media kit gps business news (2013)

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Media Kit 2013

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Page 1: Media kit GPS Business News (2013)

Media Kit

2013

Page 2: Media kit GPS Business News (2013)

Media positioning• GPS Business News is an online media providing business insights

on mass market geo-location applications. It covers the entire value chain of this market: hardware, software and content for handsets, consumer electronics and cars.

• Our audience of 25,000 monthly readers is spread throughout the world with a high concentration in North America and Western Europe.

Page 3: Media kit GPS Business News (2013)

Advertisers & Sponsors

Page 4: Media kit GPS Business News (2013)

Rates – homepage & others• Running on all

pages– Leaderboard (728x90) :

€3,400/month

– Skyscraper (120x600): €2,200/month

Homepage onlyFull Banner (468x60): €2,000/Month.

• Running on all pages

– Medium rectangle “top”(300x250):

€2,800/month

– Medium rectangle “down”(300x250): €2,000/month

Page 5: Media kit GPS Business News (2013)

Rates – Article banner

At the end of each article :Full Banner (468x60) €1,000/month

Page 6: Media kit GPS Business News (2013)

Rate: €4.00 per click landing to advertiser’s website.

Advertiser to supply 3 sizes of banners:- 728x90- 468x60- 300x250

(Banner placement is made by GPS Business News)12

Rates – Cost per click (CPC)

Page 7: Media kit GPS Business News (2013)

Advertising rates - newsletter• GPS Business weekly e-newsletter: distributed

to over 6,500 GPS business professionals• Rates– Leaderboard “top” (728x90) • €300 per newsletter

– Rectangle “top” (300x250)‏• €240 per newsletter

– Rectangle “middle” (300x250)‏– €200 per newsletter

– Rectangle “down” (300x250)‏• €180 per newsletter

– Leaderboard “bottom” (728x90) • €150 per newsletter

Purchase: 40% off for 5 newsletters and more

Page 8: Media kit GPS Business News (2013)

Advertorial• Placement– Appears a minimum of 3 days in the top 3 articles on the homepage

("top stories")+ in the news list on the right hand side column + inserted in 1 weekly newsletter distributed to 6,400+ business professional. The article is also broadcast in our RSS feed, twitter feed and LinkedIn group. The article is indexed in our content and appears as a normal article in a search.

• Size– We recommend a maximum of 800-1,000 words and 3 to 5 pictures.

• Price: €1,500– Writing can be done by GPS Business News (€350)

Page 9: Media kit GPS Business News (2013)

Direct marketing solutions• Connect with:

•6,400+ readers of the weekly newsletter

•7,200+ members of the GPS Business LinkedIn

Group

•7,000+ followers on Twitter

• Price: €1,800 (for one email shot, one message to LinkedIn group and 1 tweet)

Page 10: Media kit GPS Business News (2013)

Readership overview

Page 11: Media kit GPS Business News (2013)

Reader’s business Company size

Online survey – 234 respondents – July-Aug 2011

Page 12: Media kit GPS Business News (2013)

Frequency of GPS Business News website visits

Readership location (percentage of visits per region)

Online survey – 234 respondents – July-Aug 2011

Europe

Americas

Asia

OceaniaMiddle East & Africa

Page 13: Media kit GPS Business News (2013)

Reader position in company Company department (excluding top executives)

Online survey – 234 respondents – July-Aug 2011

Page 14: Media kit GPS Business News (2013)

What our readers say“I regularly read with great interest GPS Business News as a very

efficient way to stay informed about what happens in our industry. The articles are always well documented and relevant and the interviews always very insightful. This is a great way to stay tuned. I find it one of the best available source of information for anyone who wants to follow our industry.”

Corinne Vigreux, MD TomTom Consumer BU

"GPS Business News doesn't waste my time. I can spend just a few minutes each morning and catch up on what's happening in our industry. I especially appreciate Ludovic's ability to get to the real issue of a story very quickly with an analysis that I find logical and accurate. I check in with GPS Business News every day and I encourage my staff to do the same.“

Jim Nardulli, SVP Sales, Nav N Go

Page 15: Media kit GPS Business News (2013)

Key figures• Readership • 260,000 page views / month• 60,000+ visits / month• 20,000+ unique visitors / month• 6,800+ subscribers to the weekly newsletter• 6,200+ members in LinkedIn Group (GPS Business News)• 6,300+ followers on Twitter

Page 16: Media kit GPS Business News (2013)

• Technical specifications:– All banners are complying to the standard

Interactive Marketing Unit (IMU) ad size of the International Advertising Bureau.

– Accepted formats for banners• Website: Gif or Jpeg. • Newsletter: Jpeg.• Other formats (video) can be implemented, contact us for

more details.

Page 17: Media kit GPS Business News (2013)

Contact: Ludovic [email protected]

+33 6 22 05 61 38 (France)