mays whiskey & rum
DESCRIPTION
ÂTRANSCRIPT
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India’s Largest Beverage Alcohol Group and The 3rd Largest in the World
Total worth of its spirits division brands is over $ 2 billion US Dollars
Market Leader with over 60% market share of India Spirits Business
Sales of over 66 Million Cases in Financial Year 2006-07
Portfolio comprises of a wide range of Brands including 16 Millionaire Brands
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Black Dog- 12 Year Old Deluxe Scotch Whisky
USP:123 year Brand heritage
Authenticity
Consistent quality
Brand Highlights
• Largest selling Premium Scotch with 46% market share
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Black Dog- 12 Year Old Deluxe Scotch Whisky
Blend
• The blend contains a range of Scotches from the Highlands, Speyside, Islay and the Lowlands Distilleries
• Highland Scotches -rounded and dry character
• Speyside Scotches - refined smoothness
• Islay malts -phenolic character of peated malt
• Lowland malts- sweet character with a hint of smokiness
• Overall Black Dog 12 Year Old Scotch is treasured for its mellow Smoothness and its distinct palate
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Communication
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Brand Highlights
• Launched to commemorate 100 years of Black Dog
• A rich and rare 8-year old blended Scotch whisky
USP:unique blend of 32 fine aged single malts
chill filtered at 0oC to elicit subtle nuances
Black Dog Centenary 8 Year Old Scotch Whisky
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• a unique blend of 32 fine aged single malts
• seductive aroma and silky smooth tones, of the Speyside malts lending their backbone to this classic Scotch whisky
• Robust body, pronounced rich malt and oak and sherry sweetness, spreads warmly in the mouth like silent sea waves.
Black Dog Centenary 8 Year Old Scotch Whisky
Blend
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Antiquity Blue Rare Premium Whisky
Brand Highlights• Finest & most expensive Indian
whisky• Won several blend awards including
Gold at World Beverage Competition, USA (2007), in category for Scotches (Single Malt/Blended/Specialist) & 2- star superior rating by ITQI, Brussels (2006)
• Several International awards for superior packaging including Worldstar 2006 & bronze at World Beverage Competition, USA (2007)
• Ultra-premium variant of Antiquity Rare, has established itself as the new benchmark in the super premium whisky segment growing at over 60%
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Antiquity Blue Rare Premium Whisky
Blend
• Made from choicest malts, mellowed in imported white-oak casks and distilled in traditional copper stills
• Has a rare touch of “HEATHER & PEAT”, and is smooth with a velvety feel on the tongue
USP:Finest Indian whisky with world-class credentials
Specially imported blue bottle in line with brand ’s super-premium image.
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Antiquity Rare Premium Whisky
USP:Blend of International standards
Brand Highlights
• Sales of over 1,00,000 cases p.a
• The only whisky in its class
• Won the ITQI Taste award at Brussels in 2006
• Won the Gold Medal at Monde Selection, Brussels in 2006
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Antiquity Rare Premium Whisky
Blend
• Double distilled in special copper pot-stills, matured in imported white-oak casks
• Blended with choicest, imported vattedmalt spirit from Scotland, in proportions which is a well guarded proprietary secret
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Mc Dowell’s Single Malt Whisky
Brand Highlights
• Developed to suit the palate of the discerning Single malt drinker
• Made at our State-of-art Distillery at Goa
• First ever indigenously developed Single malt whisky from Asia
USP:One of the best Single Malts at highly affordable price (best value for Money)
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Mc Dowell’s Single Malt Whisky
Blend
• Its one of the very few single malt whiskies produced outside Scotland
• Distilled in the pot still tradition it is matured in oak casks for over three years to deliver a distinct taste
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Royal Challenge Finest Premium Whisky
USP:Finest Indian Whisky Widely accepted for over 2 decades
Brand Highlights
• Synonymous with the finest Indian Whisky
• Largest selling Premium whisky of India
• 24-year Heritage brand with sales of over 1 million cases per annum
• Market leader with 40% market share
• Won awards at ITQI, Brussels and World Beverage Competition, USA.
