mbaweekendgeneral 2006-08

8/13/2019 MBAWeekendgeneral 2006-08

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Scheme of Examination

&

Syllabi

of

Two Year

MASTER OF BUSINESS AMINISTRATION

!M B A" # $ee%en 'ro(ramme

for

Academic Session 2008 - 2010

GURUGOBINDSINGH

INDRAPRASTHA

UNIVERSITY


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)URU)OBINSIN)*INRA'RAST*AUNI+ERSITY,a-hmere )ate. elhi / 001 112 !INIA"3

www.ipu.ac.in

$EE,EN 'RO)RAMMES

The school realized the continuing educational needs of the growing population of working

professionals in the government, public and private sector who want to assume higher

responsibilities to better serve the industry and the society by upgrading their qualification without

leaving their jobs i.e. who cannot leave their full-time jobs to pursue an M!. "ith this realization,

#$M$ has launched first of its kind innovative M! %"eekend& programmes for working'employed

personnel and serve the various sections of the industry.

'RO)RAM FO4US

To develop conceptual knowledge and behavioral skills of the participants to assume higher

responsibilities through efficient and effective management of contemporary business environment.

E+A5UATION SYSTEM

The evaluation of students in this course shall be continuous and dynamic. The evaluation of students

shall be done in each trimester. (n every trimester, each paper will carry a total weightage of )**

marks. The complete evaluation shall be done by two methods having different weightages+

(nternal evaluation - * marks

ternal evaluation - /* marks

The internal evaluation shall be done by the teacher who is teaching the course. The weightage for

various components of assessment of students shall be+

Internal E6al7ation

Minor Test+ 0*1 of (nternal marks

2resentations, !ssignments,

!nd 3lass interaction+ 0*1 of (nternal marks

The eact breakup of the above component shall be decided by the concerned teacher in each

trimester and informed to the students in the beginning of the trimester.

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External E6al7ation

The evaluation shall also be done through a written test %eternal evaluation& to be done at the end of

each trimester comprising of /* marks. This would be based on the curriculum specified for each

paper.

! student to clear the paper must obtain atleast 0*1 marks in the internal and eternal evaluation

taken together.

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)URU)OBINSIN)*INRA'RAST*AUNI+ERSITY. E5*I

MASTEROFBUSINESSAMINISTRATION!MBA /$EE,EN"

FIRST TRIMESTER

4oe No3 'a8er 5 T9' 4reit-

M$ %"& )*) Management 2rocess 6 7rganizational ehaviour 5 - 5

M$ %"& )*4 8uantitative Techniques 5 - 5

M$ %"& )*5 Managerial conomics 5 - 5

M$ %"& )* (nformation Technology for Managers-( 5 5

M$ %"& )0) (nformation Technology for Managers 9ab. : ( - 4 )

Total 0: : 0;


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SE4ON TRIMESTER


M$ %"& 4*) ;uman


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T*IR TRIMESTER


M$ %"& 5*) =inancial Management 5 - 5

M$ %"& 5*4 usiness


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FOURT* TRIMESTER


M$ %"& *) 7perations Management 5 - 5

M$ %"& *4 (nformation $ystems Management 5 - 5

M$ %"& *5 3ommunication $kills and


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FIFT* TRIMESTER


M$ %"& 0*) Management of Technology, (nnovation and 3hange 5 - 5

M$ %"& 0*4 Management of (nternational usiness 5 - 5

M$ %"& 0*5 3orporate Covernance and $ocial (nsurance and


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SIT* TRIMESTER


M$ %"& /*) $trategic Management 5 - 5

M$ %"& /*4 -usiness 5 - 5

M$ %"& /*5 Major $ecurity !nalysis and (nvestment Management

*7man Re-o7rce Mana(ement

M$ %"&- /*? 2erformance !ppraisal and Management

M$ %"&- /*@ (ndustrial


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FIRST

TRI/MESTER

)*


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Mana(ement 'roce-- & Or(ani@ational Beha6io7r

3ourse 3ode+ M$ %"& )*) 3redits - 5

Obecti6e-?This course is designed to epose the students to fundamental concepts of management,

its processes and behavioural dynamics in organizations.

4o7r-e 4ontent-?

). Intro7ction? Meaning and Bature of Management, Management !pproaches, 2rocesses,Managerial $kills, Tasks and


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C7antitati6e TechniD7e-

3ourse 3ode+ M$ %"& )*4 3redits - 5

Obecti6e-?To epose students to 8uantitative Techniques in management decision-making.

4o7r-e 4ontent-?

Section 0

Aescriptive $tatistics+ - 2resentation of data, Measures of 3entral tendency

2robability %3oncept, Theorems, 3onditional 2robability, ayesF Theorem&

2robability Aistribution %Aiscrete and 3ontinuous&

3orrelation and


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Mana(erial Economic-

3ourse 3ode+ M$ %"& )*5 3redits -

5

Obecti6e-? The course is aimed at building a perspective necessary for the application of modern

economic concepts, precepts, tools and techniques in evaluating business decisions taken by a firm.

The course will also look at recent developments in business in the contet of economic theory.

4o7r-e 4ontent-?

). Intro7ction?Bature, $cope and $ignificance of Managerial conomics, its


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Information Technolo(y for Mana(er-/ I

3ourse 3ode+ M$ %"& )* 3redits -

5

Obecti6e-? The primary objective of this course is to familiarize the student with basic concepts of

information technology and their applications to business processes.

