meagen eisenberg, cmo, mongodb - modern customer experience
TRANSCRIPT
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CMO + CIO = Modern Customer Experience Meagen Eisenberg Chief Marketing Officer, MongoDB @meisenberg @mongodb
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2 MongoDB Proprietary and Confidential. Subject to NDA.
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1000 Tech Partners
2,000+ Customers
35,000 Members
10+ million downloads
250,000 MongoDB University Students
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Yesterday’s Hero
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Location-based & geospatial
Sensor data
Mobile
Social
Video
Clickstream
User behavior
Point of Sales
Web browser behavior
Customer data
Age of the Consumer
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Today’s Hero
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2012 2014
The growth in the hero’s marketing stack
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So how to leverage our investment and improve customer engagement and results?
Evaluate
Purchase
Advocate
Awareness
Create a personalized digital experience across the funnel
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Evaluate
Purchase
Advocate
Awareness
Technology across the funnel
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Expectations of the Modern Customer Experience
• To be connected all the time • Across any device
• Wherever he or she is
• In real-time
• With contextually relevant experiences
For any application, the consumer expects
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CMO+CIO: Partner or Perish?
CMO
CIO
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What does success look like?
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Connected World
Bringing the Internet of Things to life
Now Then
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Customer Service
Hitting “The Wall” with customer service? Great!
Now Then
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Baby Monitoring
Relying on more than just a mother’s intuition
Then Now
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Now Then
Leveling the playing field for investors big and small
Investing
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Order dinner without saying a word
Ordering Take Out
Then Now
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Missing your flight may be no big deal after all
Flying
Now Then
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Dating
Meeting Mr. Right right now
Now Then
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Modern Apps Table Stakes
• Makes the experience effortless • Anticipates your needs
• Provides instant gratification
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Modern Apps Have New DNA
• Data, data and more data (Lots of it, lots of different kinds of it)
• Algorithms
• Real-time architecture
• Multi-channel
• Elastic
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Meagen Eisenberg Chief Marketing Officer, MongoDB @meisenberg @mongodb