may 2019 - دترلند...if you have a photo of yourself reading nails magazine, send it to...

NAILSMAG.COMMAY 2019

Fix Your Clients’

Foot Problems

GENDER

REVEAL

NAIL ART

Find Your Next Tech

on SOCIAL MEDIA

Meet Our

Gloria L.

PERSONAL

PEDICURIST

TO OPRAH!

Cover Artist

Williams

آموزشگاه آرایشگری دترلند

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CONTENTS | May 2019 | Volume 37 | No. 4

COVER LOOKNAILS GLORIA WILLIAMS | PHOTOGRAPHER VU ONG

MODEL VIVIEN LEE WATSON | PRODUCTS USED FOOTNANNY

6 We Hear You

8 On My Mind

12 Nails File

15 Freebies

16 On the Road

50 Reader Nail Art

52 Product Spotlight

55 Deal Sheet

63 Ad Index

64 My Other Life

IN EVERY ISSUE

FEATURES42 Claim Your Specialty: Become a

Foot Fixer

We polled women ages 18-59 to find out

what foot conditions gave them the most

aggravation. Read their answers to learn

how you can position yourself as a solution

to these common foot frustrations.

48 Gender Reveal Nail Art — Oh Baby!

With gender reveal parties becoming more

and more elaborate, who’s to say your nail

art shouldn’t be part of the fun? These nail

ideas will excite your clients almost as much

as the big reveal!

TECHNIQUE 18

20 Demo: Aprés Nail

22 Behind the scenes of this month’s cover

STYLE 2426 Nail Art Studio

BUSINESS 2830 Crowdsourcing: How do you introduce

clients to new product lines?

32 Social Media: Your New Best

Recruiting Tool

HEALTH 36

38 Healthy Tech Q & A: Melissa Schumann

40 Consumer Foot Care Survey:

What Women Want

12

16 50

56

4 NAILS MAGAZINE | MAY 2019 | www.nailsmag.com


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WE HEAR YOU

Over the years I have learned a lot from NAILS Magazine and thought I would pass it along to my students.

Sue Lafferty, Hair in Motion Cosmetology AcademyNew Bedford, Mass.

Moms Who ManicureCelebrate Mother’s

Day with manicures

done by mom.

If you have a photo of yourself reading NAILS Magazine, send

it to [email protected]. Make sure to include your name,

salon name, city, state and a brief synopsis of what’s going on

in the photo (where you are, what you’re there for, etc.).

Prom, graduation, Mother’s Day,

and for every holiday in between,

the 365 Days of Nail Art blog has

you covered. Each day a new set is

posted to our page, so check back

to get a daily dose of inspiration.

WHERE IN THE WORLD IS NAILS MAGAZINE?

www.nailsmag.com/bloglist/365nailart

www.nailsmag.com/momsandmanicures

A BOBIT BUSINESS MEDIA PUBLICATION

Publisher Michelle Mullen

[email protected]

Executive Editor Beth Livesay

[email protected]

Senior Managing Editor Judy Lessin

[email protected]

Associate Editor Katherine Fleming

[email protected]

Contributing Writers

Michelle Pratt, Sree Roy,

Holly Schippers, Sarah Thompson

Guest Editor Valerie Ducharme

Art Director Yuiko Sugino

[email protected]

Graphic Artist Kandace Kuwahara

[email protected]

Media Operations Manager Carla Benavidez

[email protected]

Production Coordinator Oliver Calonzo

[email protected]

National Sales

Shannon Rahn, (310) 533-2434

[email protected]

For subscription inquiries:

(888) NAILS-44, [email protected]

Send business and

editorial correspondence to:

3520 Challenger St., Torrance, CA 90503

(310) 533-2507 Fax

www.nailsmag.com

Chairman Edward J. Bobit (1961-2014)

CEO Richard Rivera

President Sherb Brown

Chief Financial Officer Armand Del Duca

CCO Cyndy Drummey

Connecting Beauty Professionals at Every Stage of their Careers

Foot Forward 2019The Foot Forward Summit

returns to Atlanta, offering

new classes, speakers, and

networking opportunities.

www.footforwardsummit.com


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http://www.footforwardsummit.com


mailto:[email protected]

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http://www.nailsmag.com/momsandmanicures













light eleganceW E ’ V E G O T G R E AT C H E M I S T R Y

Q&Lu Spa Essentials, the new, all-natural spa line from Light Elegance, is

the ultimate in self-love and care. Great chemistry combined with premium

ingredients—no artificial dyes or fragrances—results in a soothing spa

experience tailored for hands, feet and skin. Q&Lu products are the new

standard for clean, honest beauty—plain and simple.

BEAUTIFUL SCIENCE

@lightelegancehq : : redmond, or : : l ightelegance.com : : 541-526-1417

Pure and natural ingredients for healthy hands and feet.


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My current nails by @tipsntoes_chelsea.

ON MY MIND

facebook.com/nailsmag

@nailsmag

@nailsmagazine

nailsmagazine

youtube.com/nailsmagazine

Year in ReviewW

hen interviewing for a job, supplying a reference, or

writing an employee review, it’s not unusual to be asked

about strengths and weaknesses. For me, a person’s

strengths always seem to come to mind easily. Weaknesses,

however, can be a struggle to identify. Nevertheless, it’s important

to recognize both of these areas to ultimately better yourself and

your business.

Something I like to do throughout the year is track my strengths

and those of my supervisees. I keep a running list of all the things

I feel I have accomplished throughout the year and a separate

list for those I supervise. As a goal is accomplished or a project is

well-executed, I make sure and add it to my list then and there so I

don’t overlook anything when it comes time to write reviews. It can

be helpful to keep a diary of dates and specific instances when an

employee went above and beyond. For salon staff, you could copy

and paste some of the positive online reviews if they reference a

particular tech. Documenting your strengths and the things others

excel at can be used to bolster morale and make a case for raises or

other rewards.

When it comes to weaknesses, don’t nitpick. Keep in mind that

concerns should be addressed as they come up and not be shelved

for when reviews are done. Instead of thinking of something

as a weakness, think of it as a goal for improvement. Whether

you’re your own boss or you’re running a salon, set goals that are

achievable. Keeping goals realistic will only motivate you or your

employees further once achieved. Think about the big picture for

your business and your team and determine what each person’s role

is in that joint success.

Reviews and job interviews can be opportune times to take

stock of skillsets and achievements, and help plan for a better

future. Don’t be afraid to consider both strengths and weaknesses

honestly and communicate them effectively. Understanding and

reviewing these traits not only make you a better manager, but a

stronger professional.

[email protected]


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© 2

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Essential Reading for Nail Art Lovers

Austin Nail Salon Brings Manis to Mothers of Children With CancerLast May, Austin, Texas, nail salon Lacquer

provided services to women who are rarely

able to take time for themselves: mothers of

chronically ill children. The Mother’s Day event

was organized by Beautifully Loved, a group

that provides wellness, beauty, and fashion

experiences to families of children with pediatric

cancer and other chronic illnesses. “They work to

help children battling cancer (and their families)

feel valued and loved,” explains salon owner

Carla Hatler. The salon had previously supported

the organization’s annual children’s fashion show

benefit event, so they were happy to be invited to

provide Mother’s Day services.

The event took place at the center where the

children receive their treatment. The women

received hair and makeup services as well as

nails, and they went home with gifts, too. “We

brought mini organic cuticle oils to give to the

moms to keep as a gift from us,” says Hatler. The

event was a welcome respite from the stress the

women experience. “The moms usually never

take time for themselves because they are always

by their child’s side,” Hatler says. “They were so

happy and grateful to have a day of beauty. And

it was a rewarding experience for the beauty

volunteers as well.”

In her book, Nailed It: Nail Fashion Technique, pioneering nail tech

Marian Newman shares an in-depth look into a 20+ year career

that has encompassed more than 50 British Vogue covers and

collaborations with many of the world’s most renowned fashion

designers and photographers. Always true to her own style of

creative curiosity, Newman reflects on some of her most outrageous

and spectacular projects in this visually arresting book. It features

her work with supermodels, for advertising campaigns (including

Dior and Alexander McQueen), on fashion shows (including Vivienne

Westwood, Louis Vuitton, and Givenchy), and even on Lady Gaga

music videos. Newman reveals the stories behind some of her most

iconic nail designs, shares the secrets to recreating these incredible

looks, and explains which essential tools are in her own kit.

Nailed It is available at www.laurenceking.com.

N A I L S F I L E

Read our Q&A with Newman at

www.nailsmag.com/newmanQA.

PHOTO CREDIT

BEAUTIFULLY LOVED

Nail tech Jessica Escobedo

provided services at the event.

PHOTO CREDIT

DAVID RALPH

PHOTO CREDIT

BARBARA DONNINELLI

PHOTO CREDIT

ALEKSANDRA KINGO

PHOTO CREDIT

ALEKSANDRA KINGO


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http://www.nailsmag.com/newmanQA

W A R N I N G :

Temperatures are expected to soar with the vivid and

sultry tones of our newest HEATWAVE collection. Sizzling,

sexy and sophisticated, the HEATWAVE palette is a stylish

and fashionable hotbed for the cool,

the calm and the collected in all of us.

AQUAHOLIC

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MERCURY RISING

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TO PURCHASE YOUR CUCCIO COLOUR: CALL, FAX OR ORDER ONLINE AT:

CUCCIO HEATWAVE COLOUR COLLECTION IS AVAILABLE

IN LACQUER AND MATCHING SOAK OFF GEL.

YOU CAN ORDER INDIVIDUALLY, AS SETS OR IN 16PC DISPLAYS.

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NAILS FILE

Join the Fun at Nail Camp East in MayAfter 10 years in the Seattle area, Nail Camp is moving to Atlanta, May 10-13.

Nail techs can take part in four days of education, shopping, raffle prizes, and

inspiration, along with keynote seminars from Holly Schippers and Amy Masters.

A free workshop will be offered to help attendees create a winning image for

NAILS’ annual Cover Tech Contest.

“A hundred nail techs and tons of educators means wonderful, small classes

and workshops,” says event organizer Jessica Hoel. “Eat meals hanging out with

the educators you want to get to know and make lifelong friends!”

Nail Camp West takes place in Cascade, Idaho, October 25-28.

For more information, go to www.nailcamp.org.

Nailed It Documentary to Air on PBS in MayDirected by award-winning filmmaker Adele Pham, the

documentary Nailed It explores the history of the Vietnamese-

American nail salon from its earliest days and tells the tale of

how a chance encounter in 1975 between 20 female Vietnamese

refugees and actress Tippi Hedren changed the face of the

industry. The film is tentatively scheduled to air on PBS’s America

Reframed on May 7. (Check local airdates at www.pbs.org/

show/america-reframed.)

Told through personal stories and interviews, the film is

intended to capture the “unforgettable and often hilarious

saga born of tragedy” involving the struggle to assimilate and

grapple with stereotypes. The film celebrates these female

entrepreneurial pioneers who successfully built careers for

themselves while simultaneously learning a new language,

culture, and land, as refugees from the Vietnam War living

in the United States.

You can view a trailer at www.naileditdoc.com.

The history of the Vietnamese-American nail salon is inextricably

linked to 20 refugee women who were the beneficiaries of Tippi

Hedren’s kindness.