4o7r-e 4ontent-?

). 4om87ter *arware an N7mber Sy-tem? 3omputer =undamentals, 3omputer3lassification, !natomy of 3omputer $ystem, (nput Technologies, 7utput Technologies,

Memory and $torage devices. Bumber $ystem. !pplications of (nformation Technology in

business.

4. 4om87ter Software?!pplication and $ystem $oftware, 2rogramming 9anguages and their

3lassification, !ssemblers, 3ompilers and (nterpreters.

7perating $ystems- =unctions of 7perating $ystems, Types of 7perating $ystems %atch

2rocessing, Multitasking, Multiprogramming and


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4. (T9 ducation $olutions 9td.%4**0&, (ntroduction to (nformation Technology, 2earson

ducation.

5.


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SE4ON

TRI/MESTER

)/


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*7man Re-o7rce Mana(ement

3ourse 3ode+ M$ %"& 4*) 3redits - 5

Obecti6e-+ This 3ourse will aid the students in having a clear understanding about the concepts,

methods and techniques and issues involved in managing human resource so as to facilitate

employing, maintaining and promoting a motivated force in an organization.

4o7r-e 4ontent-?

). *7man Re-o7rce Mana(ement !*RM&+ ! Macro 9evel $cenarioG 3oncept of ;uman


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Mar%etin( Mana(ement/I

3ourse 3ode+ M$ %"& 4*4 3redits -

5

Obecti6e-?The course aims at making students understand concepts, philosophies, processes and

techniques of managing the marketing operations of a firm.

4o7r-e 4ontent-?

). Intro7ction to Mar%etin(? Meaning, Bature and $cope of MarketingG Marketing

2hilosophiesG Marketing Management 2rocessG 3oncept of Marketing MiG Market !nalysis+#nderstanding Marketing nvironmentG 3onsumer and 7rganisation uyer ehaviourG Market

MeasurementG Market $egmentation, Targeting and 2ositioning.

4. 'ro7ct 'lannin( an 'ricin(? 2roduct 3onceptG Types of 2roductsG Major 2roduct

AecisionsG rand ManagementG 2roduct 9ife 3ycle, Bew 2roduct Aevelopment 2rocessG

2ricing AecisionsG Aeterminants of 2riceG 2ricing 2rocess, 2olicies and $trategies.

5. 'romotion an i-trib7tion eci-ion-? 3ommunication 2rocessG 2romotion Tools-

!dvertising, 2ersonal $elling, 2ublicity and $ales 2romotionG Aistribution 3hannel Aecisions-

Types and =unctions of (ntermediaries, $election and Management of (ntermediaries.

. Mar%etin( Or(ani@ation an 4ontrol+ merging Trends and (ssues in Marketing :

3onsumerism,


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Economic En6ironment of B7-ine--

3ourse 3ode+ M$ %"& 4*5 3redit -5

Obecti6e-? The purpose of this course is to acquaint students with the business environment in

terms of various laws, forces and regulatory measures governing business operations in (ndia.

4o7r-e 4ontent-?

) B7-ine-- En6ironment+ Bature and $ignificance, interaction matri of different environment

factors, process of environmental scanning, basic philosophies of capitalism and socialism

with their variants.

4 Re(7latory B7-ine-- 5aw-+ (ndustrial and 9icensing 2olicy %latest&, =oreign change

Management !ct, 3onsumer 2rotection !ct, nvironment 2rotection !ct, Bew 3ompetition

9aw, $ecurities and change, oard of (ndia and (nvestorFs 2rotection.

5 New Economic En6ironment? 9iberalization, 2rivatization and Clobalisation of (ndian

conomy %trends and issues.&

Monetary an Fi-cal En6ironment in Inia+ Monetary and =iscal 2olicies %their working,

latest trends and issues&

S7((e-te Reain(-?

). edi, $uresh %4**& usiness nvironment. cel ooks, Bew Aelhi.

4. Mishra, $.H. and 2uri, D.H. %4**>& conomic nvironment of usiness, ;imalaya

2ublishing ;ouse, Bew Aelhi.

5. 2aul, Eustin %4**/&, usiness nvironment %Tet and 3ases&, Tata McCraw-;ill, Bew Aelhi

. conomic $urvey, Covernment of (ndia %9atest&

0. Monthly ulletins,


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Acco7ntin( for Mana(er-

3ourse 3ode+ M$ %"& 4* 3redits -

5

Obecti6e-+ The course aims at enabling students to understand the basic accounting principles and

techniques of preparing 6 presenting the accounts for users of accounting information. The course

also familiarize the students with the basic cost and management accounting concepts and their

applications in managerial decision making.

4o7r-e 4ontent-?

Nat7re of Acco7ntin( Information? $cope of !ccounting, !ccounting concepts, 2rinciples 6

$tandards, !ccounting 3ycle, Eournalisation, $ubsidiary ooksG 9edger 2osting, 2reparation of Trial

alance,


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5. Hhan, M.J. and Eain, 2.H %thed., 4**&. =inancial Management, Tet, 2roblems 6 3ases.

Tata McCraw ;ill 3ompany, Bew Aelhi.

4)


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Term 'a8er9Minor 'roect # I


Obecti6e-?

The primary objective of this course is to enhance the analytical skills and nurture critical thinking in

the students of this course.

4o7r-e 4ontent-?

