maybelline prez

8/18/2019 Maybelline Prez

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MAYBELLINE - History

Thank you, Iulia. I will briefy present the history o Maybelline.

The Maybelline Company was created by a 19-year-old entrepreneur named Tom yle !illiams in 191". !illiams noticed his older sister Mabel applyin# ami$ture o %aseline and coal dust to her eyelashes to #i%e them a darker,

uller look. &e adapted it with a chemistry set and produced a product soldlocally called lash-in-brow-line. !illiams renamed his eye beauti'erMaybelline, in honor o his sister Mabel, who #a%e him the idea.

In 191( the company produced Maybelline Cake Mascara, )the 'rst moderneye cosmetic or e%eryday use) and *ltra ash in the 19+ s, which was the'rst mass-market automatic.

In 19+(, the company was sold by !illiams to lou#h, Inc. in Memphis, Tennessee . The entire cosmetic production acility was mo%ed rom Chica#o

to Memphis o%er one week-end. In 19(", the company mo%ed its actory toittle ock , /rkansas, where it is still located. In 199 , 0cherin#- lou#h soldMaybelline to a ew 2ork in%estment 'rm, !asserstein erella 3 Co. Maybelline 4perational &ead5uarters remained in Memphis until bein# sold in199+, when head5uarters mo%ed to ew 2ork City . The makeup actorymo%ed to 6rooklyn in 7 .

Maybelline recei%ed a boost when the company hired ynda Carter as thecompany8s beauty ashion coordinator a ter her tele%ision series ended shealso appeared in se%eral o its tele%ision and print ad%ertisements.

astly, In 1991, the company adopted its ad%ertisin# slo#an “(Maybe she'sborn with it.) Maybe it's Maybelline.” :(; which is still used today. The company

was ac5uired by 84r


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makeup to stay put all day lon#.

Maybelline's SuperStay Better Skin Foundation is another hi#hco%era#e oundation. It is the per ect oundation or women with problematicskin as it is #oin# to pro%ide beter skin in three weeks time. I you wonderhow is that e%en possible donAt be surprise that the answer is so simpleB it

has the base o a ace cream and has rich in#redients such as o oba oil all othese combined with the pi#ments o a re#ular oudnation.

=or all the youn# ladies with fawless comple$ion, maybelline came up withDream Fresh BB 8- n-! Beauty Balm Skin "er e#tor which #i%es you >skin bene'ts . there ore it is per ect or summer time when the heat couldmake a re#ulat oundation look patchy.

I think itAs time to talk about skin correctin# products, so i will tell you aboutthe best concealear that maybelline releasedB Maybelline Afnitone#on#ealer$ It8s a li5uid concealer per ect or all types o skin as itAs not toodryin# or too oily. It has hi#h co%era#e and it doesnAt crease. /ll these notonly make this a #ood concelear but also an amaDin# eyeshadow primer.

/nd now the time has come to talk about eyeshadows. The all time besteyeshadows, the most used by our makeup artists ar the The %olor &attoo24 our (yeshado)s$ They are a creamE#el eyeshadow thatAs #oin# toyield 7F-hour wear without creasin# or adin# and ha%e intense color payoG.

There are currently ten shades in total. 4ur makeup artists recommend usin#them as eyeshadow primer.

Hye makeup is ne%er complete without mascara, you know it and I know it.ItAs like the ma#ic 'nishin# touch. H%en on days when you donAt wear eyeshadow, youA%e #ot mascara on or sure because it ust #i%es oG the illusiono bein# awake e%en i youAre not Maybelline knows that too, as their best

sold product is mascara. Today i will only talk about two o them . =irstly, Maybelline *e) +ork,olum' ( press &he .o#ket Mas#ara has a patented 0upersonic 6rushwith micro bristles that loads on bi#, sleek %olume instantly. The ast-#lide

ormula keeps lashes smooth.It #i%es you the most e$plosi%e, beauti ul lashese%er 0econdly, ,olum' ( press %olossal Mas#ara eatures a clump- ree

ormula that contains colla#en to plump up your lasheseGortlessly.Me#a6rush increases your lash %olume by 9J with one stroke.

etAs mo%e on to lip products.=irst o all we need to keep out lips moisturiDed,there ore maybelline released Baby /ips lip balms . / ter our lips arehydrated and so t itAs time to apply lipstick. Maybelline %olor Sensationallipsti#k has a #reaty pi#mentation with a hu#e ran#e o colors and

ormulas. There is a shade or e%ery one, whether you want a matte 'nish, a#lossy 'nish or a metallic touch.

/s a proo that maybelline is has a complete ran#e o products I will =inallytalk about our nailpolishes, the Maybelline %olorama #olle#tion .The colorsare rich and on your nails they look ust like they look in the bottle. They last

or more than a week. They are a per ect choice i you are on a bud#et.


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Maybelline is keepin# up the #ood work so they launched new products thisyear, un ortunately theire not a%ailable yet in omania. There ore I willbrie ely mention them, an show you some pictures.

They areB Maybelline's Fa#eStudio Master %ontour ,$Maybelline's /ashSensational /us#ious Mas#ara , Maybelline's %olor Sensational ,i0id

Matte /i1uid /ip %olor , Maybelline's &he .o#k *udes "aletteMaybelline's Dream ,el0et So t-Matte ydratin3 FoundationMaybelline's (yestudio Bro) Drama "omade %rayon Maybelline's(yestudio /astin3 Drama aterproo 5el "en#il

I am sure at least one o our product arrested your attention, so i will tell youwhere can you 'nd them here in omania. 6asically, they are a%ailable in anyshop that hase a beauty cornerB Carre our,Cora,/uchan,Kou#las,Lendra,6eauty Mania, KM.

ow itAs 4anaAs turn to talk about i%als and artners.

