McDonald’s

Presented ByZebrina .L

Reg. No 1401129 PGDM (Marketing & HR)

INTRODUCTION• Headquartered in Oak Brook, Illinois.• World’s largest foodservice retailing chain.• Offers a standard menu at all locations, though some locations may

have some variation based on geographic variations in taste preference.• Operates over 31,370 fast food restaurants in over 118 countries,

employing 390,000 people.• A majority of the restaurants are operated by franchisees. • McDonald’s owns the land used for each of the franchises, then builds

and secures a long-term lease for the restaurant site. • Franchisees then provide a portion of capital by investing in the

equipment, signs, seating and décor of their restaurant business.• The company also operates restaurants under the brand name 'The

Boston Market‘, acquired in May of 2000.

THE PRODUCTS

VISION STATEMENT “To be the best and leading fast food providers around the globe.”MISSION STATEMENT

McDonald's brand mission is to "be our customers' favorite place and way to eat with inspired people to delight each customer with unmatched quality service cleanliness and value every time”

“ We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation.”

product

• Burgers, friech fries, salads, desserts, chicken etc…

price •Cost and completion based pricing, follows the penetration strategy

Place •Located at prime locations, malls, residential areas etc..

Promotion •T.V commercials, coupons, Happy meals, Ronald McDonald foundation etc..

people •Employees larger role in decisions, fast friendly services etc…

Process •Food packaging and distribution, manufacturing process etc..

Physical evidence •Staff members, buildings maintenance, quality, transparency, speed etc..

THE 7PS OF MCDONALD’S

SWOT ANALYSIS OF MCDONALDS

BCG MATRIX

• Mc Aloo tikki Mc Masala grill

Mc Spicy Chicken Mc Flurry

MCDONALD’S MARKETING STRATEGIES

McDonald’s now focus on marketing its brand

CONCLUSION “The values of McDonalds summarized in “Q,

S, C & V” i.e. providing good quality food and services to customers, having a clean

environment when customers enjoy their meal, the value of the food product makes ever

customer smile.”