markkinointi ja myynti - parasta yhdessä crm:n avulla - jani liukkonen, microsoft
TRANSCRIPT
Satya Nadella
We Are Social, Digital, Social & Mobile Worldwide in 2015, 2015
IDC, Smartphones to Drive Double-Digit Growth of Smart Connected Devices in 2014 and Beyond, 2014
IHS, IHS Identifies Technologies to Transform the World over Next Five Years, 2015
Forbes, Customer Experience: Is It the Chicken or Egg?, 2013
Build brand
Engage 1 to 1
Demonstrate impact
Engage one-to-one
Organizations that nurture their leads
experience a lift in
lead generation ROI over those
organizations that do not.1
MarketingSherpa
Personalize engagement via targeted, multi-stage campaigns
Deliver targeted, relevant content at the right time
Connect across channels –email, digital, social, SMS and traditional
45%
1Source: http://www.marketingsherpa.com/data/public/reports/special-
reports/SR-A-Tactical-Approach-to-Content-Marketing.pdf
Demonstrate impact
of CMOs say that their
leadership team now judges marketing
successes and failures faster by using
online systems and dashboards.1
Forrester Research
Manage marketing operations across internal and external teams
Understand marketing ROI and impact on pipeline & revenue
Optimize marketing mix across segment, channel and campaign
76%
1 “B2B CMOs Must Evolve Or Move On”, Forrester Research
Budgeting Plan and manage marketing budget and spend
across channels
Marketing calendarAlign teams and plan around an integrated calendar
for increased transparency and collaboration
Marketing workflowIntegrate extended marketing teams with
automated processes and approvals
Digital asset managementCentrally manage digital assets with a powerful
repository tied to campaigns and calendar
Campaign designEasily manage campaigns with drag & drop across
email, digital, social, SMS & traditional channels
Personalized engagement Deliver one-to-one engagement with segmentation
& targeting based on behavior & demographics
Email and SMS marketing Easily design, test & launch contextual, personalized
email and SMS marketing campaigns
GovernanceAudited double opt-in, custom privacy policies,
flexible subscription centers and email governance
to optimize customer experience
Lead scoringDetermine sales-ready leads with flexible scoring based on behavior, demographics and time
Nurture campaignsFoster prospect interest with multistage, trigger based
nurture campaigns
Multiple scoring modelsAccommodate lead generation strategies and lead
scoring models by product, segment, and campaigns
Lead importsEnable leads from multiple sources with APIs for import
from external lists
Marketing visibility Empower sales teams with visibility into marketing calendar at individual contact and activity level
Targeting inputAllow sales to provide input into campaign
targeting
Marketing alertsSubscribe to alerts about customer behavior as part of an integrated campaign flow
Sales enablementEnable sales to initiate requests for campaigns and assets with closed loop workflow and project management
Social sentimentAnalyze sentiment with easy-to-read charts on the home page
Social amplificationAmplify campaign reach by posting directly to Facebook or Twitter
Collaboration Collaborate across internal & external teams with Yammer, Skype and Lync
Social curation Curate social messages to ensure compliance with brand standards
Reporting View campaign performance, financials & resource management with 120+ out-of-the-box reports
Rich analyticsAnalyze in-depth campaign performance & marketing impact with drill-down analytics
Role-based dashboardsRole-based preconfigured dashboards customizable with natural language search reports
Complete enterprise viewEmbedded PowerBI reports and analytics from sources including Dynamics CRM and any oDatasource
PowerBI Sales, Marketing
and Service Analytics App
Dynamics Marketing
Connector in PowerBI.com
NEW
Power BI
Workers lose
of their productivity when they switch
tasks
40%
Reps spend more than
of their time on non-selling activities
67%Approximately
of sales reps consider their jobs to be highly
complex
70%
Salespeople are under tremendous pressure
Microsoft & CSO Insights, How to Build a World-Class Sales Organization, 2015
CEB, Why You’re Losing Competitive Advantage, 2015
Microsoft’s Sell In The Now - How to make your sales team more productive
PP
T R
EM
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Päivitä tiedot peukalolla vaikka kävellessä
Qualify Develop Propose Close
Multi-platform support
Phone
Tracking during compose
ENHANCED
Office 365 Groups now integrates into
CRM Online
Take notes with OneNote
Notebook created
automatically, notes
contextual stored in CRM
All notes are tracked to
CRM record
COO / Practice Director
Account Manager
Resource Manager
Project Manager
Team Member
End Customers
Project
Planning
Resource
Management
Team
Collaboration
Customer
Billing
Analytics and
Integration
Opportunity
Management
Time and
Expenses
Mobile Online Cloud
Account Manager
ProjectManager
ResourceManager
Team Member
End Customer
Practice Director
Voice of the customer – lunastimmeko
lupauksemme?
Real Madrid
Capture social media behavior and enrich
CRM contacts
Enable marketing to build better
personalized content and target lists
Support sales and service organizations with
a complete 360 degree customer view
“We can create a one-to-one
relationship with fans around the
planet with the Microsoft solution,
connecting this huge community of
people and making the experience of
being a supporter of Real Madrid
much better.”
José Ángel Sánchez
CEO
Real Madrid C.F.
Weight Watchers uses Microsoft Dynamics CRMto deliver information when and where customers need it
“We use Microsoft Dynamics to manage 500 million communications on an annual basis
to millions of our members.”
— Loic Vienne, VP Enterprise Systems, Weight Watchers
ObjectivesAs the leading global weight
management company, Weight
Watchers sought to deliver a seamless
customer experience across
traditional, digital, and rapidly
evolving social-media channels.
TacticsIt implemented Microsoft Dynamics CRM to create a 360-degree view of its customers and coordinate millions of interactions each day.
ResultsToday, Weight Watchers provides
consumers with a consistent
experience in all media, delivering
the right information at the right
time and transforming the way it
provides service to its customers.