media buying: traditional/digital

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Traditional & New Media Buying Mary Kathryn Durr Gregarious Media

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Mary Kathryn Durr of Gregarious Media shares her tips about buying media in an evolving media landscape.

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Page 1: Media Buying: Traditional/Digital

Traditional & New Media Buying

Mary Kathryn DurrGregarious Media

Page 2: Media Buying: Traditional/Digital

•Budget for the event

•Pick the media

•Production costs

•Flight Dates

•Build your schedule

•Approve schedule

•On-Air!

How it works

Page 3: Media Buying: Traditional/Digital

Beginning...

•What is your budget?

•What is your message?

•Who are the media partners that match the message?

•Do we want 1 event or a year long campaign?

Page 4: Media Buying: Traditional/Digital

Radio

•Who are you targeting?

•Match the radio station to your target

•Call the PROMOTIONS MANAGER of the station you picked

•Tell the Promotions Manager your budget

Page 5: Media Buying: Traditional/Digital

TV•Broadcast & Cable

•Pick your stations

•Call the PROMOTIONS MANAGER

•Tell the Promotions Manager your budget

•ASK a TV Personality to emcee your event

Page 6: Media Buying: Traditional/Digital

Digital Media

Page 7: Media Buying: Traditional/Digital

How To Build an Ad

•Identify Your Goals

•Target the Right People

Page 8: Media Buying: Traditional/Digital

•Design 2 Engaging Ads

•Manage your Budget

Page 9: Media Buying: Traditional/Digital

•Review & Improve

•Build 2 ads and see what performs best. After 2 days use the ad that is performing best.

Page 10: Media Buying: Traditional/Digital

•Budget for the event

•Pick the media

•Production costs

•Flight Dates

•Build your schedule

•Approve schedule

•On-Air!

How it works

Page 11: Media Buying: Traditional/Digital

Q & A

Page 12: Media Buying: Traditional/Digital

Traditional & New Media Buying

Mary Kathryn DurrGregarious Media