MED HODET I SKYENE OG BEINA PÅ BAKKEN

Anders Føyen Strategirådgiver,

Microsoft Consulting Servicesandersf@microsoft.com

www.twitter.com/andersf2

IDC mener at årlige investeringer i cloud-tjenester vokser med 300% til 42 milliarder dollar i 2012.

Hvordan påvirker cloud computing IT verdenen som vi kjenner den og hvordan kan du realisere gevinster ved hjelp av Windows Azure og Microsoft Online tjenester?

$42 mrd (cloud spending. IDC 2012 est.)

”DEN SOM HAR BEGGE BEINA PÅ BAKKEN STÅR STILLE”TOR ÅGE BRINGSVÆRD

http://www.arnnet.com.au/article/280328/idc_cloud_computing_here_stay

“[Cloud computing] is a security nightmare.” John Chambers, Cisco CEO

“The interesting thing about cloud computing is that we’ve redefined cloud computing to include everything that we already do… Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it?”

Larry Ellison, Oracle CEO

Agenda Innledning

Cloud

Windows Azure (Paas)

Microsoft Online Services (Saas)

Microsoft visjon 1972:Visjon 1972

”En PC i hvert hjem og på hvert skrivebord”

I am a PC and I am 4 and a halfhttp://

www.youtube.com/watch?v=WYncLAse0so

Mainframe

Client-Server

Web

SOA

Cloud

…OG FEMTE GENERASJON ER RETT RUNDT HJØRNET!

1970s1980s1990s2000s2010+

«MÅTTE DU LEVE I INTERESSANTE TIDER!»

5840

HVA KAN VI LÆRE AV HISTORIEN?

HVA ANDERS TENKER OM «HARDWARE Å SÅNN…» ?

Hva er verdens største dyr? (Hint: …i sum biomasse av alle levende individer…)

I hvilket år ble det laget flere integrerte kretser enn maur?Hvor mange IC’er ble det laget året etter?

1017

HARDWARE TRENDER:SERVERS + CLIENTS + SERVICES

ØKONOMI TRENDER?

McKinsey (1999) on “The cost of interaction”:

“The Internet’s single most significant effect is to cut the cost of interaction—the searching, coordinating, and monitoring that people and companies must do when they exchange goods, services, or ideas.

The cost of searching for a mortgage, executing a bank transaction, and obtaining customer support, for example, drops by as much as 80 percent or more when these activities are handled electronically.

Pervading all economies, costs of this sort account for more than a third of economic activity in the United States.

SOCIAL COMPUTING SERVICE EKSEMPEL?

Microsoft Research realtime phone translation services

http://www.downloadsquad.com/2010/03/02/microsoft-reveals-translating-phone-that-works-in-almost-real-ti/

Microsoft’s Vision

spans across devices

rich software

powerful services

mobility

create experiences

provide solutions

SOA: Service Oriented Architecture

Gjenbruk og endringsevne

Web 2.0

Nettverkseffekt

SaaS: Software as a Service

Fleksibel pris og leveranse

RIA: Rich Internet Applications

Opplevelser

Software + Services

Cloud ComputingService Utility

FEM DOMINEREDE INNKJØPS TRENDER

CLOUD COMPUTING?

Agenda Innledning

Cloud

Windows Azure (PaaS)

Microsoft Online Services (SaaS)

GLOBALISERING:"MAMMA, - HVOR KOMMER KJEKSEN FRA?"

Source: “The Global Food Supply,“ BusinessWeek July 30, 2007

Denmark: Soy lecithin

Italy: malic acid

Europe: citric acid

US: citric acidStrawberry puree and flavor

Red dye No. 40Wheat Flour

Whole Grain OatsCellulose

Sunflower Oil

China: Honey, Vitamin B1, B2, iron and folic acid

Scotland: Sodium alginate

India: guar gum

Philippines: Carrageenan

DET STORE BILDET?DRIVERE OG BESLUTNINGER

ArkitekturImplementasj

onDatasenter

Business model

ScenarierBransje

SERVICESCLIENT

+ +SERVER

Innovasjonen ligger i datasenter engineering (kost ned med ~ 80%)

CLOUD COMPUTING TRANSFORMASJONEN:

www.globalfoundationservices.com

CLOUD COMPUTING 101Infrastructure-as-a

servicePlatform-as-a-

service “Bare metal”

Lots of flexibility, programming model agnostic

Lots of additional work

“Dev fabric”

Can start virtually friction-free

Suboptimal for migration of existing apps

Cloud spectrum?

TraditionalDatacenter

TraditionalDatacenter

> Well-known, stable and secure

> Utilization <15%

VirtualizedDatacenter

> Utilization Increases to >50%

> Management Costs Decrease

Cloud spectrum?

TraditionalDatacenter

PrivateCloud

> Management Costs Decrease Significantly

> Scale-out Development Expense

VirtualizedDatacenter

PrivateCloud

Public Cloud

> Capacity on Demand> Global Reach

VirtualizedDatacenter

> Utilization Increases to >50%

> Management Costs Decrease

Cloud spectrum?