Kristy Homolya

London

“Sunflowers”

by Leonid Afremov

Kieu Trinh Truong

Friendswood, Texas

“The Great Wave Off Kanagawa”

by Hokusai

Send Us Your Mini Masterpieces by May 9NAILS’ Mini Masterpiece Contest allows you to

express your creativity and show off your skills

while paying homage to art’s greatest masters. To

enter this year’s contest, all you have to do is select

a famous work of art and reproduce it on a nail tip.

You may turn the nail tip sideways to accommodate

a horizontal painting. All entries must be received by

NAILS by May 9.

Send your nail tips to Mini Masterpiece Contest,

NAILS Magazine, 3520 Challenger St., Torrance, CA

90503. Let us know the artist’s name and the title of

the original work of art and don’t forget to send your

contact information, including phone number and

email address. Please also include a color print-out of

the original painting.

For inspiration, check out winning nail tips

from previous years at www.nailsmag.com/

minimaster.


deterland.com

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https://www.nailsmag.com/article/123924/cover-tech-contest-2019-bold-traditions

http://www.nailcamp.org

http://www.naileditdoc.com


http://www.nailcamp.org

https://www.naileditdoc.com/

https://www.pbs.org/show/america-reframed/

https://www.pbs.org/show/america-reframed/

http://www.nailsmag.com/minimaster

http://www.nailsmag.com/minimaster

www.nailsmag.com | MAY 2019 | NAILS MAGAZINE 15

Congratulations to last month’s winners

Three readers received En Vogue’s Lac It! Wine Collection; two

readers received Orly’s Builder In A Bottle Intro Kit and GELFX

Spring Collection; and 10 readers received OPI’s ProSpa Advanced

Softening Gloves and Socks.

Explore Salt of the Earth’s All-Natural Body ProductsThree readers will receive an

assortment of luxurious treatment

products from Salt of the Earth,

including Mineral Mud, Mineral

Cream, Sugar Glow, and Salt Glow.

Products are infused with natural

ingredients like grape seed oil, Great

Salt Lake salt minerals, shea butter,

and moisturizing creams.

NSI’s New Brush Line Enhances WorkabilityTwo lucky readers can win a set of NSI’s newly redesigned brushes. The

brushes are color-coded based on use, perfect for storage and organization,

and engraved with the brush name and NSI logo. They feature a lightweight

metal handle and a vented cap for storage.

Step Into Spring With Lecenté’s New CollectionThree readers can win the complete

Lecenté Spring Collection, which

features four new glitters and four

foils that are sure to dazzle your

clients. Tones of rose gold, silver,

and nature-inspired pastels are just

right for springtime services.

To enter to win, go to www.nailsmag.com/freebies by May 31.

freebies giveaways


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ON THE ROAD

While on the Salon Fanatic Tour, I discovered the W Nail Bar, a popular nail chain in the Columbus, Ohio

area with four locations in Columbus alone. I visited one inside a DSW store in the Easton Market.

BY BETH LIVESAY EXECUTIVE EDITOR

The W Nail BarColumbus, Ohio

@thewnailbar

www.thewnailbar.com

The W Nail Bar has two of its four Columbus locations

inside Designer Shoe Warehouses. Easton Market is the

newest location for the chain.

The salon area is in the back of the store, but is open enough

that clients can still peer out and view the shoe racks.

Shoppers can also look in to view the salon area.

The W offers manicures, pedicures, reflexology, gel extensions,

and nail art.

Like the W Nail Bar, DSW is a Columbus-born business,

which sparked the partnership between the two brands.

Because of the W’s natural ethos,

the salon retails handmade cuticle

oils, lotions, and scrubs.

The salon offers jetless pedicure tubs

and clients pick their own handmade

scrub to complement their service.


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http://www.thewnailbar.com


https://thewnailbar.com/

PROFESSIONAL FORMULAS | PROFESSIONAL RESULTS™

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COLORTO LOVE! A NEW full color bottle and NEW brush for the smoothest, easiest application. Up to 21 Days of Ultimate Shine and Wear.

SULTRY HEAR ME ROAR PIN UP PURPLE

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T E CHN IQUE

Jeannette Alfaro created this marble design, perfect

for a special occasion. Follow her on Instagram

@iluvurnailz.

1. Apply your base colors. Alfaro used metallic purple

and white gels. Use colors that contrast with the

purple for the marble look on the white nails. Alfaro

used royal blue, fuchsia, and the same metallic

purple that was used for the base color.

2. With a thin detail brush, apply a small amount of

nail polish over the white gel and dilute it with

acetone. Apply it in random sections where you

want to create the smoky marble look. Add more

colors and dilute them with acetone until you’re

happy with the look.

3. Use black acrylic paint to outline the whole nail and

add black lines to create the look of veins going

through the marble. Add metallic gold gel on top

of the black veins to give it a pop.

4. Add different sized Swarovski AB crystals and gold

accents for a sparkly look. Use a matte top coat to

seal in the design.

Royal Marble Prom Nails 1

2

3

4


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MAY 2019 | NAILS MAGAZINE 19

When she applies larger crystals to nails, LeChat educator Wendy

Valenzuela has a new method: She uses the brand’s dip system base and

activator to adhere them. “First, I apply step two from our dip system

(French base),” she explains. “Then I place the diamonds.” When she’s happy

with the placement, she applies the activator around the crystal. “It will dry

the glue and the embellishment will stick forever,” she says.

Erica’s ATA’s Cuticle Sciver bit can be used to exfoliate the

dead skin around the cuticle and nail plate.

1. Pull skin back with your thumb and gently push back

the cuticle with a pusher. This will release the dead

cuticle off the nail plate. Start in the left corner using

Erica’s ATA Sciver bit at about 10,000 RPM in reverse

mode (RPMs will vary depending on e-file and skin

type). Pull the skin back and trace the cuticle with the

round safety top, gently pushing the bit into the cuticle

to exfoliate dead skin. Use the e-file in smooth passes

with gentle pressure. Keep the bit parallel to the nail.

2. Continue filing in smooth passes at the base of the nail

until the cuticle has been reduced. Use a nylon brush to

remove debris. Continue filing on the right side. Avoid

dragging the body of the bit through the nail groove

(doing so will over-file the nail plate). Rotate the client’s

hand to ensure the bit is parallel to the nail.

3. Use the full body of the Sciver to exfoliate the fingertip

and callused skin near the free edge. Use Erica’s ATA

Polisher bit with a drop of cuticle oil to rehydrate the

skin around the nail. This will reduce hangnails.

For more information, visit www.ericasata.com.

Take a Tip From… Wendy Valenzuela

321

Before

After

How to Use a Cuticle Sciver Bit

Valenzuela


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TECHNIQUE | demo

Apply Aprés matte top coat

on a white gel color coat

and cure.

You can mix and match

any number of ArtInk

colors to create depth.

Apply layers of Aprés

ArtInk in a dabbing motion

(not a dragging motion like

when applying gel-polish).

Allow the nail to air dry

for five to 10 seconds.

Apply another color of

ArtInk around and on top of

the first color to create your

design pattern.

Use Blending Fluid

with the Aprés Stipple

Round brush to blend

ArtInk color layers.

1 42

5

3

6Use the Aprés Filbert brush

to clean up and fine-tune the

details with Blending Fluid.

Finish and seal with Aprés

Non-Wipe Glossy Top

Gelcoat and cure.

7 8

Artisté ArtInk lets you create watercolor, tie-dye, and marbling effects with

water-based nail inks. Use the provided Blending Fluid as an eraser or blender

to disperse the layers of colors and create a variety of different patterns.

Aprés Nail Artisté ArtInk

For more information, visit www.apresnail.com.


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https://apresnail.com/

ADVERTISEMENT

AMP UP YOUR OFFERINGS

Adding a Premium Pedicure

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W ith La Palm’s five-step Volcano Spa, you can offer clients a memorable pedicure upgrade

in the same amount of time it takes to complete a basic service. Convenient premeasured product packets — and bubbling volcano action — make this sumptuous service fun and easy.

Time to perform service: 50 minutesSuggested pricing: $45 per serviceMenu description: Relax and rejuvenate with the Volcano Spa Pedicure. Detoxifying volcano crystals create a fragrant explosion of bubbles that will invigorate your senses. Next, an exfoliating sugar scrub will polish and smooth your skin. A collagen cream mask with a soothing warm towel wrap will lock in moisture. As a final touch, enjoy a relaxing massage with collagen lotion to conclude this hydrating treatment. How to introduce it: Appeal to clients’ senses: Stack up Volcano Spa Pedicure boxes in an eye-catching display, let clients sample each scent and select their favorite, and talk up the service by describing — or demonstrating — the unique bubbling volcano action.

INSTRUCTIONS:

1. Have your client place her feet into a pedicure basin filled

with warm water and add a full packet of Detox Volcano

Crystals. Spread the volcano crystals evenly throughout.

2. Immediately add a full packet of Detox Volcano Activator

to begin the bubbling volcano eruption. To boost the

fragrance, you can turn on the water jets. Allow feet to soak

for approximately three minutes, then dry legs and feet with

a towel.

3. Apply a generous amount of Exfoliating Sugar Scrub and

massage gently to exfoliate the skin. Rinse the sugar scrub

and towel dry.

4. Apply the Collagen Cream Maske evenly over legs and feet,

then wrap a warm towel around both legs. Allow the mask to

dry for 10 minutes, then wipe off with the damp towel.

5. For silky soft results, massage Collagen Massage Lotion onto

legs and feet until it has been completely absorbed.

La Palm Spa Products offers Volcano Spa in six

alluring scents! To learn more about single use

pedicure products and purchase Volcano Spa

Pedicure in a Box visit www.buygeltwo.com/

collections/volcanoآموزشگاه آرایشگری دترلند

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https://lapalmspaproducts.com/

https://www.buygeltwo.com/collections/volcano

https://www.buygeltwo.com/collections/volcano


A Personal PedicureGloria “the Footnanny” Williams is known for

being the personal pedicurist to Oprah. Her

30-year nail career was inspired by the need

to care for others and by watching her parents

take care of their feet “the old-fashioned way.”

“My parents taught me that when your feet feel

great, you feel happy,” which is why Williams

began focusing on pedicures. Who better to

take on the cover of our foot care issue than

the Footnanny herself? Follow Williams on

social media (@footnanny) to keep up with her

products and projects.

1

3

2

4

HERE ARE WILLIAMS’ STEPS FOR THIS

MONTH’S COVER LOOK:

1. The Footnanny Treatment includes

wellness beyond a pedicure. Williams

performed this service on Belava Salon

Furniture and the Footnanny Lined Basin.

Soak feet in Footnanny soaking salts.

2. Perform pedicure.

3. Provide Footnanny Detox Treatment

with Footnanny Foot Cream massage,

reflexology, and leg wraps.

4. Polish toes.

TECHNIQUE | behind the scenes

Gloria Williams

Read more about Footnanny at

www.nailsmag.com/gloriawilliams.

For more information,visit

www.footnanny.com.

Follow Williams on Facebook,

www.facebook.com/footnannybrand

for more.


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www.


http://www.nailsmag.com/gloriawilliams

https://footnanny.com/

http://www.facebook.com/footnannybrand


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Nail artist and teacher Katie Barnes (@katiebarnesnailartist)

is known for her mastery of extreme shapes. An international

award winner, former NTNA competitor, and Scratch cover

artist, she completed a photo shoot featuring blue and yellow

edge nails with embellishments.

