media kit keibubapaan & prasekolah · kelas perkembangan seperti ibu-ibu lain safuraa juga peka...
TRANSCRIPT
pANDUAN lENGKApKEIBUBApAAN & pRASEKOlAH
25%child
development
3%food
40%parenting
10 %issues
12 %style, health
& beauty
10% expert sharing
editorialbalance
m e d i a k i t
Publisher : Nu Ideaktiv Sdn BhdCEO : Syamil FahimManaging Editor : Wan Erni Liza Md IzatziEditor : Hasnita SawalAdvertising : Norashikin MintarCategory : The Parenting Guide MagazineLanguage : Bahasa MalaysiaTarget Audience : New parents, Mother to be, 25 years & aboveFrequency : MonthlyNo. of Pages : 132 pages + 16pages (booklet)Cover Price : RM 8.00Size : 21cm (W) x 27.5cm (H)Circulation : 40,000 copiesWebsite / Url : http://www.majalahpama.my
15%
20%
25%
30%
40%
50%
20%
0%
pROfESSION
HOUSEHOlD INcOmE
White Collars ProfessionalsBlue Collars houseWives
rm 3,001 - 4,000 rm 4,001 - 6,000 rm 6,001 & aBove
A complete parenting guide for young and new parents to nurture their children
from newborn to children ages 6. Various topics addresses parenting concerns with topics ranging from pregnancy, birth, breastfeeding, infant care, growth and development of toddlers up to preschoolers. Also included are segments on fashion for mother and child, Q & A with experts and baby items shopping guide.
• Parenting & Preschool Guides• Newborn Issues • Special Topics For Pregnancy, Birth, Baby
Care & Growth • Mother & Daughter issues/bonding• New momsies dilemmas
80%
20%male
female
demographic &interest targeting
56 | Mei 2018 Pa&Ma
KELAS PERKEMBANGAN Seperti ibu-ibu lain Safuraa juga
peka dengan perkembangan
anaknya. Selain merangsang
dengan permainan pembelajaran,
Dhuhaa juga mengikuti kelas untuk
perkembangan diri di Sweden.
“Walaupun Dhuhaa masih
kecil, saya telah membawa
Dhuhaa ke kelas untuk simulasi
perkembangannya.Open school ini
membolehkan ibu bapa turut serta
dalam aktiviti bersama anak selama
tiga jam. Pelbagai permainan
pembelajaran dan pendedahan
sosial diberikan kepada kanak-
kanak di sini. Selain itu, di rumah
Dhuhaa didedahkan dengan
persekitaran Islamik. Lantaran
itu, ayah Dhuhaa memastikan
Dhuhaa akan banyak menonton
sebarang rancangan atau program
pendidikan yang berunsurkan
Islam".
“Saya harap Dhuhaa menjadi
anak yang solehah dan baik, dunia
akhirat serta dijauhi segala fitnah dalam
kehidupannnya. Moga kami sekeluarga
dilindungi Allah SWT”
MENU KEGEMARAN Bercerita tentang makanan
kegemaran, Dhuhaa seorang anak
yang tidak cerewet mengenai
makanan. Apa sahaja yang
ibunya masak dia akan menikmati
hidangan buatnya.
“Saya memilih masak sendiri
untuk Dhuhaa kerana percaya
makanan yang dimasak sendiri
lebih bersih dan berkhasiat.
Mengenai makanan kegemarannya,
Dhuhaa suka kentang dan nasi
goreng ala Melayu. Ikan masak
singgang pun kegemarannya.
Semasa balik ke Malaysia, saya
baru tahu yang Dhuhaa suka roti
canai. Dhuhaa juga suka makan
biskut organik. Jika di Sweden
saya tidak perlu risau kebanyakan
makanan yang dijual di pasar raya
adalah organik termasuk biskut
kanak-kanak,” jelas ibu muda yang
peramah ini.012-429 9427
PAMA MDU AD (210X275MM) APR18
MA
L 20
0347
00T
Ini iklan produk tradisional.
50ml Roll-On 100ml
MEI 2018Panduan Lengkap Keibubapaan & Prasekolah RM8.00
SUSU IBU MERUNDUMCUBA TEKNIK POWER PUMPING
DHUHAA SOFEAT U L A R A N T A R A B A Y I T E R C A N T I K D I D U N I A
TEGUR ANAK PERLU ADA CARANYA
PNEUMONIA BOLEH
MEMBUNUH!
APA PATUT MAMA BUAT?
ANAK LANGKAU MERANGKAK
APA PERANAN SUAMI?
