marketing to baby boomers
TRANSCRIPT
•
•
•
•
Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--And More Miserable Than Ever Before
•
•
•
•
•
Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--And More Miserable Than Ever Before
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
o
•
•
o
o
•
•
•
•
•
•
•
•
o
Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--And More Miserable Than Ever Before*** The Telegraph: Gen Z, Gen Y, baby boomers – a guide to the generations (31 July 2014)
•
•
•
•
•
•
•o
o
•o
o
•o
o
o
•o
•
•
•
•
•
•
Customer ‘touch points’
•
•
•