TraditionalDatacenter

VirtualizedDatacenter

PrivateCloud

PublicCloud

Public Cloud

> Capacity on Demand> Global Reach

B E N E F I T S O F C H O I C E

Ch

oic

es

Ch

oic

es

Microsofts syn på CloudFu

nd

am

en

tals

Fu

nd

am

en

tals

Application Programming

Scale OutAutomated

ServiceManagement

High Availability Multi-Tenancy

Off PremisesOn Premises Location

Infrastructure

Business model

Ownership

Management

HomogeneousHeterogeneous

CapEx OpEx

Own Lease/Rent

Self Third Party

Tools a

nd C

ross-P

latfo

rm S

upp

ort

Client

Software + Services: Three Screens and a Cloud

Server

PC Phone TV

Cloud

Agenda Innledning

Cloud

Windows Azure (PaaS)

Microsoft Online Services (SaaS)

Developer ExperienceUse existing skills and tools.

The Windows Azure PlatformThe Windows Azure Platform

Compute Storage Management Relational data Management Connectivity Access control

platformAppFabric

Elastic, scalable, secure, and highly available

automated service platform

Betal bare det du bruker når du behøver det

Highly available, scalable, and self managed

distributed database service

Compute

$0.12/hour+ Variable Instance Sizes

Per service hour

Web EditionPer database/month

$9.99/month(up to 1 GB DB/month)

Business Edition

$99.99/month(up to 10 GB DB/month)

Per database/month

Storage Per GB stored and transactions

$0.15 GB/month$0.01/10k transactions

Windows Azure Platform Priser

Windows Azure platform AppFabric Service Bus and Access ControlScalable, automated, highly available services for secure connectivity

Prices shown in USD only

Access Control

$0.015/10k Message OperationsPer Message Operation

$0.015/10k Message OperationsPer Message Operation

Service Bus

International prices are available

“ With Azure, your ability to deliver solutions becomes much faster and you can really innovate and be competitive.”

“ Cloud computing democratizes access to carrier-class data center technology with better performance, higher efficiency, and lower costs; Microsoft’s Azure adds to that integration with a first-class development platform, decades

of operations experience, and a developer toolbox of customizable services.”

eduify | write faster

Partner Momentum

– Jitendra Thethi,Principle Architect

– Brian Mathews VP Autodesk Labs

Rich Service Templates

Multiple Geo Locations

Multiple Languages

Full Trust

Active Directory and Web ID

Relational and Virtualized Database

Auto DB Management

Simple Service Templates

One Geo

ASP.NET

Medium Trust

Automated Service Management

Service Bus, Access Control

Admin Mode/VM Deployment

Geo Replication and On Premises

System Center Integration

Enterprise ID Federation

Distributed Queries and CLR

Analytics and reporting

Data Synch (DataHub)

Commercial releaseCTP Future

Windows Azure Platform Roadmap

Agenda Innledning

Cloud

Windows Azure (PaaS)

Microsoft Online Services (SaaS)

Enterprise class software delivered via subscription services hosted by Microsoft and sold with partners

Business Productivity Online Suite

Microsoft Online Services

Generelt 10% til 50% reduserte kostnaderFleksibilitetStandardiseringFlytter faste til variable kostnader

Business casesBusiness Productivity Online Suite

Hvorfor investerer Microsoft tungt i Online Services?

40% of employees WW have no email

169B (23%) spent on software and 638B (77%) on hardware & labor by businesses

Online Services aren’t pirated

Segmentering

• Web access only• Limited Exchange, SharePoint capabilities• Smaller mailbox size• Lower cost

• Rich client Outlook connectivity with web access• Full Exchange Online, SharePoint Online capabilities• Larger storage• Active Sync device support

Information Worker

Deskless Worker

Sikkerhet først!Business Class Reliability and Security Delivering highly secure, private, and reliable computing experiences

based on sound business practices

Authentication to Data

Separate Data Networks

Virus Scanning

Application Level Counter-measures

Application Authentication

System Level Security

Intrusion Detection System

Firewalls

Filtering RoutersKey Features• Geo-redundant datacenters• N+1 architecture• 9 layers data security• CyberTrust certified• Secure access via SSL• ITIL/MOF operational practices• 24x7x365 support• Backed by 99.9% uptime SLA

Noen kunder> 1 mill Online brukere under administrasjon

RoadmapH2 2008 H1 2009

• Single Sign On• Forefront Integration• Next Generation Archive

• Standard and Pro • International Available

H2 2009/2010

• Standard US• Dedicated Worldwide

• International Available• Deskless Worker

• Standard US• Dedicated Worldwide

• Standard Beta

• International Available• Deskless Worker

• Standard GA• International Available

• Service Update

• Wave 14 Updates

• Wave 14 Updates

• Wave 14 Updates

• Wave 14 Updates

• Directory Service Enhancements• Forefront Reporting Integration

• Service Update

Hvordan leverer Microsoft Norge Online Services?- Rask identifisering av relevante Business Case og implementasjonsplaner

Strukturert og relevant fremstilling av Cloud Computing

Etablering av business case og investeringsgrunnlag.

Ønsker og forstå forretningsmessige og økonomiske konsekvenser av Cloud Computing.

Ser en viss verdi, men er usikker på omfang og risiko – ønsker derfor mer fakta på bordet.

Vil se på Cloud Computing i forhold til forretningen sine mål og behov.

Hvorfor? Hvordan?

“Migrering/Implementering” Omfang: ihht. Implem.plan

“Plan for Migrering/Implementering” Omfang : 3 – 7 uker

Migreringsstrategi Implementering/migreringsplan Roadmap BPOS Pilot

“Cloud Computing – Hvordan kjøpe Services?” Omfang: 5 dager

Nå-situasjon Fremtidig situasjon Business case BPOS Pilot

brukere

anbefaling

prosjekt plan

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.