matias dutto empresa 2.0
DESCRIPTION
EMPRESA 2.0Presentación realizada en la Universidad San Andres. Octubre 2009Speaker: Matias Fernandez DuttoThinking PartnerCreative Director Social SnackPrograma Ejecutivo: Desafíos Estratégicos en Gestión de PersonasBanco Santander RioUniversidad San Andres.Empresas participantes:Arcos Dorados, Atento, El Tejar, Grupo Clarín, HP, IT Convergence; Makro, Metrogas, Molinos, Movistar, Nestle Waters, Novo Nordisk, Petrobras, Swiss Medical, Telefónica y Total.TRANSCRIPT
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REFLEXIONES, PRACTICAS Y CONVERSACIONES
MATIAS DUTTO THINKING PARTNER
EMPRESA 2.0
OCTUBRE 2009
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AGENDA
CHECK IN
EXPLORAMOS IDEAS
EN LA PRACTICA
TU PROYECTO
FEEDBACK
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CHECK IN!Let’s Start
¿Qué queres llevarte hoy?
¿Cuál es tu conversación?
¿Cuál es tu proyecto?
HAVE A SUPER DAY by Photos Martha ON FLICKR.COM
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INEVITABLEIMPARABLEINEDITA
IMAGE BY STEFFE ON FLICKR.COM
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IDEAS SNACKSEXPLOREMOS
SOMOS NOSOTROS QUIENES CONECTAMOS
INSIGHTS PARA DISEÑAR ESTRATEGIAS
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California’s largest wind farm by kqedquest ON FLICKR.COM
TRANSPARENCIA RADICAL
Sistemas abiertos, arquitecturas simples
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La inmersión de tecnologías en la vida diaria nos ofrece nuevas maneras de establecer vínculos y enlaces.
WE ARE ALL CONNECTED by Erica Marshall ON FLICKR.COM
VINCULOS Y ENLACES INEDITOS
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POT AND GREEN STRIPS by TIMTOM.CH ON FLICKR.COM
IDENTIDAD Y EXPRESION UNICA
Aplicaciones para cada gusto, escenarios colectivos donde expresamos individualidad.
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IMAGE BY STEFFE ON FLICKR.COM
ECONOMIA DE LA ATENCIÓN
El cliente 2.0 Generación Multitasking
Exceso de informaciónPorciones de atención
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ALL MEDIA IS BECOMING SOCIAL.
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CONFIANZAFEEDBACKCONSULTAS PARTICIPATIVOSCOMUNIDADVÍNCULOSINTERESANTES
OPINIONES VALIOSASVIRALESAUTENTICOSPERSONAS REALESDIVERTIDOSHUMANOS
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CULTURA SNACK
Entretenimiento en porcionesNuevos formatos Minimos Audiencias desfragmentadasContenidos “snacks”
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ES PARTE DE NUESTRA VIDA DIARIA BUSCAMOS ENTRETENIMIENTO, CONTACTARNOS, INFORMACIÓN.
UMBRELLAS AT THE RACES by noisen8r ON FLICKR.COM
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PRACTICASEMPRESA 2.0
CONECTAR IDEAS, CREAR ESCENARIOS
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IMA
GE
BY
To
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go
od
da
y O
N F
LIC
KR
.CO
M
CONVERSACIONES
CULTURA
COMPRENSION
COLABORACION
CONTEXTOS
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1.156.814 FOLLOWERS3 MILLION IN SALES
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ECOSISTEMA DE APLICACIONES QUE NOS PERMITEN FACILMENTE VALORAR, ETIQUETAR Y EXPRESARNOS
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TU PROYECTOAVANZAMOS?
LOS MERCADOS SON CONVERSACIONES
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EXPLORAR POSIBILIDADES Y RESOLVER PROBLEMAS
CRUZAR TODA LA ORGANIZACION
TOOLS & FEATURES VS CULTURA
PRUEBA Y LANZA BETA
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PEQUEÑA ESCALA
CREAR UN EQUIPO SOCIAL MEDIA
MEDIR Y CREAR VALOR
LOGRAR VICTORIAS
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VOS 2.0PARTE FINAL
SER PARTE DEL CAMBIO. APERTURA POSITIVA
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DIVERSION CONECTAREXPRESAR COMPARTIR
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¿Cuál es tu foto en los próximos meses?
IMAGE BY Davic ON FLICKR.COM
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INICIATIVAS = TIEMPO INICIATIVAS = PLAN INICIATIVAS = ACCION
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ABRIR CONVERSACIONESENERGIA, NO TECNOLOGIA.CREAR CONTEXTOS, NO FUNCIONALIDADES.TRANSMITIR VALORES, NO CONTENIDOS.CONECTAR PERSONAS, NO DISPOSITIVOS
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Gracias!MATIAS DUTTOthinking partner
http://socialsnack.comfollow me @dmatias http://matiasdutto.com