O7tline-?(n the Term paper, students are required to select a relevant business topic'issue, carryout

a detailed literature review followed by a critical analysis. The conclusions drawn from the analysis

must also be brought out in the paper. The topic for the term paper could be either a contemporary

management issues or may be taken from the organizational situations faced by the individuals at

their work place or organizations you are familiar with.

!lternatively, a student can also develop a case study on some specific business issue or on

organizational situation in an industry you are working or you are familiar with.

The written term paper'case study shall be evaluated both by an internal supervisor as well as an

eternal eaminer.

ach student would be required to select a topic for the above and inform the same to the office latest

by the second week of the trimester. The progress of work shall be assessed by the

(nternal $upervisor on a periodic basis through presentations, discussions and other

means to arrive at a final assessment.

The last date for the submission of term paper'minor project shall be the last date of instructions in

the trimester.

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T*IR

TRI/MESTER

45


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Financial Mana(ement

3ourse 3ode+ M$ %"& 5*)

3redits - 5

Obecti6e-+ The course is aimed at building an understanding of concepts, vital tools and techniques

applicable for financial decision making by a business firm.

4o7r-e 4ontent-?

). Bature and $cope of =inancial ManagementG =inancial 7bjectivesG (mpact of =inancial and

conomical nvironment on =inancial ManagementG Time Dalue of Money including 2ension

=unds. =unds =low !nalysisG 3ash =low $tatement and its (nterpretation %!$-5&,


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Mar%etin( Mana(ement/II

3ourse 3ode+ M$ %"& 5*5 3redits - 5

Obecti6e-?The course aims at sensitizing students to the challenges of services management and

equipping them with an understanding of the knowledge and skills necessary to manage service

organizations.

4o7r-e 4ontent-?

). The Fo7nation of Ser6ice-?3haracteristics of $ervicesG 3omparison of Coods and $ervicesG

$ervices Management 3hallengesG Types of $ervicesG 3arriers in $ervices $ectors.

4. 'lannin( an Im8lementin( Ser6ice Strate(y? =ormulating $ervice $trategyG $ervices

7perational Aesign and 2ositioningG Management of $ervice 2rocess and $ervicescapeG

mployee


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Information Technolo(y for Mana(er- / II

3ourse 3ode+ M$ %"& 5* 3redits - 5

Obecti6e-? The primary objective of this course is to familiarize the students with database

concepts and the application of information technology in business systems'processes.

4o7r-e 4ontent-?

). ataba-e Mana(ement Sy-tem-+ 2urpose, !dvantages and Aisadvantages of AM$, Aata

Models, Types of Aata Models, AM$ !rchitecture and Aata (ndependence.

ER/Moel+ asic concepts, Aesign (ssues, Mapping 3onstraints, Heys, -< Aiagram,


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Term 'a8er9Minor 'roect $or% # II


Obecti6e-?

The primary objective of this course is to enable the students apply the knowledge acquired in the

first and second trimesters to either study a business system and perform a critical analysis of the

same or to study, analyse and design a solution for a business problem.

4o7r-e 4ontent-?

O7tline-?The Minor research project report is required to be prepared in the prescribed format and

shall be evaluated both by an internal supervisor as well as a #niversity appointed eternal eaminer.

ach student would be required to select a topic for the Minor 2roject. ! synopsis is required to be

submitted by each student on the topic of the project.

The $chool would allocate the (nternal supervisor on the basis of the subject area. The topic

selection must be completed by the second week of the trimester. The progress of the Minor 2roject

shall be assessed by the (nternal $upervisor on a periodic basis through presentations, discussions

and other means to arrive at a final assessment.

S7((e-te 4ontent- of Syno8-i-+ The project synopsis or proposal must give information on the

following items+

). Aescriptive title of the study

4. Bature of the study

o 2roblem to be eamined

o $ignificance and need for the study

o ackground information available

o $cope of the study : etent and limitations

o To whom will it be usefulL

5. ;ypothesis, if any, to be tested. Aata $ources and 3ollection procedure

0. Methodology for data analysis

/. $chedule : target dates for completing

o


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Information Technolo(y 5ab/II3ourse 3ode+ M$ %"& 50) 2 : 4

3redits - )

Obecti6e-? The primary objective of this course is to enable the students apply the knowledge

acquired in the paper M$ %"& 5*0 to practical business processes and problems.

4o7r-e 4ontent-?

9ab will be based on AM$, $89 8ueries, M$ !ccess.

Bote+ The programs and case based projects shall be assigned by the concerned faculty.

5*


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O8eration- Mana(ement3ourse 3ode+ M$ %"& *) 3redit-5

Obecti6e-+ The 3ourse is designed to make student understand the strategic significance of

7peration management, to acquaint them with application of discipline to deal with real life business

problem.

4o7r-e 4ontent-?

). (ntroduction to 7peration Management, Bature 6 $cope of 7peration' 2roduction Management,


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Information Sy-tem- Mana(ement

3ourse 3ode+ M$ %"& *4 3redit - 5

Obecti6e-?The objective of this course is to epose the students to the managerial issues relating toinformation systems and help them identify and evaluate various options in this regard.

4o7r-e 4ontent-?

). Meaning and


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4omm7nication S%ill- an Re8ort $ritin(

3ourse 3ode+ M$ %"& *5 3redits - 4

Obecti6e-? To train students to enhance their skills in written as well as oral 3ommunication

through practical conduct of this course. This course will help students in understanding the

techniques of business report writing.

