they’ve strongly identified with you or shared something highly personal as a direct response to your post)

Make them gloss over your posts – and stop commenting, causing a drop in traffic and prominence

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Change them from your biggest fan to someone who’s moved on

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Start and Grow Your Own Business1. If you “don’t have time” to

read emails yourself, ask your VA or another dedicated person to “read and weed” for you.!”)

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2. Dedicate a day or two to monitoring your social networks and finding out the premium times when your followers appear online.

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3. Make a daily habit of spending ten minutes during that period.

4. Jot down the URL or Pinterest photo for any great information you can share.

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5. At night, before you log off, use a free social management site such as TweetDeck or HootSuite

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1. Those who appear during the same two hour period every single day

2. Those who appear briefly several times during the day

3. Those who visit daily – but not always at the same time

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INTERACTIVITY WITH WEBSITE AND MOBILE

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Mobile use is here to stay because it:

Is so easy, it creates a habit Brings immediate gratification Is often fun and entertaining Helps people feel connected –

when their lifestyles are disconnected

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They can: Ask a question and get an

instant answer

Look up facts and locations on maps

Find a store (online or off)

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Play games to fill gaps while they wait in line (or for children)

Check Facebook

Check Pinterest (if they’ve got the right type of Mobile)

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Use apps to perform useful tasks, such as keeping track of what they’re spending or telling them where the next gas station is

Enter contests

Text-message

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Win prizes

Find coupons and “deals”

Talk to a family member no matter where they happen to be in the world

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SIX EFFECTIVE WAYS TO CONNECT WITH YOUR MARKET BY MOBILE

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Here are six tactics to consider, when deciding how to best connect:1. Make sure your blog or website

is optimized for mobile

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Mobile market peak usage time occurs.

4. Use coupons

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5. Use Mobile Virtual Business

6. Try the photo “blitz” technique

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SHARING BUTTONS

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Make it part of your checklist to ensure you: Ask people to share your links,

photos, coupons, content Put sharing buttons on your

sites

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JOINT VENTURE PARTNERSHIPS

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Just make sure you:  Set the deal for a limited time

before offering it at full rate to the general public

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Offer her a great commission (75-100%) -- you are after leads and subscribers at this point; not just sales

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Consider allowing her to brand your product with her business name (not essential or always desirable; but sometimes appropriate and a strong incentive)

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Don’t offer her a product not absolutely tailored to her exact target customer

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Have all your affiliate resources in place, before mailing her your offer. (That includes affiliate page, FAQ page, plus a download page containing banner ads, buttons, graphics, any promotional articles affiliates can use, and affiliate link information

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CREATING YOUR “A” TEAM

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Contractors can add value Always have a sounding board

if you want one Communication will be the key Add creating your “A” Team

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SOCIAL MEDIA AND GRAPHIC SHARING

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There are two powerful reasons for this: Facebook’s Edge Rank

algorithm Pinterest

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“Pin it” social sharing buttons are available to put on your website.

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You can even create Pinterest coupons!

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LINKEDIN

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With Google+ you can: Share YouTube videos

Quickly access YouTube via the top menu bar

Find your friends on Google+ Hangout

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Recommend sites (and allow people to recommend yours) by including a Google+ button on your websites and blogs

Optimize your Profile Page

Use #hashtags and @mentions

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Customize your preferences (unlike Facebook, which decides what and who you can see)

Quickly access your Google Calendar

Shows what is trending on Google

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Has social share buttons you can add to your sites. People press it not to share it, however – but to recommend your site!

Access Gmail directly from Google+

Create Google+ Business Pages

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Embed photos, videos and even infographics

Allows “expanded” posts with “rich” content

Brings back “archived” posts, if they are generating traffic

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YOUR AUTORESPONDER – YOUR BEST FRIEND

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You can send: Tips

Niche news (especially “leading edge” breaking news and notification of changes)

Mini-courses

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Promotions for other marketers whose products you think would especially benefit your list (don’t forget your affiliate link!)

The odd personal anecdote – particularly if it entertains or imparts value in some away your subscribers can relate to

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Offers

Special surprise Freebies and bonuses

Advance Special Offers

Regular new releases

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USING YOUR IMAGINATION

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Start and Grow Your Own Business

If you’ve been in business for three (3) years or less, then this is a must have 4-modules course on Start and Grow Your Own Business.

Each module contains brainstorming worksheets and homework assignments. Pick up your copy at http://rjsinternetmarketing.com/startandgrowbiz.html for only $37.

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Q & A

Rita J. Cartwright, FounderRJ’s Internet Marketing Services