Extreme Elegance

S TY L E

PHOTOGRAPHY ARIENNE JONAS

Go to www.nailsmag.com/katiebarnes

to see step-by-steps for these nails.


deterland.com

www.


http://www.nailsmag.com/katiebarnes


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thin formula that will adhere to toenails. The coatings are the size of a

business card and are 7-free, easy to apply, won’t chip or smudge, and can

be removed easily as well.

For more information, visit www.minxnails.com.

STYLE

Chloe Reed

Glam NailZ by Chloe

San Antonio

@glamnailz210

Marigold hues are a go-to for

Generation Z.

Trend Watch

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Mani Pedi Spa

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Rainbow Trout1. Apply a white base using gel-polish or hard gel

and cure.

2. Using hard gel or a deeply pigmented gel-polish,

apply a thin layer of white, neon green, and neon

pink vertically on one side of the nail. Do not cure.

3. Blend the three colors with a brush, moving from

one side to the other until you get the desired

blend, then cure.

4. Add different sized black dots over the green and

pink ombre. Cure and apply top coat.Kim Stoddard, Hotlines Beauty Supply, Roy, Utah

@kimstoddardnails

Denim & Floral1. Carefully dip just the tip of a gradient art

brush in white gel paint (Young Nails Mission

Control). Paint vertical lines down the nail.

(They don’t have to be perfect; it’s more of a

distressed look.) Cure. Paint horizontal lines

across the nail with a gradient art brush. Cure.

2. Paint the entire nail with a light coat of blue

gel. Make sure the white lines can still be seen

through the blue.

3. Use a darker shade of blue gel paint to add

dimension to the edges. Create creases by

painting the darker shade and then wiping it

away with a flat brush. With a gradient brush

and white gel paint, add a few patches of white

fray details. Cure.

4. Cover the entire nail with a foil gel (Gellico Foil

Gel) and cure for 20 seconds. Use a floral design

transfer foil and carefully press the flowers

where you’d like them. Use white gel paint

and a small liner brush to paint leaf details.

Cure. Top with a matte top coat (Kupa Gelfinity

Top Coat Matte Gel Polish) and cure.

Yolee Hicks, Las Vegas

@dymenails

Want to see your nail art how-to here? Mail your tips (one for each step) and instructions to Nail Art Studio, NAILS

Magazine, 3520 Challenger St., Torrance, CA 90503. Make sure to include your

name, salon name (if applicable), city, state, and contact information.

Springtime Spirit1. Apply base coat and one coat of CND Shellac

Vagabond.

2. Brush two to three strokes of CND Shellac Offbeat,

Uninhibited, and Gypsy randomly until desired

design is achieved. For each color, make sure to

clean your brush before placing it back into the

bottle. Cure in an LED lamp for one minute or UV

lamp for two minutes.

3. Apply foil using a fine detail brush.

4. Draw designs using Poochiez Nails black gel paint.

Cure. Apply Wildflowers Top Coat Gel and cure.

Monica Abernathy, A Polished Work Nail Spa Lounge, Chicago

@apolishedwork

STYLE | nail art studio

When mailing us tips for Nail Art Studio, please mail them in a padded envelope or box to keep the nail tips fully intact in transit.

For more nail art step-by-steps, visit www.nailsmag.com/nailartstudio.


deterland.com

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http://www.nailsmag.com/nailartstudio

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BUS I N E S S

Teeth-whitening services have left salon owner Hannah

Sass smiling. “Teeth whitening was one of the best things

we could have brought into our spa. It’s very popular,”

says Sass, co-owner of Head to Toe Spa and Nail Bar

(www.headtotoespaandnailbar.com) in Saint Joseph,

Mich. “The whitener is easy for our clients to apply and

they love it for big events, like weddings.”

Clients are set up in a secluded area of the salon and a

staff member helps them to get a mouthguard in place.

“We explain how to apply the bleaching gel and after

they do that, we position the light so it’s pointing towards

their teeth,” she says. “They sit for 15 minutes, and then

they have the option to continue whitening in additional

15-minute increments. Single-sessions cost $99 and we

charge around $25 for each additional 15 minutes.” The

salon stores any leftover gel so the client can purchase

additional sessions later on without having to buy more.

It’s the fact that the client applies the product herself

that skirts any regulations about performing a dental

procedure. According to Smile Labs, the supplier Sass uses,

“the American Dental Association (ADA) and the Food

and Drug Administration (FDA) have approved the use of

peroxide for over-the-counter use. Our customers perform

the teeth whitening (sometimes called teeth bleaching)

procedure on themselves ... We are there to guide them and

verbally assist them during the chairside procedure, but

we never touch their mouths or teeth, we never give dental

advice, and we never represent ourselves as dentists.” Sass

says the procedure is gentle on clients’ teeth and doesn’t

cause sensitivities.

Head to Toes’ teeth-whitening clients are offered

simultaneous add-on services, like reflexology and leg

or arm massage. “We also have clients who will get

their pedicures and manicures done during that time,”

she says. “The whole teeth whitening service goes with

our philosophy of thinking everyone deserves to feel

beautiful from the inside out.”

Hit the Bleach: Clients Opt for Salon Teeth-Whitening

ISTOCK.COM/STOCKSTUDIOX


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Offer Convenience With a “Bridal to Go” Program With four Illinois locations, Zano Salons

has a large guest base, but co-owner

Nick Provenzano didn’t feel the salon

was capturing as much bridal business

as it should. Two years ago, he began

monitoring the bridal inquiries and

learned that 95% of brides were looking

for the salon to travel to them.

After months of research, Zano

launched Bridal to Go. One team

member handles all bridal bookings,

coordinating staff and upselling

services before and after the

wedding day.

“We realized in our old model, staff

were taking bridesmaid’s appointments

at 8 a.m., and sometimes that would

require eight techs at a time because

each guest wanted to be in the salon

the least amount of time possible,”

Provenzano says. “Now, we can send

two to three stylists to the wedding

location, and it’s a lot more relaxed

and easier to adapt if someone is

running late.” (While Zano primarily

provides hair services, mobile nail

services would offer brides the same

convenience and flexibility.)

Zano charges a travel fee and auto

gratuity, all of which goes to the staff

members. Bridal to Go generated

$20,000 in sales in 2017 after an April

launch, and revenues have continued to

grow since then.

This story first appeared in Salon Today.

Be sure that the price you charge matches

both your customer’s expectation and the

service you provide. A customer attracted to

a lower, more economical price point is no different

than someone attracted to a high-end price point. Both

have an expectation for the price they are paying. Your

job is to ensure that your price and service experience

matches your customer’s expectation.— Michelle Max, Milady (www.miladypro.com)


deterland.com

www.

https://www.salontoday.com/

http://www.miladypro.com



BUSINESS | crowdsourcing

This month we asked nail techs:

How do you introduce clients to new product lines?

NEXT QUESTION:If you could change one thing about your work environment, what would it be?

[Answers will be printed in the August 2019 issue.] Share your opinion on the topic by

emailing your response by May 15 to [email protected]. Please include your name,

salon, city and state, and a high-resolution headshot with your response.

Get excited and tell them

about it! I take teaser videos

and pics, and have it on my

desk, ready to be used.

Dana Clifton

Via Facebook

Wear it!

Candy Doerkson

Via Facebook

When I introduce a new

product line I always

make sure to wear it first.

Then as I’m wearing it

and my clients are commenting on

my nails, I tell them all about my

new products. Quite frequently

they want to try it too!

@naildbyamber

Via Instagram

I wear some of the

products myself for

three to four weeks and

show them. I also tell

them about my experience and

then ask if they want it as well.

Usually promoting on my own nails

works the best.

@boorya

Via Instagram

Introducing something new

can be a daunting task. It

has become easier since

I learned that it’s easy to

introduce new things when trust is

established with everything you do.

You also have to know every single

detail about the new product and,

most importantly, why you chose it and

how it’s going to benefit your client’s

individual needs.

Pam Luang, Opaque Nail Studio,

Portland, Ore. @opaquenailstudio

I always try out new products

first before introducing them

to my clients. I post about it

on my social media and 99%

of the time they will text me asking

about it or bring it up at their next

appointment. I am a walking billboard.

@jgchef13

Via Instagram

My daughter and I always try

new products on ourselves

first. Our clients are so used

to seeing new things on us

all the time, that they come in and ask,

“What's new?” Anything that is new

we swatch, whether it's polish colors,

chromes, pigment, or new nail art stuff.

We put it on top of our lamps so when

they sit down they immediately see

it. We always post stuff on our social

media pages so sometimes they come

in looking for it before they even sit

down at our tables.

@bbrennan106

Via Instagram

Wear it first, and then offer it

to the client at the same price

they normally would pay for

their service (only once, and if

it’s more expensive). I usually just give a

discount, it makes people feel safe.

@moonchild.nails

Via Instagram

Usually when I get

something new,

I research products.

I look into the pros and

cons of the new product versus

the current product and explain

the benefits of the new product.

I usually show them how it works

or what I personally like about

it. One hundred percent of the

time my clients are trusting of my

professional opinion and are not

only open to trying new products,

but are excited about it.

@b_dazzledbeauty

Via Instagram


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Social Media: Your New Best Recruiting Tool

BUSINESS

Maybe you’re looking

for fresh graduates

with a positive

attitude and a hunger for

learning. Maybe you’re searching

for techs with several years of

experience under their belt. In

either case, recruiting new staff

members is one of the most

daunting challenges nail salon

owners face. Whoever your ideal

candidate is, we often hear the

same refrain: Good nail techs are

extremely hard to find.

You don’t want to sink too low

in your expectations; otherwise

there will be constant drama,

unhappy customers, and within

six months you’ll be looking for

someone new. But it can also be

challenging to find highly skilled

employees who aren’t already

happily employed elsewhere.

In most fields, using word of

mouth or traditional job posting

sites would be enough. But faced

with a small pool of qualified

candidates, many salon owners

are branching out with their

searches and they’ve found that

one of the best ways to attract top

talent is through social media: on

Instagram and Facebook.

USE FACEBOOK ADS TO TARGET POTENTIAL EMPLOYEESThere are some unique challenges to marketing your nail salon in a small town,

and hiring new employees is one of them. When nail salons don’t have a large

pool of people to hire from, they often have to come up with creative solutions.

Heather Lewis of Heather’s Nail Boutique in Sandpoint, Idaho, has turned

to boosted Facebook posts to attract local nail techs. “I must say that it is still

incredibly difficult to find employees, especially in a small town,” says Lewis.

“But I have had some luck with Facebook advertising.”

Facebook advertising does allow you to promote a job opening, but Lewis

didn’t have much luck with that: “I tried the Facebook Jobs feature and that

didn’t seem to work well,” she explains.

“I did best with just stating in my ad that they had to email me to apply. In

the last year I have hired two people through Facebook ads. It doesn’t sound

like much, but it’s a record for me in a small town!”

Facebook advertising for nail salons can be as simple as posting a beautiful

nail shot, like Lewis did, writing up a friendly description asking for help, and

“boosting” it so it gets seen by the right people on Facebook. But who are the right

people to target with an ad like this?

