VINACOMIN - MINERALS HOLDING CORPORATION VIMICO – BRANCH VIETNAM JAPAN GEMS

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Open letter

ourney of efforts and shine

Business strategy

Organizational structure

Talented artisans

Modern manufacturing process

Products - quintessence of VIJAS

Representative partners, customers

Organizational culture

Contact us

CONTENTS OPEN LETTERDear valued customers ! Firstly, on behalf of VIMICO - Vietnam-Japan Gemstone Branch (abbreviation: VIJAS), I would like to send you our most respectful greetings and our sincere thanks for your support and cooperation with us.

For over 20 years of construction and development, until now, it is the honour of VIMICO - Vietnam-Ja-pan Gemstone Branch to become the first choice of customers in the fields of trading and exporting gemstones, jewelry and fine arts. In response to your trust, we have been working to reinforce the position of a pioneering enterprise in production capacity and customer service reputation.

“Passion for refinement”, talented artisans of VIJAS always dedicate their Heart - Talent to create sophisticated fine arts. It is always in our mind that each gemstone, like human being, is most valuable and unique. Every VIJAS products are single, creative, particularly charming and spiritual

To catch the new design trends and to serve our Vietnamese customers better, VIJAS has currently focused on researching local taste, in line with knowledge of feng shui, to give advices to customers on selecting most suitable and satisfactory gifts for relatives, colleagues and partners.

VIMICO - Vietnam-Japan Gemstone Branch always commits to take the product quality as the foundation for its sustainable development. Your support is the precious encouragement and impetus for us. We would like to sincerely thank you and look forward to your cooperation !

Best regards !

Nguyen Thi Thu HangDirector

VIMICO - Vietnam-Japan Gemstone Branch

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THE PERIOD BEFORE THE YEAR OF 2008

MAKE EFFORTS TO WIN THE POSITION

In 1997: The late Prime Minister Vo Van Kiet visited and highly appreciated our corporate as one of leading joint-venture business in exporting jewelry to Japanese market.

THE PERIOD FROM THE YEAR OF 2008 UP TO NOW

SUCCEED AND SHINE

To become a subsidiary company of Vietnam National Coal - Mineral Industries Holding Corporation Limited VINACOMIN is the huge turning point of development for VIJAS.After being assigned as the specialized processing unit of the Corporation, the Branch has expanded the field of business and produced high-end gold and silver fine arts, such as: cups, teapots, horse, boat, dragon, horse paintings, etc.

1993: The project of Vietnam - Japan Gemstone joint-venture was established

1993 - 1995: The admission and training by Japanese specialists were conducted. Some artisans and workers were sent to Japan for training.

1996 - 2009: VIJAS products began to be displayed in Japanese market

2009 - present: Export products to Japanese market, along with providing high-end fine art products for local orders

JOURNEY OF EFFORTS AND SHINE Gemstones are considered gifts of nature for human.

Gemstones, however, are originally in rough shapes, which need to be under artisans’ hands to be shiny and flawless. VIJAS is also like a gemstone which needs to be perfectly honed before shining. Looking back over 20 years of construction and development

we are proud of carrying along the possession of remarkable days. During the development with ups and downs, our Management Boards and employees always keep the spirit to steer the boat of VIJAS to overcome every challenge. Our tireless effort has been recorded with glorious achievements.

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Work: Lotus Swamp

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Work: Hands of Buddha

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BUSINESS STRATEGYVisionWe have continuously strived to become the leading corporate in create unique jewelry and fine art products to meet the sophisticated demands of customers by the talent and devotion of our members.

Business activities* Processing high-end jewelry, fine arts and creating gemstones.

*Importing - Exporting gold, silver, gemstone jewelry.

* Providing vocational training of jewelry design, wax modeling and jewelry processing.

MissionBringing customers the optimal choice of gemstones, jewelry, fine art products with top quality and attentive service.

Core values

Pursuing perfection: We always take efforts to do our best with our heart, our creation and our commitment to quality..

Customer centering: We have always consider customers the most important ones, always listen and understand customers’ desires to serve beyond their expectation.

Trustworthy and honest: We have always taken efforts to maintain the trust and honesty in production and business relationship.

Care of employees: All employees are respected and have equal opportunity to learn and develop their careers, as well as being entitled to best remuneration and benefits.