STRES SEMASAMENGANDUNG
Ha
rga
: RM8.00 Sem
. M'sia
IS
SN
1
67
5
-0
51
9
ma
jala
hpa
ma
.my
5 KESILAPAN MANDIKAN BAYI BERHENTI LAKUKANNYA!
TIP ELAK CEMBURU KEPADA ADIK BARU
IDEA UNTUK IBU SHOPPING DARI RUMAH
SELLERONLINE
SITI NOOR TAQWA
“Asma kronik hampir meragut nyawa
anak saya”
MENANG!hadiah-hadiah
bernilai hampir
RM30,000
m e d i a k i t
P r i n tP r i n t
1%13%56%
14% 5%11%
NORTH EASTcOAST
cENTRAl SOUTHERN EAST mAlAYSIA
BRUNEI & SINGApORE
FoR MoRE INFoRMATIoN, CoNTACT ouR PA&MA, ACCouNT MANAGER NoRASHIkIN MINTAR, T: 012 305 6106 / E: [email protected]
35%5%35-3940-45
50%25-34
10%20-24
lOcATION
GENDER
AGE
*Source Karangkraf Network Sdn Bhd
pAGES VIEWED
3,038,7221,159,602UNIQUE VISITORS
24.48%35-44 11.30%
45-54
age
Target Audience: “THE MILLENNIAL MoMS”/ MoTHER-To-BE | 25 & ABoVE
1,268,2221,267,890
fOllOWS
lIKES
115,801fOllOWERS
73.8%
26.2%male
female
54.16%25-34
6.82%2.83%18-24
55-64
majalahpamamajalahpama
www.majalahpama.my
demographic &interest targetingm e d i a k i t
NORTH cENTRAl SOUTHERN2.19%3.42%
80.62%
3.58% 6.86%4.94%
GENDER
mONTHlY TRAffIcmONTHlY AVERAGE
0.41%Above 65
d i g i t a l
EASTcOAST
EAST mAlAYSIA
BRUNEI & SINGApORE
FoR MoRE INFoRMATIoN, CoNTACT ouR PA&MA, ACCouNT MANAGER NoRASHIkIN MINTAR, T: 012 305 6106 / E: [email protected]
lOcATION
*All infomation given as at June 2018
*Source: Google Analytic 2018
m e d i a k i t
AD OPTIONSStandard *D&M
Rich Media *D&M
Video
InteractiveEngagement
Native
Social
AD FORMATPRODUCTIONCOST AD DIMENSION
RATE (RM)
ESTIMATED WEEKLY IMPRESSIONS
BUY TYPE
Leaderboard
Super Leaderboard
Header Banner
Medium Rectangle
Masthead
RM1,000
Interstitial
In View Video
In Image Ad
Curtain Ad
Catfish
RM3,000
Branded Video(Inclusive cross share to additional 2 Selected Media Title)
Video Crawler
Microsite
Mini Game
Depends on Concept
Depends on Concept
Branded Advertorial(Inclusive cross share to additional 2 Selected Media Title)
Email Marketing
SMS Marketing
RM1,000
RM500
RM500
Facebook Post
Facebook Live
Facebook Timeline Cover
Social Polling / Quizzes
Custom Brand Post*Maps/Call/VonVon/GIF etc
Instagram Posting
Instagram Carousel
Instagram Story
RM500
Depends on Concept
RM500
Depends on Concept
Depends on Concept
728x90, 320x50
970x90, 320x50
1024x90, 320x100
300x250
970x250, 300x300
800x600, 320x480
640x360
624x125 (Responsive)
976x469 (Responsive)
970x90, 320x50
700x900
820x312
CPM
CPM
CPM
CPM
Daily
Daily
CPM
CPM
CPM
Daily
Per Post
Per Email
Per SMS
Per Post
Per Post
Per Week
Per Post
Per Post
Per Post
Per Post
Per Post
50
60
70
50
5,000
8,000
60
50
70
5,000
10,000
1,000
From 10,000
From 5,000
15,000
0.30
0.50
5,000
8,000
1,500
Bespoke
Bespoke
1,000
2,250
2,250
60,000
60,000
60,000
60,000
Est 150,000 Reach
Est 150,000 Reach
Est 150,000 Reach
Min 5,000
Min 1,000
Est 150,000 Reach
DIGITAl AD
*D&M refers to Desktop and Mobile Visit http://advertising.karangkraf.com/magazine/about-us for more info.
advertising rates &specification
DEADLINES DEADLINESMATERIAL REQUIREMENTS MATERIAL REQUIREMENTS T&CPrint DigitalBooking Deadline
6 weeks before the publication dateMaterial Deadline4 weeks before the publication dateCancellation5 weeks before the publication date
Advertising Agencies.•Digitaldeliveryofadvertisements via Quickcut / Asia on Time (AoT)•1setofcolorproofDirect Advertisers•PortableDocumentFormat(PDF)•1setofcolorproof
Booking Deadline2 weeks prior to insertion dateMaterial Deadline3 working days prior to insertion dateCancellation4 weeks prior to insertion date
Format : JPG, GIF, HTMLAgENCY COMMISSION
•Primeposition,Booklet&Gatefoldarenoncancellable.•Allconfirmedbookingmustbepublishedwithin the agreed calendar year.•Asurchargebasedfromthenormalratewillbeleviedforunfulfilledinsertions.•MaterialsotherthanFPFCandstandardbanner’s deadline is to be advised.
•Allaccreditedagencieswill be entitled for 15% of agency commission.
TECHNICAL DETAILS
FULL PAgE
Trim Size
Bleed Size
Text Area
21cm x 27.5cm
21.6cm x 28.1cm
19cm x 25.5cm
pRINT AD
PRINT AD SIZE
ADVERTISMENT RATES
SERIES OF DISCOUNT
Full Page Half Page
RM 8,000
RM 7,200
RM 6,600
RM 6,000
RM 4,000
Outside Back Cover
Inside Front Cover
Inside Back Cover
Full Page
Half Page
1/2 PAgE (V)
1/2 PAgE (H)
Trim Size
Bleed Size
Text Area
Trim Size
Bleed Size
Text Area
10.5cm x 27.5cm
11.1cm x 28.1cm
8.5cm x 25.5cm
21cm x 13.75cm
21.6cm x 14.35cm
19cm x 11.75cm
fUll pAGE 1/2 pAGE (V) 1/2 pAGE (H)PRINT SIZE SPECIFICATIONS(Width x Height)
RM 6,000
RM 5,700
RM 5,400
RM 5,100
RM 4,800
RM 4,000
RM 3,800
RM 3,600
RM 3,400
RM 3,200
Casual
3 insertions
6 insertions
9 insertions
12 insertions
- Full Colour
- Full Colour
FoR MoRE INFoRMATIoN, CoNTACT ouR PA&MA, ACCouNT MANAGER NoRASHIkIN MINTAR, T: 012 305 6106 / E: [email protected]