“I found that when I try to target certain groups, such as an interest in nails

or beauty, that I don’t have any audience,” says Lewis. “I also don’t want to

expand the area too much because realistically no one is going to drive more

than 40 miles to get here. Employees who have thought they were willing to

make the commute usually decide they’re done by mid-winter.

Instead, I usually use an audience of 18- to 65-year-olds and I usually target

women. I also limit the range to about 25 miles.”

Lewis also suggests turning to clients to get the word out: “Your clients can

be helpful. Ask them to share your post with their friends,” she says. “I even

thought of holding a drawing and to qualify they had to share my job post.”

Heather Lewis first tried a Facebook Jobs posting, but found she had

better luck with an ad that invited applicants to email her directly.

With more vacancies to fill than nail techs to fill them, salon owners have to think creatively to fill openings. Some have turned to Instagram and Facebook to attract top talent — and found success.

BY STEPHANIE MITCHELL


deterland.com

www.


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FIND NAIL TECHS IN LOCAL FACEBOOK GROUPS If you’ve ever visited a local Facebook group, you’ve seen that they’re often full of small businesses advertising

their services. Courtney Crosbie is a booth renter at Tan-tastic salon in Calne, England. The owner of Tan-tastic

found her because she was posting her nail services in a Facebook group.

“The salon that hired me saw an advert of mine on a local Facebook group and offered me a job,” explains Crosbie,

whose post stated that she would be returning to the area soon and invited everyone to check out her work. “I think

it was to prevent me stealing their clients. Clever, because it worked!”

The salon owner was impressed with Crosbie’s work and sent her a message asking if she might be interested in

joining the team. “I was thrilled to be given such an opportunity!” Crosbie says.

If you’re looking for an inexpensive way to scout new hires without spending lots of time, it might be worth

scrolling through a few local Facebook groups. “I think this is a great way to find new salon employees,” says

Crosbie. “Offer the local mobile or home-based techs a spot in your salon, then they aren’t competitors anymore!”

BUSINESS

Nail tech Courtney

Crosbie’s post to

a Facebook group

resulted in a job offer

from Tan-Tastic salon.

Promote your recruitment efforts by creating an Instagram

“Stories Highlight” that stays at the top of your profile.

POST JOB OPENINGS ON INSTAGRAM STORIESIf your nail salon is constantly looking for your

next great employee, why not have a permanent

job posting on your social media? It can be

as simple as creating an Instagram “Stories

Highlight” that stays at the top of your profile.

This is exactly what Eunice Montes

Hamaguchi, owner of BellaBar Beauty

in Orange County, Calif., does to find new

employees. “I have a consistent ‘Now Hiring’

on my Instagram Story,” she says. “I’ve gotten a

few inquiries from it!”

All it takes to implement this easy job posting

is some basic graphic design (you can do it with

Canva) and an Instagram profile, making it a

simple and effective recruitment tool.آموزشگاه آرایشگری دترلند

deterland.com

www.



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SEARCH FOR THE PERFECT HIRE THROUGH HASHTAGSIf nail techs aren’t coming to you, why not go searching

for them? One of the best ways to uncover new and

exciting nail techs is through Instagram. They’re on this

platform daily, showing off their work. By looking at their

profiles, their photos, and their descriptions, you can get

a good idea of both their skill level and their personality.

A great way of finding these profiles is through

Instagram hashtags. Do a bit of digging for local nail-

based hashtags and you may just come across some

gems. That’s how Brooke Creech found her job at Bella

Nail Bar in Dayton, Ohio.

“When I first started cosmetology school I knew I

wanted to specialize in nail art, so I started a nails-only

Instagram account to show my art,” says Creech. “I

posted every bit of work that I was proud of and always

tagged the location as Dayton, Ohio, so salons would

know it’s where I am. I also used the #DaytonNails

and #DaytonNailTech hashtags on every photo.” Two

weeks before graduation, a salon in the area with an

opening discovered her work by browsing through the

#DaytonNails results on Instagram and offered her an

interview. “I had a job the day I got my work permit

after graduation because I was so vigilant about using

social media to put myself out there!”

Creech is now an educator, and she gives the same

advice to nail salons about how to find new employees

through social media. “Now when I travel to other

schools, I make sure to tell that story to new nail techs so

they can do the same in whatever city they want to work

in. The salon I currently work in is hiring and I’ve been

helping with finding prospects in the area by searching

the same tags that helped my first salon find me.” N

Local nail hashtags are a good way for salon owners to

find area nail techs who might be seeking a change.

Stephanie Mitchell is the owner of Sunnystorm Marketing

(www.sunnystorm.marketing), which specializes in

helping beauty businesses grow their client base and

brand themselves online. You can find more advice on her

blog at www.sunnystorm.marketing/blog.


deterland.com

www.


https://nsinails.com/



May Is Skin Cancer Awareness MonthBeauty professionals have a unique opportunity to

view their clients’ skin and nails up-close and note

changes that may be early signs of skin cancer. You

also have your client’s ear when it comes to health

and beauty advice — and the number-one tip for

maintaining young-looking skin and reducing the

risk of skin cancer is to avoid the sun’s damaging

ultraviolet rays.

Share these tips from the American Academy

of Dermatology on limiting sun exposure.

• Remember that the sun’s rays are strongest

between 10 a.m. and 2 p.m. If your shadow is

shorter than you are, seek shade.

• Wear protective clothing, such as a lightweight

long-sleeved shirt, pants, a wide-brimmed hat,

and sunglasses, when possible.

• Generously apply a broad-spectrum, water-

resistant sunscreen with an SPF of 30 or higher.

(Broad-spectrum sunscreen provides protection

from both UVA and UVB rays.)

• Apply enough sunscreen to cover all exposed

skin; most adults need about one ounce — or

enough to fill a shot glass — to fully cover their

body. And don’t forget to apply to the tops of the

feet, neck, and ears.

• Use sunscreen whenever you are going to be

outside, even on cloudy days.

• When outdoors, reapply sunscreen every two

hours, or after swimming or sweating.

• Use extra caution near water, snow and sand, as

they reflect the damaging rays of the sun, which

can increase your chance of sunburn.

• Avoid tanning beds. Ultraviolet light from

tanning beds can cause skin cancer and

premature skin aging.

• Perform regular skin self-exams to detect skin

cancer early, when it’s most treatable, and see

a dermatologist if you notice new or suspicious

spots on your skin, or anything changing,

itching, or bleeding.

HEA LTH

The ABCDEs of MelanomaUrge clients to consult a dermatologist immediately if

you notice any moles or pigmented spots that exhibit

these signs:

A = Asymmetry. One half is unlike the other half.

B = Border. An irregular, scalloped, or poorly

defined border.

C = Color. Color is varied from one area to another;

has shades of tan, brown, or black, or is sometimes

white, red, or blue.

D = Diameter. Melanomas are usually greater than

6 mm (the size of a pencil eraser) when diagnosed,

but they can be smaller.

E = Evolving. A mole or skin lesion that looks different

from the rest or is changing in size, shape, or color.

It is this obvious.

Unlike most cancers, skin cancer is easy

to SPOT. Detect skin cancer early by

examining your skin regularly. If you

have a spot that is changing, growing,

itching or bleeding, or a new mole,

make an appointment to see a

dermatologist. Find a

free skin cancer screening

in your area, get involved

in the movement, and

find more information at

www.SpotSkinCancer.org.

© 2012 American Academy of Dermatology. Use of this poster does not imply product or service endorsement by the American Academy of Dermatology.


deterland.com

www.


https://www.aad.org/public/spot-skin-cancer


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ridges. Essie global lead educator Rita Remark outlines several of its uses.

• Nail discoloration. Discoloration can be due to natural yellowing or

whitening of the nail or surface stains from food or nail polish. Smooth-e

comes in a tinted, creamy formula that works to conceal discoloration

and other imperfections.

• Dryness or flaking. As we age, the nails retain less moisture, which

can lead to dryness. Smooth-e combats dryness with ceramide, which

hydrates and prevents moisture loss. Similarly, it protects dry, flaking

nails, especially during cold, dry winter months.

• Ridging. Another sign of age is ridging. Smooth-e works to smooth

ridges, and for clients with extremely deep ridges, gaps, or dents,

Gel-Setter top coat can be used as well. Its slightly thicker consistency

glosses over uneven nails, producing a glass-like surface.

For more information, go to www.essie.com.

Start your day with a positive mindset. The

morning sets the tone for the day. Instead of

looking at the news or checking email first

thing, do something calming and uplifting. Make a list

of what you’re grateful for. Read something inspiring.

Listen to music that evokes joy.

— Ashley Ellington Brown, A Beautiful Morning

health tip

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HEALTH | healthy tech Q & A

Healthy Tech:

Melissa SchumannFor Portland, Ore.-based nail tech Melissa Schumann, horseback riding provides stress relief — which helped her get through cancer treatment.

Are you a healthy nail tech?

We want to hear your success stories. Email

[email protected] to find out how

you can be featured in our Healthy Tech column.

Tell us a little about yourself and your career.

I got my nail technology license in 1998, fresh out of high school.

I struggled over the years to make working in the salon my only

job. I went back to school in 2011 to get my bachelor’s degree in

criminal justice. At that time, I left my 9-to-5 job and went back

into the salon, since it allowed me to have the flexibility to go

to school full time. I graduated in 2014 and decided to continue

moving forward with my nail career. In July 2015 I was accepted

into an educator training that was put on by Hand and Nail

Harmony. I love being an educator.

In November 2016 I was diagnosed with stage 1 ovarian cancer.

I had major surgery and six rounds of chemotherapy. I had

treatment every three weeks — I’d work for two weeks and take

one week off. It was a really tough eight months. In April 2019 I

will be two years post-chemo and I’m currently cancer-free.

How did you first get into horseback riding?

My parents got me horseback riding lessons when I was in fifth

grade as a Christmas present. I was instantly hooked! I took a

variety of lesson styles until I was a sophomore in high school. I

got back into horses when I was about 25.

How do you make time for horseback riding?

I work four days a week. On at least two of my days off, I’m either

out riding or at the barn. During the summer, I will take a few

Saturdays off so I can go horse camping with friends.

How does horseback riding help your health?

Spending time at the barn or out riding brings me into the

moment. I become completely focused on what is happening

directly in front of me, which allows me to forget about the

outside world for a bit. It can be very dangerous to be distracted,

especially while out riding. During chemo, spending time with

my horse was the only place I could go and not feel like a cancer

patient. Even now, I use that time to clear my mind, especially

when I’m struggling with stress.

Do you have any advice for nail techs going through a

difficult health situation?

Don’t be afraid to ask for help. Be very clear and honest with

your clients; you might be surprised how accommodating they’ll

be. Also, find your happy place. Whether it’s the barn, ocean,

mountains, the gym, etc., it will help you get through anything

and everything. آموزشگاه آرایشگری دترلند

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HEALTH

Consumer Foot Care Survey: What Women Want

Our survey reveals consumers’ attitudes, habits, and needs when it comes to caring for their feet.

Pedicure business is up. According to our most recent survey, 60% of nail techs say their pedicure business has increased over the past 12 months, versus just 5% who say it’s gone down. By surveying consumers (we polled women aged 18 to 59 who live in the U.S.), we hoped to better understand what their needs are when it comes to the health of their feet and what opportunities are available to nail techs to meet those needs with different types of pedicure services and retail items.