Cooperation and teamwork: We always pay interest in building collaborative relationships to enhance the implementation of common goals.

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ORGANIZATIONALSTRUCTURE

ADMINISTRATIVEDEPARTMENT

ACCOUNTING & FINANCE

DEPARTMENT

SALEDEPARTMENT

PRODUCTION FACTORY

DIRECTOR

VICE DIRECTOR

DESIGN TEAM

PROCESSINGTEAM

CAST AND PLATE TEAM

GEMSTONECREATING

TEAM

The organizational structure is arranged in a scientific and professional manner is the key for VIJAS to operate effectively and smoothly. This is also the core factor of the outstanding production capacity of VIJAS, which ensures the precision - efficiency - effectiveness of each order.

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TALENTEDARTISANSin creating and processing fine art industry particularly, Human resource plays a vital role in deciding the product quality. Possessing wholly-hearted and talented employees, VIJAS has sufficient potential and motivation to grow greatly and rapidly in the industry. VIJAS gets the advice of production technology from Japanese experts. Besides, VIJAS have skilled workers with experience and dedication to their profession.

Quotation by Mr. Tsugumi AmemiyaJapanese technical expert

After 20 years, I see that technical skills of workers here are highly appreciated and able to meet demands of local and international customers

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MODERN MANUFACTURINGPROCESSMODERN MANUFACTURING PROCESSIs the combination between traditional handmade techniques and modern Japanese technology, in which each VIJAS product has been manufactured under closed process with the str ict management of Japanese experts.

DESIGN STEP:

The most differentiate point of VIJAS products is non-mass

production. All jewelry and fine arts are unique, therefore design is one of the most important steps ensuring

the creativeness, uniqueness and exclusiveness for each product.

WAX MODELING STEP:

After having design and being cut and ground to have a shape, the next step is wax

modeling step. Every size and shape of each natural gemstone may be transformed under skillful hands of the experienced jewelers.

The finished wax modeling will be molded then to become a proper product.

POLISHING STEP:

Polishing for completion is the step requiring the jeweler to elaborate carefully to each crevices,

so that the product itself shines from inside, and the most delicate line of a product is highlighted. After this step, the product is considered to meet all requirements to shine as an art work.

JEWELRYAND STONE

ATTACHED STEP:

Next is the jewelry and stone stick step. By bending, carving, assembling, jewelers are likely blowing their souls into products, making them more sophisticated, more lively and

even showing the charismatic which is out of customers’ expectation.

CHECKED BY EXPERT STEP:

Lastly, each product needs to be checked carefully by Japanese experts after being finished.

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PRODUCTS - QUINTESSENCE

OF VIJASFor over twenty years of making efforts to development, VIJAS has step by step become a significant brand in producing high-end jewelry and fine art products, creating gemstones, importing-exporting gold, silver and gemstones, providing vocational training of jewelry design, wax modeling and creating jewelry.

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Unique Fine Art

Name of work: Golden Goat of FortuneGolden Goat of Fortune is considered the symbol of luckiness

and can help avoiding negative rumor; it is the symbol of benign character. Golden Goat of Fortune also helps bringing health and

reinforcing the patience and striving will of the holder. When it is put in the working place, Golden Goat of Fortune will

help the owner to keep his/her impassiveness and easiness, which is an advantage in communication.

Name of product: “Tu quy” silver cup setAccording to the conception of the Orient, “Tu quy” is a manifestation of the four seasons in a year, meaning of sufficiency, solidity, permanence and happiness. “Tu quy” also represents for lucks and becomes desire of everyone.

Work: Feng shui roosterThe rooster crowing in the morning and happily welcoming a new day will bring happiness and lucks to the owner.

UniqueFine arts

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Name of product: Halong Bay pictureThis is a Vietnamese famous landscape in Ha Long city - Quang Ninh province, also a natural wonder of the world. Ha Long Bay has an importantly cultural and historical meaning to our nation.

Name of product: The horse coming with successThe picture of a pack of horses galloping towards shows the strength, freedom, speed fighting and speed success, symbolizing for the wish to have rapid success of the owner.

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Work: Eagle stretching her wingsEagle is the symbol of the strength, the bravery and the resilience to fight against all others. Placing eagle in the dining room and working room presents the power, the bravery, the foresight and immortality of the owner towards hardness.