4o7r-e 4ontent-?

03 Form- of 4omm7nication

%a& "ritten 3ommunication+ 2rinciples of ffective "ritten 3ommunicationG 3ommercial

9etters,


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4on-7mer Beha6io7r3ourse 3ode+ M$ %"& *0 3redits - 5

Obecti6e-?This course aims at enabling students to understand the process of consumer behavior,

the various eternal and internal factors that influence consumer behaviour and to apply this

understanding to the development of marketing strategy.

4o7r-e 4ontent-?

). Intro7ction to 4on-7mer Beha6ior?$cope and


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Retail Mana(ement3ourse 3ode + M$ %"& */ 3redits - 5

Obecti6e-+ This course is aimed at providing students with a comprehensive understanding of the

Theoretical and applied aspects of retail management.

4o7r-e 4ontent-?

). Aefinition, importance and scope of


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R7ral an Social Mar%etin(3ourse 3ode+ M$ %"& *> 3redit-5

Obecti6e-?This course aims to enable students to apply the concepts and principles of marketing

management to the challenges of rural and social marketing.

4o7r-e 4ontent-?

). R7ral Mar%etin( Intro7ction? AefinitionG Myths and


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Financial Mar%et- an In-tit7tion-3ourse code+ M$ %"& *?

3redits-5

Obecti6e-? The objective of the course is to give the students an insight into the principles,operational policies and practices of the prominent =inancial Markets and (nstitutions, their structure

and functioning in the changing economic scenario, and to make critical appraisal of the working of

the specific financial institutions of (ndia.

4o7r-e 4ontent-?

). Financial Mar%etin Inia? (ndian Money Markets and


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'roect 'lannin( an Analy-i-

3ourse 3ode+ M$ %"& )* 3redits+ 5

Obecti6e-?2rojects are non-recurring activities requiring a different set of skill for planning as

compared to regular and operative activities. The course is aimed at developing understanding of

project activities and relevant skills.

4o7r-e 4ontent-?

). 'roect Ientification Analy-i-+ $ocio-economic 3onsideration in 2roject =ormulationG $ocial

(nfrastructure 2rojects for $ustainable AevelopmentG (nvestment 7pportunitiesG 2roject

$creening and 2resentation of 2rojects of Aecision MakingG pansion of 3apacityG

Aiversification.

4. Mar%et an Technical Analy-i-?Market and Aemand !nalysis : Market $urvey, Aemand

=orecasting, #ncertainties in Aemand =orecastingG Technical !nalysis- 2roduct Mi, 2lant

3apacity, Materials and (nputs, Machinery and quipment.

'roect 4o-tin( an Finance+ 3ost of projectG 3ost of productionG reak even !nalysisG

Means of =inancing 2rojectG Ta !spects in 2roject =inanceG


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). "ysocki,


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Or(ani@ational e6elo8ment3ourse 3ode+ M$ %"& ))

3redits-5

Obecti6e-?=or the organization to survive and remain effective with the changing environment, the

management must continuously evaluate how the organization divides up the work and controls its

resources. The given cause appreciate the aspects of challenges of designing organization structure

and also the use of theory and practice of planned change.

4o7r-e 4ontent-?

). Intro7ction to Or(ani-ational e6elo8ment+ =oundations of 7rganisational Aevelopment

and Managing the 7rgansational Aevelopment 2rocess.

4. Or(ani-ational e6elo8ment Inter6ention-+ $ensitivity Training, Team (nterventions, Third-

2arty 2eacemaking (nterventions, (nter Croup (nterventions, 3omprehensive (nterventions,

M7,


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Strate(ic *7man Re-o7rce Mana(ement3ourse 3ode+ M$ %"& )4

3redit-5

Obecti6e-?The objective of this course is to appreciate how human resource is emerging as a key

resource for competitive advantage and understanding the role of ;


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4. 2urcell, E. %4**)&. ;uman


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Trainin( & e6elo8ment-? Sy-tem- & 'ractice-3ourse 3ode+ M$ %"& )5

3redits-5

Obecti6e-?This 3ourse aims at educating students on important of training needs and issue of

human resource development in organization. The persons involved in uprating management skills

pose issues of design and delivery and review of training requirements, which also stands the

objective of the given course.

4o7r-e 4ontent-?

). Intro7ction? The 3hanging 7rganizations, ;< and the Training =unctions, Models of

TrainingG $ystematic Model, The Transitional Model, The 9earning 7rganisation, Training as

3onsultancy, #nderstanding 9earning 3oncepts. T 6 A to 9ifetime ducation.

4. Trainin( Nee- Analy-i-? The 2rocess and !pproaches of TB!, Team "ork for

3onducting Training Beeds !nalysis, TB! and Training 2rocess Aesign.

5. Trainin( e-i(n & E6al7ation?#nderstanding 6 Aeveloping the 7bjectives of Training,

=acilitation of Training with =ocus on Trainee %Motivation of Trainee,


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Sy-tem- Analy-i- an e-i(n

3ourse 3ode+M$ %"& )

3redits+ 5

Obecti6e-?To teach techniques and approaches to students so that they may analyze and develop

business systems more effectively and efficiently.

4o7r-e 4ontent-?

Section 0?