How often do you visit a salon

for a pedicure service?

Never 24%

Rarely 22%

Couple times a year 18%

Every few months 19%

Every month 4%

Every 2-3 weeks 11%

Every week 2%

Do you agree with the following statements?

(Percentages represent respondents who said they agreed with the statement)

Getting regular pedicures is a luxury. ............................................................... 80%

It’s easier or more pleasant to have someone else do my pedicures. ........66%

Getting regular pedicures keeps my feet healthy. ..........................................42%

I’m concerned with sanitation or infections. .................................................... 40%

How likely are you to buy the following foot care

products if they were recommended to you by a

salon professional? (Percentages are those answering

that they were at least “moderately likely”)

Callus softener or foot soak..................................... 52%

Product to reduce callus buildup ............................ 44%

Product to reduce toenail discoloration................ 42%

Foot massaging device .............................................. 40%

Product to prevent or cure ingrown toenails ...... 40%

Compression socks ..................................................... 38%

Toenail clippers............................................................ 36%

Specialty footwear ..................................................... 36%

Medical-grade antifungal products ........................ 34%

Scented lotion or cream ............................................ 30%


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• Will NEVER Leak, and Is Worry-free

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If a salon that specialized in foot care and pedicures

was conveniently located to you, how likely would

you be to visit?

Completely likely .........................................................14%

Very likely ......................................................................13%

Moderately likely .........................................................26%

Slightly likely................................................................ 28%

Not at all likely ............................................................ 19%

Have you ever visited a podiatrist for a foot condition?

48%

Yes

52%

No

Learn more about expanding your foot care business

at NAILS Foot Forward Summit. For more information,

go to www.footforwardsummit.com. N

Have you ever experienced any of these foot

conditions yourself? (Percentage saying YES)

Dry, cracked skin or heels 24.5%

Bunions/corns/callus 16.1%

Ingrown toenails 12.9%

Arthritis 8.4%

Sweaty feet 7.7%

Plantar fasciitis 7.1%

Torn or missing toenails 6.5%

Smelly feet 5.8%

Fungal infection 5.2%


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Claim Your Specialty:

We polled women ages 18-59 to find out what foot conditions gave them the most aggravation. Read their answers to learn how you can position yourself as a solution to these common foot frustrations.BY MICHELLE PRATT

ISTOCK.COM/ARTISTEER

If you’re a tech looking to grow your business,

you need a USP: a “unique selling point.” That’s

a fancy way of saying you need to differentiate

yourself and your services from other techs and

salons so you can stop competing on price.

Competing on price is a race to the bottom.

It’s a hard way to pay the bills and an easy way

to get burned out.

Differentiating yourself with your USP can be

simple. In fact, it’s usually the simple things that

“stick” so someone remembers. Maybe you’re the

tech known for natural nail care, your medi-

tech certification, or trending nail art. Maybe

you differentiate yourself by offering the most

natural-looking acrylic nails in a five-block radius.

Whatever your magic, it’s easier to build a loyal

clientele when you have something you can claim

as your specialty.

One way to do this is by positioning yourself

as the educated tech.

Remember, from the clients’ perspective,

all techs know how to make nails pretty. But

you can give them what they want and need

when it comes to their feet; these survey results

are your fly-on-the-wall opportunity to hear

a client wish list! From there, you can tailor

services and recommend home-care products

based on targeted needs.

FOOT FIXERBECOME A


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https://istock.com/ARTISTEER


EDUCATE

Bunions are different from corns and

calluses in that they may be caused

from a misalignment in your bones

or abnormal foot structure. While

corns and calluses could be caused by

a structural problem, most often the

problem doesn’t run that deep, which

means you can help.

Talk with clients about how their

footwear can cause friction and pressure

points that lead to calluses and corns.

This isn’t limited to heels, but could also

be caused by a shoe that’s too small or too

narrow. While shoes aren’t likely to be the

cause of bunions, they certainly increase

bunion pain if they don’t fit correctly.

DIFFERENTIATE

In the salon: Soak the foot in warm

water to soothe the pain from

the bunion and to soften the skin

surrounding the corn and calluses.

Abrade the skin of the corn and callus

within the limits of your state’s license.

Provide bunion pain relief with a foot

massage that focuses on the toes and

arch of the foot.

At home: Emphasize the importance

of shoes that fit properly and avoid

rubbing and pressure. Suggest a daily

foot soak, along with cream from your

retail shelf that softens the skin of corns

and calluses and that works well as an

at-home massage to soothe bunion pain.

As a resource: Help a client understand

the likelihood of these conditions

worsening without proper footwear and

pedi care. Schedule regular pedicure

appointments to manage corns and

calluses. And recommend clients see a

doctor if they have chronic bunion pain.

EDUCATE

Because techs are restricted

from performing any service

when signs of infection are

visible, such as heat, swelling,

tenderness, etc., some believe

even identifying an ingrown

nail exceeds a tech’s scope of

practice. However, it’s clear

that techs can often prevent an

ingrown nail from developing

into an issue in the first place.

It can take a long time for

an ingrown nail to become a

problem. As you’re performing

her pedicure, talk with your

client about the proper way to

file toenails.

DIFFERENTIATE

In the salon: Properly clean and

shape the nail to remove any

sharp points that are prone to

dig into the skin. Clean along the

sidewalls of the nail, removing

dirt and debris. This often

removes the pressure clients

can feel when a nail is at risk of

becoming ingrown.

At home: Recommend clients

wear shoes that fit properly with

a wide toe bed. Also suggest

they clean under the nail after a

shower, making sure debris isn’t

trapped and that the nail isn’t

lodged in the skin.

As a resource: When a client

presents you with broken skin

or an infection, refer her to a

doctor.

24.5% 12.9%say they’ve suffered from

DRY, CRACKED SKIN OR HEELS.

say they’ve suffered from

INGROWN TOENAILS.

16.1%say they’ve suffered from

BUNIONS/CORNS/CALLUS.

EDUCATE

While it’s possible that dry,

cracked skin is from a deeper

problem, such as a fungal

infection, eczema, or psoriasis,

many times it’s a simple issue of

neglect.

Foot care is a year-round job.

Winter is brutal on our skin as

the cold, dry air causes it to crack,

while heavy socks and shoes make

feet sweat. In summer months

(and in warm climates), feet

are more exposed from sandals

and flip flops, which can cause

the skin to become callused and

cracked. Help clients understand

the importance of keeping feet

clean, dry, and moisturized.

DIFFERENTIATE

In the salon: Offer masks, peels,

and soaks that will soften skin,

then file, slough, and abrade to

remove dry, dead skin.

At home: Recommend

professional products from your

retail shelf for daily use according

to the severity of the condition.

As a resource: Recommend a

podiatrist or a dermatologist if you

suspect a skin problem or if you

notice signs of infection.

Turn to page 40 to read all the

results from our Consumer Foot

Care Survey.آموزشگاه آرایشگری دترلند

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EDUCATE

Arthritis is an inflammation

in the joints. It may be a result

of wear and tear or it could be

an autoimmune disease. In our

aging population, you’ll have

more opportunities to tailor

services to this clientele. Help

clients view you as a resource by

recommending your own retail

items as a way to find relief.

DIFFERENTIATE

In the salon: Offer clients

soothing treatments, such as

paraffin dips, warm heat wraps,

etc. Create mani and pedi

services specifically focused on

arthritic care, which includes

a gentle massage that targets

swollen joints.

At home: Recommend retail

items you sell for at-home use,

such as a cream that contains

CBD, arnica, menthol, or another

natural anti-inflammatory.

As a resource: Schedule regular

pedicure appointments that not

only provide soothing relief, but

also ensure regular maintenance

of the skin and nails.

EDUCATE

Plantar fasciitis develops for a

number of reasons, but the result

is the same: the fascia band has

stretched and torn. If you suspect

a client has plantar fasciitis, refer

her to a doctor. She’s likely looking

at months of treatment, which

could mean orthotics, a brace,

therapy, or medication.

DIFFERENTIATE

In the salon: Contact a doctor or

a physical therapist to learn the

best way to massage or stretch a

client with plantar fasciitis. This

specialized knowledge could help

you become known as the “go-to”

tech for athletes and could expand

your referral relationships with

podiatrists or therapists.

At home: Clients may benefit

from applying ice or an anti-

inflammatory cream at home, but

this doesn’t replace a diagnosis

and treatment from a doctor.

As a resource: Use the

relationships you’ve established

with podiatrists and therapists to

build a group of doctors you can

recommend to clients.

8.4% 7.7% 7.1%say they’ve suffered from

ARTHRITIS.


SWEATY FEET.


PLANTAR FASCIITIS.

EDUCATE

While all of us sweat as a response

to nerves, exertion, or heat, someone

who suffers from excessive sweating

could have a condition known as

“hyperhidrosis.” According to the

International Hyperhidrosis Society,

treatments include antiperspirants,

iontophoresis (a type of electrical

stimulation), and Botox injections.

Botox paralyzes the nerve to stop it

from sweating. An antiperspirant

lotion called Carpe is formulated

specifically for excessive sweating of

the hands and feet — giving techs a

retail solution to offer clients.

DIFFERENTIATE

In the salon: Explore the possibility

of offering a pedicure (and

manicure!) specifically for people

who suffer from hyperhidrosis. The

service could include a finishing

step where an antiperspirant cream

is applied to curb sweating.

At home: Research which products

you are able to sell clients to

use daily, which will increase

their confidence and reduce

the discomfort caused from

hyperhidrosis.

As a resource: Consult with

dermatologists and podiatrists

to let them know about your

hyperhidrosis services and inquire

about a referral relationship that

more holistically serves clients.


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Learn more about expanding your foot

care business at NAILS Foot Forward

Summit. For more information, go to

www.footforwardsummit.com.

EDUCATE

If the area surrounding the missing

or torn toenail is an open wound

or is infected, refer the client to

a doctor. If not, inquire about the

cause to learn if it’s an emotional or

esthetic concern to your client.

DIFFERENTIATE

In the salon: If the toenail is torn,

trim and file it to remove rough

edges and to help guide its growth.

Schedule regular pedicures so

you can check the progress and

prevent an ingrown toenail from

developing. If the nail is actually

gone, products are available

that allow a tech to apply a nail

enhancement to the area where

the natural nail would be. If you

are fully trained on the use and

application of these products, this

is a fantastic way to differentiate

yourself.

At home: A client may benefit from

purchasing a buffer or file in case

the torn nail splits or tears before

she makes it back into the salon.

If you’ve applied an enhancement,

stress the importance of regular

appointments to ensure dirt, water,

and debris don’t get trapped under

the nail.

As a resource: Become known to

dermatologists and podiatrists as

the salon or tech of choice for this

type of problem nail. Once they’ve

given their patients a medical

release, they can recommend you

to make the nail beautiful again.

EDUCATE

Smelly feet could be the result of

many different problems. It may

be caused by athlete’s foot or a

skin condition. Or it could be

just a good, old-fashioned case of

bacteria from sweat.

DIFFERENTIATE

In the salon: Soak the foot and

clean out all the debris from

under the nails. This should solve

the immediate problem, but help

clients see long-term results

by explaining the importance

of keeping the foot clean and

dry. And warn them that socks

and shoes made with synthetic

material could contribute to

smell.