Tác phẩm: Bộ ấm chén Hoa sen

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UNIQUEFINE ARTS

Jewelry exporting to Japanese market.

Products carved on gems and shells.

Fine arts, feng shui displays, and gifts made from gold, silver, copper, tin … for premium events

Name of product: Basset hound DogBasset hound dog is a wonderful kind of dog which is very emotional and obedient from France. They are also very wary walking aside you thank to the better sense of smell, comparing to other kinds of dog. Basset hound is also raised to help healing the diseases due to its sensitivity and kindness to human. Basset hound deserves to be the special family dog.

Name of work: Sea snails light carvedThe delicate patterns are carved meticulously

on natural sea shells.

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Currently, VIJAS has 3 main product lines:

Name of work: Sail gone smoothly with windAccording to feng shui, the boat with sails is the symbol of success in business, the symbol of wind, which brings good transactions and more benefits. Therefore, this is a favorite product of businessmen /businesswomen.

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Wining the trust of customers with reputable and reliable cooperation, VIJAS is proud to be partner of reputed Vietnamese and worldwide brands. Traditional Japanese customers.

Industry customers:Vietnam National Coal - Mineral Industries Holding Corporation Limited, Vinacomin - Mineral Holding Corporation, Institute of Mining Science and Technology, Vinacomin - Mining Chemical Industry Holding Corporation Limited, etc.Corporate customers:VietinBank, Vietnam Construction Joint-Stock Corporation

REPRESENTATIVE PARTNERS AND CUSTOMERS

CORPORATE CULTURE

At VIJAS, we believe that the identity and culture of the enterprise is built from the solidarity and efforts of each employee.

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Vietnam National Coal - MineralIndustries Holding Corporation

Limited

Vinacomin - Mining ChemicalIndustry Holding Corporation

Limited

Institute of MiningScience and Technology

Vinacomin - Mineral Holding Corporation

Vinacomin - Nui Beo Coal Joint Stock Company

Truong Son ConstructionCorporation

Doji Gold & GemsGroup

Vietnam Joint Stock Commercial Bank

for Industry and Trade

VIETNAM NATIONAL COAL-MINIRAL INDUSTRIES HOLDING CORPORATION LIMITEDVIETNAM-JAPAN GEMSTONE BRANCH

Head quarter: No.193 Nguyen Huy Tuong, Thanh Xuan Trung Ward, Thanh Xuan District, Hanoi.Tel: (84-4) 3 558 6903 / Fax: (84-4) 38 582 592

Email: daquyvietnhat@gmail.com / Web: www.vijagems.com.vn

Showrooms:VIJAS 1: No.193 Nguyen Huy Tuong, Thanh Xuan Trung Ward, Thanh Xuan District, Hanoi.

VIJAS 2: Floor 1, The Garden Shopping Center, My Dinh, Tu Liem, Hanoi.VIJAS 3: Hotel NIKKO Hanoi, No.84, Tran Nhan Tong Street, Hanoi.

Download more at: http://www.saokim.com.vn/download/

S A O K I M

YOUR BRANDING

PARTNER

Sao Kim là công ty chuyên sâu về hoạch định chiến lược, thiết kế và truyền thông thương hiệu. Chúng tôi cung cấp giải pháp toàn diện giúp doanh nghiệp nâng cao năng lực cạnh tranh thông qua việc xây dựng thương hiệu mạnh.

Sao Kim tự hào đang tạo ra sức mạnh và sinh khí cho hàng nghìn thương hiệu khách hàng, qua đó nỗ lực góp sức mình vào sứ mệnh vì sự phát triển của thương hiệu Việt.

Sao Kim is a company specializing in strategic planning, identity designing and brand communi-cating. We provide comprehensive solutions to help corporations improve their competitiveness by building strong brands.

Sao Kim proudly contributes to the mission of enhancing strengths, developing vitality for thousands of Vietnamese brands.

VỀ CHÚNG TÔI ABOUT US

Đam mê của chúng tôi là khám phá những ý tưởng giúp

mang lại thành công cho doanh nghiệp. Chúng tôi sử

dụng đa dạng các công cụ để thấu hiểu mục tiêu kinh

doanh, sáng tạo ý tưởng và biến chúng trở thành hiện

thực.