$ystems Aevelopment 9ife 3ycle+ 2lanning, !nalysis, Aesign, (mplementation3

$ystems Aevelopment Methodologies+ $tructured Aesign,

2roject Team


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7bject-7riented !nalysis and Aesign, and Testing+ 7bject 3oncepts, (ntroduction to the

#nified Modeling 9anguage, #se 3ase Aiagrams, $equence Aiagrams, 3lass Aiagrams,

$tatechart Aiagrams.

Text Boo%-?

). !lan Aennis and arbara ;. "iom %4**4&. $ystems !nalysis and Aesign+ !n !pplied

!pproach. Eohn "iley 6 $ons.

4.


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ataba-e Mana(ement Sy-tem-

3ourse 3ode+ M$ %"& )0 3redits+ 5

Obecti6e-?This course will help students to understand how databases can be used to store an

organizationFs information.

4o7r-e 4ontent-?

). 2urpose, !dvantages and Aisadvantages of AM$, Aata Models, $chemas and (nstances, AM$

!rchitecture and Aata (ndependence, Types of AM$ : ;ierarchical, Betwork,


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Networ% A88lication- an Mana(ement

3ourse 3ode+ M$ %"& )/ 3redits+ 5

Obecti6e-?The course aims to combine the fundamental concepts of data communications and

networking with emphasis on business applications.

4o7r-e 4ontent-?

). ata 4omm7nication 4once8t- an A88lication-+ (ntroduction to Aata 3ommunications,

3omponents of Aata 3ommunications, Trends in 3omputer 3ommunications and Betworking,

Betwork !pplications.

4. F7namental- of ata 4omm7nication- an Networ%in(+

2hysical 9ayer+ !rchitectures, Aevices and 3ircuits, and Aata Transmission.

Aata 9ink 9ayer+ Media !ccess 3ontrol, rror 3ontrol in Betworks.

5. Networ%in(+

Betwork 9ayer+ Betwork 2rotocols, Betwork !ddressing and


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ataba-e Mana(ement Sy-tem- 5ab3

3ourse 3ode+ M$ %"& 0) 2-*4 3redits+ )

Obecti6e-+ This course will help students to understand how databases can be used to store an

organizationFs information based on the above.

Note?9ab will be based on the Aatabase Management $ystems %course 3ode+ M$ %"& )0&.

0)


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International B7-ine-- En6ironment

3ourse 3ode+ M$ %"& )> 3redits - 5

Obecti6e-? The purpose of the course is to familiarise students with various environmental factors

and forces that affect a firmFs overseas operations and learn to manage international business.

4o7r-e 4ontent-?

). International B7-ine-- an En6ironment?!n (nterfaceG "orld Trade in Coods and $ervices

: Major Trends and AevelopmentsG =ramework for #nderstanding (nternational usinessnvironment+ !nalysis of 2hysical, Aemographic, conomic, $ocio-cultural, 2olitical, 9egal

and Technological nvironment of a =oreign 3ountry, 9egal =ramework of (nternational

usiness+ Bature and 3ompleitiesG 3ode and 3ommon 9aws and their (mplications to

usinessG (nternational usiness 3ontract : 9egal 2rovisionsG (nternational $ales !greements,


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Ex8ort/Im8ort 'olicy. 'roce7re- an oc7mentation

3ourse 3ode+ M$ %"& )? 3redits - 5

Obecti6e-? The purpose of this course is to familiarize students with policy, procedures and

documentation relating to foreign trade operations, and to train them to handle the eport-import

business.

4o7r-e 4ontent-?

). 2olicy =ramework for (ndiaFs =oreign Trade in 2re- and 2ost-liberalisation raG port-(mport 2olicy, (nfrastructural $upport for (ndiaFs =oreign Trade+ 2olicy =ormulating,

3onsultative and Aeliberative odiesG port 2romotion 3ouncils, 3ommodity oards and

2roduct Aevelopment !uthoritiesG $upport 7rganizations and $ervices : ((=T, (T27, port

(nspection !genciesG (ndian 3ouncil of !rbitrationG =(7, 3ommercial


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Text Boo%-?

). =oreign Trade 2olicy %4**4-4**&.

4.


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Forei(n 5an(7a(e / )erman for B7-ine--

3ourse 3ode+ M$ %"& )@ 3redits-5

Obecti6e-? The 7bjective of the course is to provide the student with a =oreign 9anguage $kill to

manage preliminary international business transactions.

4o7r-e 4ontent-? =oreign 9anguage Hnowledge


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Text Boo%-?

%!& 2rimarily for C

%!-)&

Moment mal Martin Muller

9ehrewerk fur Aeutsch 2aul


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FIFT*

TRI/MESTER

0>


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Mana(ement of Technolo(y. Inno6ation an 4han(e

3ourse 3ode+ M$ %"& 0*) 3redits-5

Obecti6e-? This course is designed to help students to understand the importance of managing

technology, innovation and change at the firmFs level and also at the national level.

4o7r-e 4ontent-?

). Technolo(y Mana(ement + #nderstanding Technology and its


59/95

. !midon, A. M. %)@@>&. (nnovation $trategy for the Hnowledge conomy+ The Han

!wakening. utterwork-;einemann, Bew Aelhi, (ndia.

0@


60/95



Mana(ement of International B7-ine--

3ourse 3ode+ M$%"& 0*4 3redits-5

Obecti6e-?The objective of this course is to enable the students to manage business when the

7rganizations are eposed to international business environment.

4o7r-e 4ontent-?

