may 2020 industry view - boatsgroup.com€¦ · leads and traffic on boat trader, yachtworld, and...
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INDUSTRY VIEWU.S. TRAFFIC, LISTING VIEWS, & LEADS
U.S. LEADS BY REGION
WA
ORID
NV
CA
AZ
AK
NM
COUT
WY
MT ND
SD
NEIA
IL IN
MI
OH
WVVA
PA
ME
NY MARICT
MNWI
KS
OK
TX LA
AR
MO
MS AL
FL
GA
SC
NCTN
KY
HI
NHVT
DEMDDC
NJ
TriState
199% YoY
Gulf Coast
175% YoYSouthwest
254% YoY
Great Lakes
202% YoY
Plains
223% YoY
Mid-Atlantic
186% YoY
PNW
133% YoY
Southeast
178% YoY
New England
175% YoY
Florida
193% YoY
West Coast
218% YoY
Leads and traffic on Boat Trader, YachtWorld, and boats.com grew to historic highs, signaling a boat buying boom.
Nationwide lead growth indicates that dealers and brokers should focus on converting buyers and nurturing prospects as popularity in boating grows.
These ad positions have proven to deliver the most visibility, leads, and competitive market share for dealers, brokers, and OEMs. (Link to the product landing pages)
*Boats Group Google Analytics, May 2020
TRAFFIC
LISTING VIEWS
LEADS
+56% YoY*
+82% YoY*
+177% YoY*
BOATS GROUP’S
TOP PRODUCTS
For more information please email [email protected] or call 877-354-4069
Mobile Search Sponsorship Featured Boat Ads Category SponsorshipsOwn the mobile search results page in your DMA. Learn more
Be the brand on the YachtWorld homepage. Learn more
Top brand placement. Learn more
U.S. LEADS BY CATEGORY
With travel and entertainment plans being put on hold, interest in boating is peaking.
Ski/Wake 338%
Pontoon 292%
Cruiser 239%
Center Console 212%
Freshwater Fishing 158%
Express Cruiser 143%
Saltwater Fishing 139%
Motor Yacht 58%
CATEGORY YoY GROWTH
May 2020