mary kay presentation
TRANSCRIPT
![Page 1: Mary Kay Presentation](https://reader036.vdocuments.pub/reader036/viewer/2022062503/58a291be1a28ab36508b57ff/html5/thumbnails/1.jpg)
Every woman’s favorite brand
![Page 2: Mary Kay Presentation](https://reader036.vdocuments.pub/reader036/viewer/2022062503/58a291be1a28ab36508b57ff/html5/thumbnails/2.jpg)
Situational Analysis
• $3.5 billion in wholesales
• Holding firmly against competitors
• Opportunity – generation- Marykay at play color products- botanical effects- Clearproof Acne
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Message
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MKart• 10 Trucks
• Travel nationwide to midsized colleges
• FREE STUFF• Makeovers• Samples• Giveaways
• Facebook event & #MKart2015
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Audience
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Audience
• Primary: Female College students
• Secondary: College Faculty & Staff
• Media Audience: Social Media
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Goals
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Goal 1
Increase product purchases among female consumers ages 18-25 by 20%
above baseline
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Goal 2
Increase brand awareness among female consumers ages 18-25 by 10%
above baseline
![Page 10: Mary Kay Presentation](https://reader036.vdocuments.pub/reader036/viewer/2022062503/58a291be1a28ab36508b57ff/html5/thumbnails/10.jpg)
Goal 3
Increase number of new IBCs ages 18-25 by 10% above baseline
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Evaluation
![Page 12: Mary Kay Presentation](https://reader036.vdocuments.pub/reader036/viewer/2022062503/58a291be1a28ab36508b57ff/html5/thumbnails/12.jpg)
Evaluation• Goal 1 – sales of MKart IBCS
& online sales
• Goal 2 – increase in Twitter & Facebook followings
• Goal 3 – hires due to info card handouts
![Page 13: Mary Kay Presentation](https://reader036.vdocuments.pub/reader036/viewer/2022062503/58a291be1a28ab36508b57ff/html5/thumbnails/13.jpg)
Calendar & Budget
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Calendar
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Budget65% - Truck design & manufacturing
10% - Auto insurance & gas
10% - Giveaways & cosmetics for makeovers
10% - IBC & driver salary, housing & food
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Every woman’s favorite brand