). Nat7re an Sco8e of International Mana(ement+ (ntroduction to (nternational usinessG3oncept and Aefinition of (nternational ManagementG


61/95



4or8orate )o6ernance an Social Re-8on-ibility

3ourse 3ode+ M$ %"& 0*5 3redit- 4

Obecti6e?To develop understanding and encourage students to think analytically and critically on

issues concerning 3orporate Covernance, usiness thics and $ocial


62/95



B7-ine-- & 4or8orate 5aw-3ourse 3ode+ M$ %"& 0* 3redits+ 4

Obecti6e-?To develop an understanding of the basic business and corporate laws as well as the

contemporary issues of corporate governance and corporate social responsibility in the (ndian

contet.

4o7r-e 4ontent-?

). 5aw Of 4ontract+ (ntroduction, Hinds of 3ontracts, 7ffer and !cceptance, 3onsideration,3apacity of 2arties, =ree 3onsent, 9egality of 7bject, 2erformance of contracts, Aischarge of

3ontract,


63/95


64/95



A6erti-in( an Bran Mana(ement

3ourse 3ode+ M$ %"& 0*/

3redits-5

Obecti6e-+

The objective of this course is to provide an understanding of the basic principles of advertising

management and to develop an understanding of the brand concept and the operational aspects of

managing a brand.

4o7r-e 4ontent-?

).


65/95

5. Heller H. 9. %4**5&, $trategic rand Management, 4nd dition, 2earson ducation.

/0


66/95


67/95



Mer(er-. AcD7i-ition- & 4or8orate Re-tr7ct7rin(

3ourse 3ode+ M$ %"& 0*?

3redits : 5

Obecti6e-? 9iberalized economy has generated many opportunities of combining businesses to

create wealth. The fundamental aim of the course is to prepare students to take advantage of the

current scenario and understand how mergers, acquisition and corporate restructuring is

implemented.

4o7r-e 4ontent-?

). 9egal !spects of Mergers' !malgamation and, !cquisition'9abour, 2rovisions of 3ompanies

!ct,


68/95



4or8orate Tax 'lannin(3ourse 3ode+ M$ %"& 0*@

3redits+ 5

Obecti6e? The basic objective of this course is to provide an in-depth insight into the concept of

corporate ta planning and to equip the students with a reasonable knowledge of ta planning

devices. The focus is eclusively on income ta.

4o7r-e 4ontent-?

). Intro7ctory? Aefinitions,


69/95



Team B7ilin( in Or(ani@ation-

3ourse 3ode+ M$ %"& 0)* 3redits-5

Obecti6e-?This course offers to teach students the importance of raising groups and turning them

into passionate teams in organizations. (t gives understanding of how individuals as team players

must behave to sustain teams.

4o7r-e 4ontent-?

). $or%(ro78 +-3 Team-? Transforming Croups to TeamsG Types of TeamsG $tages of Teamuilding and its ehavioural AynamicsG Team


70/95

. Baper,


71/95

). Micton,


72/95



Enter8ri-e Re-o7rce 'lannin(3ourse 3ode+M$ %"& 0)4 3redits+ 5

Obecti6e-?This course aims at providing overall knowledge regarding the concepts and structure of


73/95



Front En e-i(n Tool-3ourse 3ode+ M$ %"& 0)5 3redits+ 5

Obecti6e-? This course is intended to epose the students to latest tools of front end design and its

connectivity to databases.

4o7r-e 4ontent-?

). Dariable Aeclaration, uilt-in 6 #ser Aefined data types, (f-then-else epression, 2rint $tatement,

!rrays, $ubroutine and =unctions, oolean 7perators, !rithmetic 7perators, 9oops, 2rivate and

2ublic procedures.

4. $tructure of D program, =orms 6 built in controls, 2roperties and events, 3ode Module, 3ommon

dialog oes, rror ;andling, 3lasses, 3ontrol !rrays, MA(, $A(., 3reating ;elp files, !dding ;elp

files to D project, using "indows !2( =unctions, M!2( controls.

5. Aatabase (nterface,


74/95



Front En e-i(n Tool- 5ab

3ourse 3ode+ M$ %"& 00) 2-4 3redits+ )

4o7r-e content-? The course will be based on =ront nd Aesign Tools and is part it.

>


75/95



)lobal 4om8etiti6ene-- an Strate(ic Alliance-

3ourse code+ M$ %"& 0)

3redits-5

Obecti6e-? The purpose of the course is to familiarize students with the basics of global

competitiveness and learn strategies to gain competitiveness in world markets. The course also aims

at eposing the students to the forms and success ingredients of strategic alliances, which are fast

emerging as basic tools for business success.

4o7r-e 4ontent-?

). Clobal 3ompetitiveness+ !n 7verview : Macroeconomic and usiness $trategy 2erspective,

=ramework for !ssessing 3ompetitiveness : Darious !pproachesG (nternational and Bational

3ompetitiveness $tudies.

4. Aeveloping 3ompetitiveness :Covernment 2olicy and 3ompetitiveness,


76/95



$TO an Intellect7al 'ro8erty Ri(ht 'rotection

3ourse 3ode + M$ %"& 0)0 3redits :

5

Obecti6e-?The course is intended to sensitize the students about the importance of "T7 and

(ntellectual property in the global economy.

4o7r-e 4ontent-?

). C!TT and volution of "orld Trade 7rganization %"T7&,


77/95

Text Boo%-?