At home: Over-the-counter talc

powder and foot sprays can cut

down on foot odor. Stress the

importance of wearing natural

fabrics and alternating footwear

in order to give the shoe time to

dry out.

As a resource: If a client

complains of foot odor over a

series of appointments, the issue

may be excessive sweating (see

page 44) and the client may

benefit from a visit to the doctor.

EDUCATE

Unfortunately, fungal infections

in the foot are common. As a tech,

you put yourself and your clients

at risk if you perform a pedicure

on a client with a fungal infection.

Your number-one priority when you

suspect a fungal infection is to refer

the client to a doctor.

DIFFERENTIATE

In the salon: The best way to

differentiate yourself in the way you

handle fungal infections is to alert

the client to the seriousness of the

problem. Take a firm stand to stop

“business as usual.” Remove any

enhancements on nails you suspect

have fungus. Let the client know the

nail has to be healthy before you’re

able to provide pedi services again.

At home: Stress the importance of

keeping the feet and nails clean and

dry. Make sure no dirt, water, or

debris is trapped under the free edge

or on the skin surrounding the nail.

As a resource: Consult with a doctor

or a dermatologist to see how you

can assist them in their treatment

plan. Establish trust with a medical

professional who can refer his or her

patients to you once they’ve treated

the fungus. N

6.5% 5.8% 5.2%say they’ve suffered from

TORN OR MISSING TOENAILS


SMELLY FEET.


FUNGAL INFECTION.


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NAILS’ second annual Foot Forward Summit

features a new lineup of professional, foot-focused

education and networking opportunities. Nail

professionals who are eager to advance their

knowledge and increase their earning potential

will expand their understanding of various foot

conditions and the vital role nail techs can play in

safeguarding clients’ health. Plus, networking with

other foot health-focused nail techs will bring real-

world knowledge and invaluable support.

Join us at the ONLY event in the nation dedicated to providing nail techs and owners with foot care solutions to elevate their careers.

FFS03-0640.19

“This event

should be on

every tech’s

attend list for

education!”

“I would highly recommend this

summit for those of you who

enjoy doing pedicures. We, as

licensed manicurists, need to keep

our knowledge up to date to better

ourselves. Next year I am going to get my

CMP and MNT thanks to this summit.”

Kathleen Collins

ANT

Nails by Kathleen M, La Quinta, CA

Paula Applewhite

Nail Technician

Posh Tips and Toes/Venus Spa and Salon

Southern Pines, NC

• Network with podiatrists, educators, nail techs, and friends.

• Get a goodie bag of sample pedicure products.

• Experience demos from your favorite brands.

• See NEW speakers.• Learn from NEW classes.


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“As a new tech, this event helped

me to streamline my interest and

passion for advanced pedicures

while maintaining my desire for

my clients to experience

beautiful cosmetic results.”

Michelle Naymick

Licensed Nail Technician

Envy Nail Bat, Youngstown, OH

AUGUST 11-13, 2019 Hilton Atlanta Northeast

Atlanta, GA

Brought to you by

www.FootForwardSummit.com

REGISTER NOW


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http://www.FootForwardSummit.com


Gender Reveal

With gender reveal parties becoming more and more elaborate, who’s to say your nail art shouldn’t be part of the fun? These nail ideas will excite your clients almost as much as the big reveal!

Brittney Chin

Chino, Calif.

nailgazms

Goldi Furman

Israel

@goldnails_nailart

Courtney Koontz

West Jordan, Utah

@courtneysgelnails

Katie Dutra

Portland, Ore.

@nailsbykatiedutra

Charlotte Diment

Somerset, England

@cuteicles_uk

My Trinh

Chino Hills, Calif.

@nailstory_ca

Kerri Anderson

Doncaster, Englan

@kez2107

Nancy Vy Tran

Mount Dora, Fla.

@nailsby_vy

Nail Art


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Oh Baby!

Iga Otczyk

Warsaw, Poland

@nailroomstudio N

Katarina Adamovich

Montecito, Calif.

@nailsbykatarinasb

Nhi Nguyen

Midlothian, Ill.

@naileditbyus

Priscilla Charbel

San Antonio

@theopalofficesalon

Sarah Kane

Portland, Ore.

@topknotnails

Justine Marzulli

Port St. Lucie, Fla.

@sanctuaryspatradition

Sarah Thompson

Phoenix

@chalkboardnails

Kimberly Phan

Palm Beach Gardens, Fla.

@ohlalanails

Sarah Gudowski

Victoria, British Columbia, Canada

@sarahsnailsecretsآموزشگاه آرایشگری دترلند

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READER NAIL ART

Delee Dennison

Simplicity by Design Terrace, British Columbia, Canada

Keren Clark Savvy Chic BeautyThe Villages, Fla.

Susy Phoung

Nails ClubHixson, Tenn.

Crystal Treto

Tickled Pink Nail BoutiqueYuba City, Calif.

Dana Luhn-Hylton

Dandelions Day SpaJacksonville, Fla.

Maria Jose Trewhela

Profiles BoutiquePunta Gorda, Fla.

Samantha Cedergren

The Nail StudioCoconut Creek, Fla. @samanthalanettenails

Rosa Vargas

Palm Springs, Fla. @nailsbyrosavargas

Jolandi du Preez

Onyx Nail DesignKelowna, Canada @onyxnailsdesign

See more nail art: www.nailartgallery.com [email protected] #nailsmagazineShare your nails:آموزشگاه آرایشگری دترلند

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http://www.nailartgallery.com


&

photo: Babe Lash

photo: Tammy Taylor

June 1-3, 2019June 1-3, 2019Education Days

June 1-3

Exhibit Floor Open

June 2-3

Register by May 31 to Save $10 Off the Day of Show Price

Orlando/Orange County Convention Center Orlando, Florida

For show passes or information on all Premiere events

premiereshows.com 800-335-7469

#PremiereOrlando

A tradeshow for Beauty Industry Professionals & Students Only

you need to succeed

TM

the education


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PRICES IN THIS AD VALID MAY 1 THROUGH JUNE 30, 2019. AFTERWARD PRICES SUBJECT TO CHANGE WITHOUT NOTICE. WE ARE NOT RESPONSIBLE FOR TYPOGRAPHICAL ERRORS.

* Free shipping within contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog. Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties.

FREE!

$5SAVE

$9.00$22.36

7.5 oz. 32 oz.

Cuticle Away6 oz. $4.76

NailFresh™

1 oz. $8.25

NailPrime.5 oz. $11.25

ScrubFresh®

SCENTSATIONS™

Lotions8.3 oz. $4.95

31 oz. $17.50

MAY-JUNE PROMOTIONS

NEW!

PRISMATIC COLLECTION

Sculpting Gel

3 NEWSHADES

CoolPinkOPAQUE

NeutralBeigeOPAQUE

WarmBeigeOPAQUE

Psychedelic Holographic Aura Psychedelic Holographic Aura

SHELLAC .25 OZ. $15.95 VINYLUX .5 OZ. $5.25

SAVE 20%

SAVE 25%

SAVE 20%

20% SAVE

20% SAVE

20% SAVE

20% OFF FILES & BUFFERS!HOT SHOT FILE 50-PK.

OUTBLACK PADDED FILE 50-PK.

KANGA FILE 50-PK.

BLIZZARD FILE 50-PK.

BOOMERANG FILE 50-PK.

KOALA BUFFER 50-PK.

GIRLFRIEND BUFFER 4-PK.

GLOSSING BUFFER 4-PK.

GLOSSING BLOCK 4-PK.

SELECT BULK SPA PRODUCTS

50% SAVE

25% SAVE

CREATIVE PLAYGEL POLISH DUOS

2 x .5 OZ.

$8.95

GEL POLISH

WITH

MATCHING

NAIL POLISH

Retention+™ & Perfect Color™ Sculpting PowdersRetention+™ & Radical SolarNail™

Sculpting Liquids4 oz. $22.758 oz. $38.2516 oz. $59.9532 oz. $84.95 Gallon $235.25

Perfect ColorSculpting Powders

.8 oz. $10.95

3.7 oz. $32.75

32 oz. $146.75

Retention+™

Sculpting Powders

8 oz. $10.95

3.7 oz. $32.75

32 oz. $146.75

64 OZ.

SAVE 25%RETENTION+LIQUID 64 OZ.WAS $131.75

NOW $98.81

20% SAVE

25% SAVE


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$399.95

Cordless E-File

8 HOURCHARGE

TL-24

162-pk. $5.95Case/1782 $59.95*20-ct. $4.95

Professional FilesBlack or Zebra

$0.25 EACHBox/250 $59.95

16 oz. $3.95

Gal. $14.95*

$5.95

500-ct. $3.50

50-ct. $2.95Case/2000 $99.95*$4.95 $2.95

$2.95EACH10 gm. $2.95

500-ct. $7.9550-ct. $2.50

Extra StrengthBullet Glue

Sterilizer Tray

Chastity™

Chasticide®

Disinfectant

Clearly Kolinsky Acrylic Brushes

Acetone Resistant Clear Handles

Rectangular Nail Forms

Dust Masks Double SpringCuticle Nipper

Stainless Cuticle Pushers

PROFESSIONAL TIPS

SIZES 1-10

FrenchWhite

Square

Half-Well

Half-WellClear

Tapered

Twist-OffNozzle!

Dries inSeconds!

2-Sided Straight Pusher

Straight Pusher / Cleaner

Spoon Pusher / Pterygium Remover

Spoon Pusher

Barbicide®

Disinfectant

#8 $14.95#10 $16.95#12 $22.95#16 $44.95#18 $49.95#20 $54.95 16 oz. $5.50

64 oz. $17.50

TM

CrystalClearBaseCoat

Clear Nail.6 oz.

Buy One Select Gelish, Get One Morgan Taylor

Polish FREE!

2 x .5 oz.

$16.95

32 oz. $24.95

.5 oz.$3.75$2.75

8.5 oz.$2.50

Case (12)$23.95

.5 oz. $3.502.5 oz. $8.954 oz. $11.9516 oz. $19.95

MR. PUMICEFungusTreatment

SALE!

SALE!

SALE!

DeMertNail EnamelDryer

.5 oz.$3.75

.5 oz.$7.95$3.96

$4.95

.5 oz.$1.95

INFA-LAB

MagicTouchLiquidStyptic

Pink or Black

Flex Tape

$1.00

Spray Activator

*Prices in this ad valid May 1 through June 30, 2019. Certain items and case pricing may be subject to additional shipping costs. See website or call for details.

TOLL FREE 1-800-727-1119Phone: (813) 931-3377 • Fax: (813) 961-7221

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AB R A S IV ES

NAIL

COLOR

TREATMENTS

TIPS

TOOLS

ACCESS ORIES

L&P

PLUG

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WE EXPORTWORLDWIDE!

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20-ct. $3.95 20-ct. $6.95

.5 oz.$13.95$9.952 oz. $49.95 $29.95 8 oz. $97.50

As Low As$0.20 EA. $0.59 EACH

10-pk. $1.50Case/1000 $119.95*

10-pk. $2.50Case/500 $99.95*

10-pk. $2.50Case/500 $99.95*

Block$0.90EACH

50-ct.$44.95

30-pk. $2.00Case/1500 $89.95*

Twist-LockPump Bottle

Mr. PumicePumi Bars

Nail SolutionBottles16 oz.

