media 3.0: helping broadcasters keep up

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Media 3.0: Helping Broadcasters Keep Up Jongran Ha, Senior Executive Producer Korean Broadcasting System

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Media 3.0: Helping Broadcasters Keep Up . Jongran Ha, Senior Executive Producer Korean Broadcasting System . Three Part Strategy. Focus on Training. Prioritize Social Media. Interact with the Audience. September 5 - Seoul, Korea Breaking the News in the Media 3.0 Era. - PowerPoint PPT Presentation

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Page 1: Media 3.0: Helping Broadcasters Keep Up

Media 3.0:Helping Broadcasters Keep Up

Jongran Ha, Senior Executive ProducerKorean Broadcasting System

Page 2: Media 3.0: Helping Broadcasters Keep Up

Three Part Strategy

Focus on Training

Prioritize Social Media

Interact with the Audience

Page 3: Media 3.0: Helping Broadcasters Keep Up

September 5 - Seoul, KoreaBreaking the News in the Media 3.0 Era

Page 4: Media 3.0: Helping Broadcasters Keep Up
Page 5: Media 3.0: Helping Broadcasters Keep Up

After the Conference?

Page 6: Media 3.0: Helping Broadcasters Keep Up

Prioritizing Social Media

Page 7: Media 3.0: Helping Broadcasters Keep Up

Social Media Growth

Page 8: Media 3.0: Helping Broadcasters Keep Up

2014. 01. 06 (Mon.) – 2014. 01. 12(Tues.)

Page 9: Media 3.0: Helping Broadcasters Keep Up

Super Junior: Kiss the Radio

Page 10: Media 3.0: Helping Broadcasters Keep Up

Min Kyung-wook, Former Anchor

Page 11: Media 3.0: Helping Broadcasters Keep Up

Interacting with the AudienceGoogle (‘12.08), Understanding Cross-platform Consumer Behav-ior

Page 12: Media 3.0: Helping Broadcasters Keep Up

New Platforms: Player K

Page 13: Media 3.0: Helping Broadcasters Keep Up

New Platforms: Pooq

Page 14: Media 3.0: Helping Broadcasters Keep Up

Three Part Strategy

Focus on Training

Prioritize Social Media

Interact with the Audience

Page 15: Media 3.0: Helping Broadcasters Keep Up

Thank you

Jongran Ha, Senior Executive ProducerKorean Broadcasting System

[email protected]