). Aas hagirath 9al %4**5&. The "T7 and the Multilateral Trading $ystem+2ast, present andfuture,Third "orld Betwork and Ken ooks.

4. Aavid


78/95

SIT*

TRI/MESTER

>?


79/95



Strate(ic Mana(ement

3ourse 3ode+ M$ %"& /*) 3redit- 5

Obecti6e? To develop an understanding of the $trategic Management process in a dynamic and

competitive global environment.

4o7r-e 4ontent-?

). Nat7re of Strate(ic Mana(ement? 3oncept of $trategyG MintzbergFs 02s of $trategyG

$trategic Aecision MakingG $trategic Management 2rocessG $trategists and their roles.

4. Strate(y Form7lation?3oncept of $tretch, 9everage and fitG Dision Mission, Coals and

7bjectivesG Beed for alanced $corecardG ternal nvironmental !nalysisG !nalysing

3ompanies


80/95



E/B7-ine--

3ourse 3ode+ M$ %"& /*4 3redits+ 5

Obecti6e-?The course imparts understanding of the concepts and various application issues of

e-business like (nternet infrastructure, security over internet, payment systems and various online

strategies for e-business.

4o7r-e 4ontent-?

03 Intro7ction to e/b7-ine--?

lectronic usiness, lectronic 3ommerce, lectronic 3ommerce Models, Types of lectronic3ommerce, Dalue 3hains in lectronic 3ommerce, -3ommerce in (ndia. (nternet, "orld

"ide "eb, (nternet !rchitectures, (nternet !pplications, "eb ased Tools for lectronic

3ommerce, (ntranet, 3omposition of (ntranet, usiness !pplications on (ntranet, tranets.

lectronic Aata (nterchange, 3omponents of lectronic Aata (nterchange, lectronic Aata

(nterchange 3ommunication 2rocess.

:3 Sec7rity Threat- to e/b7-ine--

$ecurity 7verview, lectronic 3ommerce Threats, ncryption, 3ryptography, 2ublic Hey and

2rivate Hey 3ryptography, Aigital $ignatures, Aigital 3ertificates, $ecurity 2rotocols over

2ublic Betworks+ ;TT2, $$9, =irewall as $ecurity 3ontrol, 2ublic Hey (nfrastructure %2H(& for

$ecurity, 2rominent 3ryptographic !pplications.

;3 Electronic 'ayment Sy-tem

3oncept of Money, lectronic 2ayment $ystem, Types of lectronic 2ayment $ystems, $mart

3ards and lectronic 2ayment $ystems, (nfrastructure (ssues in 2$, lectronic =und Transfer.

=3 e/B7-ine-- A88lication- & Strate(ie-

usiness Models 6


81/95



Maor 'roect $or%3ourse 3ode+ M$ %"& /*5 3redits-)4

very student will be assigned a project at the end of the =ourth $emester and it will be pursued by

him'her under the supervision of an internal supervisor. The 2roject


82/95



47-tomer Relation-hi8 Mana(ement3ourse 3ode + M$ %"& /* 3redits-5

Obecti6e-?!s Technologies and 3ustomer pectations


83/95



International Mar%etin(3ourse 3ode+ M$ %"& /*0 3redits - 5

Obecti6e-? The course aims at making students understand the concept and techniques of

international marketing and train them to develop and implement plans and marketing strategies for

entering into international markets and managing overseas operations.

4o7r-e 4ontent-?

). International Mar%etin(? Meaning, Bature and (mportanceG (nternational Marketing

7rientation+ .2.thdition, 4**4&. Clobal Marketing Management. 2earson ducation ,

Bew Aelhi.

4. Hotabe Masaaki and ;elsen Hristiaan %4nddition, 4**)&. Clobal Marketing Management.

Eohn "iley 6 $ons %!sia& 2te 9td.

5. 7nkvisit, $ak and $haw, Eohn E. %4**&. (nternational Marketing+ !nalysis and $trategy,

dition, 2rentice ;all.. Darshney,


84/95



International Financial Mana(ement3ourse 3ode+ M$ %"& /*/ 3redits : 5

Obecti6e-?The basic objective of this course is to familiarize the students with the importance of

international finance and the techniques used for effective international financial management.

4o7r-e 4ontent-?

). O6er6iew?


85/95



Sec7rity Analy-i- an In6e-tment Mana(ement

3ourse 3ode+ M$ %"& /*> 3redits+

5

Obecti6e-?The basic objective of the course is to acquaint the students in respect to the investment

decisions related to financial assets, the risks and the returns involved, to make aware about the

functioning of securities market alongside the theories and concepts involved in portfolio

management.

4o7r-e 4ontent-?

). (nvestment+ Meaning, Bature and $cope, Aecision 2rocessG nvironmentG (nvestment


86/95



'erformance A88rai-al & Mana(ement3ourse 3ode+ M$ %"& /*? 3redits-5

Obecti6e-? The objective of the course is to apprise the students about the importance of

performance appraisal and informed them of how organizations manage performance. The course

also touches on the latest issues relating to not only appraising staff but also managing their

performance.

4o7r-e 4ontent-?

). Intro7ction to 'erformance Mana(ement an 'erformance A88rai-al? =oundations of

2erformance !ppraisal. 2erformance Management 2rocess-3onceptual Model and its

!pplication, 2hilosophy ehind 2erformance Management.

