How to work with a reporter

Media relations summer camp2015

Reporters want three things from you.

They want to go home on time.

They want a story that people will talk about.

And they want you to add colour to the story.

Be accessible.

Be a good host.

Be bold.Be brief.Be quiet.Be yourself.

Speak in soundbites.

Have a tweetable moment.

What’s the one thing you want

everyone to remember?

From hello to goodbye, everything you say is on the record.

Keep it professional. The reporter is not your BFF.

Don’t be a PITA.

Don’t…• Ask to review and approve the story in advance.• Talk for 60 minutes and then say “everything I just

told you is off the record”• Tell the reporter what the real story is.• Yell at the reporter for the headline.• Make a big deal out of a small error.

Here’s the difference your story has made…