media brand of the year' and scooped four gold, one
TRANSCRIPT
JCDecaux Pearl & Dean Ltd. 德高貝登
14/F Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong Tel: (852) 2111 0111 Fax(852) 2529 5653 www.jcdecaux-transport.com.hk
Press Release
JCDecaux Transport Won
the Highest Accolade ‘Media Brand of the Year’ and
Scooped Four Gold, One Silver and Two Bronze Awards
at Spark Awards 2016
JCDecaux Transport was delighted to be recognized as the Spark Awards’ ‘Media
Brand of the Year’ for 2016.
(Hong Kong, Aug 19, 2016) In receiving this year’s Spark Award for ‘Media Brand of
the Year’, JCDecaux Transport was also privileged to reiterate its position as the leading
Out-of-Home media company in Hong Kong.
Working closely with its many esteemed clients, JCDecaux Transport won an incredible
four Gold, one Silver and two Bronze honours at the 2016 Spark Awards 2016 for the
following outstanding and innovative MTR advertising campaigns:
MTR advertising: ECCO – ‘Virtual Fitting Journey’ campaign A virtual try-on of ECCO products via a TV screen enabled with cutting-edge AR technology
Gold Award for Best Outdoor Innovation
Gold Award for Most Innovative Technology
Gold Award for Best Media Campaign – Out-Of-Home
Gold Award for Best Media Campaign – Experiential
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MTR advertising: PANDORA - ‘Hear My Love’ campaign Sharing QR code technology-empowered personalized audio Christmas eCards
Silver Award for Best Media Campaign – Out-Of-Home
Bronze Award for Best Media Campaign – Experiential MTR advertising: HKTV Mall – ‘Free Gift Promotion’ campaign A first-ever Trackside 12-sheet dominance campaign at entire 51 MTR Stations & 2 Airport Express Stations
Bronze Award for Best Outdoor Innovation
JCDecaux Transport’s winning of multiple recognitions at this year’s Spark Awards
further underlines its unrivalled reputation as one of the most trustworthy outdoor media
providing innovative and effective advertising solutions to advertisers.
View videos of the award winning campaigns on Youtube
MTR advertising: ECCO – ‘Virtual Fitting Journey’ campaign
https://www.youtube.com/watch?v=mhuENKpe8ps
MTR advertising: PANDORA - ‘Hear My Love’ campaign
https://www.youtube.com/watch?v=5yTWN95J9xw
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MTR advertising: HKTV Mall – ‘Free Gift Promotion’ campaign
https://www.youtube.com/watch?v=mKaFH-JmKmg
We look forward to more opportunities to collaborate on even more eye-opening
creative ad campaigns with our valued clients in the future.
JCDecaux Transport clinched incredible eight Spark Awards for 2016 including ‘Media
Brand of the Year’ plus seven accolades for MTR advertising.
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Ms. Shirley Chan (Managing Director of JCDecaux Transport), Ms. Joanna Ho (Deputy
General Manager of ECCO Shoes Hong Kong Ltd.) and Ms. Tammy Liu (Marketing
Manager of ECCO Shoes HK Ltd.) were honoured to receive four Spark Awards for their
ECCO – ‘Virtual Fitting Journey’ campaign on MTR advertising.
Ms. Shirley Chan (Managing Director of JCDecaux Transport) and Ms. Agnes Cheung
(Senior Marketing Manager, HK & Macau of PANDORA Jewelry Asia-Pacific Ltd) proudly
received a brace of awards for MTR Advertising’s PANDORA - ‘Hear My Love’ campaign.
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Key information about JCDecaux Group
• JCDecaux SA is the number one outdoor advertising company worldwide, the market
leader in Europe, number 1 in Asia Pacific, in Latin America, in Africa and in Middle East.
• The Group is listed on the Premier Marché of the Euronext Paris stock exchange and is
part of Euronext 100 index and FTSE4Good index.
• N°1 worldwide for street furniture (524,580 advertising panels)
• N°1 in Europe for billboard advertising (177,760 advertising panels)
• N°1 worldwide for airport advertising with concessions in 230 airports, and more than 280
contracts in metros, buses, trains and tramways (395 770 advertising panels)
• N°1 worldwide in self-service bicycles.
• Employing a total of 12,850 people
• The Group is present in more than 70 different countries and 3,700 cities of more than
10,000 inhabitants and generated revenues of €3,208m in 2015.
Key information about JCDecaux in China
N°1 outdoor advertising company in China with 210,500 advertising panels in 35 cities
(include Hong Kong and Macao)
195,100 transport panels (13 cities)
1,093 employees
6,400 advertising panels in Campus (32 cities)
About JCDecaux Pearl & Dean
JCDecaux Pearl & Dean Ltd (JCDP&D) is the main subsidiary of the JCDecaux Group in Hong
Kong. JCDP&D is the market leader in outdoor advertising sales in Hong Kong, where it has been
established since 1976. JCDP&D has been managing the advertising sales concessions for the
MTR Corporation for over 30 years and the Hong Kong International Airport since its opening in
1998. The Company currently also operates the advertising concessions for Macau International
Airport, Airport Express, Pacific Place Passages and Ngong Ping 360.
Media Enquiries:
Iris Ng
Marketing Director
Tel: (852) 2862 7238
Email: [email protected]