materi internet marketing 1
TRANSCRIPT
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Materi Internet Marketing(1 – Dasar, Riset, FB) AMIKOM Technopreneur IncubatorAndi Dwi Riyanto
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Poin Penting
A. Pengertian Internet MarketingB. Mengapa Internet Marketing?C. Media Internet MarketingD. Konsep OTWUE. Konsep Mesin PencariF. Riset KeywordG. FaceBook Sample
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A. Pengertian Internet Marketing
Internet Marketing ialah melakukan suatu tindakan pemasaran produk atau suatu jasa yang di pasarkan melalui media internet (online). Pengertian Internet Marketing dapat disebut juga dengan e-marketing atau e-pemasaran (electronic). Internet marketing tidak jauh berbeda dengan pemasaran secara offline. Hanya saja pemasaran dengan media online biasanya menggunakan website, blog, e-mail atau yang lainnya.
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B. Mengapa Internet Marketing?
Tidak perlu repot-repot menyewa lahan/toko untuk berjualan.
menyiapkan barang yang akan dijual, mempromosikannya, lalu tinggal menunggu pembeli menghubungi.
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C. Media Internet MarketingMenurut www.Alexa.com (Penyediakan fasilitas informasi tentang
rangking/peringkat suatu situs, yang didasarkan pada jumlah trafik pengunjung yang masuk ke situs tersebut), 10 besar web di Indonesia :
1. Google.co.id2. Facebook.com3. Google.com4. Youtube.com5. Blogspot.com6. Yahoo.com7. Kaskus.co.id8. Detik.com9. Wordpress.com10. Twitter.com15. OLX.co.id24. Berniaga.com
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C. .. (Lanjutan)
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C. … (Lanjutan)
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C. …. (Lanjutan)
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C. ….. (Lanjutan)
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C. …… (Lanjutan)
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D. Konsep OTWUO = OtakT = TenagaW = WaktuU = Uang
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E. Konsep Mesin Pencari
1. Hijau (URL)2. Biru (Title)3. Hitam (Deskripsi)
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F. Riset Keyword
1. Google Suggest (sesuai country)2. Google Trends3. Google Keyword Planner
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F.1. Google Suggest (sesuai country)
•HARAM tekan Enter
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F.2. Google Trends
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F.3. Google Keyword Planner
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F.3. .. (Lanjutan)
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F.3. … (Lanjutan)
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G. FaceBook Sample
•https://www.facebook.com/grosir.kaos.murah.distro.online
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G. .. (Lanjutan)
•Pengaturan Akun (Nama)•Pengaturan Profil•Like Page (Syarat : Nice, Aktif, Banyak
Komentar)•Like + Komentar•Search Posting