Thank you 6ianca, now I will say a ew words about the main partners andri%als o maybelline.

e#ardin# the continuously de%elopin# online en%ironment, Maybelline haschosen to make partnerships with youtube %lo##ers. There ore, %ariousyoutubers ad%ertise their products in e$chan#e o recei%in# them or ree.6asically, i you are a beauty youtuber and ha%e a bi# number o subsribersand %iews, maybelline would send you the newly launched collection so youcan re%iew it be ore it reaches the shops. This way, the consumers can orman o%erall impression be ore the products are properly launched. / ter all,

%lo##ers and content creators tri##er about 9(? o con%ersations on 2ouTubeor beauty brands, accordin# to a recent i$ability beauty study.

Moreo%er, Maybelline launched the Kare to o ude campai#n with the helpo Ki#itas 6I, a media a#ency. /lso they had a collaboration with oo#leAs6rand artner ro#ram.

/s a matter o act ++? o beauty consumers a#ree that 2ouTube is one othe best sites to help them %isualise how diGerent products 't into theirli estyle.

Maybelline also collaborates with beauty icons, models and stars. =orinstance, i#i &adid has been named the new ace o Maybelline, alon# withothers amous models as TanDanian-born, &erieth aul is the newest #lobalspokesmodel or Maybelline. In the past, well known beauty icons such as/driana ima and 0carlett Nohansson used to be MaybellineAs #lobal ace. /tthe moment, Model Nourdan Kunn is its new #lobal ace , and since 1Fth o/pril 7 1F, O -year-old +adim has been the brandAs new #lobal makeupartist.

Mo%in# to MaybellineAs ri%als, the all time ri%al is /%on. It is due to thediGerent marketin# aproach. !hile maybelline is a mass market company,

http://www.fashionmagazine.com/beauty/2014/04/17/jourdan-dunn-maybelline/http://www.fashionmagazine.com/beauty/2014/04/17/jourdan-dunn-maybelline/


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/%on is based on network marketin#. Mass market represent the massproduction and sales, while network marketin# basically means a pyramide o representati%es. / network marketin# company does not pay or deli%ery orad%ertise itsel as each representati%e pays or their catallo#ues andshippin#. /lso, they donAt display their products on shop shel%es.

4ther mass market ri%als are 0e%enteen, immel ondon, Catrice andHssence. /ll o these are ri%als on the sel%es when it comes to price anddisplay.

/ll in all, Maybelline is a mass market company with %arious partnerhips in ade%elopin# en%ironment and ew small ri%als and a main one.

ow i will let Catalin briefy present the 'nancial situation.

Thank you %ery much 4ana. /s you ha%e probably noticed i let the #irls talkabout the makeup part, and i think you need too see the 'nancial side o this

brand. Maybelline is a #rowin# company with hu#e sales due to the smallprices.

&ere we ha%e '#ure representin# a '#ure o the 4peratin# ro't o the entire8oreal #roup and maybelline.

as you can see in 7 11 8oreal #roup had an operatin# pro'le o O,79O millioneuros, while maybelline had a around hal o it, meanin# 1,+ Omillion euros.in the ollowiin# year the #roup8s pro't increased with ,7+" million eurosreachin# O,""> million. in the same year maybelline8s pro t #rew with ,1+"million, reachin# 1.(+>. in 7 1O, both o them re#istered #rowt reachin#O.(+ and 1.91( million euros. in 7 1F their pro'ts sli#htly increased, as youcan see. 8oreal #roup had O.>91 million and Maybelline had 1.9OO million. In

7 1" they had a boom. 8oreal #roup8s pro't was F.O>> million whereasmaybelline had a pro't o 7.1> million. o%erall, maybelline had a #rowth o

."(( million euros. 6asically their operatin# pro't increased by O+?.

I ha%e to mention that maybelline8s pro't represet almost hal o the 8oreal#roup, there ore they both had a #rowin# tendency.

now, i will let Iulia tell you some more acts about maybelline.

thank you Catalin.

i you e%er wondered why our products are so ine$pensi%e, but ha%e such a#reat 5uality i ha%e the answer or you. maybelline is part o the l8oreal #roup

includin# 2%es 0aint orraine and ancome which are hi#h end product. themechanism is simple. e%ery new product is 'rstly launched in the lu$urydi%ision and a ter a ew weeks their are also launched in the comsummersdi%ision. this way there are no e$tra costs or new packi#in# or the name itsle , as it is the same product with a diGrent name on it.

moreo%er, in 7 > ielson o@cally announced that maybelline is the bestmascara producer. and since then they ha%e the 1 st place. also maybellinehas more than 7 diGerent types o mascare ran#in# rom Feuros to F euros.


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urthermore, colorama, the nailpolish amily, was ori#inally a cheapar#entinian brand that maybelline bou#ht " years a#o and impro%ed it e%ersince. now the ormula has a #lossy 'nish on e%ery sin#le drop o the product,pro%idin# an e%en application. also, the brush has a speci'c an#le and a holein the middle in order to hold more product. and the best impro%ment wasturnin# them into ast dryin# nailpolishes.

last but not least, Maybelline is a trusty brand, as they no lon#er test onanimals.

now, i would like to know who paid attention to our presentation. raise yourhand. or those o you who did so,i ha%e O 5uestion meanin# O opportunitiesto win some o our special priDes.

1. which one was the best oundation or ladies who wanted a better skinP

7.what is the main ri%al o maybellineP

Owhere does the name o the company come romP

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