media buying: traditional/digital

Download Media Buying: Traditional/Digital

Post on 22-May-2015

523 views

Category:

Education

0 download

Embed Size (px)

DESCRIPTION

Mary Kathryn Durr of Gregarious Media shares her tips about buying media in an evolving media landscape.

TRANSCRIPT

  • 1. Traditional & NewMedia BuyingMary Kathryn DurrGregarious Media

2. How it works Budget for the event Pick the media Production costs Flight Dates Build your schedule Approve schedule On-Air! 3. Beginning... What is your budget? What is your message? Who are the media partners that matchthe message? Do we want 1 event or a year longcampaign? 4. Radio Who are you targeting? Match the radio station to your target Call the PROMOTIONS MANAGER of thestation you picked Tell the Promotions Manager your budget 5. TV Broadcast & Cable Pick your stations Call the PROMOTIONS MANAGER Tell the Promotions Manager your budget ASK a TV Personality to emcee your event 6. Digital Media 7. How To Build an Ad Identify Your Goals Target the Right People 8. Design 2 Engaging Ads Manage your Budget 9. Review & Improve Build 2 ads and see what performs best.After 2days use the ad that is performing best. 10. How it works Budget for the event Pick the media Production costs Flight Dates Build your schedule Approve schedule On-Air! 11. Q&A 12. Traditional & NewMedia BuyingMary Kathryn DurrGregarious Media