Polish DisplayWheel

Durable PlasticStorage Case

Hygienic Files Mini Mani Pack

Stikr Resin StikrBrush-OnResin

ExtremeGlaze Dryer

Glazed Glass

Kikr

Kikr

.5 oz.$11.25

1 oz.$19.25

8 gm.$6.15

6 oz. $16.75

.5 oz. $8.20

4 oz. $37.00

2 yds.$5.75

12 yds.$28.45

6 oz.$16.75

Builder Gels Clear Gel IntenseSeal

.75 oz.$11.95

No LiftPrimer

Gauze Wipes

Mini Orange SaniBlocks

Stork Scissors FastFoils™Mini Manicure Sticks

3-Way Shiner Block

or 3-Way

Buffer File

Avry Hygienic Zebra File & Buffer Sets

Standard $1.00 EACH50-ct. $49.95

Small - $0.15Large - $0.25

Jumbo $1.25 / 25-ct. $29.95

50-ct.$6.95

Natural NailGarnet Boards

Sanitizable Blocks

Yellow ManicureBlocks

Pink PedicureBlocks

Micro Arctic WhiteBlocks

8 oz. $1.00$1.00

100/180

MED/FINE

ORANGE MEDIUM/FINE

PURPLE MED/COARSE

BLUE FINE/SUPER FINE

10-pk. $2.00Case/500 $89.95*

Arctic WhiteBlocks

FINE240/240

$1.00 $1.00 $1.0050-ct. $1.00 $1.00 10-ct. $1.00Ultimate or

Purple Pumi BarContents Not

Included

Foil Wrap, Cotton Pad& Acetone

Mini Block,Mini File,Mini Stick

100-ct. $1.00

$4SAVE

50%SAVE

50%SAVE

10-pk. $2.00Case/500 $89.95*

Mini Buffing Blocks

1"x1"

.25 oz.$2.95

Violet AcrylicLiquid

Acrylic Powders Single Process

UV/LEDGels

Primer.75 oz. $3.95 2 oz. $5.954 oz. $10.95

2 oz. $3.95 4 oz. $5.958 oz. $7.9532 oz. $29.95Gallon $89.95

1 oz. $7.954 oz. $29.9516 oz. $69.95

48 oz.$99.95

TM

TMTM TM

$3.502 gm.$0.99

$4.95100-ct.

Latex Gloves Stainless SteelPumpBottles5 Second

Nail Glue4 oz. or 8 oz.

ExtremePowders

1 oz. $12.55

4 oz. $33.55

Extreme GlazeSealer

DURABLE ACRYLICPOLISH DISPLAYS

TABLE TOP DISPLAY

Holds 30 Bottles $24.95


WALL MOUNTED



EMPTY

DISPLAYS

Holds All Popular Brands

10-pk. $1.50Case/1000 $119.95*

Mini Arctic WhiteBlocks

FINE

with FDA Approved Undecylenic Acid

FINE

10-pk. $1.50Case/500 $69.95*

Slim Blocks

ORANGE100/180 orWHITE FINE

Extreme Finish Glaze.5 oz. $11.75

Base Glaze.5 oz. $11.75

PressurizedSpray Activator

8 oz.$54.00

2 oz.$19.25

$99.95$39.95 $149.95 $399.95 $299.95 $199.95ADJ. SPEED • 3 FREE BITS

MT-20 18GPLUS

$174.95 $124.95

SonicTouchUltrasonic Remover Dust Collector

$49.95

Mini Hot TowelSteamer Kit

$49.95

$9.95Spa ManicureWarmer

25 cups$1.95

99% Alcohol,Non-Acetone,or Acetone

Foundation Base Gel, pH Bond,Nourish Cuticle Oil, Top It Off Gel

Fantastic Four

32 oz.$4.95

BUY 10GET 2FREE! *

Acrylic Dispenser

$9.95

Litle Dipr’s 10-ct.

.5 oz.$13.95

BUY 2GET 1FREE!

$5.95

French Manicure

BrushDOTTING TOOL

ON HANDLE

BUY 1GET 1FREE!

BUY 1GET 1FREE!

BrushCleaner

4 oz. $2.95

Gallon$29.95*

SeptiFileHandles 6-ct.

$7.75Grits 50-ct.

$14.50

Out The Door Top Coat

Split SecondBrush-OnNail Glue

BUY 1GET 1FREE!

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VITE™

.5 oz.$4.95

Pro Kit.5 oz.& 4 oz.$14.95

Buy OneFoundationBase Gel,Get OneTop It OffGel For $2

2 x .5 oz.

$26.954 x .5 oz.

$33.95

Dynamic Duo

Gelish Remover

PolyGel 2 oz. All Gel Colors$59.95 SALE! $29.95

BUY 1GET 1FREE!

Includes 3 Bits,6 Sanding Bands

OneSwitchOperation FWD/REV

3 BITS

Twist-LockHandpiece

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PNI25

$50SAVE

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TAKE ADVANTAGE OF…

Purple Pumice Bar(Coarse)

Purple Bufferand Zebra File(Both 100/180)

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We also accept ACH/E-checks, wire transfers and these credit cards:

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LOWEST PRICES!

GUARANTEED

TM

Photos are merely representational. Items not necessarily shown to scale in relation to other products. Not responsible for typographical errors.

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ORDER ONLINE 24/7WWW.PREMIERNAILSOURCE.COM

WE BEAT ALL COMPETITORS’

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VISIT OUR WEBSITE TO SEE INSTRUCTIONAL VIDEOS

ORDERS PLACED BY 2 PM SHIP THE SAME DAY!

USA & CANADA

* Free shipping within the contiguous USA on orders of $69 or more; excludes oversized items as noted online and in our catalog.

Free shipping to Canada on orders of $99 or more shipped in a single box weighing under 10 lbs.; excludes broker fee, taxes and duties.

Sani-SoftTablets

Sani-Tablets Clean ’NFlush

Disinfectant Spray

Birchwood Sticks

LYTE BODY BUTTERS

Manicure ScrubBrush

Softeez Toe Seps

Heavy Duty 4-WayRed Pedicure File

Onezeez Toe Seps

150-ct.

$19.95600-ct.

$59.95*

100-ct.

$49.951000-ct.

$299.95*GALLON

$39.95*

16 oz.

$4.95GALLON

$24.95*

100-ct. $2.50

100-ct.

$66.00

Box / 72-ct. $12.95

$0.59 each50-pk. $24.95

2880-ct. $64.95* 1440 pair $109.95*144-ct. $3.50 $0.12 a pair

$0.20 EACH

Pumi BarOriginal

$0.75 ea.24-ct. $12.95

Mini Purple

Pumi Bar

400-ct. $49.951600-ct. $189.95

Blue CrossCuticleRemover

Pedicure Tub with20 Disposable Liners

Disposable PedicureTub Liners

DisposableBowls 100-ct.

Komfort Wedge

Nail Wipes

Nail andCosmetic

Pads

Paraffin Wax Paraffin LinersNew & Improved!

32 oz.$4.95

$32.00

$14.95 6 LBS. $19.95*100-ct.$6.95

Spa Beauty Wipes

200-ct.$1.75LILAC OR PINK

200-ct.$3.50

3 lbs.$14.95*

60-ct.

$4.50240-ct.

$14.95

2"x2"

CelluCotton

Original ThongPedicure Slippers

360 pair $69.95*

$0.25 a pair

MAKES 128 GALLONS

Gallon

$29.95*

CallusRemover

BUY 3GET 1FREE!*

$3.50$24.95

Warming ManicureBowl

Chrome Stand withDisposable ManicureBowls (20-ct.) $22.00

Just AddHot Water!

Used WithSani-TabletsSoftens Skin

Kills 99.99% of bacteria and viruses

FlowerySwedish CloverFöt File

Flowery D-FilesDisposablePedi File Kit

$8.95$5.95

$9.95

Mr. Pumice Metal Foot File

MicroplaneColossal

$4.95

$9.95

Trio Foot Spa $149• Elegant Bowl• Tub Insert• 20 Liners• Heat & Vibration

with five each60 and 100 gritabrasive pads

BIGFOOT Pedicure File

$0.59 each50-ct. $24.95

Pedicure Gallons

PEDI SCRUB

PEDI CARE

PEDI ICE

PEDI SOAK

PEDI SOFT$24.95*

Pedi SaltFootBath

Gallon$17.95*

5 Gals.$59.95*

MASK, SCRUB CREAM OR SCRUB GEL

Pedicure

Gallon$19.95*

5 Gals.$69.95*

Pedicure Socks

$3.95 $1.99/pair

8 oz.$5.95

32 oz. $15.95

Cuticle EliminatorRemoves cuticles

in SECONDS from

fingers and toes.

Buy One Sea Salt

Exfoliant 19.5 oz.,

Get One Butter Blend

8 oz. FREE!

$3.75$4.95

$24.95$12.50

1 oz.2 oz.

18 oz.SALE!

$3.75

$28.50$14.25

$47.95

1 oz.

18 oz.SALE!

34 oz.

16 oz. $24.95$12.50

4 oz. $7.95

Daily therapy for heels prone

to drying and cracking.

Dry Heel EliminatorCallus EliminatorBreaks down calluses in 3-5 minutes!

BOGO4 OZ.

$10.95BOGO

4 OZ.

$8.95

$100 OFF!GALLON

ONLY $49.95

Case (200)

$59.95

39¢ EACH

USE ONE PER CLIENTKiKi Disposable Pedicure Kit

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Pedi in a Box 3-in-1 Mani in a Box3-in-1

CollagenGlovesor Socks

Avry Creams Avry Waterless Gloves & Socks Eliminates need forsoaking in water, cuticle softener or oil,and massage cream!

AS LOW AS

PER PAIR

PER PACK

$1.50

30-CT. DISPLAY

$36.00

1.5 oz. tube

$1.50

25.3 oz. pump

$7.95 $0.90

GLOVES & SOCKS AVAILABLE IN TWO VARIETIESARGAN OIL OR COOL MINT

AVAILABLE IN FOUR VARIETIESVitamin Recharge, Lemon Quench,

Lavender Relieve or Green Tea

• Sea Salt Soak

• Moisture Scrub

• Massage Cream

• Sugar Scrub

• Mud Masque

• Massage Lotion

For Hands,

Feet & Body

• Sea Salt Soak

• Sugar Scrub

• Mud Masque

• Cooling Gel Masque

• Massage Cream

Feet and legs will

look and feel totally

refreshed with a

whole lot of shimmer!

• Bubbly Soak

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Chamomile

Lavender

Shea Butter

AS LOW ASAS LOW AS

AS LOW AS

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SAVE $7.95

$2.25 $2.25

$2.25

AS LOW AS

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$3.25$2.50

$14.75

Pedi in a Box 4-in-1• Sea Salt Soak • Moisture Scrub

• Mud Masque • Massage Lotion GlimmerPedi in a Box5-in-1

O2 Pedi in a BoxBubbly Spa

VitaminRecharge

GoldenGlimmerVANILLA

UnicornGlimmer

PEACH

Green Tea

Avry Gel-Ohh!JELLY SPA PEDI BATH WITH SHEA BUTTER

$3SAVE

50%SAVE

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SALE!