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Blend
Royal Challenge Finest Premium Whisky
• Full-bodied blend of imported scotch & select Indian malts
• Carefully matured in imported white oak casks to attain the unique blend which makes Royal Challenge a connoisseur’s delight
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Signature Rare Aged Whisky
USP:World-class blend, Attractive & Unique packaging, Sharply positioned on ‘Success is Good Fun’
Brand Highlights• One of the fastest growing brands in the
USL portfolioSales of over 600,000 cases in 2006-07
• Awards Won for blend are-– Grand Gold at Monde Selection, 2006– Silver & Best in Class awards at the
International Wine & Spirits Competition, 2005
– Bronze at Concours Mondial De Bruxelles, 2005
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Signature Rare Aged Whisky
Blend
• Exquisite whiskies from Scotland have been combined perfectly with the finest aged Indian malts
• These are blended for an extended period of time to ensure that the essence of various scotches, each adding its distinct flavor, is present in every sip
• Highest quantity of scotch per drop among all the premium Indian whisky brands resulting in an unforgettable scotch-like experience
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McDowell’s No1 Reserve Whisky
USP:India’s favorite whisky, Constant innovations in packaging, marketing, promotions and consumer events has helped maintain leadership
Brand Highlights
• 4th largest selling Whisky in the world
• Sales of over 9 million cases
• Market leader with 53% market share
• Smart Pack won a Silver at the 2005 Flexible Packaging Achievement Awards and also got special Citations at 18th DuPont Awards for Innovation in Packaging
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McDowell’s No1 Reserve Whisky
Blend
• Superior whisky blended with scotch and selected Indian malts matured in Scotch Oak cask
• In the Scotch oak cask the blend goes though a unique Subtraction-Addition-Processing method
• Firstly the oak wood cask ensures bad congeners are removed from the malt spirit giving it a woody finish and a golden glow
• Subsequently it releases Tannin and polphenols, which imparts aroma and colour
• Finally good congeners add to the smoothness of No.1 giving it a faintly sweet character
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McDowell’s No1 Diet Mate Whisky
USP:World’s first diet whisky
Brand Highlights
• Targeted at the health & fitness-conscious drinker
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McDowell’s No1 Diet Mate Whisky
The smoothness of a reserve whisky is combined with the goodness of ‘Garcenia’ - an ancient Indian herb, which has the rare ability to burn excess fat and control cholesterol levels in the human body
Blend
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White Mischief Vodka
USP:Brand name, Frosted bottle, Blue and white color, Sharp and edgy communicationExcellent for preparation of cocktails
Brand Highlights
• Market leader with 43% market share
• Fastest growing vodka
• 5 year CAGR of 50%
• Sales of 1.1 million cases p.a
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White Mischief Vodka
Blend
• Triple-distilled from the finest spirit and systematically carbon filtered to the highest levels of clarity and purity
• The clean and dry Extra Neutral Alcohol is blended in close supervision and strict quality control parameters to ensure a high quality vodka blend
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Premium Romanov Vodka
Brand Highlights
• Sales in excess of 800,000 cases in 2006-07.
• 34% market share
• Highly impressive CAGR of 39% in 2003-06
• Relaunched the new blend in brand new contemporary packaging
USP:World class Triple-distilled blend, Spanking new International packaging
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Premium Romanov Vodka
Blend
• Rigorous 7-step manufacturing process to attain a high level of clarity and purity
• Chromatography and sensory analysis by experts
• Blended with extra pure demineralised water
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McDowell’s Blue Riband Gin
Brand Highlights
• Market leader with 52% market share
• Sales of 4,80,000 cases p.a
• Has been delighting consumers for 47 years
• Recently launched in new and contemporary packaging
USP:Blend, Heritage, Wide acceptability and brand loyalty
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McDowell’s Blue Riband Gin
Blend
• Blue Riband Gin is manufactured using high quality extra neutral alcohol, extra-pure demineralised water and choicest food flavors
• It has inviting top aroma of Juniper berry with a whiff of coriander in the background
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Blue Riband Premixes
USP:Blend that is premixed to perfection, Variety of flavours
Brand Highlights
• Pioneered premixes 15 years back
• Market leader with 75% share
• Sales of 4,70,000 cases p.a
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Blue Riband Premixes
Blend
Duet - A mix of gin and lime, its distinctive and refreshing hint of lime adds radiance to any moment
Tango - A mix of gin and orange, its distinctive and invigorating twist of orange imparts an unmatched refreshing relief to the consumers
Ice - It has a beautifully balanced aroma of mint and subtle lime with emerging layers of juniper berry. Very cool and refreshing
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McDowell’s No1 Celebration Rum
Brand Highlights
• 4th largest rum in the world with sales of 6.6 million cases p.a
• Market leader in India with 40% market share
• Won The Superior Taste Award 2006 with 2 Stars from ITQI, Brussels, and also the Silver award at the International Wine and Spirits competition 2005 for its superior blend
USP:Unique blend that is widely accepted, McDowell’s lineage
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McDowell’s No1 Celebration Rum
Blend
• Multi-distillation process through 5 copper columns
• Characteristics of Jamaican rum aroma with a spicy note at the background
• The rum spirit is matured for over three years in oakwood barrels that give it a deep rich color, perfect strength and extra smoothness
• Cutting edge Gas Chromatography process
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Director’s Special Black Deluxe Whisky
Brand Highlights
USP:Unique bottle and premium packaging
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Director’s Special Black Deluxe Whisky
Blend
• Its rare and mature taste is a unique combination of smoothness and richness
• Born of the classic fusion of handpicked barley and malt, by the traditional method of distilling
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McDowell’s Green label Whisky
USP:Extremely smooth blend, Wide acceptability
Brand Highlights
• Sales of almost 2 million cases p.a
• Highly popular brand since its launch in 1994
• Worldstar '96 award for packaging innovation
• Two Star rating for superior taste from the ITQI (International Taste and Quality Institute) Brussels (2006)
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McDowell’s Green label Whisky
Blend
• Its distinctive character is due to the interesting intermingling of malty, spicy and nutty aromas.
