maurício vargas [português]
TRANSCRIPT
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A disruptura do consumidor
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Sobre o
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Leão de Prata em 2015Leão de Bronze em 2016
Cannes
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50
Milhõe
s
E se o RA fosse uma Rede Social?
65
Milhõe
s
41,2
Milhõe
s
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10090
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O que acontece?
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1920
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1990
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2016
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Absurdo?
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Por que os
jovens já não
querem
comprar
carro nem
casa própria?
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“Tradicionalmente, o que se convencionou
chamar de sucessoé medido pelo fato de ter casa própria
e carro. Mas isso já nãoé mais assim. A cada
dia, aumenta o número de jovens que optam em não adquirir este
tipo de bens”
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Diversos estudos
especializados mostraram
que cada vez menos
pessoas da chamada
’geração Y’ (que hoje têm
cerca de 30 a 35 anos)
compram casa. Sem falar
no número ainda menor
de interessados
em adquirir
um automóvel..
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Double-click to enter title
Double-click to enter textPara terminar
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Muito obrigado
Espero que
tenham
gostado.