master emba - univ-brest.frpagesperso.univ-brest.fr/~fleduigo/master/production management.pdf ·...
TRANSCRIPT
Master EMBA
Production Management
F.LE DUIGOU
Summary
� CH 1 – About operation management� CH 2 – Production design� CH 3 – Quality management
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA22
� CH 3 – Quality management� CH 4 – Process design� CH 5 – Outsourcing as a strategy
CH 1 – About operation management
� 1/ What is operation management ?� Office, Hospital, Factory, restaurant, department store…
� Goods and services are concerned
� Production : creation of goods and services
� Operation management : the set of activities that create
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA33
� Operation management : the set of activities that create
value by transforming inputs into outputs.
� 2/ Organizing to produce goods and services
� Three functions :
� Marketing,
� Production/Operations,
� Finance/Accounting
CH 1 – About operation management
� 3/ Why study operation management ?� One of the major functions,
� How goods and services are produced,
� Understand what operation managers do,
� It’s a costly part of the organization.
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA44
� It’s a costly part of the organization.
� 4/ The heritage
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA55
Significant events in OMSignificant events in OM
CH 1 – About operation management
� Taylor� Matching employees to the right job,
� Providing the proper training,
� Providing the proper work methods and tools,
� Legitimate incentives for work to be accomplished.
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA66
� Legitimate incentives for work to be accomplished.
� Ford
� Accepted Taylor’s ideas
� Added the concept of assembly line (Men stood still and
material moved).
CH 1 – About operation management
� 5/ Operation in the service sector� 5.1/ Let’s see the most differences :
� Service = intangible
� Produced and consumed simultaneously
� Often unique
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA77
� Often unique
� High consumer interaction
� Inconsistent product definition
� Frequently dispersed
In reality � it’s often a mix, even for service
� 5.2/ Growth of services
Development of the service economy
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA88
CH 2 – Production design
� 1/ Competitive advantage� Differentiation (apple),
� Low cost (Ryan air),
� Rapid response (Toyota),
� Combination of the three items.
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA99
� Combination of the three items.
� 2/ Product life circles
� Four steps (or phases):
CH 2 – Production design
� 3/ Product life circles and strategy� Introduction
� Growth
� Maturity
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA1010
� Maturity
� Decline
� 4/ Generating new products
� Opportunities
� Importance of new products
CH 2 – Production design
5/ Product development
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA1111
CH 2 – Production design
� 6/ Issue for product design
� Robust design
� Modular design
Computer-aided design
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA1212
� Computer-aided design
� Computer-aided manufacturing
� Virtual reality technology
� Value analysis
CH 2 – Production design
� 7/ Ethics and sustainability
� Sustainability
� Goals
Guidelines :
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA1313
� Guidelines :
� Make product recyclable
� Use recyclable materials
� Use less harmful ingredients
� Use less energy
� Use less materials
CH 2 – Production design
� Example (sustainability in adds)
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA1414
CH 3 – Quality management
� 1/ Defining Quality� Quality = the ability of a product to meet customer needs.
� Quality management = conforming to standards.
2/ Implications of quality
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA1515
� 2/ Implications of quality
� Company reputation
� Product liability
� Global implications
CH 3 – Quality management
� 3/ Cost of quality
� Prevention costs
� Appraisal costs
� Internal failure
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA1616
� Internal failure
� External costs
� 4/ ISO
� 9000 (Quality management procedures)
� 14000 (series of environmental management standards)
CH 3 – Quality management
� 5/ Total quality management
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA1717
CH 3 – Quality management
� 5/ Total quality management
Continuous
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA1818
Continuous
improvement
CH 3 – Quality management
� 5/ Total quality management
� Employees empowerment
� Benchmarking
� Just in time� Just in time
� ….
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA1919
CH 3 – Quality management
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA2020
CH 3 – Quality management
� 6/ Conclusion : Determinants of Quality
Management� Reliability
� Responsiveness
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA2121
� Responsiveness
� Competence
� Access
� Courtesy
� Communication
� Credibility
� Security
� Understanding the customerSource : Journal of Marketing
CH 4 – Process Design
� 1/ Process Strategy Management
� Process Focus
� Repetitive Focus
Product Focus
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA2222
� Product Focus
� Mass customization Focus
� 2/ Considerations for service process design
CH 5 – Outsourcing
� 1/ What is outsourcing
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA2323
� 2/ Strategic planning
� Theory of comparative advantages
� Risks of outsourcing
CH 5 – Outsourcing
� 3/ Advantages and disadvantages of outsourcing
� Advantages
� Cost saving
� Outside expertise
February 24, 2011February 24, 2011 Production Management Production Management -- EMBAEMBA2424
Outside expertise
� Improving operations
� Focusing on core competencies
� Gaining outside technology
� Disadvantages
� Increased transportation costs
� Loss of control
� Creating future competition
� Negative impact on employees
� Longer term impact