Our passion is to discover inspired ideas that will make

your business successful. We use an array of tools -

most innovative and proprietary, some traditional - to

understand your objectives, gain insights, and create

ideas that bring the brand to life.

NHẬN DIỆN DOANH NGHIỆPCORPORATE IDENTITY

NHẬN DIỆN CỐT LÕICORE IDENTITYBrand name, subbrand name, logo, slogan, logo guidelines

TÀI LIỆU MARKETINGSALES & MARKETING TOOLSPrint: brochure, flyer, poster...POSM: booth, ô dù, tờ rơi...Parkaging: bao bì sản phẩm, tài liệu POSM Multimedia: e-catalogue, TVC

NHẬN DIỆN BÁN LẺSTORE IDENTITY POSMBillboard Signature Print Ads

NHẬN DIỆN SẢN PHẨMPRODUCT IDENTITY

CHIẾN DỊCH MARKETING MARKETING CAMPAIGN IDENTITY Marketing Campaign IdentityDirect Marketing: mail, e-mail, SMS, Newletter... Event: Tradeshow, event, exhibitionAdvertising: Billboard, Online, Radio, TV

NHẬN DIỆN SỐ DIGITAL IDENTITYWebsite, microsite, social chanel, blog…

QUẢNG CÁO TRUYỀN HÌNH TV COMMERCIALPhim quảng bá doanh nghiệpPhim dự án TVC quảng cáoChụp ảnh doanh nghiệp

Business introduction filmProject 3D illustration TVCCompany photo shooting

NGHIÊN CỨU & PHÂN TÍCH

Nghiên cứu nội tạiTài liệu marketing

Dữ liệu nội bộPhỏng vấn lãnh đạo

Nghiên cứu thị trườngKhám phá các nhu cầu tiềm ẩn

Thử nghiệm các kịch bản ra mắtĐánh giá bối cảnh cạnh tranh

Đánh giá mức độ hài lòng của khách hàng

RESEARCH& ANALYSIS

Internal research Marketing matterials

Leaders interview

Market researchDiscover potential needs

Test alternative of lauching plansEvaluate competitive landscape

Evaluate customer satisfaction

XÂY DỰNG CHIẾN LƯỢC

Chiến lược thương hiệuKiến trúc thương hiệuĐịnh vị thương hiệuNhận diện thương hiệu

STRATEGY DEVELOPMENT

Brand strategyBrand architectureBrand positioningBrand identity

NGHIÊN CỨU& PHÂN TÍCH

RESEARCH& ANALYSIS

XÂY DỰNG CHIẾN LƯỢC

STRATEGYDEVELOPMENT

QUẢN TRỊ THƯƠNG HIỆUBRAND MANAGEMENT

TRUYỀN THÔNGTHƯƠNG HIỆU

BRANDCOMMUNICATION

HỆ THỐNG NHẬN DIỆNTHƯƠNG HIỆU

BRAND IDENTITYSYSTEM

QUY TRÌNHXÂY DỰNGTHƯƠNG HIỆU

BRANDBUILDINGPROCESS

TRUYỀN THÔNG THƯƠNG HIỆU

Giới thiệu nhận diện thương hiệu mới Kế hoạch truyền thôngKích hoạt thương hiệu

BRAND COMMUNICATION

Introducing new brand identity Media planBrand activation

QUẢN TRỊ THƯƠNG HIỆU

Đào tạo nội bộ Giới thiệu NDTH

Cẩm nang hướng dẫn

BRAND MANAGEMENT

Internal training Introducing new brand identity

Brand Guidelines & supports

OUR BRANDINGPROCESS

QUY TRÌNH CỦA CHÚNG TÔI

WE CREATETO HELP YOUSTAY AHEAD!

SAO KIM BRAND SOLUTION COMPANY LIMITED Email: contact@saokim.com.vn Web: www.saokim.com.vnHotline: 1900.6451 - 0964.699.499

Hanoi Office: Floor 18th, Hapulico Complex, 01 Nguyen Huy Tuong, Thanh Xuan Tel: (+84-4) 62.857.857 Tel2: (+84-4) 62.854.854

HCMC Office:Floor 3rd, Hoa Lam Building, 02 Thi Sach, District 1 Tel: (+84-8) 38.237.920 Tel2: (+84-8) 38.237.921