4. +ario7- A-8ect- of 'erformance A88rai-al? (dentifying and Measuring mployee

2erformance, #ses of 2erformance !ppraisal, "ho 3onducts !ppraisals, e-;< Managing 5/*

AegreeG Methods for !ppraising 2erformance.

5. 'erformance A7it? Aeveloping 2erformance $tandards : A

2erformance


87/95



In7-trial Relation- an the 5abo7r 5aw-

3ourse 3ode+ M$ %"& /*@ 3redits-5

Obecti6e-?The Management of employees, both individually and collectively, remains a central

feature of organizational life. This course is an attempt to understand the conceptual and practical

aspects of employee relations at the macro and micro levels.

4o7r-e 4ontent-?

). Intro7ction to In7-trial Relation-?The 3oncept of (ndustrial


88/95

. ;. Monappa, !run %4**4&. (ndustrial


89/95



B7-ine-- Intelli(ence an A88lication-

3ourse 3ode+ M$ %"& /)* 3redits - *5

Obecti6e-? This course is intended to epose the students to the latest tools of usiness(ntelligence and applying those tools for effective decision making.

4o7r-e 4ontent-?

). B7-ine-- Intelli(ence an B7-ine-- eci-ion-+ Aecision $upport $ystemsG CroupAecision $upport and Croupware Technologies.

4. SC5 Ser6eran ata $areho7-in(+ - =eatures, $ystem Aatabases, 3reating Aatabases and

Tables, 3onstraints, Aata Manipulation 9anguage, Monitoring and Tuning $89 $erver.

usiness pert $ystems, 79T2 6 79!2, Aata Marts, Aata "arehousing, Aata "arehouse

!rchitecture.

5. ata Minin( an ,nowle(e i-co6ery?Aata Mining TechniquesG !pplications of Aata

Mining.

. ,nowle(e Mana(ement+ Hnowledge !ssets, Hnowledge Ceneration, Hnowledge $torage,

Hnowledge #tilization, Hnowledge Management Technologies.

Text Boo%-?

). fraim Turban, . !ronson %4**)&. Aecision $upport $ystems and (ntelligent $ystems. 2earson

ducation.

4. $am !nahory, Aennis Murray %4**0&. Aata "arehousing in the


90/95



Software 'roect Mana(ement

3ourse 3ode+ M$ %"& /))

3redits-5

Obecti6e-?To acquaint the students with the software project management concepts, techniques

and issues related to implementation.

4o7r-e 4ontent-?

). Software 'ro7ct an 'roce--? $oftware 3haracteristics 6 !pplications, $oftware 2rocess,

$oftware 2rocess ModelsG 9inear $equential Model, 2rototyping Model,

volutionary $oftware 2rocess Models, $oftware Aevelopment 2rocess.

4. Software 'roect 'lannin( an Sche7lin(? $oftware


91/95



$eb Technolo(ie-3ourse 3ode+ M$ %"& /)4 3redits+ 5

Obecti6e-?To familiarize the students with latest trends in "eb Technologies.

4o7r-e content-?

). $eb Ser6er-+ ;TT2


92/95



$eb Technolo(ie- 5ab3

3ourse 3ode+ M$ %"& /0) 2-4

3redits+ )

Obecti6e-?To familiarize the students with practical aspects of the "eb Technologies such as

Eava$cript, !$2

@4


93/95



i-trib7tion an 5o(i-tic- for International B7-ine--

3ourse code+ M$ %"& /)5

3redits-5

Obecti6e-? The objective of the course is to provide a comprehensive analysis of the principles and

practices of international Aistribution and logistics.

4o7r-e 4ontent-?

). $upply 3hain Management - 3oncepts, (ssues in $upply 3hain ManagementG Aemand Dolatility

and information distortion, Managing networks and relationshipsG $ourcing (nternationally,

$ubcontracting within an (nternational Aimension, The !rchitecture of 2hysical distribution

network in a Clobal 7peration !pproach, (nternational Aistribution Management+ Types of

(ntermediaries, 3hannel 7bjectives and 3onstraints, 3hannel $election and Management, Clobal


94/95

4. $imchi-9evi, Aavid, Hamisnsky, 2hilip, and $imchi-9evi, dith. %4nddition, 4**&. Aesigning

and Managing the $upply 3hain+ 3oncepts, $trategies and 3ase $tudies. (rwin'McCraw ;ill.

Reference Boo%-?

). 3hristopher Martin. %5rd dition , 4**&. 9ogistics 6 $upply 3hain Management 3reatingDalue-adding Betworks. 2earson ducation.

4. allou,


95/95



International Economic-

3ourse 3ode+ M$ %"& /) 3redit+ 5

Obecti6e-? The purpose of this course is to acquaint the students with concepts, techniques and

policies in the field of (nternational conomics to understand the dynamics of (nternational Trade.

4o7r-e 4ontent-?

). International Trae Theory+ (ntroduction to (nternational conomics, 9aw of 3omparative

!dvantage, $tandard Trade Model, =actor ndowments and ;eckscher 7hlin Theory,

conomies of $cale, (mperfect 3ompetition and (nternational Trade.

4. International Trae 'olicy+ Tariffs and Bon-tariff arriers in (nternational Trade+ conomic

(ntegration : 3ustom #nions and =ree Trade !reas

5. Balance of 'ayment- an Exchan(e Rate-+ alance of 2ayments, =oreign change Markets

and change

mbaweekendgeneral 2006-08

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