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ULTRA-PREMIUM MANICURE & SALON TOWELS12-CT.

Manicure Towels 12 x 12 $9.95

Salon Towels 16 x 29 $19.95

DETOX SOAKPEDICUREINTRO KIT

$37.95$29.95

Cuticle Oils.5 oz. $4.95

BUY 1GET 1FREE!

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WAX APPLICATORS

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ZEBRA

PROFESSIONAL NAIL TIPS500-ct. with FREE TIP SLICER $9.95

TrapperClipper

Tip Slicer

Ergonomic design forenhanced client comfort.Removable silicone pad forquick and easy sanitation.

ORDERS PLACED BY 2 PM ARE GUARANTEED TO SHIP THE SAME DAY!

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$2.95$4.95

$19.95

.5 oz.2.5 oz.16 oz.

.5 oz. $4.95

8 oz. RefillONLY $49.95

BUY ONE16 OZ. REFILLGET ONE FREE!

BUY ONE

POWERCURE

CORDLESS

DUAL CURE

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GET ONE

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POWERFILE

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$99.95

$49.95

$149.95

$39.95

$4.95

$49.95

$29.95

$14.95

$19.95 $1.00

$9.95

$3.95

BEST SELLERS!

UV Tunnel Lamp$69.95 $49.95

Nail Dryer $69.95BUBBLE BOWL MANICURE BALLS 10-CT.

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BUILT-IN TIMER

Mirror panels

surround hand

for rapid,

even curing.

• Auto On/Off• Powerful Twin Fans• Hot/Cold Function• Easy Entry for Hands or Feet

VariableTemperature

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LockingSafety Lid

All-PurposeHoney Wax

14 oz.

TM TM36W 36W

48W

$4.95 ONLY $9.95

9 Watt UV Bulb Dual Cure Light Strip

$199.95 $99.95

$20SAVE

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• Rugged Durability

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• Four Dual Cure

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Change strips once

per year to ensure

optimal performance.

SanitizableHandle

INCLUDESTEN ABRASIVE

STRIPS

EXTRA LARGE SURFACEREMOVES THICK

CALLUSES

For quick, easy removal of nail polish, gel polish, hard gels, dip powders, acrylic enhancements and fiberglass wraps.

• Attractive Modern Design

• Brushed Aluminum Finish

• Sturdy Chrome Base

• Adjustable at Two Joints

• UltraBrite™ LED Technology

• Built-In USB Phone Charger

• 84 LED Beads - 10 Watts

• Built-In Battery Also Powers PowerFile USB E-File• Acetone Resistant Finish• Removable Magnetic Base for Toenail Curing• Three Timer Settings• Sensor Activated

Top Coats, Base Coats,

Cuticle Oils and MORE!

STAINLESS STEELPEDICURE FILE

ERGONOMIC ARMREST

GEL POLISH BASE COAT & TOP COATUniversal UV/LED Formula WorksWith Any Gel Polish System

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FRESH

PEACH

CUTICLE OIL

MOROCCAN

ARGAN

CUTICLE OIL

Easily attaches to most

desks and nail tables.

Easily attaches to mostdesks and nail tables.

LED TABLE LAMP

TM

LED TABLE LAMP

TM

Lighting Tube Rotates 360º • FlexiArm™ Bends 180º

48 LED Beads

3 Watts

• Sensor Activated

• 4 Timer Settings

BODY STRIPS100-ct. 3"x9"

$4.95

FACE EPILATING STRIPS 100-ct.

1"x4" $1.00

EPILATING ROLL 2.75" 110 yds. YOUR CHOICE!EXTRA WIDE ROLL 3.5" 100 yds. $14.95

CURES BOTH UV AND LED GEL POLISHES

$100SAVE

$4.95$44.95

100-ct.1,000-ct.

$6.95$59.95

100-ct.1,000-ct.

LARGE50-ct. $2.95

PETITE100-ct. $2.95

SMALL100-ct. $2.95

• CAN BE POWERED BY A PORTABLE CHARGER (NOT INCLUDED)• SENSOR ACTIVATED• DIGITAL TIMER DISPLAY• EASY ENTRY OF HANDS OR FEET• UP TO 50,000 HOUR LIFETIME

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FOIL WRAP • COTTON PAD • PURE ACETONE

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TM

NO CLEANSEFORMULA• Attractive Modern Design

• Brushed Aluminum Finish

• 3-Level Dimmer with Touch Sensor

• FlexiArm™ Easily Bends 180 Degrees

• Removable Table Clamp

• 300 Lumens of Bright White LED Light

• Plugs into USB Port or

Standard Electrical Outlet

PowerCureTM

CORDLESS DUAL CURE LAMPwith USB 2A Output PowerFile

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CONNECTS TOPOWERCURE LAMP

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ProSeries E-File BitsDiamond $4.95

Tungsten Carbide - $17.95 $9.95

See Complete Selection Online

One StepGel PolishRemoval

$30SAVE

USB E-FILE

$99.95VALUE

POWERCURE COMPATIBLE

$9.95100-CT.

$24.95500-CT.

$11.96

$3.96

TREATMENTS

SILICONE TRAINING MAT

• EXCELLENT ACRYLIC NAIL LEARNING TOOL• PERFECT YOUR PRODUCT CONSISTENCY• MULTIPLE SKILLS & COMPENTENCIES• PROTECTS DESK SURFACE• ROLL-UP & GO!

SIZES 8, 10 & 12 OVAL - $6.95 EA.SIZE 16 ROUND - $7.95SIZE 18 ROUND - $8.95SIZE 20 ROUND - $9.95

SYNTHETIC KOLINSKYSABLE BRISTLES

LIGHTWEIGHT NATURAL BAMBOO HANDLES

EXTRA SMOOTHAPPLICATION

ACRYLIC BRUSHES

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WITH FREE 10-CT. MANICUREBALLS

50%SAVE

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Ceramic Carbide $19.95 $14.95

BUY 1GET 1FREE!

SALE!

SALE!


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MAY-JUNE PROMOTIONS

TR

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IMP

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DIS

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FIN

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1-800-727-1119

Extra Strength Primer

Pure Acid or

Acid-Free Formula

NOUVEAU NAIL STARTER KITS

OPENSTOCK

POWDERS

One-Step Dual Cure GelsEasy application, glossy finish and unmatched strength and durability.

Cures quickly under UV or LED light.

$4.95$9.95

$39.95

4 oz.16 oz.64 oz.

$9.95$34.95

.5 oz.1.75 oz.




.25 oz. $4.9520% OFF $3.96

500-CT.$19.95

SAVE $100.00

$19.95 EACH Pro Pack (4 oz. + .5 oz.) $49.95 $39.95

.5 oz. $4.95

2.5 oz.$14.95

2 oz. $4.958 oz. $9.95

.33 oz. $6.95 $4.9512-ct. Display $49.95

8 oz. $6.95$4.95

.125 oz. $2.50

1 oz. $9.95$4.98

.5 oz. $4.95

1 oz. $9.95

10 gm. $4.95

$19.95 $12.95

$0.99 EACH

$0.69 EACH

Acrylic Sculpting Brushes(Size 6, 7 or 8)

Gel Brushes Square or Oval

Super SealUV/LED

Gel Sealer

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Would YOU like to advertise in the

Marketplace?

CONTACT:

Michelle Mullen

310.533.2465

[email protected]

NAILS Magazine3520 Challenger St., Torrance, CA 90503

310-533-2400 www.nailsmag.com

MARKETPLACEAD INDEX

The Ad Index is provided as a courtesy to NAILS advertisers.

The publisher assumes no responsibility for errors or omissions.

Advertiser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page

Artistic Nail Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

Bio Sculpture Gel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

CND . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Continuum Footspas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Cuccio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

Dollar Nail Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

Foot Forward Summit 2019 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46-47

Gelish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2-3, 9, 10-11, 27, 33, C4

iZen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

J&A USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

La Palm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21, C3

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Light Elegance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Luraco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

Morgan Taylor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9, 10-11, 33

NSI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

ORLY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C2-1

Premier Nail Source . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55-60

Premiere Orlando & Premiere Dayspa. . . . . . . . . . . . . . . . . . . . . . .51

RevelNail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Skyline Beauty Supply . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

Titan Chair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Virox ProBeauty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

Whale Spa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61

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MY OTHER LIFE

The Sky’s the LimitFor Shea McCarthy of Layton, Utah, aviation is

a longtime passion that even inspired the name

of her home salon: Sky’s the Limit Nails. During

the winter, she combines her love for airliners

with her nail career, working as a lead de-icer for

Integrated Deicing Services (IDS) at Salt Lake

City International Airport. Before her de-icing

job, McCarthy worked at the airport for 12 years,

starting out as a line service technician. “I was

responsible for servicing corporate and privately-

owned aircraft,” she explains. “This included

fueling, towing, parking, lavatory services, de-icing,

and several other services. I did that for a few years

before becoming a line supervisor, when I usually

assigned others those tasks and ran the ramp.”

After her second child was born, McCarthy

realized that her income wasn’t enough to afford

daycare for her children, so she left that job. A

friend referred her to IDS, which offers a flexible

and seasonal schedule that allows her to continue to

work in aviation without the need for daycare. The

job fits in around her nail career too: She works for

IDS on weekday nights and weekends and does nails

during the day and on days off.

McCarthy finds her job rewarding. “I love

knowing that I’m helping keep air travel safe

for everyone on the planes we spray, crew and

passengers alike,” she says. “Without de-icing,

aircraft can lose lift. This results in poor takeoff

performance, and perhaps the inability to stay

airborne.” She loves operating the de-icing

equipment, too. “Our trucks are capable of being

driven and operated from the sprayer’s basket,” she

says. “It’s an awesome feeling looking 40 feet below

and no one is in the cab of the truck because I’m

driving it from up in the air!”

NAILS (ISSN 0896-193x) (USPS 001-426) is published monthly, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offices. POSTMASTER: Send address changes to Nails, P.O. Box 3180 Northbrook, IL 60065-3180. Please allow 6 to 8 weeks for address changes to take effect. Subscription Prices - United States $20 per year; Canada $57 per year; Foreign $87 per year. Single copy price - $5; Big Book - $40. Please allow 6 to 8 weeks to receive your first issue. Bobit Business Media reserves the right to refuse non-qualified subscriptions. Please address Editorial and Advertising correspondence to the Executive Offices at 3520 Challenger Street Torrance, California 90503-1640 or online at www.nailsmag.com. The contents of this publication may not be reproduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission. Subscribers: If the Post Office alerts us that your magazine is undeliverable, we have no further obligation unless we receive a corrected address within 2 years.

Shea McCarthy, nail tech

In her other life: Airplane De-icer

“I love knowing that I’m helping

keep air travel safe.”


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Feel the Eruption!

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Detox Volcano Crystals and Activators combine to create an invigorating and detoxifying experience with a DETOX, BUBBLING EXPLOSION!

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Six scents to choose from, include: Honey Pearl, Tropical Citrus, Orange No.5, Lavender Eruption, Romance and Green Tea Aloe Vera.

You’ve never experienced a pedicure like this.


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© 2019 Hand & Nail Harmony, Inc. HM-10531

| gelish.com714. 773. 9758 | Made in the USA

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may 2019 - دترلند...if you have a photo of yourself reading nails magazine, send it to...

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