• It engages the palate with the sweetness of rich malt and a hint of spice
• The Blend has been awarded a two star by the international taste and quality institute in 2006
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Director’s Special Whisky
USP:Blend Heritage Wide acceptability
Brand Highlights
• Second largest selling Regular Whisky
• Sales of 3.8 million cases p.a
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Director’s Special Whisky
Blend
• A skillful fusion of handpicked barley and malt, this rich, golden blend is a rare balance of smoothness, flavour and strength
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Bagpiper Deluxe Whisky
USP:Popular and widely accepted Trustworthy Strong blendBollywood connection
Brand Highlights
• World’s largest Whisky
• Sells close to 14 million cases p.a
• Market leader with 36% market share
• 30-year-old flagship brand of USL
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Bagpiper Deluxe Whisky
Blend
• Light malty aroma with a hint of woody/earthy character at the background
• The malt spirits used in the blend are chosen from malts matured in pre-identified American oak casks
• These malt spirits, when blended in certain proportion, gives a smooth woody aroma to the whisky
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Communication
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Bagpiper Tetra
USP
• Tamper Proof
• Six Layer Protection
• Easy to Carry
• Light to Transport
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McDowell’s No1 Brandy
USP:Popular and widely accepted, McDowell’s lineage, Consistent quality
Brand Highlights
• World’s largest selling Brandy with sales of 6.8 million cases p.a
• 51% market share in India
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Communication
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Honey Bee Brandy
Brand Highlights
• Sales of 1.9 million cases p.a
• 38% growth over last year
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Communication
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Other Brandies from USL
Brand Highlights
Joie De Franc VSOP Premium BrandyOne of the premium brandy in India
VSOP ExShaw Premium BrandySales of 2,00,000 cases p.a, with 45% growth over last yearMarket share 46%
VSOP ExShaw Deluxe BrandySales of 1,00,000 cases p.a, with 41% growth over last yearVirtually a monopoly player: Market share 92%
Caesar’s VSOP Brandy
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McDowell’s No1 Celebration Rum
USP:Unique blend that is widely accepted, McDowell’s lineage
Brand Highlights
• 4th largest rum in the world
• Market leader
• Won The Superior Taste Award 2006 with 2 Stars from ITQI, Brussels, and also the Silver award at the International Wine and Spirits competition 2005 for its superior blend
• Won Silver medal in Chicago Testing Competition in 2008.
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McDowell’s No1 Celebration Rum
Blend
• Multi-distillation process through 5 copper columns
• Characteristics of Jamaican rum aroma with a spicy note at the background
• The rum spirit is matured for over three years in oakwood barrels that give it a deep rich color, perfect strength and extra smoothness
• Cutting edge Gas Chromatography process
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•Blend of light rum & heavy rum which gives perfect strength and extra smoothness.
•Light rum is produced from Multi-distillation process through 5 copper columns.
•Heavy rum spirit is matured in wooden vats until it is rich and mellow.
•Has a distinguished top fruity aroma with a touch of honey and vanilla.
McDowell’s Old Cask Rum
Blend
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McDowell’s Old Cask Rum
USP
•Old cask's blend is a perfect combination of strength and smoothness in a Unique barrel shaped bottle
•Blend has been carefully created by our master blenders to ensure its appeal to the connoisseurs of fine rums