measuring success of hypervideos franz lehner, michael langbauer, nadine amende university of...

Measuring Success of Hypervideos

Franz Lehner, Michael Langbauer, Nadine AmendeUniversity of Passau, Chair of Information Systems II

i-Know‘ 14, Graz, Austria

Agenda

1. Introduction

2. Project Description

3. Measurement Concept

4. First Results

5. Summary

2i-Know‘ 14, Graz, Austria18.09.2014

Hypermedia

Introduction Project Description Measurement Concept First Results Summary


Video

Text

Audio

Graphics

Characteristics of Hypervideos



2) non-linear sequences 3) interactivity1) dynamic content

ideal presentation media for transitions

and movements

explorative, situative, and problem-oriented

learning

interactive learning for individuals and

groups

Characteristics

useful forms of application

Hypervideo Environments



The SIVA Suite – Simple Interactive Video Authoring

Producer Component



annotation editor

scene graph

Player Component



Research Objectives (1/2)



Requirements•Small and medium sized enterprises

•Multiple case studies for different application scenarios

Project Goals•cost efficient creation of hypervideos•application for knowledge transfer•Validation of commercial potential/ economic benefit

Research Objectives (2/2)

Study Goals:•Development and test of a measurement instrument•Measurement of the benefit of hypervideos in a practical context

Study Design:



Case „Rehabilitation Clinic“



Starting Point: The updated DeLone/McLean IS Success Model (2003)



Adapted Measurement Concept



Final Measurement Concept



Pre Test Procedure



Sample



Group 1 (linear)

Group 2 (non-linear)

Additional Information

Sample Size 19 14 ∑ = 33Impairment of

health0.69 (1.40) 0.92 (1.33)

Coding:0: none

…6: high

Computer Competency

1.94 (3.35) 2.28 (2.15)

Internet Competency

5.19 (1.87) 5.21 (2.26)

Age 62,84 (9,45) 64,21 (9.27)Min = 45Max = 85

Total Avg = 63,42

Preliminary Results



Reflection of the Measurement Concept

• Workload / Effort

• Quality & Generalizability of the Results

• Adaptability of the concept– for other scenarios – for other systems

• Feedback of the study participants



Summary

• SMEs are a lot of work and need flexible instruments to analyse them

• personal experience shows standard measurement models don’t suit SMEs sufficiently

• we had interesting results with explorative approach



Thank you for your attention!

measuring success of hypervideos franz lehner, michael langbauer, nadine amende university of...

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